This Woman Made Seven Figures By Selling Her Bonnets On Amazon
When some of us think of Amazon, we think of products, most sourced and shipped from Asia, that we can get quick, fast, and in a hurry. Oh, and lets not forget in bulk and cheap. However, small business owners have been leveraging the platform, mastering how to sell products on Amazon that are high in quality and innovation.
Ranay Orton is one such entrepreneur. Her company, Glow by Daye, offers luxury trademarked satin bonnets, heat caps and other hair accessories, and was sparked from Orton's own struggles to find a product on the market that was effective for her hair. "When it came to the bonnets I was most familiar with or would buy at the local beauty supply store, they were thin, see-through, and still snagged my hair," Orton recalls. "And even online, there were options for custom-made bonnets but you'd have to wait weeks or months to receive."
"I'm the type of person who would have a different hairstyle every other week, from braids to extensions to my natural hair, and I wanted my bonnet to fit all those different hairstyles and provide quality enough to withstand those transitions."
Image courtesy of Ranay Orton
In the first year of selling on Amazon, Ranay saw more than $1 million in sales. "It was a success from the beginning because there was nothing like it on Amazon at the time," she says. "The complete perimeter and inside is satin lined, the quality of satin has that slip our hair needs, and we've since introduced new products such as our heat and shower caps. Our products are large and adjustable to fit longer, higher-volume hair. They're intentionally designed for people who are weaving in and out of natural or protective styles and they have unique features that are respectful of our hair when it comes to retaining moisture and all of those facets of healthy hair."
The move to sell via Amazon has further allowed Ranay to expand her customer base, kick off continued revenue boosts even during the pandemic, and land a recent partnership with Fashion Nova. Check out the keys to how she was able to find success using Amazon as an entrepreneur:
1. Be sure you're offering something unique to the market and authentic to you as an entrepreneur.
For Ranay, being a Black woman who could thrive in an authentic niche by cultivating a realistic and relatable image of someone to trust in offering a haircare product on Amazon was key. "We were able to speak to a unique Amazon shopper who probably hadn't been spoken to before," Ranay says. "For the products that I was selling, it was new to see that we were marketing to women specifically for their coils, kinks, and curls in the way we were able to communicate what we offered."
"I'm my main avatar, so I was able to speak directly to some of the key pain points of my customer. You're buying bonnets that are falling off your head in the middle of the night, for example. It was really just speaking to a customer that hadn't been spoken to directly on Amazon before."
Image courtesy of Ranay Orton
2. Prioritize quality with any product you offer and market how that quality makes your product stand out.
"Having a good product is what you need in order to see sustainability on any platform, but especially on Amazon because there's a lot of competition. There's [also] a lot of crap on Amazon. People will sell you a hope a dream, and you get it and it does not live up to what was sold," Ranay says candidly. Sellers must have a good product to offer.
For Ranay, this means getting the best in satin and other materials, working with top manufacturers, and testing out what she offers in order to provide products that will build loyalty among customers. It also means taking into account the insights and opinions of her customers via her own website's channels as well as social media.
3. Research and tap into Amazon seller and fulfillment resources.
Amazon has a large percentage of the online market among shoppers, and they offer resources for entrepreneurs who sell via the platform in order for it to succeed. "They have the buyers, so they're looking for people to supply quality products to those buyers. I utilized the fulfillment by Amazon program called Amazon FBA. In the beginning of launching the brand, I was still working full-time as a medical sales representative, so [the program] allowed me to [let Amazon] handle things like customer service, for the most part, and shipping. I was able to just send the products to their warehouses to store, pack, and ship. That took a lot off me so that I could really concentrate on product development and marketing."
By utilizing the resources, Ranay was able to focus more on creating new products, building out her own website, nurturing relationships with customers, and building a community via her social media platforms.
Find out more about Ranay and Glow by Daye products via Instagram and her website.
Featured image courtesy of Ranay Orton.
The Reality Of Living With Severe Asthma – As Told by 2 Women On Their Disease Journey
This post is in partnership with Amgen.
The seemingly simple task of taking a breath is something most of us don’t think twice about. But for people who live with severe asthma, breathing does not always come easily. Asthma, a chronic respiratory condition that inflames and narrows the airways in the lungs, affects millions of people worldwide – 5-10% of which live with severe asthma. Severe asthma is a chronic and lifelong condition that is unpredictable and can be difficult to manage. Though often invisible to the rest of the world, severe asthma is a not-so-silent companion for those who live with it, often interrupting schedules and impacting day-to-day life.
