'Insecure'’s Kendrick Sampson Talks Activism & How Everyday People Can Affect Change
If I were to tell you that Kendrick Sampson's journey into activism was inspired by a sign in the bathroom, you wouldn't believe me. But the fact of the matter is, it's 100% true. A simple message, "Leave It Better Than You Found It," became the mantra that the Houston native would eventually tap into in order to shift his activism efforts from a simple act to a revolutionary lifestyle. He is coy yet hilarious as he divulges this story over the phone during a quiet yet busy evening in LA. And as he continues to speak, it becomes more and more apparent that while the impetus may be comical, his dedication to amplifying the voices of those who live in the margins of our society are indeed no laughing matter.
"I have a platform, I have a voice, and I need to do the work and utilize whatever privilege I have in order to keep people from dying. And I can't be complicit in that," he tells xoNecole.
He continues, "It's our purpose, I feel, to leave this Earth better than we found it. And so I really just leaned into that and who I am because it's completely righteous and justified. I've gone about different creative ways in doing it based off what I feel led [to do] and what's most effective, but there's definitely tactics and nuance to all of this."
And tactics and nuances seem to be the main aspects undergirding his new initiative, BLD PWR (pronounced "Build Power"). It's a liberation training, freedom-fighting measure that seeks to leverage the collective power of those primarily in the entertainment industry, to lend their platforms and voices to increase civic engagement and create real shifts towards transformational social justice. In partnership with visionaries such as Tia Oso and Mike De La Rocha, they hope to not only raise up the next wave of socially conscious entertainers but to also foster a safe space that cultivates both imagination and radical love.
We recently got the chance to chat with Kendrick about his new initiative--and here's what he had to say.
In your own words, describe BLD PWR?
BLD PWR is about taking action and how to do that in a healthy way. It asks how do you lift up those vulnerable voices without speaking for them? And how do you learn from your mistakes and what that looks like in a training process? We want to build up the next Harry Belafontes, Marsha P. Johnsons and all these amazing, dope, radical change-makers that were involved in the process and movement. Whatever privilege they had, they aided in uplifting those with a little bit less privilege. Whether it was with their resources, or creatively producing content, or just showing up at marches and protests.
Everybody has their place in the movement and we don't want to give anybody an excuse if they don't agree with people's tactics. We want to train up and foster that imagination. I believe that it's our job, our duty, and our purpose to go into every situation and leave it better than we found it. And to lift up the most vulnerable, seek out the most vulnerable, and empower them and work to liberate them.
Courtesy of Kendrick Sampson
"I believe that it's our job, our duty, and our purpose to go into every situation and leave it better than we found it. And to lift up the most vulnerable, seek out the most vulnerable, and empower them and work to liberate them."
What do you hope to accomplish with this initiative?
Ultimately, people look at LA and Hollywood as a culture beacon. And to be honest, the everyday organizers are the true heroes of our society, the people that dedicate their lives to liberating folks everyday, whether that's in environmental awareness or lessening the maternal mortality rate or closing the pay gap. These people are heroes but a lot of the time, they look to celebrities and people with platforms more than they'll look for the community organizers that are experts in this field or the educators for this information. And so we also have that privilege being in a position where we have people paying attention to us, and my goal is to train leaders within the entertainment industry. So that they'll understand that the real work is on the ground, lead people to their work, and use media attention to reflect and amplify the good work that's already being done.
I want those in the industry to feel confident enough to speak on these issues in the right way. And when they do make mistakes, learn how to correct those easily and not retract back into a corner. I want to have a safe space to where we can foster the radical love and deconstruct all the things we suffer from--talk about it, bounce ideas off [each other] and then push that out into culture.
You’ve been known for your outspokenness and views on today’s social issues as much as your acting. When did you realize you wanted to pick up the mantle of activism? Was there a defining moment: what was it and how did it affect you?
There wasn't a clear defining moment, but I feel like my whole life, I just had this inclination towards trying to do right. And a lot of times it was more so about being right and that was a selfish thing. I think God used that against me to where it was like, 'If you really want to be right all of the time, you need to acknowledge that you're not right. That you don't know everything, you can't be a know-it-all and it's impossible. You need to humble yourself.' So I listened to God in that and try to do my best in allowing that to lead so that I can follow and be an example in that. And it's manifested itself into different ways throughout my life.
