How To Get Your Boss To Invest In Your Professional Development
When it comes to personal and professional development, there are two types of people: those who wait for it to happen and those who make it happen. Depending on the industry, the company you work for, the leadership, or your supervisor – these factors can determine how easy or difficult it will be to get support for your professional, and even personal, development.
Whether you're a full-time or part-time employee, managing a full-time career and a side hustle, or even if you're a full time entrepreneur, it's important to have a constant desire to improve, learn, and grow. Whether it's going back to school, attending a conference or workshop, purchasing a book, completing a training or certification, or finding a mentor – all of these ideas can benefit your professional and personal growth, and they can help open the door to new opportunities.
I've been in Corporate America for more than 10 years now as a marketing professional, while managing a side hustle as well for the last few years. I decided a long time ago that I wasn't going to simply wait for others to do it for me. Instead, I have taken ownership of my professional development. I have found ways to get companies that I've worked for to invest in me by simply showcasing my experience, skills, value, and potential. Besides, as hard as you work for the company, why not get them to go to work for you on behalf of your professional development?
With that said, I want to share with you some of the elements you can put together and develop into a deck via Microsoft PowerPoint, Canva.com templates, Adobe Illustrator, etc. Keep in mind, where you lack in design skills, enlist the help of a friend who can help you lay it out in a creative and visually engaging way.
Think "business case" – something you can share or present to help get the company to invest in you and help you ultimately secure the bag.
1.Clearly state your objectives and goals.
This includes your short-term and long-term goals, as well as professional and possibly personal goals (depending on how open-minded the company or your supervisor may be). This section should help answer questions like: what do you look to learn, what do you look to gain? Where do you want to be six months, a year, five years, or ten years from now? Are you asking to complete a course or attend a workshop or conference? Make it clear as to what it is that you're specifically asking for.
2.Showcase how dope you are.
Most companies don't mind investing in people who have, in some way or another, contributed to the company through their talents, time, and/or tenure…just to name a few. So, it's important to highlight the things that make you stand out as a great employee, especially if you can show how you've directly or indirectly had an impact on the sales or savings of the company.
This is your time to shine, but not in a resume format; rather, in a more creative and engaging way using visual graphics and "smart art" (a useful tool in MS PowerPoint). Showcase your education, experience, past performance reviews/ratings, awards, and/or any other applicable talents and skills that they may not be aware of or may have forgotten about. Be sure to include any relevant personal accomplishments as well. Yes, you may already know that you're worth it, but it's important that you can show others why you're worth the investment.
3.Provide an overview of the professional development.
Whether it's a program, certification, workshop, or conference - a one-page or one-slide summary of the program will help give the decision-makers more insight into the professional development. Include things like: total hours, registration dates, curriculum, agenda, location (virtual or in-person), and the cost. It's also important to include the new or additional skills and knowledge that will be obtained, professional awards or endorsements, and possibly a few reviews from past students.
There's no need to include every detail, but if you're able to show just how much is offered and at an affordable or reasonable price, it will help further show the cost-benefit value. Feel free to include a link to the site as well where they can research further if they're inclined to do so. Strive to leave no questions unanswered, but in a clear and concise way.
4.Share your plan for successfully completing the program.
Make it clear and show how you will be able to balance and manage your time effectively between your work duties as well as the professional development, if necessary.
During my recent marketing certification, I was managing my nine-to-five, life as a wife, my side hustle, church ministry, the more than 250 hours of content that I had to learn, as well as the comprehensive tests I had to pass. I know friends who've attended graduate school, all while managing their part-time business and their life as a wife, mother, and so much more. Nevertheless, you may have to sacrifice some time away from social media or the television, remembering that short sacrifices yield long-lasting results.
5.Summarize the overall benefits and value for you as well as the company.
In other words, you should be able to answer the question: how will helping you help the company? Will you obtain a unique set of skills that will make you stand out more? Is there a need that you can fulfill simply by completing the professional development? Will it make you a better all-around employee? What new ideas or enhancements will you learn that can possibly help improve your company's systems, processes, or overall productivity?
As a marketing professional, it's common for me to be on video, photo, and television shoots. Hence, it was fairly easy for me to get approval and funding for certain film/TV/writer/producer related workshops, conferences, and more. How? I was able to show how those workshops and trainings were directly related to my role and responsibilities, as well as how they would better equip me for current and future productions, and even my personal goals.
Maybe you have a future position or a promotion that you're working towards, and the skills acquired will prepare you for the new role. Sometimes, companies are merely impressed by the fact that you're able to look beyond today, and consider the plans for not only their future, but for your own future as well.
As they say, "do something today that your future self will thank you for later." Having a pool of talented and valuable employees not only makes them look good as a company, but it makes you look good too.
Featured image by Getty Images
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Shonda Brown White is a bestselling author, blogger, life coach, and brand strategist. When she's not jumping out of a plane or zip lining, she's living the married life with her husband in Atlanta, GA. Connect with her on social @ShondaBWhite and her empowering real talk on her blog.
