From Reality TV Star To Executive Producer: Joseline Hernandez’s Career Pivot Is One To Watch
Whether you like it or not, Joseline Hernandez is here to stay. For nearly a decade, the self-proclaimed Puerto Rican Princess has claimed her throne as reality TV royalty, captivating viewers with her on-screen antics and infectious off-screen persona. Since parting ways from her veteran-run on VH1's acclaimed show, Love & Hip Hop: Atlanta, Joseline has since transitioned into running a show of her own, launching season 2 of her highly anticipated production, Joseline's Cabaret on Zeus Network.
Since its premiere, the controversial, high-action series has garnered a groundswell of online attention from its instant-viral moments. Following the shocking "Double Homicide" comment, along with Joseline's recent appearance on the Wendy Williams Show where she self-advocated for more respect on her name, the show displays all the qualities of must-watch TV.
Courtesy of Joseline Hernandez
Joseline's latest endeavors mark a pivot in her long-standing career, highlighting her ability to turn her past hurdles as a teen-runaway turned stripper — to now mother, fiance, and showrunner — as a feat worth celebrating. Although her path has been unconventional, it's one that's been carved out by resilience and a whole lot of hustle; and she doesn't plan on stopping anytime soon.
For xoNecole, Joseline spoke candidly about what to expect from the new season of her hit show, Joseline's Cabaret, why she's making space for women in the sex work industry, and how she's taking her career back into her own hands.
xoNecole: You've been open about your childhood and being a runaway at just 14 years old. Looking back, how did being independent at such a young age help you become the woman you are today?
Joseline Hernandez: How I started out life was so dramatic, it made me want to figure out a way to cut that tail. You're like, "I don't want to be here, I have to figure out what I want to do with my life." When I was 21-22, I figured out that I wanted to do something like Joseline's Cabaret. I used to be a stripper, I always wanted to entertain. When I was 21, I realized, "I can entertain, I'm about to do this." I didn't have it easy like Beyoncé or Rihanna or any of the other girls who had help from their parents. I did it all by myself.
When you're 21, you're still a teenager. People think you're grown but you're not. Me not having help and having to struggle, I said to myself, "One day, you're gonna be somebody, you're gonna make it. Those dreams that you had as a child, you didn't forget them, and since you didn't forget them, you must fight to get them." And that's what I did.
That's why I think I was able to break the spell for me and my daughter. Moving forward in life and carrying that torch, I was able to do it for my last name and for my family's blood, Hernandez, and I was able to change the future. It came with a lot of pain and suffering, but I made it happen.
"I said to myself, 'One day, you're gonna be somebody, you're gonna make it. Those dreams that you had as a child, you didn't forget them, and since you didn't forget them, you must fight to get them.' And that's what I did."
Courtesy of Joseline Hernandez
Instead of being a victim of your circumstance you’ve been victorious in shifting your story. What was the shift in your mindset that you hope to pass down to the women in your Cabaret?
JH: It's always a decision that's going to make you a better person. I always make a decision to stop doing something that's not good for me, and I never go back. For the ladies at the Cabaret, they really have to make sure that what they do moving forward, is the best decision. And that's how you're going to become great: it's always that one decision that's going to take you to the next level.
Could you take us through the moment when you decided you wanted to make the pivot from 'Love & Hip Hop: Atlanta' to create and executive produce a show of your own?
JH: When you're working for another person for a few years, you realize that everything you were giving to that person, you can give it to yourself. I stayed with LAHHA for six years, but there came a point where I was like, "I'm a mother, it's time for me to do something for myself. What can do that's going to change everything in my life and my daughter's future?" And that was to finally create my passion which was Joseline's Cabaret. To finally put that together was all I ever wanted. I felt like I didn't need to keep doing LAHHA because I needed to do something for me.
Courtesy of Joseline Hernandez
You’ve gone from being the star talent on 'LAHHA' to being the producer of your own show. Is there anything that you gleaned during your time working with Mona Scott Young that you aim to do differently in your own productions?
JH: What makes me different is that the ladies know who I am and I know who they are. I don't have to do fake and phony stuff because I know what's real. I really didn't have to produce any of the ladies this season, because they know what they came to do. It's a competition, four ladies get to perform at the Cabaret and get $10,000, so there's no production there. Everyone has their own energy and their own attitude. And I think that's what makes me different, I don't have to lie to kick it.
Courtesy of Joseline Hernandez
There is a lot of discussion around positive representation for Black women and WOC on reality TV, what do you say to folks who may not fully see the vision behind ‘Joseline’s Cabaret’ in helping these ladies make a positive change in their lives?