Eventually, I was posting stuff while Black Lives Matter was gaining momentum and I was connecting with different movement folks and other people that were socially conscious and getting advice. I was trying to hang back and go behind the scenes and have meetings and such. But then I realized I was placating the oppressor really, in that I didn't want to come off as an "angry black man". And when Eric Garner was murdered and got all this media attention and there was so much injustice and anger--I finally said to myself, 'You know I am angry, I am black, and I am a man.' But if I don't speak out and I try to placate people and not come off as this stereotype, then I'm aiding the oppression.
Courtesy of Kendrick Sampson
"If I don't speak out and I try to placate people and not come off as this stereotype, then I'm aiding the oppression."
The descriptor says that this initiative is: “A National Platform For Artists, Athletes and Entertainers Committed to Using Their Influence For Social Justice.” Do you ever think that there can be art/entertainment WITHOUT activism or are they always one and the same?
Yes and no; it depends on how people understand activism. A lot of people think that every project should be an activism-centered project. They think that there needs to be a protest or a statement on something. And I don't necessarily think that. But I think the way we approach stories should be activism in the sense that our lives are activism. Think about Insecure for example, there's no clear policy that they're trying to push, but it was activism in the sense that it told the story of vulnerable communities that had not been seen before in that space.
And that's so essential and important. So many groups of people of different ethnic groups, genders, and ages come up to me and say they watch Insecure. And now they're privy to an experience that they weren't before. It's not an educational piece, but it helps bring peoples stories to life and humanize them in a way that our society has historically been opposed to. So stories like that, that just tell a simple love story or life story of brown people or indigenous people--that show the humanity in people that aren't normally humanized. That's activism.
"I think the way we approach stories should be activism in the sense that our lives are activism."
Does your acting career play a part in your role as an activist?
I think people think I work a lot more than I do, meaning the projects and they think I'm consistently on set. And unfortunately, I'm not. But a lot of that is because I have to pick and choose what I want to do. Now I'm not gonna sit here and make it seem like I'm picking and choosing all my roles because there are a lot of things that I audition for that I just don't get. But this isn't a woe is me, because I get a lot more work than some actors do--but it is a very conscious effort to not take roles that are problematic, to avoid stereotypes and oppression, misogyny.
I have worked on projects because people are willing to change content, but I definitely think that activism is a lifestyle. And our career should fall under that umbrella. My career is a tool to do that work. Not a side from that work, it's not a side job. It's a part of my purpose and I do my best to utilize every aspect of my life with that purpose.
Getty Images
"My career is a tool to do that work. Not a side from that work, it's not a side job. It's a part of my purpose and I do my best to utilize every aspect of my life with that purpose."
Can anyone take part in BLD PWR or is it just for the aforementioned groups of people?
It's for creatives, but it's not for everybody. In particular, it's with those with platforms or those who are building platforms. There's no size to it but it's for people who are doing socially conscious work--or who WANT to do socially conscious work. So it's writers, filmmakers, storytellers, actors, athletes. It's open to influencers of all facets, but especially within the entertainment business. The main focus is to make sure people with platforms are more informed of the work of everyday organizers and are actually a part of and aiding that work.
When you think of this initiative 5-10 years from now, what do you want it to look like?
I want it to look like an army of freedom fighters. That we're out here building multiple safe spaces, we fostered other people's initiatives and communities, and that we won't necessarily get the credit for it. You won't be able to fully grasp the scope and reach of what we do and manifested in the world. I want it to amplify other people's work, the people on the ground, and in my heart, I want to be able to say, "That's beautiful that I was a part of that and no one will ever know."
But ultimately, [I] want to see safe spaces for the liberation of the most vulnerable folk and people of color, black, brown, indigenous folks and uplifting their stories and bringing them into the center. And having Hollywood lead the charge. Because there is no change, no revolution without art. The most effective communication is art. And part of that is oration and speaking and creating these stories and being active on social media, kneeling. All of that is a part of it.
Courtesy of Kendrick Sampson
"There is no change, no revolution without art. The most effective communication is art."
For someone looking to get more involved in activism or maybe just starting out, what are a few key things they can do RIGHT NOW to affect change?
Figure out what you're most passionate about because we can't cover everything. Find a local community organizer or organization that's working in that area. Because I guarantee you someone is already doing the work on whatever issue you want to take up. Then pursue your education and information in that area. See what the movement landscape is. For those who want to participate in training, they can go to bldpwr.com.
