Earlier today, ahead of his birthday, he posted a note to his fans revealing that he had embarked on a 22-day vegan challenge in hopes that his new diet would stick. And he has recruited Beyonce to partake in the challenge with him.
Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
Best of luck and health!
P.S. B is also joining me.
Both Jay and Beyonce are currently on tour which makes this challenge even more difficult, but this type of thing is so much more easier when someone is dedicated to doing it with you.
Good luck to the both of them!
P.S. In case you are curious, here are a few things that Vegans don't eat
2. Fish and shellfish.
3. Dairy products.
6. White sugar.
7. Bread made from dairy products like butter and eggs.
8. Some salad dressings.