Gina Prince-Bythewood On 'The Old Guard' & Creating Space For Black Women In Hollywood
Since commanding our attention with Love & Basketball 20 years ago, Gina Prince-Bythewood has been laser-focused on creating space for Black women in Hollywood. That mission doesn't change now that she has made history with Netflix's latest action film, The Old Guard.
As grand as this moment is, Gina isn't impressed by the fact that she is the first Black woman to direct a major comic-book film. She questions why it took all this time instead. "I hate that we're still having firsts in 2020," she tells xoNecole. "It's like, at what point does it stop?"
THE OLD GUARD Aimee Spinks/NETFLIX
The Old Guard, which zooms in on an intimate camp of immortal mercenaries, isn't a mere win for Gina. In her eyes, it's a chance to ensure that Black women both in front of and behind the camera are no longer denied the shot to display the full scope of their talent. "I had a no-fail policy because I know how Hollywood works," she stresses. "There's such a spotlight on the few of us here that we have to succeed because in our success, others will get the opportunity."
In this xoChat, Gina reflects on cementing her name with Love & Basketball, overcoming rejection in Hollywood, and making room for KiKi Layne to shine in The Old Guard.
xoNecole: This year, you celebrated 20 years of 'Love & Basketball'. How has it been taking in how deep of a mark your first feature film has made?
Gina Prince-Bythewood: It really is amazing. It never gets old to hear that people dig the film. It's surreal that a film that was so hard to get made, that was such an incredible fight, that was such a personal story, has had longevity and that people still share it with family and friends after all this time. As an artist, that's what you dream about, of having your work sustain itself and affect people, so I'm blown away by it. It inspires me to keep doing what I'm doing.
What lesson from those early moments in your career do you keep close to the heart?
Overcome "no". That's the biggest thing. You only need one "yes".
When considering obstacles you’ve faced on your path, what keeps you from being jaded two decades into your career?
I'm acutely aware of the things that Hollywood has done wrong [and] how they're complicit in what is happening right now during this national reckoning, but what keeps me in this is I love to tell stories, I love what I do, and I know how important TV and film can be in shaping perception and changing culture. That sustains me. I only do things that I'm passionate about, and there are so many stories I want to tell, so there's always that excitement for me to get this into the world. The thing that creeps in every once in a while is knowing how hard it is to get some of these stories out there, but because I'm so passionate about it and know the game after 20 years and know that at some point somebody is going to say "yes", that absolutely keeps me going.
"I'm acutely aware of the things that Hollywood has done wrong [and] how they're complicit in what is happening right now during this national reckoning, but what keeps me in this is I love to tell stories, I love what I do, and I know how important TV and film can be in shaping perception and changing culture. That sustains me."
Thinking about the power that TV and film has, what on screen impacted you the most, especially when you think about why you decided to become a filmmaker in the first place?
There were two moments. When I was younger, I remember my family used to always sit down and watch M*A*S*H [together]. Then, one day I happened to turn the channel and Diff'rent Strokes was on, and it was the first time I felt like I saw myself reflected in this box, and I just became obsessed with it. Then in high school, when I was 17, I went to the movies and a trailer came up for She's Gotta Have It, and I got that same jolt of seeing a Black woman up there, and it affected me deeply. I wanted to give us that same jolt and give us the opportunity to see ourselves in ways that we can be inspired by.
With 'The Old Guard', you’ve become the first Black woman to direct a major comic-book film. How do you feel about that?
I hate that we're still having firsts in 2020. It's like, at what point does it stop? But, I'm proud of the fact that I got this opportunity to do it. I certainly worked hard to get it, and once I got it, I had a no-fail policy because I know how Hollywood works. There's such a spotlight on the few of us here that we have to succeed because in our success, others will get the opportunity. I carried that with me every day. That pressure fueled me as opposed to making me run away from it. I know that there are so many dope sisters out there that are as capable and eager to do the same thing, so I'm looking forward to them getting the shot.
"There's such a spotlight on the few of us here that we have to succeed because in our success, others will get the opportunity. I carried that with me every day. That pressure fueled me as opposed to making me run away from it. I know that there are so many dope sisters out there that are as capable and eager to do the same thing, so I'm looking forward to them getting the shot."
'The Old Guard' is an adaptation of the Greg Rucka comic book of the same name. What was it about this story that you gravitated to the most?
The [part I gravitated to] most was the fact that one of the old guards is a young, Black female hero. I was like, "Yeah, I need to put this in the world." I dug that she was naturally a warrior. There was such a normalcy to that. There wasn't some traumatic event that happened to her that forced her to find her strength. She was a Marine. She had it in her. It was innate in her. I love that narrative, and I love that it was two women at the forefront of the story with that same warrior mentality that I think that we all have, but we haven't always been given the encouragement to tap into. I also really dug the story. I liked what it had to say about finding your purpose and the importance of that, which was something very personal to me, and I felt the audience could connect with that despite the fantastical premise. I love that it was about the tragedy of immortality as opposed to the aspirational aspects. Prior to this movie, I used to think, I wish I could live forever. You think about the courage that would give you if you knew you couldn't die, but in doing this [film], you understand what that really means.
In our recent chat with KiKi Layne, she commended you for not allowing the action in the film to overpower the heart of the characters. Why was this so important to you?
What I love about the genre is the direction that it's really been going in the last couple of years where they feel more like action-dramas. That's what I love. I want to be able to care about the characters and not just watch action. If you don't care about the characters, if they're not furthering the story, then it gets monotonous to me. What I wanted to bring to this film was story first and character first, so that you, as an audience, are invested in and care about these people that you're spending two hours with.
You’ve dedicated your career to creating space for Black women to live on screen. What do you hope viewers take away from KiKi’s embodiment of Nile?