JH: By the end of the season, they'll understand the whole purpose. I'm just putting the show together, I can't tell the ladies how to act. You can't produce 20 fights in one night, nobody's that lucky. This is real life, it's organic. I can be kumbaya all day, but they're gonna do what they're gonna do and I gotta let them rock. The first whole week, the ladies were going crazy, but I got them together. So it gets better.
You say that if you didn’t have your daughter, Bonnie Bella, that you wouldn’t be the woman you are today if it wasn’t for her. In what ways has motherhood changed you?
JH: When you have a baby, you want them to be strong, smart, and healthy. When you put your focus into that, it makes you a better person. Becoming a mother allowed me to become the best version of myself. When you bring somebody into the world you want to be the best version of yourself so you can teach them everything you didn't learn.
For new episodes of Joseline's Cabaret, tune in every Sunday on Zeus Network. Follow Joseline Hernandez @joseline.
Featured image courtesy of Joseline Hernandez
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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ItGirl 100: Get To Know Some Of The Most Inspiring And Empowering Women On Our List
The ItGirl 100 List, in partnership with Hyundai, is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
We often see lists featuring amazing women who are seasoned in this thing called life, and our ItGirl 100 List gives flowers to the people they’ve passed the torch to: young millennial and Gen Z women who are innovating and disrupting in today’s world of advancement.
xoNecole has partnered with Hyundai for its inaugural ItGirl 100 List to give these women their flowers today. It’s a celebration of 100 Genzennial women who have built their own tables, launched new businesses, and redefined what it truly means to be blessed, booked, and busy.
Here’s a snapshot of fun facts from a few of the women listed on the ItGirl 100, representing the East, West, Midwest, and South:
EAST
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DJ 9AM: DJ & Curator
Representing: Brooklyn
Ultimate ItGirl Song: "On My Mama" by Victoria Monét
Favorite OG It Girl: Nia Long
Zodiac Big Three: Cancer Sun, Taurus Moon, Pisces Rising
Favoring open-format, multi-genre mixes, this DJ has created a winning reputation for rocking a crowd with seamless transitions and selections, always representing Southwest musical and cultural influences.
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Tiffany James, Founder, Modern BLK Girl
Representing:Brooklyn
Ultimate ItGirl Song: "Lucky Girl" by Carlina
Favorite OG It Girl:Naomi Campbell
Zodiac Big Three: Sagittarius Sun, Leo Moon, Virgo Rising
Modern BLK Girl is one of the leading investment groups among women of color, and the founder serves as an avid investor, community builder, and advocate. Tiffany James is also a mentor, utilizing her unique combination of financial and fashion expertise.
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Kat Mateo, Casting Director
Representing: New Jersey
Ultimate ItGirl Song: "Princess Going Digital" by Amaarae
Favorite OG It Girl: Kelis, Eve, Lil Kim
Zodiac Big Three: Aries Sun, Cancer Moon, Cancer Rising
Thriving as a casting director and stylist, Kat Mateo offers a unique point of view that has shaped New York Fashion Week shows, ad campaigns, and editorials. She has also been a major contributor to cultural conversations related to fashion and inclusivity.
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Denise Stephanie Hewitt, Photographer
Representing: Brooklyn
Ultimate ItGirl Song: "Experience" by Victoria Monét
Favorite OG It Girl: Hannah Montana
Zodiac Big Three: Taurus Sun, Aquarius Moon, Aquarius Rising
This Gordon Parks Foundation scholar is a full-time student who has been working to expand her freelance career in photography. Denise is also been featured among Essence'sinaugural list of "Top 10 Creators Under 30," for her unique aesthetics and perceptions through her art.
WEST
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Nayamka Roberts-Smith, Aesthetician
Representing: Los Angeles
Ultimate ItGirl Song: "Tomorrow 2" by GloRilla & Cardi B
Favorite OG It Girl: Meagan Good
Zodiac Big Three: Sagittarius Sun, Leo Moon, Capricorn Rising
Nayamka Roberts-Smith is an award-winning professional in the skincare industry and serves as an educator, offering knowledge on beauty culture. She also is a well-sought-after speaker on beauty and women’s issues, with a following of more than 1 million on social.
