Quantcast
Krissy Lewis/xoNecole

I Tried Beauty Products By Popular WOC YouTubers & Here's What I Thought

I Tried It

The benefits of using products created by influencers is the fact that they are involved in the creation of these products, understand what is needed in the industry, and have a close relationship with the community (you).


I love that beauty brands are finally becoming more inclusive with their products and marketing, however, I think it's done best when major brands collaborate with Influencers.

Some influencers pride themselves on bringing awareness to the lack of diversity in the beauty industry and partner with brands to fix the problem. Here are a few influencer collaborations that you need to get your hands on.

NYX Can’t Stop Won’t Stop 24HR Foundation x Alissa Ashley

Krissy Lewis/xoNecole

Alissa Ashley is very vocal about the lack of inclusion in the beauty industry. She recently partnered with NYX Cosmetics for their collection of Can't Stop Won't Stop Foundations to expand and create foundation shades for all skin tones at an affordable price. This drugstore foundation retails for $15, offers 45 different shades, and also has a $10 matte primer included in the line.

The new line of foundations claims to offer a 24hr matte coverage, a creamy lightweight and waterproof formula, and a lot of pigment. For a drugstore foundation, it's definitely worth the money. Here's what I thought about the Can't Stop Won't Stop foundation:

  • It's very matte but it doesn't dry out your skin. This is perfect for all skin types: dry, combination, and oily.
  • It is full coverage and hides dark spots and blemishes, giving you a flawless look without concealer or color correcting.
  • I wouldn't call this a 24hr foundation. As I wore it throughout the day, I experienced a good bit of creasing in different areas of my face. The foundation even creases with setting powder and spray, causing you to have to reapply or walk with your brush or sponge for touch-ups.
  • The foundation has a very generous press pump, so I would start with a half of pump per section.
  • It dries quickly so don't apply it all over my face. It's best to apply the foundation to one section of your face, blend, and move on to the next.

Overall, NYX's newest collection with Alissa Ashley has more pros than cons. Although, it doesn't seem to be as long-lasting as it claims, everything else about the foundation checks out. What I loved most about it is the wide range of shades. It caters to all skin types with yellow, golden, olive, neutral, and red undertones. There were so many shades, I didn't know which one to choose — it felt good to have so many options.

Shayla x ColourPop

Krissy rocking Thic from the Makeupshayla ColourPop Perception eyeshadow palette

Krissy Lewis/xoNecole

YouTuber Makeupshayla partnered with ColourPop Cosmetics to introduce a line of sexy and edgy eyeshadows setting powders, lip glosses, and more. I tried the Perception Eyeshadow Palette, which offers 16 shadows with a metallic and matte finish for $23.

Shayla x ColourPop Perception Palette swatches

Krissy Lewis/xoNecole

Krissy Lewis/xoNecole

The colors include:

  • Unbothered: metallic ivory with a peachy flip
  • TF: metallic true gold
  • Titus: metallic gunmetal
  • Stallion: matte black with blue glitter
  • Spill the Tea: metallic warm taupe
  • Diva: metallic amber
  • I.E.: metallic olive
  • 14: metallic navy
  • Strut 'n Slay: metallic rosy copper
  • Culture: matte soft brown
  • Sassy: metallic eggplant with a teal flip
  • September: metallic pinky violet
  • Revenge: matte red brown
  • Thic: matte vibrant orange
  • Played Out: matte chocolate brown
  • Shade: deep matte purple with violet glitter

My favorite shades in the palette are Thic, Revenge, Strut 'n Slay, Played Out, and I.E. Each shadow is highly pigmented and stands out on all skin types without any concealer or eye primer. There is very little fall out from the shadow, you can apply it with a brush or just your fingers, and it blends very well. I don't have much negative to say other than accessibility of the palette. I honestly wish it was available at a Sephora or Ulta, but you can only purchase the collection on the ColourPop website. It take 3-5 business days to ship and if it's a new launch, it can take longer to process.

