How Founding Curlkalon Hair Led This SHEeo To A Seven-Figure Business
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
In 2014, Shavone Riggins was in search of a protective style that matched her naturally textured hair. As a mom of six, it was important for her to have a good quality product that was both time-saving and convenient without sacrificing the look and style. She decided to take matters into her own hands, and within a year she launched her crochet curl brand Curlkalon— a natural-looking synthetic hair that delivers "effortless curls in a box" to women looking for textured hair protective style solutions. As the first brand of its kind, Curkalon quickly amassed a large following and seven-figure sales within months of its release. In December 2018, the company was acquired by True Glory Brands.
In this week's feature, meet Shavone Riggins of Curlkalon.
Courtesy of Shavone Riggins
Brand: Founder of Curlkalon Hair/SHE Everyday
Location: Atlanta, GA
Year Founded: 2014
# of Employees: 10+
30-Second Pitch: "Curlkalon Hair answers the call of delivering 'effortless curls in a box' all around the world to women looking for textured hair protective style solutions. In becoming the first company to market, I like to think I revolutionized the once tedious process of creating crochet curls at home into a high quality time-saving solution without any sacrifice of look and style. As a mom of six, I recognized the need for convenience in protective styling and how it could meet the look of naturally textured hair while struggling with my own natural hair routine 2014. I thoroughly enjoy helping women find effective and time-saving solutions by taking the stress out of protective styling, business and life."
What inspired you to start your brand?
My inspiration for Curlkalon came about in 2014 after 11 years of being natural and wanting to find a natural-looking protective style that matched my texture of hair. Upon coming across the crochet braid method, I was pleased on having the look I desired.
What was your a-ha moment that brought your idea into reality?
My a-ha moment happened in the kitchen at my stove as I was cooking up curls that there has to be a better way. My light bulb came on and I knew I had to build the brand. I hit the pavement running with my talent and skills as a digital marketing designer in creating everything from the curl prototype, the logo, the website to the product design.
Who is your ideal customer?
Curlkalon's ideal customer is a woman who is looking for a quality textured hair solution and wants to add a time-saving ease to her daily hair routine with a "effortless curl" protective style that lasts 6-8 weeks.
What makes your business different?
Curlkalon is different in the hair space because we're the first crochet curl brand to the niche market of synthetic hair with use of high quality fibers that gives a true showing of textured hair as that of African-American women. Plus, we have a great story behind the brand!
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
One of the first obstacles I faced with launching Curlkalon was keeping up with the fast growth. Upon launching Curlkalon in May 2015 on Mother's Day to mid-2016, I found myself as the Founder and CEO of a seven-figure brand. The next obstacle was staffing the brand to keep up with the demand. In which, I grew the team to a 12-member team from executive level, customer service, along with shipping and warehousing.
What was the defining moment in your entrepreneurial journey?
The defining moment in my entrepreneurial journey was when I was able to employ others and see their lives expand into being able to buy a home, purchase that new car, and have health insurance, on top of seeing women all across the world confidently rocking Curlkalon with smiles and joy from ear-to-ear.
Where do you see your company in 5-10 years?
I see Curlkalon as a community brand that will continue to meet the need of women who are looking for a quality textured hair solution and wants to add a time-saving ease to her daily hair routine with a "effortless curl" protective style. Alongside helping women
Where have you seen the biggest return on investment? (i.e. marketing, ads, vending, social media)
Curlkalon's biggest return is on marketing. In knowing our idea customer, we're able to deliver them awareness through ads, influencer marketing, and partnerships.
Biggest lesson you’ve learned in business?
The biggest lesson in business I've learned is knowing when to pivot. As a CEO of a new and growing brand comes with the wearing of many hats, you can find yourself in a loop of what you know that works and be stuck there. However, things change; the market changes, numbers change, and honestly you change too. There comes a true point of evaluation that needs to take place so that key changes can be made at pivotal points.
Anything else you would like for people to know, or take away from your entrepreneurial story?