Among the many individuals who battle severe asthma, Black women face a unique set of challenges. It's not uncommon for us to go years without a proper diagnosis, and finding the right treatment often requires some trial and error. Thankfully, all hope is not lost for those who may be fighting to get their severe asthma under control. We spoke with Juanita Brown Ingram, Esq. and Jania Watson, two inspiring Black women who have been living with severe asthma and have found strength, resilience, and a sense of purpose in their journeys.
Juanita Brown Ingram, Esq.
Juanita Ingram has a resume that would make anyone’s jaw drop. On top of being recently crowned Mrs. Universe, she’s also an accomplished attorney, filmmaker, and philanthropist. From the outside, it seems there’s nothing this talented woman won’t try, and likely succeed at. In her everyday life, however, Juanita exercises a lot more caution. From a young age, Juanita has struggled with severe asthma. Her symptoms were always exacerbated by common illnesses like a cold or flu. “I've heard these stories of my breathing struggles, but I remember distinctly when I was younger not being able to breathe every time I got a virus,” says Ingram. “I remember missing a lot of school and crying a lot because asthma is painful. I [was taken] to see my doctor often if I got sick with anything so I was hypervigilant as a child, and I still am.”
Today, Juanita says her symptoms are best managed when she’s working closely with her care team, avoiding getting sick and staying ahead of any symptoms. Ingram said she’s been blessed with skilled doctors who are just as vigilant of her symptoms as she is. While competing in the Mrs. Universe competition, Juanita took extra care to stay clear of other competitors to ensure she didn’t catch a cold or virus that would trigger her severe asthma. “I would stand off to the side and sometimes that could be taken as ‘oh, she thinks she's better than everybody else.’ But if I get sick during a pageant, I'm done. I had to compete with that in mind because my sickness doesn't look like everybody else's sickness.”
Even when her symptoms are under control, living with severe asthma still presents challenges. Juanita relies on her strong support system to overcome the hurdles caused by a lack of understanding from the public, “I think that there's a lot of lack of awareness about how serious severe asthma is. I would [also] tell women to advocate and to trust their intuition and not to allow someone to dismiss what you're experiencing.”
Jania Watson
Jania, a content creator from Atlanta, Georgia, has been living with severe asthma for many years. Thanks to early testing by asthma specialists, Jania was diagnosed with severe asthma as a child after experiencing frequent flare-ups and challenges in her day-to-day life. “I specifically remember, I was starting school, and we were moving into a new house. One of the triggers for me and my younger sister at the time were certain types of carpets. We had just moved into this new house and within weeks of us being there, my parents literally had to pay for all new carpet in the house.”
As Jania grew older, she was suffering from fewer flare-ups and thought her asthma was well under control. However, a trip back to her doctor during high school revealed that her severe asthma was affecting her more than she realized. “That was the first time in a long time I had to do a breathing test,” she describes. “The doctor had me take a deep breath in and blow into a machine to test my breathing. They told me to blow as hard as I could. And I was doing it. I was giving everything I got. [My dad and the doctor] were looking at me like ‘girl, stop playing.’ And at that point [it confirmed] I still have severe asthma because I've given it all I got. It doesn't really go away, but I just learned how to help manage it better.”
Jania recognizes that people who aren’t living with asthma, may not understand the disease and mistake it for something less serious. Or there could be others who think their symptoms are minor, and not worth bringing up. So, for Jania, communicating with others about her diagnosis is key. “Having severe asthma [flare-ups] in some cases looks very similar to being out of shape,” she said. “But this is a chronic illness that I was born with. This is just something that I live with that I've been dealing with. And I think it's important for people to know because that determines the next steps. [They might ask] ‘Do you need a bottle of water, or do you need an inhaler? Do you need to take a break, or do we need to take you to the hospital?’ So, I think letting the people around you know what's going on, just in case anything were to happen plays a lot into it as well.”
Like Juanita, Jania’s journey has been marked by ups and downs, but she remains an unwavering advocate for asthma awareness and support within the Black community. She hopes that her story can be an inspiration to other women with asthma who may not yet have their symptoms under control. “There's still life to be lived outside of having severe asthma. It is always going to be there, but it's not meant to stop you from living your life. That’s why learning how to manage it and also having that support system around you, is so important.”
By sharing their journeys, Juanita and Jania hope to encourage others to embrace their conditions, obtain a proper management plan from a doctor or asthma specialist like a pulmonologist or allergist, and contribute to the improvement of asthma awareness and support, not only within the Black community, but for all individuals living with severe asthma.
