There's a rush of intrigue, fear, and guilt that happens in a moment of curiosity that prompts a search of online stories about how to start an OnlyFans. (I can't be the only one, sis.) I mean, whenever you think about the popular platform, the first words that come to mind are all related to adult films or sex.
But that's not all that savvy entrepreneurs and side hustlers are using the site for. By pure usability, the site was made for creators to offer their content for a subscription fee, putting money in their pockets and allowing them the freedom to expand their audiences or customers. According to OnlyFan's website, you could earn up to $7,495 per month—depending on the number of subscribers—offering all sorts of content.
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Sexual material in any form has obviously been the most dominant and talked about on the site, but that's a fact across the internet, period.
Another great caveat: There's a second option where you can offer free content and get paid per view. So it's a win-win either way for those who know how to leverage the platform's offerings.
OnlyFans charges a fee of 20% of creators' earnings from subscriptions and views, which is more attractive than having revenues on other popular video-based platforms deeply impacted by ads and other ever-changing (and often limiting) algorithms.
And you might be wondering: Why not just offer video content via your own website or a third-party webinar platform? Well, it's the same reason you wouldn't just bake 50 cakes from scratch when there's a very capable baker down the road who can manage the whole process and bake the cakes more effectively and efficiently.
Anywho, check out a few ideas for starting an OnlyFans when you're not into showing tits, booty, or any other part of your body for that matter. These are perfect for the savvy freelancer or entrepreneur with great content to offer:
1. Fitness Tutorials
True, you could post fitness sessions, tips, or advice on other platforms, but again, there's an exclusivity factor and money-making opportunity that might be being missed. A great way to complement the content you offer on other sites practically for free (or pennies for the average person just starting out) is to give a tease via the others and then promote more exclusive content via an OnlyFans page.
2. Consulting Sessions
If you have tried-and-true skills in leadership, business advancement, personal finance, or entrepreneurship, this is a huge space for you. Again, it's all about exclusivity and quality of experience. You can teach people virtually about how to start a business (or anything to do with successful business practices) and earn extra bucks for your knowledge and skin in the game.
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3. Food and Cooking Videos
A really cool avenue for this would be specialized cooking based on location (ie Southern, African, Italian or Asian), dietary restrictions (i.e. vegetarian, vegan, plant-based, or raw) or purpose (i.e. weight loss, weight gain, maternal health, geriatrics, etc). It's cool to produce videos for other popular platforms, but again, check your receipts and look at the return on investment. If you're great at what you do, have a unique perspective to presenting your recipes or food, or want to talk industry or workplace issues specific to food, this is a great lane to explore.
4. Fashion or Apparel Demonstrations
Ever heard of QVC or Amazon Live? Well, you literally could create your own home shopping events (or at least one that showcases the best ways to wear your items or use your creations) via an OnlyFans.
If you're like me, you've walked past something in a store thinking, "Nah, I don't need that," only to return to said store and buy said item after seeing it in a video haul, styled by a favorite fashion vlogger. And that's the sales power of demonstration in action.
Also, who doesn't like to get updates on deals, secret sales, discounts or ways to save money that others are not privy to? Many of us shopping fanatics subscribe to magazines, email newsletters, and sample sale lists for just that.
5. Live Music Performances
If you're a musician or even someone who works in the business and has access to cool events, artists, and industry updates, offer it up via video snippets, a news show, or curated experiences that can only be seen via your OnlyFans. Many people yearn for that concert or festival vibe that was relished pre-COVID, and we can all see by the super-success of platforms like Verzuz that there's definitely an audience. It's one thing to DJ or give away content for free on other sites. It's another to create real community and connection via a subscription-based portal.
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6. Wellness Sessions
There are so many apps on the market that offer limited free content just to get you hooked (hey, Calm), then draw you into paying for more access. Sis, if you're into affirmations, sleep therapy, meditation, spiritual guidance, or specialized yoga, get in where you fit in. Managing separate appointments, setting up one-off virtual webinars, and juggling multiple platforms while focusing on healing folks may not be the business. Plus, you'll be able to really zero in on a customer base that you can further connect with via other mediums.
7. Behind-the-Scenes Videos
Many people connect with brands and public figures simply by getting to know them personally (or at least feeling like they do). If you can share how you created something or videos about your day-to-day life as a mother, influencer, businesswoman, college student, newlywed (or any other major life journey), you can offer a breath of fresh air in the sometimes very dark and gloomy world of online media. Watching content on other video platforms gets a bit formulaic and dry after a while, so being able to connect with a favorite figure, brand or business in other ways can be a joy for supporters.
8. Exclusive Events Coverage
Even in this virtual post-pandemic (still pandemic?) environment, there are events to attend and people to link with. If you're an events coordinator or you're just known for always being where the action is, let people become social voyeurs for a fee. It's especially cool if you have an unique perspective, style, friend group, or personality to add a little flair to the content and context of what's being watched whether through commentary, hosting, creating pranks, or just being you.
Image via Giphy
9. Exclusive Livestreams
So, we're not talking sexual or raunchy here. We're talking about being free to talk how you want to talk, look the way you want to look, and be your full self (with the obvious and very necessary limits based on the rules of the site and state and federal laws).
One thing about OnlyFans is that if it allows sexual content, it definitely allows a certain kind of freedom that other platforms either restrict heavily or don't allow at all. The censorship is real, sis.