In December 2018, I released my title as CEO with an acquisition of Curlkalon to True Glory Brands. I knew that I wanted Curlkalon to make it to greater heights and my vision had evolved to being more supportive to my brand with carrying my founder title with works on expanding the brand's audience with communications, education and strategic marketing.
Follow Shavonne on social media: @curlkalon and @shavone_riggins.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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After Solo Travel Burnout, A Group Retreat In Luxury Was The Return To Sisterhood I Needed
Solo travel has been gaining in popularity among Black women for years, with many choosing to do adventures alone for various reasons. In fact, 70 percent of women, overall, enjoy solo trips. We've even shifted the landscape of travel trends and offerings, with hotels, resorts, and travel agents offering the "perfect" solo travel packages or lists of the "best places for solo travel."
I've been in a solo travel season for about seven years now, venturing out alone to see the world. I'd welcomed the solitude after years of family members flaking, showing disinterest, or simply not being able to afford to travel. It was also just what I needed after a few rough and utterly traumatic years of toxic relationships, major betrayals, and lackluster reciprocity from so-called friends.
I also fell in love during that period and was in a long-distance relationship, so I'd often solo travel to meet up with bae.
But like anything you go hard at for a long period of time, burnout soon comes knocking, and I'd recently been yearning to finally get back into connection with other women, sharing memories and experiences in a group versus just by myself.
There's something very isolating and lonely in solo traveling, and as much as I love my man, I began craving sisterhood and friendship with other women.
When I got the opportunity to experience the Fab Body Retreat—an experience for women, by women—hosted at the luxurious all-inclusive Sonesta Ocean Point Resort in St. Maarten, I more than jumped. The fitness and wellness retreat, launched by Deanna Robinson, a health and wellness advocate and entrepreneur, turned out to be just what I needed. I not only got the chance to visit an island I'd never been to but I had fun with a great group of Black women professionals and entrepreneurs.
I was able to process through the trauma, bitterness, and hurt I'd felt and get past the long-standing apprehensions I'd had about connecting personally with other women.
Janell Hazelwood for xoNecole
A 'Royal' Introduction And Networking
The first night, we enjoyed a "Royal Dinner" where we all wore blue under the night stars and with the ocean as our backdrop. We all got a chance to introduce ourselves and enjoy Caribbean dishes including marinated snapper, rice and peas, stewed meats, and other assorted side dishes.
Mia Benjamin/@socialbymjh
Janell Hazelwood for xoNecole
Fitness And Fun
Initially, I was a bit apprehensive about the fitness part, as I'd been struggling to lose the same 20 lbs for the last two years. To be honest, I wasn't excited about wearing a bikini around other women, nor was I looking forward to working out at the wee hours of the morning. But I'd made a pact with myself to open up and show up. And that, I did.
The whole theme of the retreat was "Elevation," so it was important for me to look past my hangups and stretch myself to get back on track with connection, timeliness, and openness.
Bright and early on the resort's beach, we had morning workouts, strengthening our core and incorporating cardio. These workouts were scheduled into almost every day of the 4-day retreat, and it was surprisingly fun. Some of the activities were perfect for team-building and competition, reviving my love of sport and recreation. Deanna, Sihnuu Hetep, yoga practitioner and educator, Rachel Martin, co-founder of Morph Transformation Center, and M'Balia Rucker led the retreat fitness activities, adding dance and other interactive elements and making working out more enjoyable. And, of course, getting the energy from the sun and sea was a plus.
It was energizing. To see women of all shapes, ages, sizes, and levels of fitness, and to be affirmed in that diversity of capabilities was empowering and renewed my sense of optimism about restarting my wellness journey to get back into more healthy eating and exercise habits.
We also enjoyed a luxe yacht party, where we cruised the beautiful waters of St. Maarten, enjoying a special Caribbean meal of curry chicken, rice, salad, assorted juices, and unlimited mimosas. The vibes were chill, and many of us enjoyed a dip in the water or snorkeling, while others preferred chatting while sunbathing and reflecting.
I met sisters who'd traveled from Bowie, Maryland who reminded me of my own beloved aunts: one, a vibrant and accomplished saxophonist named Sharon Thomas, and another, Iris Lattimore, founder of Lattimore's Funnel Cakes. They each told me of their own experiences of traveling the world together, visiting every Caribbean island, and holding dear their sister bond, spread between their extended family in the Washington D.C.-Maryland-Virginia (DMV) area.
