For most Black women, the journey to find positive reflections of themselves begin at an early age. We choose dolls that match our curls and complexion, we tune into TV shows with main characters who resemble our girlhood plights, and when it comes to our career, we search for role models as guiding lights for what's possible to achieve.
With every new upgrade and evolution on our journey, the need to see ourselves in these spaces deepens, long before we ever arrive. For Marty McDonald, founder of Boss Women Media, her search began on her ascend through the corporate ladder, when she came to a rattling realization. "I didn't see myself because there were no other women who looked like me in leadership at the organizations that I served in. Instead, I was the only one who had to put on a hat every day and code-switch into who someone else wanted me to be," she shares candidly. "When you don't see someone who looks like you doing what you want to do, you don't see possibilities."
Coming to light with this truth has since guided Marty into a career pivot to help other Black women ascend into their pursuit of purpose.
Courtesy of Marty McDonald
The birth of Boss Women Media came just as Marty's corporate journey was coming to an end. It was around 2016, Marty recalls, that she began questioning her corporate surroundings and looked inward for the answers. "I knew that there had to be other women really suffering from this imposter syndrome. How do you find your voice? How do you find yourself in spaces and in systems that were not built for you?" The turning point came while attending a women's conference that, to Marty's surprise, was predominantly and overwhelming, white. She reflects, "When I walked into that space, I knew that I needed to create this for Black women. I came back to Dallas on fire and on a mission to help women solve problems around entrepreneurship, side hustling, and growing their corporate career."
"When you don't see that, you don't see possibility or you gain the mindset of it's only one seat available to you. It's only that one seat that you have to crawl and fight for, and when there's only one seat, it's hard for you to navigate how to pull up a chair for someone else."
Cut to now and it's clear that Marty has achieved that and more. What started off as an intimate brunch experience with 25 business-minded women, has since catapulted into a blooming storytelling organization and conference, the Black Girl Magic Digital Summit. The two-day experience, sponsored by Capital One and Amazon, celebrates and supports women in their professional, entrepreneurial, and collegiate pursuits to tackle areas of financial well-being, generational wealth, career development, and more.
This year, the conference had keynotes from actress Yara Shahidi, to Naturi Naughton and Candace Parker. But more importantly, it created the space and platform for Black-owned businesses to be amplified and have grant money put into the hands of their founders. And for Marty, the mission to fund small businesses is simple, "It's because I didn't have it. There's so much power in, I didn't have it, so let me help my sister out. Because I know that this will change her life." She continues, "I want to make it easier for another Black woman. I want her to win because when she wins, I win, we all win."
xoNecole: When it comes to Boss Women Media, what space did you hope to fill with the organization?
Marty McDonald: It's really a storytelling company. It's telling the story of women who are creating spaces and places, whether they're in corporate America or entrepreneurship so that other women see possibility in themselves.
We're telling stories of women who have done what damn near feels like the impossible. We're telling stories of women who are paving the way for others, but not only are we just telling those stories, we are also giving our community resources on how they can do it too. Because it's cool to hear the story, but you've got to know how can I do it. That's our purpose. Our mission is to change the way we connect through the stories of other women.
You’ve mentioned before, “When you don’t see someone who looks like you, doing what you want to do, you don’t see possibilities.” Could you tell us more about what this means to you?
It's really a two-lane street: It's through the lane of entrepreneurship and thriving in corporate America. I always say we need Black women in corporate America; they are the trailblazers, they are the voice for Black women across the world. Their space [in corporate] is so pivotal, but only 58 percent of Black women are in corporate America. As a woman who's sitting in these spaces, you connect over stories, you connect over experiences. So when you don't see that, you don't see possibility or you gain the mindset of its only one seat available to you. It's only that one seat that you have to crawl and fight for, and when there's only one seat, it's hard for you to navigate how to pull up a chair for someone else. Even with entrepreneurship, Black women are the fastest-growing entrepreneurs, but we make the majority at the poverty level in our businesses.
So if I don't hear the stories of Black women who are navigating venture capital, who understand how to get SBA loans, who are killing the game with bootstrapping - if I don't see that, again, I don't see possibilities. It's beyond important for our stories to be told, to be heard, and to be seen to be spoken in order for change to happen and to know that this is possible for us.
