This SHEeo Created A Wearable Art Brand That Helps ATL-Based Artists Level Up Their Income
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Dionna Collins originally launched ComfiArt in 2016 as a way to combine her graphic design and digital marketing skills into unique home goods pieces for herself. But a year later, a job layoff led the entrepreneur to rebrand ComfiArt to cater to consumers who want affordable art and home decor and expanded her product offerings to include apparel and accessories. Partnering with local artists and brands in the Atlanta community, ComfiArt services e-commerce, events, and business-to-business clients wishing to take their space up a notch without sacrificing quality or style.
In this week's feature, meet Dionna Collins of ComfiArt.
Courtesy of Dionna Collins
The Stats
Title: Founder/CEO of ComfiArt
Location: Atlanta
Year Founded: 2016
# of Employee(s): 2
30-Second Pitch: "ComfiArt was founded in 2016 as an affordable way to buy unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the community."
The Details
What inspired you to start your brand?
I've always loved graphic design. I have 14 years in the graphic design and digital marketing world, but I didn't want to deal with freelance market. I started ComfiArt for myself. Originally, it was only pillows and home goods. Creating ComfiArt has allowed me to be able to create for the consumer while feeding my soul with the love and passion of creativity without the pressure.
What was your "A-ha!" moment that brought your idea into reality?
My "A-ha!" moment was in 2017 when I got laid off from my job. While trying to generate an income, that pushed me to rebrand ComfiArt. I expanded the products I was selling online to include more apparel and accessories, which led to the three tiers that make up ComfiArt: e-commerce, events, and business-to-business.
Courtesy of Dionna Collins
Who is your ideal customer?
Being that my main focus is on art, we at ComfiArt like to collaborate with artists in their area, Atlanta, Georgia. With that, we ensure that people are able to afford beautiful artwork in the small pieces we offer online. Our goal is to make sure that if you aren't able to afford a $5,000 and upward original piece, you can afford original artwork with ComfiArt. Our ideal customers are art enthusiasts, people that love unique items, creatives, home decorators and people who like to stand out from the crowd.
What makes your business different?
ComfiArt is an affordable way to bring unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the Atlanta area. The collaborations we have with Atlanta artists help them find other alternatives in creating financial wealth for themselves. Some ways that we help are by curating events, connecting them with brands, and sharing profit opportunities with ComfiArt through our website e-commerce.
What obstacles did you have to overcome while launching and growing your brand?
Like everyone, I'm still going through obstacles. Finances are one struggle as a small business. It can be hard finding funding to help grow and expand the business. Self-doubt, confidence, and depending on others to make my dreams come true are some of the obstacles I've overcome so far and I depend more on myself now. This entrepreneurial life is more personal. It has forced me to depend on myself, not doubt my own ideas and how to follow through. Now when I hear a "no" or a door closes, I don't get as upset anymore. I just realize that it's not the time or that God is telling me that I'm not quite ready and that opportunity will come back when the time is right.
What was the defining moment in your entrepreneurial journey?
For me, I don't think I have one yet. In this past year, I have reached some major milestones in regards to helping artists sell their artwork and expanding my brand identity, as well as collaborating with other major brands such as WeWork and Whole Foods while still being such a young company. As a brand, what sets me apart is being able to bring artists to platforms and environments that they're not typically used to being in. In the upcoming years, I'd like to expand more on that. The NBA, Hawks, Nike, Amazon, and Coca-Cola are a few of the brands that I'd like to collaborate with.
Where do you see your company in 5-10 years?
To be a global brand. In the next 5-10 years, I want to be the company that brands call to find artists while being the brand that artists come to find contracts for work. Our main purpose at ComfiArt is to help artists find alternatives to building financial wealth while merging the gap between brands and artists and assisting with government contracts. My goal is to also expand the e-commerce aspect of ComfiArt and collaborate with more artists while being the brand that hosts major art events throughout the country and simultaneously expands the experiential realm for artists.
Where have you seen the biggest return on investment?
Social media has been our biggest ROI. We get a lot of traffic via Instagram and influencer marketing through our events with other artists. This has helped to grow my email marketing list and expand the brand to other artists.
Do you have a mentor?
No mentors, hoping to find one soon to assist with questions that I have on building and expanding the company and learning more about investments and finances.
Biggest lesson you’ve learned in business?
Not everyone will believe in your dreams at first, you just have to trust and believe in yourself and take risks. It takes a lot of hard work, dedication, blood, sweat, and tears. It won't happen overnight, you just have to be consistent.
For more ComfiArt, follow them on social media @ComfiArt.
Exclusive: Gabrielle Union On Radical Transparency, Being Diagnosed With Perimenopause And Embracing What’s Next
Whenever Gabrielle Union graces the movie screen, she immediately commands attention. From her unforgettable scenes in films like Bring It On and Two Can Play That Game to her most recent film, in which she stars and produces Netflix’s The Perfect Find, there’s no denying that she is that girl.