Beyond Burnout: Nicole Walters' Blueprint For Achieving Career Success On Your Own Terms
Nicole Walters has always been known for two things: her ambition and her ability to recognize when life’s challenges can also double as an inspiring, lucrative brand.
This was first evident more than a decade ago when she quit her job as the corporate executive of a Fortune 500 company during a Periscope livestream. “I’m not sure if there’s an alignment of [our] future trajectory. I’m going to work for myself. I'm promoting myself to work for myself,” she said at the time before flashing a smile at the viewing audience. As she resigned on camera, a constant stream of encouraging messages floated upwards on the screen.
By 2021, she’d fashioned her work as a corporate consultant and her personal life with her husband and three adopted daughters into a reality show, She’s The Boss, for USA Network. This year, she released the New York Times bestselling memoir Nothing Is Missing, written as she was in the process of getting a divorce and dealing with her eldest daughter’s struggles with substance use.
Convinced that there’s no way the 39-year-old has achieved all of this without intentional strategic planning, I asked her about it when we spoke less than a week before Christmas. I’d seen videos on social media of her working on 2024 planning for other brands, and I wanted to know what that looked like following her own year of success.
She listed a number of goals, including ensuring that the projects she takes on in the new year align with her identity “as a Black woman, as an African woman, as a mother, as someone who has lived a [rebuilding] season and is now trying to live boldly and entirely as themselves.” But, I was shocked by how much of her business planning also prioritized rest.
Despite the bestselling book, a self-titled podcast, and working with numerous corporations, Walters said she’s been taking Fridays off. This year, she doesn’t want to work on Mondays, either.
“A lot of us think we work hard until retirement hits. I want to progress towards retirement,” she said, noting that she’ll check in with herself around March to see how successful this plan has been. The goal, Walters said, is to only be working on Tuesdays and Thursdays by sometime in 2025. “It is intentionally building out what I know I would like to have happen and not waiting for exhaustion to be the trigger of change.”
"A lot of us think we work hard until retirement hits. I want to progress towards retirement... It is intentionally building out what I know I would like to happen and not waiting for exhaustion to be the trigger of change."
Walters said the decision to progressively work less was partially in response to her previously held notions about her career, especially as an entrepreneur. “When I first started, I thought burnout was a part of it,” she said. “What I didn’t realize is that even if you’re able to bounce out of burnout or get back to it, there’s a cumulative impact on your body. If you think of your body as a tree and every time you go through burnout, you are taking a hack out of your trunk, yes, that trunk will heal over, and the tree will continue to grow, but it doesn't mean that you don’t have a weakened stem.”
But, the desire for increased rest was also in response to the major shifts that occurred three years ago when she was experiencing major changes in her family and realized her metaphorical tree was “bending all the way over.”
Courtesy
“One of the things we have to recognize, especially as Black women, is that there is this engrained, societal, systemic notion that our worth is built around our productivity,” she added. “That is some language that I think is just now starting to really get unpacked.” In recent years, there’s been an increased awareness of achieving balance in life, with Tricia Hersey’s “The Nap Ministry” gaining attention based on the idea that rest, especially for Black women, is a form of resistance. Even online phrases such as “soft life” and “quiet quitting” have hinted at a cultural shift in prioritizing leisure over professional ambition.
"One of the things we have to recognize, especially as Black women, is that there is this engrained, societal, systemic notion that our worth is built around our productivity."
If companies are lining up to consult with Walters about their brands and products, then women have been looking to her for guidance on starting over since she invited them to livestream her resignation 12 years ago. As viewers continue to demand more from content creators in the form of intimate, personal details, Walters has navigated her personal brand with a sense of transparency without oversharing the vulnerable details about her life, especially when it comes to her family.
The entrepreneur said she’d been approached to write a book for several years and was initially convinced she was finally ready to write one about business. “I started to do that, and then I went through my divorce. When that happened, I said, why would I write a book telling people to get the life that I have when I’m not sure about the life that I have,” she said.
Instead, she decided to write Nothing Is Missing and provide a closer look at her life, starting with being born to immigrant Ghanaian parents (“You need to know my childhood to know why I’m passionate about entrepreneurship.”) through the adoption of her three daughters and eventual divorce. Despite her desire to share, however, she said she felt protective of the privacy of her family, including her ex-husband.
When discussing this with me, Walters said she was reminded of a lesson she learned from actress Kerry Washington, who released her own memoir, Thicker Than Water, just a week before Walters’ book release. Washington’s memoir grapples with family secrets, too, specifically the fact that she was conceived using a sperm donor and didn’t learn about it until she was already a successful TV star. While Washington reflects on how the decision and subsequent deception impacted her, she’s also careful to hold space for her parents’ experiences, too. “A lot of things she said was that she had to recognize where she was the supporting character and where she was the main character,” Walter said.