There’s been a lot of recent talk about “quitting” as it pertains to the arena of Black women and their careers. But often, quitting can be confused with being a quitter. From your experiences of stepping away from your corporate path to pursue entrepreneurship, what are some things that you learned about “quitting” and how has it shaped this half of your career?
When I left corporate America, I never saw it as "quitting." Instead, I found it as a moment to evolve as a woman; to take control over my finances and finally have the freedom that I deserve. As I've grown as an entrepreneur, from that girl who got $500 sponsorships to now, the girl who's getting a quarter of a million-dollar sponsorship, I know that my walk away [from corporate] was a part of my purpose. Corporate America taught me how to pitch, how to get allies, how to influence - I can never take any of that back. It was a part of the marathon that I was on, in terms of giving me the tools that I needed to create the business of my dreams.
But I'm telling you this: burnout is real. As an entrepreneur, you have to take breaks; it is not a sprint, it is truly a marathon and you have to breathe. I am a new mom, I have a six-month-old and I can truly say that I am exhausted at this very moment right now because I have been grinding and going so hard. But I know that because I am self-aware of my burnout, I have to take a break. Taking a moment and pausing is not quitting, it is realizing what my body needs. This world will put such a weight on Black women to achieve more than anyone else in the world when in actuality self-care is needed for us and burnout can easily happen to us.
"Taking a moment and pausing is not quitting, it is realizing what my body needs. This world will put such a weight on Black women to achieve more than anyone else in the world when in actuality self-care is needed for us and burnout can easily happen to us."
Courtesy of Marty McDonald
Your trajectory had led you on a path to refine your purpose and zero in on the mission of creating a legacy and rallying for women. For women who feel like their purpose is still a little unclear, could you share what helped you get clarity on your vision?
I was 30 when I first started this entrepreneurial journey. It's something so interesting that switches when you're entering your 30's when you're searching for your purpose and that impact that you're going to make. For me, it was a connection with God. I could tell you stories of people who have placed my name in rooms that I've never even entered before and that's an encounter of God. I can't take credit for it. I am on a God-driven mission in what I'm creating and really who I'm creating it for.
My purpose is aligned to what my values are and I really had to go on a search and be in prayer and constant connection with God, asking him, "What do you want for my life to be?" But when you ask that question, you have to be prepared for what the answer is. Be prepared for how hard it will be to navigate. There's been plenty of times when I have felt like, should I be doing this? Why is it so hard? Why am I experiencing no after no? Through me finding my purpose, I've learned that you have to stay consistent. Consistency will bet the most talented person in the room every day of the week. Consistency is the key to how you win.
For the woman who's out there who's looking for what is my purpose, you get into alignment with what your values are, your skills, your passion, you figure those pieces out so that you can follow in line with your purpose. And when you find that purpose. You stay consistent every single day.
"Consistency will bet the most talented person in the room every day of the week. Consistency is the key to how you win."
You have an amazing lineup of panelists in this year’s summit. What was it about these women that made you go, “I want them at my event this year?”
This year the Black Girl Magic Digital Summit is all about The Upgrade: upgrading your mind, your voice, your money, and upgrading your wealth. Yara Shahidi is a powerhouse. This young woman is transforming her generation, she's decided that she is the voice and that no one will tell her differently. She's wise and she realizes her space and her place. Candace Parker has upgraded from, not just a WNBA player, but I'm a mom and being multi-faceted. That's what this summit is about: it's about seeing the stories of women who are not taking the road often traveled, but less traveled, and saying that I'm upgrading myself through this experience.
The stories of these women at this event this year are absolutely magical and will give anybody who is tuning in goosebumps. It's all about how you, too, can upgrade in 2021 and go beyond the norm of what the world tells you you are.
When you envision the outcome of this year’s event, what do you hope that the women who attend your summit are able to take away from it?
On next Monday morning, I envision a million women who have tuned in and connected to our programming, who realized that they can create the career or business of their dreams, that there is nothing that will hold them back anymore. Most importantly, they have been able to connect with another woman who was also a part of the summit, and they support another Black-owned business because that's how our community collectively changes the landscape of poverty of wealth and mindset through connectivity and support.
Join the Boss Women Media tribe by following here, and to keep up with Marty McDonald's pursuit of purpose, follow her here.
