This Woman Is Using Tech To Help Families In Need Get Food During Quarantine
We've all heard mamas, daddies, grandmamas, or granddaddys repeat time and time again, "We don't waste food in this house!" or "Do you know how many starving kids would want that food you're throwing away?" And it turns out, they have good reason for the nagging concern. Food waste in the U.S. makes up an estimated 30 to 40 percent of the food supply, accounting for 133 billion pounds and $161 billion worth of food, according to research. On the flip side, about 12 percent of American families are going hungry, and a disproportionate number are minorities. COVID-19 has made the situation much worse, with experts predicting a "hunger pandemic".
Jasmine Crowe, founder and CEO of Goodr, is one entrepreneur who is taking matters into her own hands to combat the hunger issue in her community. "You don't have to be a nonprofit to serve. I started a company with the goal of doing good, and it's really been working for me," Crowe said. "You can do well, as far as providing jobs for the community [and creating] financial stability for yourself, by doing good."
Image via Instagram/goodrco
At the core of Goodr's services is the notion that the problem is not in food scarcity but in logistics. Rerouting extra food for those in need is essential. Her company's technology helps businesses track and put their surplus food to good use---providing a solution that not only opens businesses up to potential tax breaks but helps to reduce greenhouse emission from landfills and offer families perfectly edible and nutritious food options. She and her team are now laser-focused on helping families in Atlanta, where the company is headquartered, who lack access or money for food and groceries.
"When everything began happening with COVID 19, I understood that there was going to be a lot of people in need and they were going to need food," Crowe explained. "From there, I decided to launch what we're doing right now, and it's really taken off. I think it's because so many people are in need of food and it's something I suspected from the beginning."
Qualifying families have been able to get food via pop-up grocery stores as well as through nonprofit partnership participation with Goodr. "We source from [retailers including] Walmart and Costco and work with some of the large food producing companies," Crowe said. "It's basically like an UberEats or Instacart, [but] free."
Image via Instagram/Goodrco
Those who want to support can also donate funds to sponsor families. Crowe said $100 typically covers a family of 4 to 5. "That gives them about 30 meals [and covers] the grocery shopping, groceries, packaging, and delivery," she added. People can also support by donating any sum of money toward sponsoring a family or by spreading the word. The company also has plans to expand to cities like New Orleans and Los Angeles, Crowe added. "Goodr operates in 10 markets, but for our COVID-related relief, because we're headquartered in Atlanta, a lot of our work has been currently concentrated here."
Crowe's passion for feeding communities was sparked from a personal passion in her own kitchen. While working in social impact and nonprofit consulting, she used her spare time to provide meals for the hungry.
"I started Goodr after I was feeding people who were experiencing hunger and homelessness from my kitchen for about three-and-a-half years," Crowe said. "I was price-matching, couponing, picking up all the food, and cooking it for hours. It made me think, 'It would be good if people donated the food.' That's when I started researching what happens to food at the end of the night [at businesses]. I began to stumble across [the concept of] food waste and became upset that so much food goes to waste while so many people are going hungry. That's the thing that got me started in this business."
She worked with developers to create a digital platform where businesses can register, import their menus or food items, and work with Goodr to redirect where their surplus goods go. "Our platform calculates the value of the items that are being donated as well as the donated tax deduction value, and then we have drivers pick it up and deliver it directly to nonprofits. That's [why] hunger is not just an issue of scarcity. It's about getting it to people instead of landfills."
Image via Instagram/Goodrco
A misconception might be that food waste is just that: trash or waste. However, many restaurants and businesses have perfectly fine goods that simply did not sell that day or week, and the food is discarded. "It's just excess food. This isn't food that's bad or expired," Crowe said.
"It's important that businesses donate their surplus food because they're already paying to throw the food away anyway. They have a waste management bill, so it's not like this food is just cheaper to throw away than to donate. Businesses must understand the impact they're making in the community but also the impact they're making on the environment by not donating the food."
Filling a need during a crisis is a vital way businesses can not only stay afloat but be of service to the very communities that have kept them in business in the first place. Goodr has found a way to combine social good with innovating enterprise. "We come in and help businesses redirect food to people in need. We're trying to lead the way in making sure we're getting food to people. We just think it's so important."
For more information how you or your business can help, visit Goodr's Website or follow them on Instagram @goodrco.
Featured image courtesy of Jasmine Crowe
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Frustrated With Your Job Search? Here's What One Expert Says You Should Start Doing
Recent LinkedIn findings have confirmed a few telling things about Black job seekers that many of us can probably relate to. Things in the realm of work and career advancement efforts have been shifting for Black professionals, with a majority (90%) considering a job move this year for more money (30%) or a better work-life balance (23%).