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Desiree L. Talley, Esq., Vice President, Legal & Business Affairs, Revolt TV
Representing: Los Angeles
Ultimate ItGirl Song: "Nice" by The Carters
Favorite OG It Girl: Issa Rae
Zodiac Big Three: Cancer Sun, Scorpio Moon, Cancer Rising
An attorney and storyteller, Desiree L. Talley meshes relatability with her legal smarts for the culture. She advocates for cultural advancement and societal change through her POPLAW Podcast while balancing her executive duties at Revolt TV.
Marley Rae
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Marley Rae, Organizer, WalkGood
Representing: Los Angeles
Ultimate ItGirl Song: "Nice For What" by Drake
Favorite OG It Girl: Mariah Carey
Zodiac Big Three: Capricorn Sun, Taurus Moon, Leo Rising
Marley Rae is a Nike Athlete, certified yoga instructor, COO, and Director of Health and Wellness for WalkGood LA, a family-founded non-profit organization. She is dedicated to fostering understanding and care in local and global communities.
MIDWEST
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Shawnee Dez
Representing: Chicago
Ultimate ItGirl Song: "FreeBody Freestyle" by Shawnee Dez
Favorite OG It Girl: Toni Morrison
Zodiac Big Three: Cancer Sun, Aquarius Moon, Cancer Rising
Shawnee Dez is an artist who's all about captivating her audience through encouragement and empowerment. Her music features fluid harmonic layering, live instrumentation fused with digital production, and her unique multi-talented voice in an alto melodic tone.
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Bianca Pastel, Visual Artist
Representing: Chicago
Ultimate ItGirl Song: Anything by Whitney Houston
Favorite OG It Girl: Grace Jones
Zodiac Big Three: Taurus Sun, Leo Moon, Sagittarius Rising
Bianca Pastel's artistic portfolio includes fine art, illustrations, and animation, and she's worked with clients including Disney Pixar, and the NFL, to name a few. Her focus is "empowering the experience of being a Black child and dealing with mental health issues."
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Donyale Walton, Founder, Hoop Mobb
Representing: Detroit
Ultimate ItGirl Song: "Yeah I Said It" by Rihanna
Favorite OG It Girl: Aaliyah
Zodiac Big Three: Virgo Sun, Libra Moon, Capricorn Rising
Donyale Walton's brand Hoop Mobb, celebrates the Black and Brown fashion and cultural impact and presence of hoop earrings. It's grown to earn more than seven figures in annual revenue and a nationwide community of loyal consumers.
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Ticara Devone, Content Creator
Representing: Chicago
Ultimate ItGirl Song: "She's a Bitch" by Missy Elliott
Favorite OG It Girl: Ananda Lewis
The Zodiac Big Three: Libra Sun, Taurus Moon, Virgo Rising
A trusted sneaker enthusiast and content creator, Ticara Devone uses dynamic storytelling to hold space for others with a passion for sneakers. A published writer, she’s worked with brands including Nike and Footlocker and inspires us all by ensuring women are vocal and seen in the multi-billion dollar shoe space.
SOUTH
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AllyiahsFace, Content Creator
Representing: Atlanta
Ultimate ItGirl Song: "Go Off" Doja Cat
Favorite OG It Girl: Gabrielle Union and Halle Berry
Zodiac Big Three: Gemini Sun, Leo Moon, Scorpio Rising
AllyiahsFace's YouTube channel has more than 830,000 subscribers, and she's been hitting the ground running since 2015. Her content creation, which centers on beauty, fashion, and lifestyle, has led to a lucrative career and drawn a close-knit social and real-life community to view and be inspired.
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Jaycina, Executive Director, Tender
Representing: Atlanta
Ultimate ItGirl Song: "All I Got" by Amel Larrieux
Favorite OG It Girl:Tracee Ellis Ross
Zodiac Big Three: Leo Sun, Sagittarius Moon, Sagittarius Rising
Jaycina is a signed model with a nonprofit that works to provide support and community for single mothers in Atlanta. She's also appeared in campaigns for brands including Fenty and GAP as well as features in all your favorite magazines and on billboards across the country.
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Asha Christian, Founder, Coily App
Representing: Atlanta
Ultimate ItGirl Song: "It's My Life" by Mariah Carey
Favorite OG It Girl: Toni Childs (Girlfriends)
Zodiac Big Three: Sagittarius Sun, Leo Moon, Leo Rising
Asha Christian created Coily to provide beauty recommendations utilizing social data. It offers a more personalized, AI-driven experience for users and part of her mission is to provide solutions related to diversity and put the focus back on the consumer. Meshing tech and culture, Christian is innovating with options that exemplify the Black girl magic needed in tech.
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Featured image by FG Trade/Getty