Jade Kendle Is A New Mom & Veteran Hustler Who Puts Self-Care First
In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Between creating content for her audience of more than 290K followers, planning a wedding, traveling the world, and breastfeeding a five-month-old baby at the same damn time, there is no doubt that Jade Kendle is a whole superhero in these streets. For this new mom and veteran hustler, her only kryptonite is self-neglect, a nemesis that she's battled with since giving birth to her daughter Sarai in July.
In an exclusive interview with xoNecole, Jade shared, "I know it's especially tough to take care of ourselves as moms but I truly believe that my daughter requires the best me. I'm not my best [if I'm] super tired or without having 10 minutes in the morning and night to tend to my skin or brush my hair." She explained, "Believe me, those newborn days had me skipping my wellness routines and it was not cute."
Despite the whirlwind chaos of being a full-time mother/hustler, Jade has one helluva support system that helps her keep her eye on the bag, even in her worst moments. The content creator shared that having an accountability partner, her twin, fellow mogul mommy and business partner, Simone Kendle has been key in helping her find and keep her balance as a mompreneur.
She told xoNecole, "I called her mid-breakdown the other day, [and] she said, 'This the shit they talk about, Jade. Being a working mom is hard! It's easy to be proud of yourself when everything is going right. It's these moments where things are out of whack that really shows how hard this mompreneur life is. But guess what? You can do this and It's going to be OK.'"
Along with prioritizing her self-care and saying 'no' to things that don't bring her joy, this is how Jade Kendle manages running a business while figuring out motherhood at the same damn time:
How do you handle moments when you feel overwhelmed?
I have to walk away and find a quiet spot to breathe! Sometimes feeling overwhelmed is just in our heads and, for me, changing my environment, even if it's a bathroom (laughs), makes a world of difference!
What’s the hardest part of your day?
The moments where I have to hop on a call or film and Sarai just won't comply. Whether that's her being super fussy because she's tired or wanting to take for-ev-er to nurse. Those moments I feel my anxiety build and are the moments where being a working new mom is a challenge. But short-lived, thankfully!
When do you feel most productive?
First thing in the morning, Sarai and I will wake up, play, and nurse. Once she's down for her first nap, my workday begins! I take full advantage of her nap times to do all work-related things so when she is awake, I can give her my attention. She's actually napping right now [as we speak]!
"First thing in the morning, Sarai and I will wake up, play, and nurse. Once she's down for her first nap, my workday begins! I take full advantage of her nap times to do all work-related things so when she is awake, I can give her my attention."
What is your favorite way to spend “me time”?
I love going to the spa! Getting a facial or massage is my jam. I force myself to go at least once a month since even getting to the nail salon regularly is a stretch. For me, that massage or moment in the steam room gives me that hard reset my body and mind need.
What is your advice for dealing with mom guilt?
Whew, that's a tough one. Honestly, I don't have that figured out. My best bet is that I'll always have it in some capacity because I'm a working woman. I just know that I do it all for her. I want my daughter to see me living a life I love and one where I can be passionate about my work and be there for her, too.
What’s the most important lesson you’ve learned as an entrepreneur?
You NEED a team!
What is the most important lesson you want your kid(s) to learn from you?
You decide. You decide who you are, you decide what you do. You decide when to go right or left. Life is about choices–don't let ANYONE or anything convince you that your instinct or innate desire/passion is wrong.
Why was it important to you to be an entrepreneur even though some people may think that a 9-5 offers more stability?
I had to recognize that what I want my life to look like didn't match what many 9-5ers lives look like. I felt so many conflicts–even in school–with strict routines and expectations. I knew I would either struggle to get up every day, which at times, I did. Or, I would have to walk a very different path. I'm so glad I chose a different path!
"I had to recognize that what I want my life to look like didn't match what many 9-5ers lives look like. I felt so many conflicts–even in school–with strict routines and expectations. I knew I would either struggle to get up every day, which at times, I did. Or, I would have to walk a very different path."