Shayla and ColourPop added three new matte lipsticks to the collection this month in honor of Shayla's birthday aka Slay Day. The colors include: Drippin' - a pearlescent peach with gold and silver glitter, Shay Day - a violet colored matte lip, and lastly Season 10 - a bright red liquid lippie. The lip glosses are as bold as the eyeshadows and uses jojoba oil to moisturize and nourish your lips, while giving you fuller-looking lips. Each shade retails for only $6, you can't beat that price!

Too Faced Born This Way Foundation x Jackie Aina

Krissy Lewis wearing Too Faced's Spiced Rum foundation

Krissy Lewis/xoNecole

Jackie Aina is also no stranger to calling out brands who keep missing the bar when it comes to inclusion. In the past, she spoke passionately and honestly about her feelings towards Tarte Cosmetics' and KKW Beauty's limiting releases. Now that she has the opportunity to create a line of foundation with Too Faced, her main goal is to provide something for all black girls. She created nine shades of foundations to add to the Born This Way collection for deep and dark deep complexions. The foundation shades include: Praline, Brûlée, Butter Pecan, Chai, Spiced Rum, Tiramisu, Sable, Truffle, and Ganache.

If you've never tried Too Faced, the Born This Way foundation collection claims to provide a long-lasting and undetectable coverage. I purchased the foundation for $39 at Macy's in "Spiced Rum". Spiced Rum seems to be for people with deep skin and golden yellow undertones — it matched me perfectly and oxidizes pretty well. I used both a brush and beauty blender to apply the foundation and I think both applicators give a smooth streakless look. Here are a few other things you should know about this foundation:

  • The foundation does offer medium to full coverage.
  • It feels hydrating and has a very dewy and glowing finish!
  • It doesn't claim to be a 24 hour foundation, but it lasts pretty well throughout the day and doesn't crease.
  • It works well with other products.
  • Has a wide variety of shades for deep and dark deep skin.
  • The foundation doesn't give any flashback, so it's photo-friendly.
  • It's also buildable, so you can apply more for a fuller coverage.

Overall, this is a pretty good product and I would definitely purchase it again. It did everything it claimed to do and has a very lightweight feel, so you don't feel like you're wearing a ton of makeup. For a high-end foundation, the price is pretty affordable. I think this is a good buy for people with dry and normal skin. If you have oily skin, it may not be the best choice for you. Even though it is oil-free, the dewy finish can cause those with oily skin to look shinier.

Featured image by Krissy Lewis

We all know what it is to love, be loved, or be in love – or at least we think we do. But what would you say if I were to tell you that so much of the love that you thought you’d been in was actually a little thing called limerence? No, it doesn’t sound as romantic – and it’s not – unless you’re into the whole Obsessed-type of love. But one might say at least one side of that dynamic might be…thrilling.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.

Idris Elba and Sabrina Dhowre Elba are gearing up for the second season of their podcast Coupledom where they interview partners in business and/or romance. The stunning couple has been married for three years but they have been together for a total of six years. During that time, they have developed many partnerships but quickly learned that working together isn’t all that it’s cracked up to be.

Keep reading...Show less

Before she was Amira Unplugged, rapper, singer, and a Becoming a Popstar contestant on MTV, she was Amira Daughtery, a twenty-five year-old Georgian, with aspirations of becoming a lawyer. “I thought my career path was going to lead me to law because that’s the way I thought I would help people,” Amira tells xoNecole. “[But] I always came back to music.”

A music lover since childhood, Amira grew up in an artistic household where passion for music was emphasized. “My dad has always been my huge inspiration for music because he’s a musician himself and is so passionate about the history of music.” Amira’s also dealt with deafness in one ear since she was a toddler, a condition which she says only makes her more “intentional” about the music she makes, to ensure that what she hears inside her head can translate the way she wants it to for audiences.

“The loss of hearing means a person can’t experience music in the conventional way,” she says. “I’ve always responded to bigger, bolder anthemic songs because I can feel them [the vibrations] in my body, and I want to be sure my music does this for deaf/HOH people and everyone.”

