Kurlee Belle Founder Terrinique Pennerman Says Avoiding Negative People Is Also Self-Care
In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
Among the many lessons this pandemic has taught me, its recurring theme seems to revolve around boundaries. Personal, professional, but most importantly relational. I've always understood the concept theoretically but admittedly never took the time out to really recognize, set, and enforce my boundaries. And if 2020 has shown us anything, it's that life is too short to operate from the place of being unfulfilled and over-exerted. So when Kurlee Belle founder Terrinique Pennerman stressed to me the importance of putting major space between herself and negative Nancys as a way to preserve your peace––I was all ears. "Don't answer every time they call or change the subject if they bring up topics you do not like. Protect your mental space."
Wise words and sound wisdom from the Bahamian businesswoman.
Courtesy of Terrinique Pennerman
Kurlee Belle got its start in 2013 after Pennerman made the transition from relaxed to natural and saw that the abundance of luscious and naturally grown island ingredients were perfect for her hair. She began mixing recipes in her kitchen and soon found her natural curls thriving, wearing them with pride and confidence––stigma be damned. Since then, the brand has expanded into over 1,600 Sally Beauty stores and is available in the Bahamas, UK, Jamaica, Paris, and beyond. And even with a global pandemic rocking Black-owned businesses especially hard, things have yet to slow down for the Duke University MBA grad. In fact, Kurlee Belle's e-commerce and retail sales have skyrocketed ever since by a whopping 997% year-to-date and 100% in the last month, respectively.
When asked what she attributes this massive success to, she tells me that nobility and strategy played a major role. "Coupled with the fact that we are a long-standing brand of integrity, our expansion in Sally Beauty and hiring more talent to work on specific parts of the business is what assisted with the upswing. I would [strongly] encourage business owners to stay consistent in their business. If there is an area that has been proven to be successful, focus your attention on that area to reach higher heights."
View this post on InstagramA post shared by KurleeBelle (@kurleebelle) on Oct 10, 2020 at 7:05pm PDT
She continues, "If you offer a superior product or service that you believe in, the customers will find you if you do not give up. If you have to offer your services on a smaller scale than you did prior to the pandemic, then do that, but do not give up. We can do many things in this life and if you have to work a second job to take care of your family, do what you need to do, but do not give up on your business because of a temporary setback."
In this conversation, we talk with Terrinique about balancing her business, prioritization, and self-care.
Read on for more.
xoNecole: At what point in your life did you understand the importance of pressing pause?
Terrinique Perniman: About two years ago when I had my daughter. I was used to doing life on my terms but she came along and taught me patience and that I should stop and enjoy the moment.
What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of?
I wake up around 5:30, hit the gym for an hour, make breakfast, answer emails, go over my to-do list and wait for my daughter to wake up before we leave the house. I go to the office, check more emails, and run errands. After work, we go to the park so that my daughter can run around, then we go home and eat dinner. When she is asleep, I plan for the next day: to-do lists, emails, etc., turn on Netflix and fall asleep.
Courtesy of Terrinique Pernnerman
What are your mornings like?
Mornings consist of getting in a workout, sitting in silence with a cup of tea while my daughter sleeps, spending time with God, checking over my to-do list, and priorities for the day.
How do you wind down at night?
I wind down by taking a hot, steamy bath—the hotter, the better. [After that] I slip into comfortable pajamas, read a book, or turn a good show on Netflix or Hulu.
When you have a busy week, what’s the most hectic part of it?
Remembering to do everything. I write things down in my notepad or use Notes on my phone. For me, it is important to keep lists, prioritize what needs to be done first and check off after completed. I try not to store my to-do list in my head.
Do you practice any types of self-care? What does that look like for you?
I am all about self-care. I love to get my nails done, so I will pop into my local nail salon that serves wine while they serve you. Or I will book a massage at one of the luxury hotels on South Beach or Downtown Miami. Self-care for me is also just sitting in nature and observing. We go to the park a lot, so I like to find a shaded tree, feel the grass and dirt under my hands and feet, and just be still.
What advice do you have for busy women who feel like they don’t have time for self-care?
Self-care is really just taking some time out for yourself. In the evenings when you wind down, put on a cheap $1 mask from Sephora with a glass of wine. Drive the scenic route back home. Take a walk outside without your phone. Just sit and enjoy your loved ones without distractions. Avoiding negative people is also self-care—do not answer every time they call or change the subject if they bring up topics you do not like. Protect your mental space.