Read more stories from others like Juanita and Jania on Amgen.com, or visit Uncontrolled Asthma In Black Women | BREAK THE CYCLE to find support and resources.
How To Have A Truly Wonderful Christmas (If It's Not Really Your Thing)
A couple of weeks ago, someone decided to give me a mini-sermon about why I should make a bigger deal out of Christmas than I do. Chile. Let me just say that since I’m an origin person, I’m at perfect peace with holidays not being “my thing” — and no, I am not a Jehovah’s Witness. I just like to do research and I also watched pretty much every episode of The Boondocks…including when Huey broke Christmas down.
So, while I’m not out here protesting the day or thinking that folks are crazy for observing it…I am totally at peace with my own stance. Plus, as people who are all gung-ho about it worry that I am feeling lonely and depressed by skipping out on the festivities, years of not doing so have actually made Christmas become one of my favorite times of the year — just…in a different way…and for a whole ‘nother set of reasons.
And that’s what inspired me to pitch and pen this particular piece. Because, although there may not be a ton of people who think like I do, I have run across enough of them to know that some folks just don’t do Christmas “like that,” for whatever their personal reasons may be. And so, if you happen to be one of them, one, I wanted you to not feel alone (you are absolutely not) and two, I wanted to offer up a few ways that you can still have a wonderful December 25…anyway.
1.Take a Trip
Do yourself a solid and get away for a little bit.
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Again, even though Christmas ain’t my personal get down, it’s not like I’m a Grinch or anything. In fact, when it comes to these first two points, I actually feel kinda bad for the fact that I can recommend them — because that means there are individuals who will be working on Christmas Day. Yet, that’s the way our society is and so yeah…if you don’t plan on observing this year, one thing that you can do is go on a quick trip because two things that will be open on Christmas are airports and hotels.
Now in order to do you a solid, I did some research and it appears that Fridays are pretty much the worst days to travel, period, as far as crowds are concerned. And since, this year, Friday is just a few days before Christmas (because Christmas falls on a Monday), it will also be the most expensive. So, when is the best time to go? Christmas Eve, believe it or not. Most people will already be where they want to go and, since you couldn’t really care less about Christmas anyway if you happen to arrive somewhere late — it doesn’t really matter.
And what if you’d prefer to drive a rental car? Rental car companies are open too although it’s pretty common for no rides to be available. This means that you need to look into booking one NOW. You could be stuck and pissed otherwise.
2.Or Have Your Own Kind of Staycation
If you don't travel far, switch up the scenery by having a staycation.
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What if you’d prefer to stay closer to home yet would still like to have a change of scenery? Why not go the staycation route and book a hotel room in your own city? One of the best things about this option is that many hotels have deals on Christmas Day. Plus, even if Christmas isn’t your thing, there is still something pretty about the décor — and a lot of hotels go all out. Not to mention the fact that they oftentimes take their menus up a few notches if they happen to offer room service or there are restaurants attached to their establishment. Some of the best hotels in the country for this time of year are located here.
Or you can just stay at your house and do absolutely nothing. I’ve done that many times and when I tell you that it’s especially relaxing on Christmas because the world is so quiet? It really is top-tier. No one is calling you. No emails are coming through. Throwback movies are on TV all day long. Chinese restaurants are yours for the taking (LOL). You can sleep in all day and night if you want to — who is going to notice or care? I’m telling you, a Christmas staycation? Very few things in life will ever top it.
3.Order Takeout Beforehand
Take some of the holiday pressure off by ordering dinner ahead of time.
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For those of you who do observe the holidays, dinner will probably have you working in the kitchen. Yeah, let’s not even talk about how much Christmas isn’t much of a day off for those who celebrate it. For those of us who don’t? We don’t have to get out of the bed or off of the couch, AT ALL, if we don’t want to. Just order some takeout and call it a day.
That said, although it’s not a lot of stuff, stores like CVS and Walgreens and y’all’s almighty Starbucks (although it is slated to close early) will be open on Christmas Day. So will IHOP, Domino’s, and, of course, McDonald’s. Other than that, though, if you’re looking to do some shopping or eating out on Christmas Day, you really need to plan ahead.
Shopping-wise, get whatever you need, I’d say before noon on Christmas Eve. And if your plan is to order food, get it delivered to you either on the 23rd or by noon on Christmas Eve. I mean, you do know how to warm stuff up, right? And make sure to tip big. Folks deserve a shout-out for working on Christmas Eve. No wiggle room on that.