A Black woman wearing a black hijab and black and gold dress stands in between two men who are both wearing black pants and colorful jackets and necklaces

Amira Unplugged and other contestants on Becoming a Popstar

Amira Unplugged / MTV

In order to lift people’s spirits at the beginning of the pandemic, Amira began posting videos on TikTok of herself singing and using sign language so her music could reach her deaf fans as well. She was surprised by how quickly she was able to amass a large audience. It was through her videos that she caught the attention of a talent scout for MTV’s new music competition show for rising TikTok singers, Becoming a Popstar. After a three-month process, Amira was one of those picked to be a contestant on the show.

Becoming a Popstar, as Amira describes, is different from other music competition shows we’ve all come to know over the years. “Well, first of all, it’s all original music. There’s not a single cover,” she says. “We have to write these songs in like a day or two and then meet with our producers, meet with our directors. Every week, we are producing a full project for people to vote on and decide if they’d listen to it on the radio.”

To make sure her deaf/HOH audiences can feel her songs, she makes sure to “add more bass, guitar, and violin in unique patterns.” She also incorporates “higher pitch sounds with like chimes, bells, and piccolo,” because, she says, they’re easier to feel. “But it’s less about the kind of instrument and more about how I arrange the pattern of the song. Everything I do is to create an atmosphere, a sensation, to make my music a multi-sensory experience.”

She says that working alongside the judges–pop stars Joe Jonas and Becky G, and choreographer Sean Bankhead – has helped expand her artistry. “Joe was really more about the vocal quality and the timber and Becky was really about the passion of [the song] and being convinced this was something you believed in,” she says. “And what was really great about [our choreographer] Sean is that obviously he’s a choreographer to the stars – Lil Nas X, Normani – but he didn’t only focus on choreo, he focused on stage presence, he focused on the overall message of the song. And I think all those critiques week to week helped us hone in on what we wanted to be saying with our next song.”

As her star rises, it’s been both her Muslim faith and her friends, whom she calls “The Glasses Gang” (“because none of us can see!”), that continue to ground her. “The Muslim and the Muslima community have really gone hard [supporting me] and all these people have come together and I truly appreciate them,” Amira says. “I have just been flooded with DMs and emails and texts from [young muslim kids] people who have just been so inspired,” she says. “People who have said they have never seen anything like this, that I embody a lot of the style that they wanted to see and that the message hit them, which is really the most important thing to me.”

A Black woman wears a long, salmon pink hijab, black outfit and pink boots, smiling down at the camera with her arm outstretched to it.

Amira Unplugged

Amira Unplugged / MTV

Throughout the show’s production, she was able to continue to uphold her faith practices with the help of the crew, such as making sure her food was halal, having time to pray, dressing modestly, and working with female choreographers. “If people can accept this, can learn, and can grow, and bring more people into the fold of this industry, then I’m making a real difference,” she says.

Though she didn’t win the competition, this is only the beginning for Amira. Whether it’s on Becoming a Popstar or her videos online, Amira has made it clear she has no plans on going anywhere but up. “I’m so excited that I’ve gotten this opportunity because this is really, truly what I think I’m meant to do.”

Today is Malcolm X’s birthday. As an icon of Black liberation movements, his words are often rallying cries and guideposts in struggle. In 2020, after the officers who executed Breonna Taylor were not charged with her murder, my timeline was flooded with people reposting Malcolm’s famous quote: “The most disrespected person in America is the Black woman. The most unprotected person in America is the Black woman. The most neglected person in America is the Black woman.”

Keep reading...Show less

As her fame continues to rise, Tiffany Haddish has remained a positive light for her fans with her infectious smile and relatable story. Since Girls Trip, fans have witnessed the comedian become a modern-day Cinderella due to the many opportunities that have come her way and the recognition she began to receive.

Keep reading...Show less
Exclusive Interviews

Exclusive: Jay Ellis Shares ‘Full-Circle’ Moment With His Parents & His Self-Care Ritual

Staying grounded is one of the actor's biggest priorities.

Latest Posts