This Self-Taught Powerhouse Is The Visionary Behind Hanifa Clothing
When I was growing up in the South in the mid 90s, I dreamed of a day when I would see melinated women on the glossy covers. A fashion world that circulated about the diverse, beautiful and dynamic tones that saturate the real world. Somewhere else in the world there was a little girl thinking the same thing, but with the talent and the vision to make a change. That girl is Anifa Mvuemba, the self-taught powerhouse designer behind the apparel line, Hanifa. In an extremely short period of time, Anifa has taken her designs from the square grids of Instagram to the runways of New York Fashion Week.
It was my pleasure to sit down with her in the midst of a chaotic fashion month to talk about her latest collection, the challenge of overcoming your fear, and how she feels about the ever-changing landscape of the fashion industry. If you're unfamiliar with this designer, then here's your chance to find out.
What’s the most exciting thing (to you) about the fashion industry?
I do like that I'm seeing more inclusion for black people. I do enjoy seeing more shapes and curves on the covers, on TV, and fashion editorial shoots; there wasn't a lot of that before. I love looking at vintage magazines, specifically 1970's - and we are barely on the covers or even in the magazine. It's really cool to see the change.
In 'ESSENCE', you said, “I want people to support and shop Hanifa not because of my image, but because they genuinely love the clothes.” How do you stay true to that mission when personal and professional branding overlap so much?
With how social media is today, a lot of people buy into an individual. People buy into the person. I want to see my brand flourish and see them in high places. I just want people to love the clothes and want them to have a genuine love for the brand.
"I want to see my brand flourish and see them in high places. I just want people to love the clothes and want them to have a genuine love for the brand."
Your newest collection, the Pink Label, is inspired by the captivating colors of tropical islands and the natural bends and dips of a woman. Why was it important for these elements to be represented in your newest collection?
I used to design similar styles to this when I started so I wanted to revisit it. I always started with a woman's body. I admire curves. When I started, I was a size 2/4. Now I'm a size 12 and a lot of stuff doesn't fit me. That's even more of a reason for me to push that for this space; for women who feel unheard.
How do you feel when notable people (Ciara, Kelly Rowland, Cardi B) wear your designs?
It's surreal. A lot of the celebs that have worn my things, I admire them. I scream on the inside. It's really cool and very exciting. I am just very grateful. A lot of the times, it's a genuine connection. I really want whoever wears it to enjoy it.
"I always started with a woman's body. I admire curves. That's even more of a reason for me to push that for this space; for women who feel unheard."
Can you share the process of opening your first store?
I was going through a really difficult time about a year ago. I'm Christian so I wanted to pray and see what the Lord wanted me to do. If you would've asked a month beforehand, I would've said no. Just too much. But after that time, it weighed on my heart to have a store. I didn't know how I would go about it but I wanted to do it. I started researching and going through the process. A month or two later, I was planning a grand opening.
What did this process teach you?
I realized a lot of people want to experience something -- they want the connection with the brand. I think right now, I'm really enjoying meeting and seeing people who like the brand. I also like people seeing the garments in person. It's really cool to see. I don't know where it's going to go but I enjoy it a lot.
"I don't know where it's going to go but I enjoy it a lot."
It sounds like you also had a pretty significant lesson in fear and taking a chance. Can you share some tips on how to overcome fear when pursuing your dreams?
It's very tricky. I would be so anxious anytime I put something out -- I was so nervous to see how the world would receive it. I'm terrified of being criticized or it being ugly. I like to go back in the history of my work and use that as a boost of confidence. I pray a lot as well.
While we’re discussing advice, what advice do you have for emerging designers, specifically black designers?
Stay true to yourself. It's so easy to get sucked in based on what we see on a daily basis. If you want to be a black designer, align your beliefs with what we're creating. It goes hand in hand with staying true to yourself.
"If you want to be a black designer, align your beliefs with what we're creating. It goes hand in hand with staying true to yourself."
What trends are you excited about seeing this fashion month?
I really am loving the mixed prints. I'm definitely going to get more into prints and expressive patterns. On the runway: Unconventional stuff. I love that.
Lastly, what do you want the world to know that maybe you’ve haven’t able to say yet?
Lately, I've been getting a lot of girls that like the brand but are concerned with it (specifically plus size) so I'm currently working on the size range. I'm very interested in the fit and making sure everything fits plus size women better. And I know people want to get to know me, but I want that to happen organically as well.
For more of Hanifa, follow them on Instagram. Check out her new Pink Label collection here.
Courtney is a contributing writer, based in Puerto Rico by way of Tennessee. Interested in the intersection of fashion and culture, she has an affinity for fashion, empowerment, and really good tacos. Keep up with her on Instagram (@hautecourtxo).
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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ItGirl In Motion: Paige Shari Addison Shows Us Why She's The Hostess With The Mostess
Paige Shari Addison is the epitome of an ItGirl, which is why she is one of 100 ladies on xoNecole's inaugural ItGirl 100 list in partnership with Hyundai. Hailing from Atlanta, Georgia, Paige started her journey as a host in high school by hosting parties. Since then, she has made a career in hosting, from parties to big-name events, and she launched Strictly RNB, a platform for new artists and R&B lovers. Paige reflects on her creative path in the limited video series "ItGirl in Motion."
“My first curated event at Criminal Records was incredible. It was all for up-and-coming artists,” she says. “I needed a platform for us as a collective to be able to give ourselves the platform instead of asking for it, instead of looking for it. I was like, I want to make sure I let people get this experience that I would give as a performer but enjoy the experience with them. It was a dream come true.”
The Atlanta native also has her own line of acai bowls called Soulfull Bowls. She started it during the pandemic after events and parties shut down. But it was her love for eating acai bowls and the reactions others had to them that made her want to make it her next business move. Being open to creating new ventures in the midst of uncertainty is a bold move and one of the reasons why Paige has the “it” factor.
“Being an ItGirl means you’re just authentic. There’s an air to us. We have confidence that exudes from the way we speak, the way we put our lip gloss on, the way we walk, the way we talk. I show up as myself everytime I walk into a room. I’m hospitable, I make sure everybody’s good,” she says.
Get to know more about the hostess with the mostess in the video above.
See our ItGirl 100 list in full here. Click through the gallery below for some BTS moments of Paige and our partnership with Hyundai.
Director: Mikkoh @mikkoh
Production company: @polly___studio
Producer/AD: Samuel Cho @choboi90
Producer/Tech: Paul Nguyen @paul__winn
DP: Cristian Bernal @cristianbernal
Editor: @30inthemorning
2nd Cam: Paul Nguyen
1st AC: AJ Paug @ajpaug Gaffer: Dennis Albert @dennisalbert_
Audio Mixer: Victor Chavez @vic_the__
PA: Rick Carreno @ispeakrick
PA: Tiffany Do @tivani.doee
BTS Photo: Prime @theartofprime
Car Detail: @sud_studs @slugglobal
Creative Director @hellobosco
Team Lead @kevgumbo3000
Project Manager @zakk_jullot
Creative Producer @iamkingsheyla
Designers @miacolemxn @noelspiva
@xoNecole
Director, Integrated Marketing @_vang
Campaign Manager @kingchachiii
Talent Lead @kaylawalker
Feature image by Prime/ @theartof prime