I Made $15,000 In Three Months As An Airbnb Host
Summertime and the living in LA is not so easy. Especially when the cost of living is through the roof.
I found this out the hard way last summer when I moved from my quiet, comfortable, and reasonably affordable townhome on a golf course in the suburbs of LA to the concrete jungle in the heart of the city. I made the decision to move to be closer to my sales territory for work, which I thought was a good idea... Until six months later when the company downsized their salesforce, leaving me jobless and with just enough savings to make it for four months before I realized I had bitten off more rent than I could chew.
Now ladies, I have had my back against the wall before, so I knew I had to think fast. I didn't want to break my lease because I had plans of purchasing a home later and didn't want a broken lease to have an adverse effect on my rental history. I only had six months left in my lease and thought to myself, What if I listed my apartment on Airbnb?
It made perfect sense. I always kept a clean, neat home and I'm obsessed with home decor. I lived really close to major freeways, Universal Studios, the Hollywood Walk of Fame, and other major LA attractions. So I figured, why not? I took about a week to get my apartment in tip-top condition, moved most of my personal belongings in storage, found a housekeeper for a reasonable price, whipped out my iPhone to take pictures of all the rooms, used my savvy writing skills to come up with a cute description of the listing, and within a week of going live on Airbnb, I had my first booking! I couldn't believe how easy it was to set up the account and to communicate with guests.
My first month as a host, I made just enough to cover my rent, which was the original goal. However, as the summer months approached, I not only generated enough revenue to cover rent, but I also made a pretty nice profit. Some 3 months later, and I had made $15,000! My guests loved my place and always left stellar reviews and within six months, I was even promoted to Superhost, which apparently is a big deal on Airbnb.
I would be remiss if I did not share my personal experience and tips on how to be a successful Airbnb host and how to provide an exceptional experience for your guests. So without further ado, here are my tips on being a successful AND profitable Airbnb host.
Create a Catchy Listing Title
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What's in a name? Everything! Beautiful Buckhead Bungalow, Luxurious Midtown Loft, Romantic Cabin on the River. These are all cute and catchy titles that will set your listing above the rest. Remember, your listing will be placed among hundreds of other homes that match your criteria, so you need a title that stands out. What makes your house unique? Where is it located? Are you listing it around a special event like Super Bowl, Art Basel, or Yacht Week? Use all of those to your advantage in the title.
Take Beautiful Pictures
Image is everything! I started my listing by taking photos of my place on my iPhone. As I began to generate more revenue, I eventually hired a photographer. But I wanted my initial pictures to look like my house was the layout of a Z Gallerie mailer. I took pictures in natural lighting, with the blinds open and facing up so the rooms wouldn't be flooded with light. I took close-ups of details like the coffee bar, welcome sign, guest book, and small decor for an added touch.
Trust me, most listings will have basic photos of the rooms and a few amenities. You can set your listing above the rest by taking the extra step to have stellar photos of your home. The three most important rooms you want to focus on when taking pictures are the bedrooms, bathrooms, and kitchen.
Create Pre-Typed Messages
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This will save you a lot of time in the future when your guests book. I have a standard welcome message that outlines the directions to the home, passwords and security codes, Wifi information, check-in and check-out instructions, and emergency contact information. You can save these in your message profile and choose the right template, depending on the guests' question or concern. This makes communication simple and will really help your rating. Remember, five stars is the goal!
Stock Up On Extra EVERYTHING!
Extra towels, extra napkins, extra toilet paper, extra shampoo, extra tampons, extra EVERYTHING! If hosting is a long-term goal for you, places like Sam's Club and Costco will be your best friend. You'll keep your guests happy by having a plethora of necessities already stocked at your place.
Keep It Clean
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Sparkling clean and super pristine! That is the goal. Guests love a super clean home. Not only will they remember it when they rate you, but they typically tend to leave the house in tip-top condition because you set the bar when they arrived. Make sure you clean and disinfect door knobs and handles, counter tops, walls, railings and pretty much anything people touch. Cleanliness is one of the categories in your review, so make sure your house is so fresh and so clean with every stay.
With so many events happening around the country year-round, there are endless opportunities to host travelers when they come to your city. There are so many more tips and pointers I could give on hosting and if you want to find out more, take a peek at my hosting video.
Good luck! I can't wait to hear your success stories.
Interested in being an Airbnb host? Sign up here to get started!
*Originally published on Mignon Cyrelle
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Not too long ago, while in a session with one of my clients, they were talking to me about having strong sex cravings that seemed to have come out of nowhere. After asking some questions for clarity’s sake, I got that the reason why they used the word “craving” is because it’s not like they are hornier than usual all of the time. Nah, it’s more like the urge creeps up at some pretty random and/or unexpected moments. What they wanted to know from me was if I thought that it was normal.
The short answer is “yes.”
Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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