Janell Hazelwood for xoNecole
Slumber And Pool Parties
The itinerary also included a slumber party, where we all wore our pajamas and sat on pillows and lounge chairs amid soothing blue tones. There were small bites available, and panelists, including licensed clinical psychologist Dr. Alicia Hodge and entrepreneurs Zakia Blain (CEO of apparel line FBF Body), Brittney Carter (founder, B. Carter Solutions), and Natalie Nicole Smith (founder, the NNAgency Inc., and NNBody), sharing their phenomenal personal experiences with loss, renewal, and growth, very fitting for the theme of the night.
I was able to open up and safely release my trauma of feeling hurt by past misunderstandings. I truly gained a sense of support from the women in the room who could relate. The environment was very respectful, and the vibes made me feel like I was among family. One common theme among all of us, from diverse industries, life experiences, and parts of the U.S., was resilience and a belief in the dynamic power of women supporting women. It was refreshing to connect with like-minded, down-to-earth individuals who are all about pouring into other women.
We also shared small Caribbean bites, coffee, and tea to complement the night's questions and confessions. Deanna urged us all to tap into how we might be elevating beyond our fears, past traumas, and even a few current challenges, which women openly shared as well in the safe space.
Janell Hazelwood for xoNecole
The final night was all about pool fun, where we played volleyball, enjoyed a DJ spinning Caribbean and Top 100 hits and live entertainment by carnival-inspired performers, and got to enjoy the night air. We all were able to simply enjoy one another's company and get one last dance and dip in the pool in before it would be time to wake up early for a final morning workout and the transportation (also included with the retreat's amenities) to catch our flights back home.
While this was a wellness retreat, there was a special mix of enjoyment where you could partake in the open bar if you wanted to or drink fresh juices and water. It didn't feel like I was forced into an extreme version of "wellness" or "fitness" and I could pace myself in order to find the right sort of balance for me.
Backdrop Of All-Inclusive Luxury
One huge part about the trip that I loved was, after years of attending conferences in the backdrop of paradise and feeling like I never got a chance to actually enjoy the environment, there was a great balance between scheduled activities and free time to develop deeper, more personal connections with self and members of the group, an intergenerational community of women ages 30 to 65.
The 130-suite adults-only “resort within a resort” has four pools (including a Seascape pool with a swim-up bar), four bars, and three restaurants, including the signature Azul restaurant, which was my favorite. It had its own private beach and a fresh-water pool that afforded me cliff-side views of the ocean.
The 24-hour room service was divine, and you could work out on your own with a view of the grounds from the state-of-the-art fitness center, open-air well-being area, and private cabanas. The resort also offered nightly entertainment to enjoy with the group and a gaming emporium, Casino Royale.
I was also able to enjoy a meal (from a local spot within walking distance outside of the resort) of curry goat and roti, one of my favorite dishes reflective of my love of Trinidadian food. The community there, from the hospitality professionals at the resort to the vacationers, was diverse. I met people from Guyana, Trinidad, Jamaica, and Europe in the short time I was there.
Sonesta Ocean Point Resort, St. Maarten
Sonesta Ocean Point Resort, St. Maarten
This retreat not only reminded me that sister bonds are necessary, but it allowed me to see that the past can be left there and that the present is full of opportunities to meet new, amazing women. The Fab Body Retreat was a manifestation of the founder's commitment to women's empowerment and love and was reflected in her efforts to include Black- and women-owned businesses in everything, including her gift bags (featuring items from brands Mela Vitamins, Mischo Beauty, and Vigor Roots) and contract women-owned vendors (IV Event Rentals).
It was the perfect boost of positivity and affirmation I needed to continue in my journey to heal and reconnect with the beauty of Black women's kinship and connective force.
For more information on the next Fab Body Retreat, visit their website or follow them on Instagram @fabbodyretreat.
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Featured image by Alvaro Medina Jurado/Getty Images