The Real Reason You Can't Seem To Let Your Frenemy Go
I've been writing, pretty consistently, for xoNecole for about a year now. And if there's one thing that I know is you, our readers, really appreciate, it's sex and friendship content (which I think is really dope, by the way). My theory is it's because those are two topics, especially within the Black female community, that don't get explored, from various angles, nearly as much as we'd like for them to. Because of that, some of us remain curious, confused, stagnant or dissatisfied, in those two lanes, far longer than we should.
Take the topic of frenemies, for instance. As much as I can, I like to give credit where credit is due, and I think that term came from—or has at least became super popular because of—an episode of Sex & the City. If you've never seen it or want a quick refresher course, a frenemy is someone who is part friend/part enemy (although it's usually more like a 60/40 split, in the enemy's favor). You have enough in common with the frenemy to keep them around, but they also irritate you to the point where you're not sure if your connection is enough to keep them in your world anymore. They're basically like an unhealthy relationship with a guy where, maybe the sex is good, but there isn't much more to keep him in your life beyond than that. Still, you stay—even though, deep down, you know that you shouldn't.
If you just read all of that and was like, "Right!" let this be the moment when you decide to make some changes, as far as your own frenemy (or frenemies) is concerned. Life is too short and too precious for you to be involved with folks who are only kinda-sorta your friend; especially if you can clearly pinpoint some things about them that can also classify them as being an enemy.
Keeping all of this in mind, just why do so many of us keep frenemies around? Personally, I think it's because we don't do enough pondering over the following five points.
FRENEMY POINT #1: There’s a Difference Between Liking Someone and Being Used to Them
If any of y'all caught "What If You Love Your Friend...But Don't Like Her Anymore?" I'm sure you can totally relate to this particular point. I can't tell you how many friendships—or "friendships"—that I remained in, way past their expiration date, and it was all because I confused actually liking someone for simply being used to them being around me. Shoot, there's absolutely no tellin' how many captives could be freed if they took the time to ask themselves, "Is this person good for me? Or are they just a habit?"
There's one person, in particular, who I released last year, mostly because I found myself complaining about them to other people more and more. One day, it got to the point where I was tired of hearing my own self go on and on about how I felt taken for granted and doing most of the work. Then I realized that the only real reason why I was keeping them in my life is because they had been around for so long. When I couldn't really find one redeeming quality beyond that, I knew it was time for a major shift.
Frenemies are interesting because, more times than not, they are fully aware of the fact that they aren't being a good friend to you. But, like a wack-ass boyfriend, they figure that since you are willing to settle, they're not going to change anything; especially since they typically are still benefiting from having you in their own life (I know, right)? So yeah, if you sense that you've got a frenemy, the first thing I think you should do is ask yourself what, if anything, you still like about them. If all you hear is Jeopardy music playing in your head, follow that question up with, "Or is it that I'm just used to them?" The clarity you get just might surprise you.
FRENEMY POINT #2: Have You Considered That You’re Possibly Drawn to Drama?
Even if the frenemy isn't a drama queen or king (which, they probably are to some extent), when a relationship consists of a part-friend/part-enemy dynamic, there is usually some drama somewhere around. Think about it. Frenemies typically push triggers or are master gas lighters. Frenemies often display low-key (or not-so-low-key) signs of envy. Frenemies tend to take more than they give. Frenemies are wishy-washy AF. Frenemies are good for being passive aggressive, including when it comes to giving backhanded compliments or saying slick stuff that causes you to doubt yourself. Frenemies like to throw shade—both in and out of your presence. And, even if they are a lot of fun, you can never feel totally safe around frenemies.
Once I started to remove frenemies from my space, I found myself focusing more on why I stayed than why they acted the way that they did. I had to own that some of it was because I was more codependent than I realized. Another part of the issue is that I was my own freakin' frenemy.
Meaning, since I didn't love myself well, I attracted people into my space who basically mirrored my own self-perception. The warring within caused so much turmoil that the drama they brought into my life was pretty much par for the course. But baby, once I started to make peace with myself and began to set some real boundaries, the less I wanted anything that even closely resembled drama or instability around.