Featured image courtesy of Marty McDonald
On set inside of a mid-city Los Angeles studio, it’s all eyes on Chlöe. She slightly shifts her body against a dark backdrop amidst camera clicks and whirs, giving a seductive pout here, and piercing eye contact there. Her chocolate locs are adorned with a few jewels that she requested to spice up the look, and on her shoulders rests a jeweled piece that she asked to be turned around to better showcase her neck (“I feel a bit old,” she said of the original direction). Her shapely figure is tucked into a strapless bodysuit with a deep v-neck that complements her décolletage.
Though subtle, her quiet wardrobe directives give the air of a woman who’s been here before, and certainly knows what she’s doing. At 24 years young, she’s a “Bossy” chick in training— one who’s politely unapologetic and learning the power of her own voice.
“I'm hesitant sometimes to truly speak my mind and speak up for myself and what I believe,” she later confessed to me a couple of weeks after the photoshoot. “It's always scary for me, but now I'm realizing that I have to, in order to gain respect as a Black woman— a young Black woman— who's still navigating who she is. And you know, I'm realizing that closed mouths don't get fed. And if I keep my mouth shut just because I'm afraid of what people's opinions of me will be or turn into, then that's not any way to live.”
For Chlöe, the journey into womanhood is about embracing who she is, without succumbing to the perceptions of what others think of her. From the waist up she’s everything you’d imagine. A gorgeous goddess with the kind of sex appeal that some work hard to embrace but fail to exude. But unbeknownst to anyone not on set, her bottom half is covered by a white robe, surprising coming from the girl who boasts “'Cause my booty so big, Lord, have mercy” on her first hit single “Have Mercy.”
But that’s the beauty of Chlöe. There’s more to her than meets the eye. More than what a few sensual photos sprinkled throughout an Instagram feed could ever tell you. Just like the photo-framing illusion of her portrayed from the waist up, what we know about the songstress is just the tip of the iceberg. There’s so much more beneath the surface.
Some hours later Chlöe leans back in a high chair as her locs are transformed from a formal updo to a seemingly Basquiat-inspired one. It’s pure art, and at her request, no wigs are a part of the day’s ensemble. She’s fully embracing her natural hair, a decision that wasn’t always a socially accepted one.
In the suburbs of Atlanta, Georgia, (Mableton, to be exact) Chlöe began to explore the foundation of her self-image. At an early age she and her younger sister, Halle, demonstrated a vocal prowess and knack for being in front of the camera that caught their parents’ attention. Soon after, they were sent on a parade of local talent shows and auditions, and eventually broke into the digital space with song covers on YouTube.
It was during these early years that Chlöe first learned that the entertainment industry could be unforgiving to those who didn’t fit a particular beauty standard. Despite the then three-year-old snagging a role as the younger version of Beyoncé’s character, Lilly, in Fighting Temptations, casting agents requested that her natural locs be exchanged for more Eurocentric tresses. Ironic, considering that growing up Chlöe saw her hair as no different than that of her peers. “I remember specifically in pre-K we had to do self-portraits and I drew myself with a regular straight ponytail, like how I would put my locs in a ponytail,” she says. “I just never saw myself any different.”
Chlöe would also learn the true meaning of a phrase that would later become an affirmation posted on her bedroom mirror: “Don’t Let the World Dim Your Light.” After attempting to wear wigs to fit in, the Bailey sisters instead chose to rock their locs with pride, which undoubtedly cost them casting roles. Yet they would have the last laugh when making headlines as the “Teen Dreadlocked Duo” who landed a million-dollar contract with Parkwood Entertainment, and the coveted opportunity to be groomed under the tutelage of a world-renowned superstar.
Credit: Derek Blanks
While that could be the end of a beautiful fairytale of self-empowerment, the reality is that it’s just the beginning of the story of her evolution. For most girls, the transition into womanhood takes place in the comfort of their own worlds, often limited to the number of people they allow to have access to them. But for Chlöe, it’s happening in front of millions of critiquing eyes just waiting for an opportunity to either uplift or dissect her through unwarranted commentary.
Many in her position wouldn’t be able to take that kind of pressure. But Chlöe is handling it with grace. “I feel like all of us as humans, we have the right to interpret things how we want,” she says. “I put art out into the world and it's up for interpretation. I'm learning that not everyone is going to always like me and that it's okay.”