Courtesy of Terrinique Pernnerman
"Avoiding negative people is also self-care—do not answer every time they call or change the subject if they bring up topics you do not like. Protect your mental space."
How do you find balance with:
Friends?
Friends, most of my friends are childhood friends that live in different cities and countries. We check in every week or sometimes daily just to keep each other on our toes through FaceTime, WhatsApp, etc.
Love/Relationships?
I'm still figuring this one out.
Exercise?
Exercise is a must for me. I feel my best when I have exercised, so if I can't make it to the gym, I will walk/run around the park or do anything that makes me active.
Do you ever detox? What does that look like?
Yes, I do. I detox mentally and physically by prayer and fasting. This helps me become aligned with what God wants for me and refreshes me physically.
Lastly, what does success mean/look like for you?
Success to me is being happy and being able to provide for my family. Success to me is liking yourself as a person and being good to others.
For more of Terrinique, follow her on Instagram.
Featured image by Terrinique Pernnerman.
Writer. Empath. Escapist. Young, gifted, and Black. Shanelle Genai is a proud Southern girl in a serious relationship with celebrity interviews, The Fresh Prince of Bel-Air, and long walks down Sephora aisles. Keep up with her on IG @shanellegenai.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Sheila Rashid's Androgynous Approach To Unisex Clothing Is A Lesson In Embracing Individuality
The ItGirl 100 List is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
For Sheila Rashid, it all started with some free-hand drawings and a few strokes of paint.
The Chicago-based clothing designer and creative director of Sheila Rashid Brand recalls using her spare time in high school to hand paint designs on t-shirts and distressed hoodies, distributing them to classmates as walking billboards for her art.
Rashid sought to pursue fashion design at Columbia College in Chicago but eventually took the self-taught route to build upon her knack for crafting one-of-a-kind, androgynous pieces.
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Thanks to the mentorship of local designers taking her under their wings, Rashid was able to gain valuable experience in putting together collections and creating patterns; equipping her with them with the necessary skills to pursue her own collections.
After two years of living in New York, Rashid returned home to the Chi and uncovered the unique flair she could offer the city. “I moved to New York after that because I wanted to be in the fashion capital world,” she tells xoNecole. “That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
For the Midwest native, inspiration comes from her time around creative peers and the city’s notorious winters — known to be a main character in many Chicagoans stories. “It's a different perspective and mindset when I'm making stuff because of the weather here,” she explains. “When we get summer, it’s ‘Summertime Chi’ — it's amazing. It's beautiful. Still, I find myself always making clothes that cater to the winter.”
"I moved to New York after that because I wanted to be in the fashion capital world. That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
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Many designers have a signature aesthetic or theme in their creations. In Rashid’s design story, dancing between the lines of femininity and masculinity is how she’s been able to distinguish herself within the industry. Her androgynous clothing has garnered the eye of celebrities like Zendaya, Chance the Rapper, WNBA star Sydney Colson, and more — showing her range and approach to designs with inclusivity in mind.
“I think I do reflect my own style,” she says. “When I do make pieces, I'm very tomboyish, androgynous. My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes.” From denim to overalls, and color-drenched outerwear, Rashid has mastered the structure of statement pieces that tell a story.
“Each collection, I never know what's going to be the thing I'm going to focus on. I try to reflect my own style and have fun with the storytelling,” she shares. “I look at it more like it's my art in this small way of expressing myself, so it's not that calculated.”
"My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes."
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Still, if you were able to add up all the moments within Rashid’s 20-year career in design, one theme that has multiplied her into becoming an “ItGirl” is her confidence to take up space within the fashion industry as a queer, Black woman. “Being an ItGirl is about being yourself, loving what you do, finding your niche, and mastering that,” she says.
No matter where you are on your ItGirl journey, Rashid says to always remain persistent and never hesitate to share your art with the world. “Don’t give up. Even if it's something small, finish it and don't be afraid to put it out,” she says, “It's about tackling your own fear of feeling like you have to please everybody, but just please yourself, and that's good enough.”
To learn more about the ItGirl 100 List, view the full list here.
Featured image Courtesy