Off-screen, she uses that power for good by sharing her trials and tribulations with other women in hopes of helping those who may be going through the same things or preventing them from experiencing them altogether. Recently, the Flawless by Gabrielle Union founder partnered with Clearblue to speak at the launch of their Menopause Stage Indicator, where she also shared her experience with being perimenopausal.
In a xoNecoleexclusive, the iconic actress opens up about embracing this season of her life, new projects, and overall being a “bad motherfucker.” Gabrielle reveals that she was 37 years old when she was diagnosed with perimenopause and is still going through it at 51 years old. Mayo Clinic says perimenopause “refers to the time during which your body makes the natural transition to menopause, marking the end of the reproductive years.”
“I haven't crossed over the next phase just yet, but I think part of it is when you hear any form of menopause, you automatically think of your mother or grandmother. It feels like an old-person thing, but for me, I was 37 and like not understanding what that really meant for me. And I don't think we focus so much on the word menopause without understanding that perimenopause is just the time before menopause,” she tells us.
Gabrielle Union
Photo by Brian Thomas
"But you can experience a lot of the same things during that period that people talk about, that they experienced during menopause. So you could get a hot flash, you could get the weight gain, the hair loss, depression, anxiety, like all of it, mental health challenges, all of that can come, you know, at any stage of the menopausal journey and like for me, I've been in perimenopause like 13, 14 years. When you know, most doctors are like, ‘Oh, but it's usually about ten years, and I'm like, ‘Uhh, I’m still going (laughs).’”
Conversations about perimenopause, fibroids, and all the things that are associated with women’s bodies have often been considered taboo and thus not discussed publicly. However, times are changing, and thanks to the Gabrielle’s and the Tia Mowry’s, more women are having an authentic discourse about women’s health. These open discussions lead to the creation of more safe spaces and support for one another.
“I want to be in community with folks. I don't ever want to feel like I'm on an island about anything. So, if I can help create community where we are lacking, I want to be a part of that,” she says. “So, it's like there's no harm in talking about it. You know what I mean? Like, I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change. I'm just getting better and stronger and more intelligent, more wise, more patient, more compassionate, more empathetic. All of that is very, very welcomed, and none of it should be scary.”
The Being Mary Jane star hasn’t been shy about her stance on therapy. If you don’t know, here’s a hint: she’s all for it, and she encourages others to try it as well. She likens therapy to dating by suggesting that you keep looking for the right therapist to match your needs. Two other essential keys to her growth are radical transparency and radical acceptance (though she admits she is still working on the latter).
"I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change."
Gabrielle Union and Kaavia Union-Wade
Photo by Monica Schipper/Getty Images
“I hope that a.) you recognize that you're not alone. Seek out help and know that it's okay to be honest about what the hell is happening in your life. That's the only way that you know you can get help, and that's also the only other way that people know that you are in need if there's something going on,” she says, “because we have all these big, very wild, high expectations of people, but if they don't know what they're actually dealing with, they're always going to be failing, and you will always be disappointed. So how about just tell the truth, be transparent, and let people know where you are. So they can be of service, they can be compassionate.”
Gabrielle’s transparency is what makes her so relatable, and has so many people root for her. Whether through her TV and film projects, her memoirs, or her social media, the actress has a knack for making you feel like she’s your homegirl. Scrolling through her Instagram, you see the special moments with her family, exciting new business ventures, and jaw-dropping fashion moments. Throughout her life and career, we’ve seen her evolve in a multitude of ways. From producing films to starting a haircare line to marriage and motherhood, her journey is a story of courage and triumph. And right now, in this season, she’s asking, “What’s next?”
“This is a season of discovery and change. In a billion ways,” says the NAACP Image Award winner. “The notion of like, ‘Oh, so and so changed. They got brand new.’ I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
"I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
She continues, “So I'm just trying to figure out what's next. You know what I mean? I'm jumping into what's next. I'm excited going into what's next and new. I'm just sort of embracing all of what life has to offer.”
Look out for Gabrielle in the upcoming indie film Riff Raff, which is a crime comedy starring her and Jennifer Coolidge, and she will also produce The Idea of You, which stars Anne Hathaway.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Mike Lawrie/Getty Images
I Tried Sliding In My Crush’s DMs. And I’ll Never Initiate A Romantic Connection Again.
I tried sliding into my crush’s DMs like Vanessa Hudgens successfully did to her soon-to-be husband, Cole Tucker, after she met him during a Zoom meditation group call. For me, it was akin to a backfired romance in a Mara Brock Akil comedy series.
At the wiser age of 30, I stopped side-eyeing online dating and acquiesced to the possibility of finding love in the digital realm. My one rule: He has to take the lead. I wouldn’t strike up a single conversation once the confetti cues burst that we’re a match. That rule trotted out the door once I swiped on a presumably tall, brawn, and accomplished venture capitalist sporting a million-dollar smile.