Chlöe isn’t the first artist to receive criticism for her carnal content, and she certainly won’t be the last. In 2010, Ciara writhed and rode her way to banishment on BET when the then 24-year-old released her video for “Ride.” In 2006, 25-year-old Beyoncé received backlash for “Déjà Vu."
"I put art out into the world and it's up for interpretation. I'm learning that not everyone is going to always like me and that it's okay.”
So much so that over 5,000 fans signed an online petition demanding that her label re-shoot the video because it was “too sexual.” Even 27-year-old Janet didn’t escape critical headlines when she shed her image of innocence for a more risqué appearance with the 1993 release of janet.
It’s almost as if public reproach is a rite of passage for young Black women R&B singers on the road to stardom. Good girls seemingly “go bad” whenever they embrace the depths of their femininity, and fans only like you on top figuratively. But Chlöe has learned not to bow down to other people’s opinions, but to boss up and control the narrative. As the saying goes, well-behaved women seldom make history. If sex appeal is her weapon, she wields it well.
On set, Chlöe exudes the energy of Aphrodite in an apple red, off-shoulder dress with a sexy high split. In between shots, she mouths the lyrics to Yebba’s “Boomerang” as it echoes throughout the space in steady repetition at my recommendation. The hour grows late, yet Chlöe is heating things up as eyes stare in deep mesmerization of the girl on fire.
Credit: Derek Blanks
Through music, she explores the depths of her being, a journey that seems to be, at its foundation, rooted in self-discovery. Whereas their debut album The Kids Are Alright (2018) boasts a young Chloe x Halle empowering their generation to embrace who they are while finding their place in the world, their second album Ungodly Hour (2020) shows the Bailey sisters shedding the veil of innocence for a more unapologetic bravado.
What fans looked forward to seeing is who Chlöe shows herself to be on her debut solo album In Pieces. In an interview with PEOPLE, she confesses that releasing her first project without her sister was “scary.” "It was a moment of self-doubt where I was like, 'Can I do this without my sister?’”
Chlöe has never been shy about sharing her insecurities or her vulnerabilities, all of which are laced throughout the 14-track album. “I want people to have fun when they listen to it and to just realize that they're not alone and it's okay to be vulnerable and raw and open because none of us are perfect; we're all far from it. And I think it's healing when we all admit to that instead of putting up a facade.”
The gift of time has given the self-professed “big lover girl” more encounters with romance and heartbreak. Love songs once sung for their beautiful riffs and melodies become more than just abstract lyrics and are replaced by real-life experiences, which she tells me is definitely in the music.
In her single “Pray It Away,” for example, she contemplates going to God for healing instead of going at her ex-lover for revenge for his infidelities. “With anything dealing with art, I am completely vulnerable,” she says. “I'm completely myself, I'm completely open and transparent. So it's pretty much all of me and who I am right now.”
Has Chlöe been in love? That still remains to be said. Of course, she’s been linked to a few potential baes, but dating in the digital age isn’t as easy as a double tap or drop of a heart-eyes emoji. It requires a level of trust and vulnerability that’s hard to earn, and easy to mishandle. To let her guard down means to potentially set herself up for disappointment. “It’s difficult dating right now, honestly, because you really have to kind of keep your guard up and pay attention to who's really there for you. And you know, I'm such an affectionate person and I love hard.
"So when I meet the one person that I really, really am into, it's hard for me to see any others and I get attached pretty easily. And you know, I don't know, it's…it's a scary thing.”
Credit: Derek Blanks
“With anything dealing with art, I am completely vulnerable. I'm completely myself, I'm completely open and transparent. So it's pretty much all of me and who I am right now.”
While broken hearts yield good music (queue Adele), what’s in Chlöe’s prayer is the desire to be happy. What does that look like? Well, she’s still figuring that out herself. “Honestly, I'm the type of person who I don't truly learn unless I experience it. So it's like I can view and watch my parents and watch the loving relationships that I see in my life and be like, ‘Oh, I want that. I would love to have that.’ But then I also have to experience [love] on my own and see what my flaws or my faults might be or see what my good things about myself are. I feel like it's really all about self-reflection. And even though our base is our family and that's our foundation, we are still our own individuals and we have to find out specifically the things about ourselves that may be different from what we saw from our parents when we were growing up.”