If you're in LA, there's Reform LA Jails, that seeks to transfer millions of dollars that they want to use to build new prisons and invest it into alternatives to incarceration for the homeless and mentally ill.
For more information about BLD PWR, check out their website here. Follow BLD PWR on Facebook.
Featured image by Getty Images.
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Writer. Empath. Escapist. Young, gifted, and Black. Shanelle Genai is a proud Southern girl in a serious relationship with celebrity interviews, The Fresh Prince of Bel-Air, and long walks down Sephora aisles. Keep up with her on IG @shanellegenai.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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ItGirl 100: Get To Know Some Of The Most Inspiring And Empowering Women On Our List
The ItGirl 100 List, in partnership with Hyundai, is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
We often see lists featuring amazing women who are seasoned in this thing called life, and our ItGirl 100 List gives flowers to the people they’ve passed the torch to: young millennial and Gen Z women who are innovating and disrupting in today’s world of advancement.
xoNecole has partnered with Hyundai for its inaugural ItGirl 100 List to give these women their flowers today. It’s a celebration of 100 Genzennial women who have built their own tables, launched new businesses, and redefined what it truly means to be blessed, booked, and busy.
Here’s a snapshot of fun facts from a few of the women listed on the ItGirl 100, representing the East, West, Midwest, and South:
EAST
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DJ 9AM: DJ & Curator
Representing: Brooklyn
Ultimate ItGirl Song: "On My Mama" by Victoria Monét
Favorite OG It Girl: Nia Long
Zodiac Big Three: Cancer Sun, Taurus Moon, Pisces Rising
Favoring open-format, multi-genre mixes, this DJ has created a winning reputation for rocking a crowd with seamless transitions and selections, always representing Southwest musical and cultural influences.
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Tiffany James, Founder, Modern BLK Girl
Representing:Brooklyn
Ultimate ItGirl Song: "Lucky Girl" by Carlina
Favorite OG It Girl:Naomi Campbell
Zodiac Big Three: Sagittarius Sun, Leo Moon, Virgo Rising
Modern BLK Girl is one of the leading investment groups among women of color, and the founder serves as an avid investor, community builder, and advocate. Tiffany James is also a mentor, utilizing her unique combination of financial and fashion expertise.
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Kat Mateo, Casting Director
Representing: New Jersey
Ultimate ItGirl Song: "Princess Going Digital" by Amaarae
Favorite OG It Girl: Kelis, Eve, Lil Kim
Zodiac Big Three: Aries Sun, Cancer Moon, Cancer Rising
Thriving as a casting director and stylist, Kat Mateo offers a unique point of view that has shaped New York Fashion Week shows, ad campaigns, and editorials. She has also been a major contributor to cultural conversations related to fashion and inclusivity.
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Denise Stephanie Hewitt, Photographer
Representing: Brooklyn
Ultimate ItGirl Song: "Experience" by Victoria Monét
Favorite OG It Girl: Hannah Montana
Zodiac Big Three: Taurus Sun, Aquarius Moon, Aquarius Rising
This Gordon Parks Foundation scholar is a full-time student who has been working to expand her freelance career in photography. Denise is also been featured among Essence'sinaugural list of "Top 10 Creators Under 30," for her unique aesthetics and perceptions through her art.
WEST
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Nayamka Roberts-Smith, Aesthetician
Representing: Los Angeles
Ultimate ItGirl Song: "Tomorrow 2" by GloRilla & Cardi B
Favorite OG It Girl: Meagan Good
Zodiac Big Three: Sagittarius Sun, Leo Moon, Capricorn Rising
Nayamka Roberts-Smith is an award-winning professional in the skincare industry and serves as an educator, offering knowledge on beauty culture. She also is a well-sought-after speaker on beauty and women’s issues, with a following of more than 1 million on social.
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Desiree L. Talley, Esq., Vice President, Legal & Business Affairs, Revolt TV
Representing: Los Angeles
Ultimate ItGirl Song: "Nice" by The Carters
Favorite OG It Girl: Issa Rae
Zodiac Big Three: Cancer Sun, Scorpio Moon, Cancer Rising
An attorney and storyteller, Desiree L. Talley meshes relatability with her legal smarts for the culture. She advocates for cultural advancement and societal change through her POPLAW Podcast while balancing her executive duties at Revolt TV.