The clock was ticking; our match would expire in mere hours if one of us didn’t take the gambit. Screw it. I made the first intro, and the suave VC responded. Turned out we had a close mutual friend, too.
He had an upcoming business trip but said he’d reach out once he returned. I never heard from the VC guy until one year later when I mistakenly ambled into what felt like a zombie ambush at an intimate Thanksgiving gathering our mutual friend held. Then and there, I vowed never again to take the lead at the precipice of dating!
At 36, however, I surreptitiously stumbled across a mutual acquaintance who left me breathless at one of my girlfriend’s husband’s 40th surprise birthday celebration.
Mobilized by swoon-worthy anecdotes from countless women who successfully found love because they weren’t too shy to slide into their dream man’s DMs, I heeded the enticing call to a fortuitous meme: “Ladies, this is your sign to shoot your shot.”
He strolled into the decorated backyard, late, while the rest of us were enthralled by illusory magic tricks performed by a bookish magician; the real enigma was, who is this man who’s left me utterly captivated?
I tried to excavate more intel from my girlfriend, but she was incredibly tipsy from one too many of her husband’s themed cocktails to divulge. From the time I sashayed to the bar to standing across the extended dinner table for 30 – where we locked eyes and grinned at one another – until the end of the night, where I lolled in line for photo booth fun, I noticed Mystery Crush staring back at me.
“You have tree shrub on your butt,” a handsome guy with a stocky athletic build, who’d later introduce himself as B. warned me with a heavy southern drawl, as he and Mystery Crush chuckled. I blushed in embarrassment and swept the debris off my derriere.
Bright, professional lights flashed. I shook off the flub and angled every curve on my body, accentuated by my slinky black, backless dress.
“Let’s take a pic together,” B. smiled. I peered over my shoulder, watching Mystery Crush gazing back. Why couldn’t he be as vocal and proactive as B.? I agonized.
Later, as celebratory glasses clinked, B. boldly asked for my number, in hopes of snagging a copy of our photo and getting to know each other over lunch.
“I haven’t dated anyone in almost two-and-a-half years,” I hesitated, conjuring up any truthful excuse after B. casually revealed he was close friends with Mystery Crush.
Still, my racing heart couldn’t leave the party without officially meeting Mystery Crush. I had to know if his voice, intellect, and character matched his sultry vibe.
Channeling my inner badass Beyoncé, I meandered to him and introduced myself as I firmly shook his smooth cocoa hand. Aside from us exchanging names, no in-depth camaraderie followed.
That should’ve been a clue to relinquish any lingering feelings, but as a single woman who often comes across a smattering of gentlemen who rarely generate a mutual, palpable connection–coupled with a recent missed romantic opportunity in Mexico, I felt compelled to take the leap.
Hey. It was really great meeting you. You seemed afraid to talk to me, but I was really wishing you weren’t…
I hadn’t expected him to respond, however, within a couple of days, he DM’d me with his number. I replied with mine, squealing in excitement. Maybe taking the initiative favorably worked after all?
“Don’t call him. Wait for him to call you.” My sage hair stylist instructed me as she ran her fingers through my curly coils. “Of course not. I believe in attracting, not chasing.” I grinned.
Seven days passed since I first slid into Mystery Crush’s DMs. My optimism waned as calls from family, friends, and aggressively pesky scammers filled my phone log, but none from him, leaving me temporarily deflated. I resurfaced feeling empowered for confidently seeking after what I wanted–not from a place of desperation, but from a well of self-certainty and wholeness.
I’m a type A, go-getter accustomed to proactively risking it all for the unknown and receiving unrequited outcomes. It works wonders for my career; my love life… not so much.
A month prior, I’d just returned from an invigorating solo trip to Cabo, where I met two, late-30-something eligible men while I was enjoying an al fresco brunch buffet, overlooking the Sea of Cortez. One included a charming Black resident doctor who lived near me in LA. He struck up an amusing yet fruitless conversation while we picked over steamy mini waffles and dispensed fresh pressed juice. His geeky friend, however, mustered the courage to ask for my number.
As I was boarding my flight home later that day, a white middle-aged couple, who recognized me and my flowy white linen maxi dress from brunch, probed if the cute doctor connected with me after he expressed he was smitten.
“I told him he should’ve asked you, but he said he didn’t think you were interested,” the wife lamented. “That’s too bad, because I was waiting for him to ask me.”
The doctor’s misinterpretation of my interest and lack of initiation fueled my otherwise reserved proclivity to slide into Mystery Crush’s DMs.
While I wholly believe in progressive modern-day dating and applaud women such as Vanessa Hudgens, who have the gusto to make the first move, it’s never worked in my favor.
I’m still a traditional millennial woman who appreciates the chivalrous elements of courting, and I’m perfectly content in waiting for my future love to spark the dating communication.
That’s how I’ll know he’s divinely meant for me.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Delmaine Donson/Getty Images