Her ideal beau, she tells me, is someone she can feel safe to be her fun, goofy self with, but who also gives her the space to be the boss chick chasing her dreams. A man who understands that just because the world compliments her doesn’t mean she doesn’t want to hear those words from his lips or feel it in his touch. A bonus if he shows up on set after a long hard day of work with vegan cinnamon rolls. You know, the basic necessities. “I like whoever I'm with to constantly tell me they love me and that I look beautiful because I do the same. I am a very mushy person, and if I see something or you look good, I will never shy away from saying it out loud. And I want whoever I'm with to do the same, be very vocal. Tell me that you love me. Tell me what you love about me because I'm doing the same for you because that's just the person I am.”
Noted.
Until she meets her match she’s married to the game, and for now, that seems to be perfect matrimony.
Credit: Derek Blanks
On stage at the 2021 American Music Awards, Chlöe solidified her position as a force to be reckoned with. It was a full-circle moment. In 2012, bright-eyed and baby-faced Chloe and Halle would walk onto the set of The Ellen Degeneres Show and blow the audience away as they bellowed out their future mentor’s song. Ellen would present the sisters with tickets to attend the AMAs, assuring them that they would be back and had a promising future. Nine years later, Chlöe descends from the sky cloaked in a snow-white cape and matching midriff-baring bodysuit for her debut performance. It’s the first time she’s graced the stage of the very award show that she was once an audience member of.
As she shakes and shimmies and boom kack kacks out her eight counts, it’s clear that she’s in her element. Just like her VMA performance a couple of months prior, and the many more stages she’ll continue to grace, she brings an energy that has earned her comparisons to the beloved Queen Bey herself. An honorable statement, considering few R&B songstresses are getting accolades for their entertainment capabilities. It’s on these very stages, in front of hundreds of astonished eyes and millions more glued to their televisions at home, that she tells me she feels most sexy. Powerful, even.
But off stage, it’s a different story.
It’s more than just the commentary about her image and media-flamed rumors that get to her. Mentally, she’s in competition with herself. The desire to be the best burns at the back of her mind with every performance, every production, and every time she steps into the booth. Before, she could share the weight of this burden with her sister. Being a part of a duo meant she could turn to Halle for quiet confirmation and encouragement without a word being exchanged. But lately stepping on the stage means stepping out on her own. And despite being a breathtaking, five-time Grammy-nominated star, Chlöe doesn’t escape the reality that sometimes we can be our own worst critics.
Over the last year, she’s been coming to terms with who she is on her own while overcoming the fear of failing to become who she’s destined to be. While the world waits to see how Chlöe wins, the real triumph is in every day that she chooses herself and continues to walk in her purpose. “I don't really have anything all figured out, honestly. But what I try to do, a lot of prayer. I talk to God more and I just try to do things that calm my mind down and just breathe.”
To whom much is given, much will be required. She’s been chosen to walk this path for a reason. Once she fully embraces that everything she’s meant to be is already inside of her, she’ll be an unstoppable force. “My grandma, Elizabeth, she just passed away and my middle name is her [first] name. So I feel like I truly have a responsibility to live up to her legacy that she's left on this earth. I hope I can do that.”
There’s no doubt that she will. With a role in The Fighting Temptations at three years old, a million-dollar record deal, a main role on five seasons of Grown-ish, five Grammy nominations, a number one solo record in Urban and Rhythmic Radio, a debut solo album, and starring roles in recently released movies Praise Thisand Swarm (just to name a few), Chlöe’s certainly already made her mark, and she’s just getting started.
No flex.
Credits
Photographer & Creative Director: Derek Blanks
Executive Producer: Necole Kane
Co-Executive Producer: EJ Jamele
Producer: Erica Turnbull
Digitech: Chris Keller
DP: Alex Nikishin
Gaffer: Simeon Mihaylov
Photo Assistant: Chris Paschal
2nd Photo Assistant: Tyler Umprey
Features Editor: Kiah McBride
Special Projects: Tyeal Howell
Hair: Malcolm Marquez
Makeup: Yolonda Frederick
Fashion Styling: Ashley Sean Thomas
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