How has being a mother helped you become a better entrepreneur (or vice versa)?
Motherhood has taught me such a great lesson in prioritizing. From work to personal. Who do I really want to surround myself with? What projects do I really want to do? My life revolves around my family now, not work. That was a huge shift for me!
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
If you don't do it for you, do it for your baby. Do you want them to grow up seeing you work a job you hate or what dedication to your passion looks like?
Do you think it’s important to keep your personal and professional life separate? Why or why not?
For me, the personal and professional life is so intertwined! It works for me and what I do. I think everyone has to make that decision for themselves.
What advice do you have when it comes to time management as a mogul mommy?
Take advantage of a sleep schedule (laughs). That's all I got, so far!
What tips do you have for financial planning, both professionally and for your family?
Whew, that's a whole convo in itself! I would say in very general terms, PLAN PLAN PLAN!
To learn more about Jade, follow her on Instagram @lipstickncurls!
Featured image by Instagram/@lipstickncurls.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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7 Black Men On TikTok Making Everyday Living Look ThirstTrappy
You know how many of us, ladies, keep wondering why men don’t have the same sexy, handsome looks of yesteryear? That look from the ‘60s to the ‘90s? I FOUND THEM. And guess what? They’re doing what “real” men do best…simply making themselves handy (and not just in the traditional, gendered sense of the word). These fellas make it easy to fantasize about the reality that there are still good men out there – men who come into the lives of women and make it easier and softer by contributing every day but meaningful ways.
No, I don’t know them in real life because I found them via TikTok, but that’s the fun of fantasizing. You get to take one piece of the pie and make up the rest of it as you go alone. It’s like a game of MASH–choose your fighter and then go from there.
When I was watching their videos, I was totally unaware that my libido had been laying so low OR how attractive a useful man was until I tuned in to these guys (it started with Cam, and you’ll see why shortly). And I don’t mean to make it sound like men are only as good as what they can do for you, but I think it’s safe to say that far too many men are weaponizing their incompetence and enjoy being cared for but aren’t as quick to pour back into the women keeping their day-to-day afloat. Not even in minimal ways.
That said, these men seem to be a breath of fresh air on a sunshiny day. And, allow me to be wholesome and candid for a minute but they made me optimistic that there is hope for us after all. That we can find husbands and fathers who allow us to exist in this world with less harm and hope.
And, on a less wholesome note… never mind. I choose to keep it cute, but you’ll soon know exactly why this feels like a helluva task in just a moment. The other refreshing thing about many of these videos is the ASMR vibes – very cathartic to watch; really brings a sense of peace and calm over you. And, not to gas it, but if watching a man in action in that way via TikTok does that, JUST imagine what having the real thing would be like. My God.
Here are seven Black men on TikTok making everyday living look thirstrappy AF.
Cam
@renaissancecam subsist ⚙️ #vlog #dailyvlog #sundayvlog #peace #adayinthelife #gardening #handyman #rotties #bbq #pitmaster #juicing #health #healthy #fruit #fyp #explore #foryou #viral #menshealth #farming #country #outdoors #dogs #landscaping #food #vibes
Not only does Cam (28 and single) understand the assignment when it comes to carefully selecting Sunday’s cleaning playlist but he also was handcrafted by God himself, giving us #TradMan in only the best ways possible. Based on my lurking/Inspector Gadget deep dive through his content, he chops wood, gardens, fishes, and cooks–it’s no mistake that his handle is Renaissance Cam. And, ladies, I was able to get a few other little details about him because we all know curiosity kills the cat. No need to stay curious when we can just know. Yes, he’s single. He’s a Leo. And his ideal first date is a picnic at his favorite sunset island near one of the spots where he likes to fish.
Derwynn
@lifeofdwho Look how dirty my washing machine was 🤢🤮 . . #sundayreset #sundayroutine #cleaninghacks #cleaningmotivation #homefragrance #fyp #explorepage
Next up is Derwynn, who is more of a modern man. His content centers on his Sunday resets which entail deep cleaning his home–and, if you know, you know–Black household law is that this type of cleaning must occur on Sundays. And, man, ol’ man, does he make cleaning look good. It’s no wonder more men don’t do this willingly. Most have speculated that he’s a Virgo, but he’s actually a Cancer (but maybe he has other Virgo placements throughout?)
