Silk Press Season Is Underway & Here's What You Should Know About It
The leaves are turning. The temperatures are dropping. And you know what that means: it's silk press szn. Getting a silk press is a treat for me. I especially enjoy how a silk press trim shapes my natural curls and makes them pop. So when I was invited to The Purple Door Salon in Atlanta (which is stunning, btw) for a silk press with master stylist and Mizani artist and educator Todd Edwards, of course, I said yes.
My hair was fresh out of braids, so my natural hair desperately needed a little TLC (and gray coverage).
Most of us have experienced a silk press or, as it was known when we were growing up: a press and curl. But the process looks a little different with natural hair because without the proper steps, you'll walk outside, and your hair will say absolutely not.
So, I want to take you through my appointment and share the tips and tricks I learned.
First: Detangle
Detangling from root to ends is essential before your hair meets with shampoo and H2O. And this is especially important after removing braids, or you run the risk of product and hair buildup tangling and, subsequently, causing hair loss and damage.
Edwards ran his fingers through my hair as if it wasn't a tangly mess. That's how I knew I was in good hands. He ran his fingers from the root to the ends of my hair, detangling it section by section. If finger detangling isn't your preferred method, a wide-tooth comb or Felicia Leatherwood Brush makes excellent detangling tools.
Shampoo and Condition
Now it was time for my favorite part: the shampoo. As we were shampooing, I asked if the type of shampoo and conditioner makes a difference when preparing the hair for a silk press. And the answer is yes.
"They are very important because you always want to use a shampoo and conditioner that will aid the final look or style that you're trying to achieve," Edwards tells xoNecole.
In your shampoo, you want to look for a sulfate-free option that clarifies without stripping the natural oils from your scalp that also combats frizz in preparation for thermal styling. And after a good cleanse, of course, conditioning is a must. Look for vitamin E and omega fatty acid-rich oils like argan, avocado, and jojoba-infused options.
Mizani Press Agent Smoothing Sulfate-Free Shampoo, $22
Courtesy of Bianca Lambert
The Blow Dry
Now that my hair was cleansed, and conditioned, and my grays were covered, Edwards detangled and sectioned my hair into four quadrants. Next, he went section by section, applying a leave-in conditioner and following up with a blow-dry cream. If you're ever tempted to skip your leave-in and a product to protect your hair from heat damage, don't. Here's why.
“A leave-in is the foundation to any style you are trying to achieve or create," Edwards shares. This is largely because a leave-in adds and seals in moisture, gives the hair slip for detangling and helps protect it when heat styling. Mizani's Miracle Milk Heat Protectant Leave-In Conditioner is among his favorites because it's a multitasker acting as a leave-in and heat protectant. And it's a product I never complete a wash day without because it keeps my hair nourished for days. And if my natural curls need a moisture pick-me-up, I spray a little on in the shower midweek.
In addition, he adds, "Serums and creams are essential because they protect your hair from damage caused by the heat throughout the whole silk press process from beginning to end. [And], the creams and serums will also aid in retaining moisture and sealing the cuticle." After the leave-in and blow-dry cream was layered into my curls, Edwards used a paddle brush with a blow dryer to smooth my hair from root to tip.
Mizani's Miracle Milk Heat Protectant Leave-In Conditioner, $38
Courtesy of Bianca Lambert
The Press and Wave
I was always in a rush when I flat ironed my hair at home—flat ironing my thick hair in large chunks. One thing I noticed was how tiny the sections of hair were as Edwards moved the flat iron slowly down the lengths of my hair. After each strand of my hair was silky to the touch, it was time for a trim. A piece of the process I recommend leaving to the experts.
And after that was complete, I asked for a bump. Edwards told me no (haha!). He refused to send me out like a '90s baby with a bump that looked more like a James Brown do. Instead, he gave me loose waves that I shook like I was in the star of my own hair commercial.
Courtesy of Bianca Lambert
Post-Silk Press Maintenance
After your silk press, there are a couple of things Edwards recommends. First things first, wrap those strands. "[Wrapping the hair at night] helps you maintain the style and moisture in your hair from root to end." He also suggests investing in a silk bonnet, head wrap, or silk pillowcase. I use both a silk bonnet and pillowcase because we all know our bonnets like to slip off in the middle of the night and go to the fridge for a drink of water.
Courtesy of Bianca Lambert
Lastly, Edwards emphasizes: "Put the flat iron down." He means if you get tempted to re-lay the silkiness with more heat, don’t do it. One thing I've learned to accept with silk pressing and natural hair is gaining volume post-flat iron is just the name of the game. But, Edwards says, alternatives like silk rollers, flexi rods, or of course, wrapping your hair can help maintain your style sans adding any extra heat.
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Featured image by Bianca Lambert
Bianca Lambert is a proud Atlanta native soaking up the Los Angeles sun. She is the founder of Mae B: a stationery company for women of color and a digital content creator on a mission to elevate the voices of women of color everywhere.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: After Focusing On His Career For So Long, David Banner Is Now Ready To Find A Wife
During the Fight Night: The Million Dollar Heistpremiere, David Banner, who stars in the film, opened up about his weight loss and his desire to get married and start a family. At 50, David has accomplished many feats, from rapping, producing, and acting, and now he's ready for the next phase of his life. "I want to get married," he tells xoNecole.
"I'm tired. I want to find my wife, have some kids. We chase all of these esoteric goals, and sometimes we look back, and we left the things that really matter. I looked up one day, I had all of them, the music accolades, the film accolades, not all the ones that I want, but a lot of them. I had accomplished my goal, had chased my goal so long that when I looked up, I saw that I ran off and left everything else."
He also shares how working in the entertainment industry can sometimes affect his life and relationships with others. "We forget to be human beings, and people don't allow us to be human beings," he continues. "So, that's the reason why I said what I said, because I know what y'all platform means, and I want people to know that there are still some human beings that's up on that camera, and sometimes we hurt too."
Back in 2016, the "Like a Pimp" artist released the single "Marry Me" and shared in an exclusive interview with us how he is working on becoming his best self for his future wife.
"I just want to be the man that most Black women want to marry. I want to be a Black man that stands strong," he said. "I'm not perfect, but [I want to be the man] women want to marry and that kids want to be their father. I want to be that man. [When I die] I want people to say that that's a strong African man, I am proud that he's a part of my culture."
During our most recent interview with the "Get Like Me" rapper, he also revealed that he lost 35 lbs and dished on how important it is to take care of your body. "I have this thing that I want to be our children's superhero on the screen and off, and people always talk about mental health, but part of your mental health is what you put in your body," he says.
"People always talk about God. People always talk about the church, but the real church is your body, your temple. So I am treating my body and my temple as if God is in there."
Fight Night is out now on Peacock.
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