In these times of economic uncertainty, Black and Latino professionals are the most likely to consider a job move in 2024, but more than half of Black and Latino professionals “believe that looking for a job is frustrating.”
Despite the challenges, 62% of Black professionals, specifically, are changing their job search strategy to keep up with the changes in the new world of work, and they’re also the “most inclined” to want to find a job that aligns with their values and meets their criteria, the report further indicates.
I caught up with Tyrona Heath (@tyronaheath), director at LinkedIn’s B2B Institute, about strategies to shift your job search approach, what red flags to look out for when it comes to scammy postings, and how LinkedIn’s tools can be helpful in networking and landing your dream gig.
Job Search Tip 1: Don't be shy about marketing yourself and creating a story around whatever it is you offer to the world.
Heath shares that, when approaching your job search, the key is to stand out and be remembered. Candidates have to tap into highlighting what they can uniquely bring to the career opportunity they're pursuing. "Your brand is out front speaking for you when you’re not in the room. An active online presence, especially on LinkedIn, is crucial, as it helps create a natural identity that pulls people in and fosters lasting relationships."
"Use LinkedIn to message connections, have informational interviews, set up alerts, and follow people and companies to stay in the loop," she added. "Just like marketers deliver brand messages, tailor your updates and content to showcase what you know and contribute to the ecosystem. Employers are looking for people with skills to solve problems and identify the next opportunities.
She also noted that 70% of Black professionals "emphasize skills over degrees when job hunting, highlighting the importance of practical abilities increasingly outweighing traditional qualifications."
"Embrace your skills, and don't be afraid to go for those opportunities that might seem a bit out of reach. I always urge people to be really strategic in their search, using filters to narrow down the best roles, but also to make sure candidates aren’t undervaluing their professional experience.
Job Search Tip 2: Take the next step and invest in premium or membership upgrades on job-seeking sites.
"If you are still stuck on what to say to your new connection, LinkedIn’s AI Networking Tool for its premium members helps them craft a personalized message when reaching out to your connection for the first time," Heath said. "After you’ve used some of these tools to make an initial connection, it’s important to continue to tend to your LinkedIn garden. It's not just about planting seeds; it's about nurturing and cultivating relationships over time. Effective networking involves refining your connections and focusing on those that truly matter. By consistently investing in your network, you allow it to flourish and yield fruitful results over time."
Getty Images
Job Search Tip 3: Research prospective employers thoroughly to avoid getting scammed or wasting time applying for a fake job.
"Sadly, more and more job scams appear every day. They are feeding on the increasing innocence of job seekers as the job market continues to fluctuate," Heath said. "To help avoid being a victim to job ghosting, email phishing, and fake remote work opportunities, it is important to research the companies thoroughly and conduct thorough research. With the help of LinkedIn Pages, you can find out the credibility and information about the company, its values, and its commitments.
LinkedIn also has integrated verification directly into job posts, she added, which helps to ensure job seekers are able to get verified information about a company and job poster. "Most importantly, don’t ignore your gut feelings. If you’re getting asked for personal information like your social security number, bank information, or being asked to pay for things yourself, it’s probably a scam," she said. "Receiving an offer after just one interview is also a red flag. Legitimate companies have thorough processes, so if it feels too good to be true, it probably is."
Luis Alvarez/Getty Images
Job Search Tip 4: Still hitting walls? Keep networking with authentic motives, take the focus off the pressure of the process, and find ways to expand your support system.
"I have deep compassion for those who constantly do everything they can do in their power and come up short. You start to feel helpless, and you find yourself stuck in a rut. What you’re feeling is real. We are seeing a tightened job market compared to the past few years," Heath said. "Before, we saw two jobs for every applicant; now it’s the complete opposite. One of the best things to do is expand your circles, relationships, and communities. Not only does this make for a great support system, but it also allows for the potential for opportunities you may not have uncovered otherwise. Your next job could be brought to you by your connection’s connection’s connection."
You can use platforms like LinkedIn to see who's connected to whom and become industry friends of friends (so to speak) with the network of someone you're already connected to.
Job Search Tip 5: Lean into the right timing for responding to applications, and be flexible. Achieving a big goal can start with consistently achieving a few smaller ones.
"While it’s easy to get hung up on finding the 'perfect' dream job, it’s important to remember that most jobs are vehicles and not destinations," Heath said. "Instead of focusing on this, try to think about what skills you’ll gain from each opportunity and how you can apply those skills and experience to your next opportunity."
She also encourages candidates to be quick on the draw when it comes to responding to job openings. "Applying within the first 10 minutes of receiving a relevant job notification can increase your chances of hearing back by up to four times, so don’t underestimate the importance of being the first to apply."
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Featured image by Goodboy Picture Company/Getty Images