For example, you could be restricted on some platforms for posting a very innocent photo of your feet, fully covered by bubbles, in a bathtub with a "self-care" hashtag (happened to me) or for affectionately using certain provocative words or hashtags. (This has allegedly happened to quite a few influencers and everyday folk, and many bans are determined by algorithms or filters that clearly have issues related to appropriate filtering). If you want to talk about topics you're passionate about or want to offer content that covers topics in a way that's not watered-down and stifled, this might be the perfect platform for you.
10. Niche or Specialized Community-Building
Let's say you're into cosplay (and not that kind, sis), you're a Trekkie, you love Yorkies, you're a couponing fanatic, you're obsessed with Black art, or you're into geocaching. This platform might be a great space to not only build a community of like-minded folk, but provide a space for them to be supported and nurtured. You could be into fine jewelry collection, antiquing, thrifting, independent filmmaking, or adventure tourism. Curation and quality is key, and you can offer something that connects others to opportunities, experiences or information on specialized hobbies, activities, or businesses.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Know what’s wild, though? There are actually some science-based reasons why so many of us are such big fans of that time of the year — one that is steadily approaching. So, if you’ve been trying to talk yourself out of getting a new neutral-colored comforter for your bed or you’re wondering if you’ve already gone too far with the pumpkins that you’ve got on your porch — my answer would be that you haven’t done enough to officially ring fall in! I’m not the only one who thinks that, either. Quite a bit of research thoroughly agrees.
It Takes Us Back to Our Childhoods
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It’s very common for fall to create feelings of nostalgia. For instance, even though it’s the season that technically doesn’t happen until the third week of September, many of us associate it with the first day of school, high school games, new television schedule line-ups (gee, remember that?), some of our favorite foods and drinks (like ginger snaps and hot cocoa), corn mazes, carving pumpkins, going trick-or-treating, attending fall festivals and so much other stuff that made autumn such a special time while growing up. Yeah, I bet if you thought back to what fall was like back when you were a kid right now, at least a couple of memories would immediately bring a smile to your face. (See…I told you.)
The Aesthetic Is Cozy and Comforting
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Scented candles. Roaring fireplaces. Fresh chrysanthemums. Foliage art. Metallic branches in vases. Neutral throw rugs. Carved pumpkins. Warm hues. Big throw pills. Cable-knit blankets. All of these are things that say “fall is here” in the most cozy and comforting ways. I mean, can you think of another time of year that beckons you to stay indoors more than fall does? Yeah, me neither.
It Boosts Your Self-Image
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Listen, if there’s one thing that I’m gonna do during the fall and winter seasons, it’s layer my outfits. That’s actually one of the reasons why I like fall so much — it’s because the fashion and style takes tend to be super on-point. And yes, based on what I’ve read, that’s another reason why a lot of people like the fall so much…since layering is about adding additional articles of clothing on, you don’t have to worry (as much) about the condition that your body is in like you do in the summertime. And when your body image is elevated, so is your confidence overall.
The Landscape Calms Us Down
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You might’ve already been aware of the fact that when you spend time in nature, it can help to de-stress you. Well, were you also aware of the fact that the beautiful colors of fall foliage can keep you calm as well? If you know anything about color psychology, this makes a lot of sense, considering a lot of leaves are shades of red (love), orange (happiness), and yellow (hope). So, if you’ve had a really stressful day at work, take the long way home to check out some fall trees or even rake up a pile and jump into them like when you were a kid. It could end up giving you the feeling of much-needed relief that you’ve been looking for.
It Creates a “Temporal Landmark”
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If you’ve never heard of a temporal landmark before, the long short of it is it’s moments in time that stand out to you to the point that it creates the perceptions that you currently have, plus it influences how you use your time in real-time. Since the holiday season kicks off during the fall season, activities like football games and homecomings mean a lot to people, and for some of us, the fall season marks the beginning of a new year (Rosh Hashanah), that’s another thing that makes autumn such a wonderful time of the year — we enjoy the way that we spend that season…a lot.
It’s an Unexpected Motivator
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On the heels of what I just said, whether you observe Rosh Hashanah or the winding down of the year is simply when you choose to pause and reflect in preparation for the calendar new year that is to come, some people really like the fall season because it motivates them to set new plans and goals. In fact, when you get a chance, check out “Why Fall Is The Perfect Time To Prep For The New Year.”
Using the next couple of months to ease into the new year makes a helluva lot more sense than jotting something down on New Year’s Eve real quick and then pressuring yourself to follow through for the first month of January.
It Means More Time with Family and Friends
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There’s probably no other time in the year when you are able to spend so much quality time with your loved ones than during the fall season, especially if they live out of town. I mean, just Thanksgiving alone proves that. Plus, winter doesn’t officially begin until December 21, which means that if you take time off leading into Christmas to visit family as well — that’s two times in less than a month that you’ve been able to get in some family and friends bonding time. If you love being around your family, fall always gives you time with them to look forward to.
It Means More Fall-Themed Sex
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When you get a chance, check out “Here's How To Have Some Really Great Fall-Themed Sex.” A part of the reason why I wrote it is because, did you know that late fall/early winter are the best times of the year to get some nookie? If you don’t believe me, also read “Did You Know Fall & Winter Are The Best Times To Have Sex?”
Between it being darker for a longer period of time, science saying that rainy weather actually makes us hornier, and pumpkins being an aphrodisiac (among other things) — if fall wasn’t your favorite time of year before you read this, maybe it will convince you to change your mind. Enjoy your fall season, everybody! Oh, and read up on what the combination of pumpkin and lavender scents can do for your boudoir experience. Thank me later. #wink
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