4.Totally Unplug
Opt out of being plugged in, and opt into unplugging.
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A few years ago, I penned an article for the site entitled, “8 Solid Reasons To Put. Your Phone. Down.” When you get a chance, check it out because there are so many benefits that come from “fasting from your phone” every once in a while. And what better day to put these points to the test than on Christmas Day? Because really — other than maybe your mama or grandmama, who’s going to be calling you anyway?
Usually, what I will do is discipline myself to stay off of the phone and off of my PC. Whatever is happening, it can wait. And not being “plugged into” stuff means that you can read a book, binge-watch a show (Okay, that’s technically using an electronic but…), or play some of your favorite music while sitting in the tub and reheating the water for a couple of hours.
As someone who is personally becoming more of a minimalist by the second, one of my favorite sites on the topic said that unplugging (especially from social media) can decrease feelings of jealousy and loneliness. How ironic is it that, by getting away from all of the noise of phones and the internet, on a day when so many people are spending time with others, you can be alone and NOT feel lonely? I’m sold.
5.Get Yourself a Present
Treat yourself with a Christmas gift this Christmas.
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If there’s one thing that I’m gonna do, it’s give. Everyone in my world knows this about me. And no, I’m not going to wait until a special occasion to do it. If you’re my peeps and I see something that you might like, it’s as good as got. My 12-year-old and four-year-old goddaughters know this about me as well. They also know that I couldn’t care less about Christmas — so no one is asking me to do anything on or for that day. This means that my money is totally freed up to — hallelujah! — treat myself and that’s exactly what I did this past pay cycle. When I tell you that there is a leather bag from overseas that I’ve been eyeing for a few months now…and since there is no Christmas present pressure looming over my head, I just bought it? Talk about joy unspeakable! (LOL)
I don’t look at it as a Christmas gift for myself. More like a “I won’t go into debt buying it this month” type of token. Anyway, I encourage you to have a similar frame of mind. Just because Christmas may not be your thing, that doesn’t mean that you can’t splurge on yourself a little bit. We all should prioritize that a few times a year. Why the heck not? As the throwback L’Oreal ad used to say — you’re worth it. TOTALLY.
6.Do Some New Year Planning
You don't have to wait for the New Year to start planning and organizing.
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Personally, something else that I’m not really big on is New Year’s Resolutions (check out “Forget New Year's Resolutions, Try This Instead.”). My main reason is that there is nothing supernatural about January 1. This means that whatever you’re waiting until then to do, 9 times outta 10, you can start doing it right now. However, if you are someone who waits until the turn of a new calendar year to make some new (or different) things happen, you can get a leg up on Christmas Day. Because let’s be real: I’m not sure that any week moves faster than the one that is in between Christmas and New Year’s Day and so, what’s the point in pressuring yourself to set some short or long-term goals (check out “Here Are 10 Personal Development Goals We All Should Make”) if you can plan them ahead of time with as little stress as possible?
Whether it’s jotting stuff down, creating a vision board, or doing a bit of home office organizing — if Christmas isn’t a big deal to you but New Year’s Eve and Day are, you can enjoy them fully without any resolutions pulling at you. You used Christmas to knock those out. “Problem” solved.
7.See People on Boxing Day Instead of Christmas Day
Celebrate an alternative version of Christmas through Boxing Day.
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It’s actually a friend of mine who’s from Bermuda who introduced me to the concept of Boxing Day many years ago. Long story short, back in the day, the day after Christmas was when servants got off to spend with their own families. It’s also when rich folks boxed stuff up and gave it to the poor. Fast forward to now and, for many, it’s the time when they will take gifts to people who aren’t their relatives (or aren’t the ones who they spent Christmas with).
Where am I going with all of this? Whenever people ask me if I ever go to visit folks at all on Christmas, if I choose to, it’s usually on Boxing Day. I like for folks to spend time with their families on Christmas. However, since a lot of them typically take the following day off too, Boxing Day is a cool time to check in without any extra Christmas rah-rah or them feeling pressured to have a gift waiting on me like they would if it was Christmas Day. As a bonus, there are leftovers for days — so it’s a win/win all the way around. Trust me.
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Whether it’s your first year laying low on Christmas or you’ve been doing it forever, just know that I see you and it’s all good. You don’t have to observe the day to make it a good one. So please, sis, make sure that you do.
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