Ciara has built a life that many of us admire and envy at the same time. She is a loving wife, mother, and friend with a hugely popping career. She balances all of the above so gracefully, managing to insert 'super' in front of all of her labels. Over time, both her and husband, Russell Wilson, have built an impressive portfolio, from venture funds, to insurance, to charity and more, and now, they are adding 'fashion designer' to the resume, as the duo welcomes LITA by Ciara.
It's founded by Ciara, husbae Russell Wilson, and former Lululemon CEO, Christine Day.
Announced in December of 2020, Ciara decided that she wanted to make LITA, a luxury fashion brand that has a mission beyond just selling t-shirts.
"We're not only doing the fashion part. We're also combining the passion for fashion but also the passion for impact. That was really important to both Russell and I and also Christine in creating our company. There has to be more to it than fashion."
LITA shares space under the umbrella of the House of LR&C, with Good Man Brand, which Wilson founded in 2016, Human Nation, a gender neutral apparel influencer vibe, and Dare To Roam (DTR), a line of chic minimalist backpacks and accessories crafted from antimicrobial nylon. They decided to merge fashion and philanthropy with their launch of the parent company, but now LITA, is speaking strictly to the ladies and most importantly, falling in line with the other brands who's looking to appeal to younger shoppers who are socially minded.
Three percent of each purchase goes to the 'Why Not You Foundation,' which Wilson founded in 2014.
Before any money touches Ciara, Christine, or Russell's pockets, three percent of sales are donated to the foundation, which supports organizations that provide kids with educational resources and raise money to cure and treat pediatric cancer. Ciara opens up to ELLE about the process, saying:
"It's more than an opportunity to create cool fashion designs and to keep my ladies fly and fashionable around the world. There's also this great opportunity to make a difference together, hence we give back 3 percent of what we make. We're a give back first company."
"Having the opportunity and platform to do all of that good is a big part of the 'why we do this.'"
The collection is priced between $68-$895.
Ciara is looking out for our purses, ladies! She kept the prices extremely affordable for the everyday woman, something she says was a focus of hers.
"My ultimate goal for LITA is to be a woman's best friend in fashion. I'm a high-low kind of girl, and so I've been able to pour some of that influence into the line. I'm also a tomboy, so there's going to be a little bit of edge and attitude in all the pieces. LITA is for the woman who wants to be fly but doesn't have to spend a crazy amount of money."
At the end of the day, Ciara wants us to know, that LITA is all about love, first.
Each garment is carefully crafted throughout the collection, down to the materials used. And according to Ciara, sustainability is one of the greatest acts of love consumers can practice right now, which is why LITA uses conscious materials that will last.
"At the house, you don't have to sacrifice fashion to be sustainable. We're thinking about durability. Factoring sustainability into every part of the process and putting love into every part of the process was really important. And being able to have an environmental impact at the same time. It all comes back to love."
We're proud of you, Ci!
LITA by Ciara is officially live and available for purchase on their website.
Watch Ciara and business partner Christine Day, discuss the brand below:
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Featured image by Rich Fury/Getty Images
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
There’s nothing quite as humbling as navigating adulthood with no instruction manual. Since the turn of the decade, it seems like everything in our society that could go wrong has, inevitably, gone wrong. From the global pandemic, our crippling student debt problem, the loneliness crisis, layoffs, global warming, recession, and not to mention figuring out what to eat for dinner every night. This constant state of uncertainty has many of us wondering, when are the grown-ups coming to fix all of this?
But the catch is, we are the new grown-ups.
As if it happened without our permission, we became the new adults. We are the members of society who are paying taxes, having children, getting married, and keeping our communities afloat, one iced latte at a time. Still, there’s something about doing all these grown-up duties that feel unnaturally grown-up. Enter the #teenagegirlinher20s.
If there’s one hashtag to give you the state of the next cohort of adults, it’s this one. Of the videos that have garnered over 3.9M views, you’ll find a collection of users who are overwhelmed by life’s pressing existential responsibilities, clung to nostalgia, and reminiscent of the days when their mom and dad took care of their insurance plans.
no like i cant explain to her why i had to buy multiple tank air dupes from aritzia #teenagegirlinher20s #fyp
The concept of being a 20-something or 30-something teenager is linked to the sentiment of not feeling “grown up enough” to do grown-up things while feeling underprepared and even nihilistic about whether that preparation even matters.
It’s our generation’s version of when we ask our grandmothers how old they are and they simply reply with, “I still feel 45,” all while being every bit of 76 years old. In this, we share a warped concept of time while clinging to a desire for infantilization.
Granted, the pandemic did a number on our concept of time. Many of us who started the pandemic in our early or mid-20s missed out on three fundamental years of socialization, career development, and personal milestones that traditionally help to mark our growth.
Our time to figure out and plan our next steps through fumbling yet active participation was put on pause indefinitely and then resumed provisionally. This in turn has left many of us hanging in the balance of uncertainty as we try to make sense of the disconnect between our minds and bodies in this missing gap of time.
Because we’re all still figuring out what the ramifications of being locked away and frozen in time by a global pandemic will have on us as a society, there really is no “right” way of making up for lost time. Feeling unprepared for any new chapter of life is a natural rite of passage, pandemic or not. However, it’s important to not stay stuck in the last age or period of life that made sense to us because self-growth is the truest evidence of personal progress.
So whether you’re leaning on your inner child, teenager, or 20-something for guidance as you fill the gap between your real age and pandemic age, know that it’s okay to grieve the person you thought you would be and the milestones you thought you’d hit before you ever knew what a pandemic was. If there’s anything that the pandemic taught us, it’s that we have the power to reimagine a better world and life for ourselves. And if we tap into our inner teenager as a compass, we can piece together our next chapter with a fresh outlook.
Sure, we’ve lost a couple of years, but there are still some really amazing ones ahead.
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Featured image by Stephen Zeigler/Getty Images