If you've got frenemies in your life, ask yourself if you have some sort of odd affinity for drama—if you seem to take some odd sense of pleasure in partaking in a real-life reality show that you're actually a producer of. I'm telling you—the more you like harmony, the less you'll want to deal with confusion, upsets and upheaval, the easier it will be to let all frenemies go.
FRENEMY POINT #3: Like It or Not, There Is Some Sort of Payoff in the So-Called Friendship
I've shared what I am about to say, many times, before. That's because it's one of the best things that I've ever heard Dr. Phil say. One time, while interviewing a prostitute who was going on and on about how much she hated her life, he looked at her with some major side-eye and said (a bit paraphrased), "C'mon. If you really wanted to quit, you'd quit. No matter how dysfunctional something is, we wouldn't stay in it if there wasn't some sort of payoff attached to it."
Some of y'all might automatically want to give pushback on his point, but just think about it. Some of us stay in unhealthy relationships because the sex is good. Some of us remain at a job where our boss treats us like total crap because we don't wanna lose that nice paycheck. And yes, some of us stay in connection with our frenemies because we see some "benefits" to keeping them in our lives. Maybe we've got a lot in common with them. Perhaps they make us feel needed (and we like feeling that way). The possibilities are endless. Here's the thing, though. No person is perfect and every relationship comes with its challenges. But if you want to be in something that is truly beneficial for you, the "pros" must definitely need to outweigh the "cons".
When it comes to your frenemy, is the so-called good that they bring to your life so good that it makes sense to keep tolerating the bad? If you can't honestly say so…it really is time to let them go.
FRENEMY POINT #4: Could It Be That You Don’t Have Enough Healthy Friends?
If you like to check out independent Black films, one that depicts a frenemy extremely well isLove Trap. The chick Angel that's in it? Whew. Evil. Still, she would come at her childhood friend like she only had the best of intentions. I believe there is a scene in the movie where Michelle addresses the fact that a part of what made her put up with all of Angel's hater-rade is the fact that she had been in her life for so long. But since Michelle also shared some of the issues that caused her to struggle with vulnerability and trusting new people, I think that she never really had enough healthy friends to realize just how toxic Angel really and truly was.
If you just read that and found yourself triggered, please make the time to read "10 Things You Should Absolutely Expect From Your Friendships". Then think long and hard about if your frenemy even checks off half of the things on the list. Also ask yourself if you've currently got people in your life who do. One of the tricky things about a frenemy is they don't totally suck; there are usually a few things that make them cool enough to keep around. But I promise you, the moment that I got some truly healthy friendships into my life, I realized that there was nothing that my frenemies were bringing to the table that my true friends couldn't.
FRENEMY POINT #5: Ask Yourself this—“What’s Your Line?”
Whenever I'm talking to someone about a situation that they're in where they are unhappy, I try and avoid going down the rabbit hole of what I would do. Instead, I simply ask them one question—what's your line? What I mean by that is "What's your boundary that, if that person crosses it, you're done?"
Truth is, a lot of us remain in all sorts of situations that we shouldn't, not because we want to, but because we've never thought about what our breaking point is (or should be). The reason why you should is because healthy relationships consist of mutual respect. So, once you share your "line" and your frenemy intentionally crosses it, they are basically conveying to you that they don't esteem your boundaries, needs or feelings. And once someone expresses that—sorry. They've basically teetered off of the friend mark and over onto the enemy side.
Releasing someone you care about can be difficult. Trust me, I know. But here's what you need to never forget—you need to be your own friend, even if it's at the expense of losing a frenemy. It might take a little time, but you'll both be OK without each other. You can free up some space for real friends and they can move on to being wishy-washy towards someone else. And chile, they most definitely will.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
Allow These Things To Happen Before Calling Someone "Friend"
Pettiness, Moodiness & Other "Friendship Irritants" To Work Through
10 Questions To Ask Your Close Friends Before The New Year Begins
Is It Time To Initiate A 'Friend Divorce'?
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Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next October (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Not too long ago, while in a session with one of my clients, they were talking to me about having strong sex cravings that seemed to have come out of nowhere. After asking some questions for clarity’s sake, I got that the reason why they used the word “craving” is because it’s not like they are hornier than usual all of the time. Nah, it’s more like the urge creeps up at some pretty random and/or unexpected moments. What they wanted to know from me was if I thought that it was normal.
The short answer is “yes.”
Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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