Deon
@chakmahtheking Brcome someone you woukd be proud of‼️ Don’t settle, you’re a KING! Follw me on IG @chakmahtheking #fyp #diy #motivation #jackofalltrades #king
Mister DIY himself, in living color! Admittedly, I did have to mute that Rocky music, but all the fix-it action 100 percent makes up for that. I don’t know him, but it’s giving “my man, my man, my man” type of delusion the minute I saw him handle that power tool (like my little pun). Unlike the first two, Deon isn’t quite as subtle in his understanding that he is indeed a prize (not to be confused with thee prize, y’all). But, he is, in fact, a man that adds value in many ways. And, this is what we mean when we say bring back these men – the good with their hands, easy on the eyes type men – and we’ll bust out the apron and the table settings.
Oklahoma Cowboys
@oklahomacowboys0 🤠 #oklahomacowboys #rodeo #blackcowboys #fyp #explorepage #cowboy #blacktiktok #fypシ #losangeles #countryboy #billpickettrodeo #race
When Destiny’s Child said, “they always be talkin’ that country slang,” I imagine these are the type of men they had in mind. Cause the video alone gone bring out my Southern ancestors in my spirit, and I was born and raised in Michigan. Babbbby, this is a retro type of man, and I’m here for it. It’s also a personal belief of mine that it speaks volumes about a man’s ability to nurture in the way that they care for animals and, in turn, the way animals respond to them. What’s that they say about animals and children being the best judges of character? Unfortunately, we don’t have a name for this cowboy, but fortunately, this page is action-packed with other cowboys.
John Doe
@atvmvp #honda #hondaaccord #carsoftiktok #cars #bodywork #painting #spraypaint #restoration #accidentrepair #southcarolina #blackmen #cartok #cartiktok #7thgenaccord #blackentrepreneur #blackdudes #budgetfriendly #voiceover #countryboy
While it’s always safest to have a bald-headed daddy to handle all your car issues, it definitely doesn’t hurt to have a car-fixing zaddy on call, too. Well, here you go! Out in the garage, in the hoop shorts and the slides – now him coming inside smelling like outside, car parts, and fading cologne. We also stan a frugal, problem-solving king! Peep how he purchased a used car and a five-dollar can of spray paint and got to work. The definition of getting it out the mud, if you ask me.
Stephen
@styleunrivaled #fyp #trending #viral #atx #car #ignitioncoil
Impressive, I must say. This gentleman, Stephen, walks us through replacing his ignition coils, but he also makes himself useful in other ways. That’s word to his other TikTok, where he offers the young fellas who want to argue about why women aren’t submissive instead of giving them something worth submitting to advice.
Lee
@leeshomeimprovement Deck for the chicken coop #fyp #foryou #dmv #blacktiktok #watchthis #explore #HousestoHomes #HomeImprovement #BuildingstoCompanies #blackmenbuilds #building #constructing #StayFocused #menwithdreads #follow #share #baltimore #HGTV
While this video doesn’t quite show Lee’s face, it does show his craftsmanship. I mean, it looks secure enough–I don’t know too much about building decks, but I do know this looks about right.. As for the rest, I scoped out the facecard on his other videos, and he is worthy of this list.
These men were difficult to come by, and I’m not sure if it has to do with the ratio of podcast mics to rakes/power drills/etc. Or because they’re simply not documenting themselves. But you should know that we’re looking for some more of these men folk to lust after while they check off the one honey-do list item within their reach through the internet … the one with my Rosé. Send more over! Tag them. I might even start a Make Men Great Again campaign on behalf of these brothas.
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Feature image by @renaissancecam/ Instagram, @steviie_j/ Instagram, @derwynnwho/ Instagram