Over the last couple of years, social media and the internet has uncovered the various ways people decide to wash their bodies (some surprising, I must admit, and some not.) There have been numerous debates on whether we should use washcloths, suds up our legs, or even shower on a daily basis. Side note: Did you know that bathing with hot water can be detrimental? (I mean, is it really a shower if the water isn’t scorching? Just me? K.)
Additionally, with hygiene routine videos (think sparkly body washes and exfoliators galore) dominating the YouTube and TikTok airwaves, finding the best way to wash your body seems to be all the rage right now. And while most of us have been bathing ourselves since we can remember, there’s nothing wrong with updating your GRWM (get ready with me) routine.
In the name of #selfcare, medical and cosmetic dermatologist, DiAnne Davis, MD, FAAD, has provided tips and pertinent info that will help combat bacteria, battle B.O. and give our skin a healthy glow. Can I get an amen?
Between washcloths, loofahs, or using your hands, what’s the best way to wash your body?
“I usually recommend a soft cloth or washcloth for showers, especially those areas that harbor, a lot of bacteria, which include the armpits, groin area, and feet,” Dr. Davis explains to xoNecole. “Washcloths can always be laundered and reused versus loofahs that tend to retain a lot of bacteria and are not washable or able to be used after so many uses in the shower. Washcloths should be dry before each use. Reusing a damp washcloth is a no-no because it may accumulate bacteria which can be transferred to your body the next time you use it.”
How often should people shower? Is it bad to shower every day?
“I usually recommend that people take showers at least once daily,” says Dr. Davis. “While some dermatologists may recommend that you can shower less frequently, even three times per week, I will say that I do not recommend that you shower multiple times throughout the day because that can be extremely drying for the skin. It’s also important to remember that showers should be less than 10 minutes and with lukewarm water because extremely hot water can also dry out the skin.”
Is it important to use a separate washcloth for your face?
FG Trade/ Getty Images
“I think this is definitely a personal preference. What I explain to patients is that it is okay to use a washcloth for their body however, I always recommend that whenever washing your face [to] use your hands,” says Dr. Davis.
What should we look for in a good body cleanser?
“There are so many great cleansers on the market,” notes Dr. Davis. "It may come down to if there is a specific concern that the patient has, which can help determine what may be the best cleanser for their body. For example, if someone has oily or acne-prone skin, they might want to look at a cleanser that contains salicylic acid to help exfoliate the pores and treat blackheads. However, if a patient has sensitive or dry skin, they may want to look for a cleanser with ceramides and/or colloidal oatmeal.”
In terms of skincare, could you talk about the importance of moisturizing and how often we should moisturize?
“Moisturizing your skin is just as important as washing it on a daily basis,” elaborates Dr. Davis. “Moisturizers should be applied within the first two to three minutes after showering to not only moisturize the skin but also create a barrier to prevent transepidermal water loss and keep the skin hydrated and plump in appearance. It is wise to moisturize twice daily, especially if you have dry skin and/or during the winter season.”
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by LumiNola/ Getty Images
- Jada Pinkett Smith’s Secret To Great Skin Is 'Lots Of Steam' And Baby Soap ›
- The Simple 3-Step Skincare Routine For Women Over 30 ›
- This Is Why Your Skincare Routine Isn't Working ›
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