Marley Rae
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Marley Rae, Organizer, WalkGood
Representing: Los Angeles
Ultimate ItGirl Song: "Nice For What" by Drake
Favorite OG It Girl: Mariah Carey
Zodiac Big Three: Capricorn Sun, Taurus Moon, Leo Rising
Marley Rae is a Nike Athlete, certified yoga instructor, COO, and Director of Health and Wellness for WalkGood LA, a family-founded non-profit organization. She is dedicated to fostering understanding and care in local and global communities.
MIDWEST
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Shawnee Dez
Representing: Chicago
Ultimate ItGirl Song: "FreeBody Freestyle" by Shawnee Dez
Favorite OG It Girl: Toni Morrison
Zodiac Big Three: Cancer Sun, Aquarius Moon, Cancer Rising
Shawnee Dez is an artist who's all about captivating her audience through encouragement and empowerment. Her music features fluid harmonic layering, live instrumentation fused with digital production, and her unique multi-talented voice in an alto melodic tone.
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Bianca Pastel, Visual Artist
Representing: Chicago
Ultimate ItGirl Song: Anything by Whitney Houston
Favorite OG It Girl: Grace Jones
Zodiac Big Three: Taurus Sun, Leo Moon, Sagittarius Rising
Bianca Pastel's artistic portfolio includes fine art, illustrations, and animation, and she's worked with clients including Disney Pixar, and the NFL, to name a few. Her focus is "empowering the experience of being a Black child and dealing with mental health issues."
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Donyale Walton, Founder, Hoop Mobb
Representing: Detroit
Ultimate ItGirl Song: "Yeah I Said It" by Rihanna
Favorite OG It Girl: Aaliyah
Zodiac Big Three: Virgo Sun, Libra Moon, Capricorn Rising
Donyale Walton's brand Hoop Mobb, celebrates the Black and Brown fashion and cultural impact and presence of hoop earrings. It's grown to earn more than seven figures in annual revenue and a nationwide community of loyal consumers.
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Ticara Devone, Content Creator
Representing: Chicago
Ultimate ItGirl Song: "She's a Bitch" by Missy Elliott
Favorite OG It Girl: Ananda Lewis
The Zodiac Big Three: Libra Sun, Taurus Moon, Virgo Rising
A trusted sneaker enthusiast and content creator, Ticara Devone uses dynamic storytelling to hold space for others with a passion for sneakers. A published writer, she’s worked with brands including Nike and Footlocker and inspires us all by ensuring women are vocal and seen in the multi-billion dollar shoe space.
SOUTH
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AllyiahsFace, Content Creator
Representing: Atlanta
Ultimate ItGirl Song: "Go Off" Doja Cat
Favorite OG It Girl: Gabrielle Union and Halle Berry
Zodiac Big Three: Gemini Sun, Leo Moon, Scorpio Rising
AllyiahsFace's YouTube channel has more than 830,000 subscribers, and she's been hitting the ground running since 2015. Her content creation, which centers on beauty, fashion, and lifestyle, has led to a lucrative career and drawn a close-knit social and real-life community to view and be inspired.
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Jaycina, Executive Director, Tender
Representing: Atlanta
Ultimate ItGirl Song: "All I Got" by Amel Larrieux
Favorite OG It Girl:Tracee Ellis Ross
Zodiac Big Three: Leo Sun, Sagittarius Moon, Sagittarius Rising
Jaycina is a signed model with a nonprofit that works to provide support and community for single mothers in Atlanta. She's also appeared in campaigns for brands including Fenty and GAP as well as features in all your favorite magazines and on billboards across the country.
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Asha Christian, Founder, Coily App
Representing: Atlanta
Ultimate ItGirl Song: "It's My Life" by Mariah Carey
Favorite OG It Girl: Toni Childs (Girlfriends)
Zodiac Big Three: Sagittarius Sun, Leo Moon, Leo Rising
Asha Christian created Coily to provide beauty recommendations utilizing social data. It offers a more personalized, AI-driven experience for users and part of her mission is to provide solutions related to diversity and put the focus back on the consumer. Meshing tech and culture, Christian is innovating with options that exemplify the Black girl magic needed in tech.
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Featured image by FG Trade/Getty