This is something Walter worked to do in Nothing Is Missing when discussing her daughter’s struggles with addiction. “I was very intentional about making sure that I did not reveal more than what was required,” she said. “If I say something about someone’s addiction, I don’t need to go into the list of the substances they used, how they used them, what I found. [I don’t need to] walk into a room and paint a picture of what it looked like for people to understand.”
Walters said some of the most vulnerable moments in the book barely made a ripple once it was released. She was extremely nervous to write about getting an abortion, she said. But no one has asked her about this in the months since the book was released. Instead, people have been more interested in quirkier revelations, such as the fact that she once appeared on Wheel of Fortune.
“I have bared my soul about this thing I went through in my youth that has changed me for people, and people are like, ‘So how heavy was the wheel when you spun it?’” she said, chuckling. “It just goes to show that people never worry about the thing that you worry about.”
With the success of Nothing Is Missing, Walters said she still isn’t planning to release a business book at the moment. But, as she navigates parenting a teenager and two adult children while also navigating a relationship with her new fiancé, Walters said she believes she has at least one or two more books to write about her personal journey. “There is sort of an arc of where my life has gone that I know I’ve got something more to say about this that I think is important, relevant and necessary,” she said.
In just three years, Walters’ life has undergone a major transformation. There’s no telling what the next three years will have in store for her, but it seems likely she’ll retain an inspired audience wherever life takes her.
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Vanessa Simmons Shares Her Daily Wellness Routine And How It Propels Her Life
Many of us are familiar with actress, model, and entrepreneur Vanessa Simmons. Whether we previously followed her life and career on the iconic VH1 series Run’s House, keep up with her on social media today, or have seen her continually grace our screens on series like BET’s Games People Playor WeTV’s Growing up Hip Hop, she’s a name the culture knows and respects. But what many people may not know about the elegant go-getter is that she’s a big advocate for wellness.
In fact, during the pandemic, she was the friend many leaned on for physical and mental assistance and tips. “We were all in a state of fear and shock, and wellness was at the forefront of many of our minds. We wanted to know how we could stay as healthy as possible, and as the lockdown grew, mental health became just as important,” she says. The unique experience is what fueled her to birth U4IA (pronounced euphoria), an online community built around fact-based beauty and wellness tips and mental health awareness.
The platform started simply as a personal blog, a way for her to have all of her wellness thoughts and suggestions in one place. But anyone who is familiar with Vanessa’s efforts and her business-minded family knows it doesn’t take long for a business idea to spark, and she knew there was an opportunity here. “Pastry (the sneaker line she created with her sister, Angela Simmons) taught me the highs and lows of being a businesswoman. I feel like this is an extension of that,” she explains.
We can see she lives this through her work as an actress, which she’s strived for, for years. But making time for self-care in her routine is something she developed over time. “Every day is not the same – that’s life. But generally, I try to wake up before the house at 5:30 a.m. Then I journal, meditate and breathe, do an ice facial, start my skincare routine (which she makes sure to not rush), and start my day.”
She also practices wellness with her daughter. “All of those things allow me to wake my daughter up in a positive mood and spend time getting her ready for school. Also, I do affirmations with her," she says. "There's been times when she’s tired or in a mood and she actually tells me she feels better after we complete them. And you know kids tell the truth; that’s how I know it’s working!”
Like many, motherhood drastically changed her daily comings and goings. She admits that the journey altered her values and the way she moves through life, especially being someone from the Big Apple. “I had to find patience. I’m a New Yorker, so I like everything quickly. But I learned to find the balance between life and career and know when to shut down the work stuff and just be there for my family - which has brought me more happiness.”
Through U41A she hopes to share some of those processes and tips that help and make it accessible for everyone. “There are expensive ways to celebrate self-care, but there’s also things we can do at home. I like intentional breathing, jumping jacks for five minutes a day, and jumping rope – that releases endorphins. Also, meditation, affirmations, and my prayer life helps me.”
She adds, “Oh, and I love my at-home spa blanket. There's so much we can do in our living space that gives us that luxury spa feeling and fills our self-care cup.”
Today, Vanessa works daily to maintain that balance and intention she’s created for herself and her loved ones, and U4IA is a big part of that. Currently, she’s excited about their upcoming events and future partnerships.“I’m bringing the U4IA website to life through a health and wellness activation. We’re basically bringing the best of wellness in each city to one space.”
Lately, I’ve been feeling very overwhelmed with life, relationships, and work. With things moving so fast, it’s easy to exist in a state of productivity. But one thing life has taught me is that if you’re not showing up for yourself, you can’t properly show up for others, and that creates anxiety. But if someone as busy as Vanessa Simmons can make time for daily self-care, so can I. If you’re feeling the same or looking to make a change in your wellness routine, make sure to keep up with Vanessa’s lifestyle journey on social media and visit U4IANow.com for the latest updates.
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Feature image by Rodin Eckenroth/Getty Images