KiKi rocked it. I really want us to be able to look up on screen and see ourselves in a way that's inspiring. The best moment of this process was when we had an audience screening, and this sister, 22-years-old, commented that she wished she had Nile when she was 12-years-old. That was so dope to me. If we can see it for ourselves, we can start to live in that type of truth. The thing that makes Nile so badass is not just her strength and her swagger and her courage, but also her empathy and her vulnerability. I think that Nile and KiKi really embody all of that, and I think that she is definitely someone that we can aspire to be.
"If we can see it for ourselves, we can start to live in that type of truth. The thing that makes Nile so badass is not just her strength and her swagger and her courage, but also her empathy and her vulnerability. I think that Nile and KiKi really embody all of that, and I think that she is definitely someone that we can aspire to be."
With one superhero film down, where do you go from here?
As soon as I finished [The Old Guard], I was exhausted. It's a lot to shoot a film like this. I just kept thinking that I can't wait to get to another movie in my head that I want to write that's smaller and more personal. I was going to take six months off and just relax and write and shoot that, and then this script came to me that's just so dope. It's going to be announced very shortly. It just felt like everything I've done in my career, including The Old Guard, put me in a position to be able to make this film for us, so that little movie that's still in my head is going to have to wait another two years (laughs).
For more of Gina, follow her on Instagram. The Old Guard is now streaming on Netflix.
Featured image by Getty Images
Shanice Davis is a writer from New York, dedicated to illuminating women of color and Caribbean culture with her pen. Follow her on Instagram and Twitter: @alwayshanice.
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
On Beyoncé's IVY PARK & The Expectations Of Black Creatives' Profitability
It’s been a few weeks since the fashion industry was shaken to its core with the announcement of a co-designed collaboration between Beyoncé and Balmain. Since then, the newly released images have saturated the internet and group chats alike as the fashion industry tries to piece together the journey of Beyoncé's design career. It wasn’t too long ago that ADIDAS and Beyoncé cut ties on IVY PARK, with ADIDAS retaining ownership of the brand and parting ways with the woman who founded it all, leaving many to say, “Now, what?”
For those unfamiliar, here’s a quick history of how IVY PARK came to be.
Where IVY Park BeganGiphy
Beyoncé created IVY PARK in 2016 with Phillip Green, the mogul behind TOPSHOP. Beyoncé was able to launch IVY PARK to her global audience with an international company like TOPSHOP, but amidst scandal in 2018, Beyoncé acquired full ownership of her company. A year later, Beyoncé announced a position as a creative design partner with ADIDAS and subsequently decided to relaunch IVY PARK under its umbrella, championing it as the "partnership of a lifetime."
In 2020, the first collection was released, featuring gender-neutral clothing and four footwear styles, celebrating "power, freedom, and individuality for anyone who has the confidence to take chances and live unapologetically." The brand handed Beyoncé full creative control and a nice $20 million annual paycheck, with the hopes of replicating the success of Kanye West's Yeezy but appealing to women.
The Demise of IVY PARKGiphy
To the average consumer, IVY PARK seems like a cash cow for the sneaker brand, but unfortunately, that was not the case. Despite the iconic iconography and cult social moments that accompanied each IVY PARK drop, only 5 of the 6 collections (not including this year's) sold roughly half of the merchandise that was produced. In fact, in February, ADIDAS reported a 50% loss over the last year for IVY PARK. Ultimately, with Beyoncé's contract set to end this year, the teams agreed to part ways with the future of IVY PARK to be determined.
According to the Wall Street Journal, Beyoncé and ADIDAS creative teams disagreed on how to label and market their products, with ADIDAS pushing for IVY PARK to align more with the overall aesthetic of the brand. It could be argued that this shit, to make IVY PARK fit in rather than stand-out, led to the demise of the brand. If a consumer can shop the same look for less on the ADIDAS website, why wouldn't they do that? The strategy seemed to dismiss the very reason IVY PARK catapulted to success; losing that unique and innovative feeling of its past.
Another significant element to the demise of this partnership was Kanye West, and the void left when ADIDAS released him in late 2022. The Void of Ye and ADIDAS' failures with their overall business and marketing strategy resulted in IVY PARK being overpromised and under-delivering. In trying to mitigate the loss gap, prices for IVY PARK have increased over the year, with the highest-selling item increasing to $600 versus $300 with TOPSHOP.
A Monumental New BeginningGiphy
This recent deal, and her subsequent announcement with Balmain, put a huge spotlight on an ongoing conversation within the luxury fashion industry: the expectations of a Black creative’s profitability. Too often, the measurement of success placed on Black people far outweighs those of their white counterparts. One could point to as recently as 2021, when Rihanna paused her luxury line with LVMH “pending better conditions,” despite the line only launching in 2019.
Even further back in the history books of fashion, one could point to Anne Lowe and Jay Jackson; two Black designers responsible for some of the most iconic looks of the 20th century, with little to no mainstream recognition at the time. The constant dismissal of Black talent led to overlooked appointments and expedited tenures, which created the incessant void of Black and brown people in the luxury space.
It’s a trope we’ve seen time and time again, which is why the news of Balmain and Beyoncé co-designing is so monumental. To see a project born from love and intentional on celebrating the Black creative, as opposed to profiting off of them, is a surreal experience. This collection screams authenticity in a way IVY PARK couldn’t anymore, and potentially never could again. The inspiration was her, the vision was hers, and the consumer buy-in was for her; it had nothing to do with ADIDAS.
This collection is more than optics, though. When announced, Oliver said, “this appears to be the 1st time that a Black woman has overseen the couture offering from a historic Parisian house.” Balmain wanted to pay homage to the illustrious house while honoring the heritage of this magical performer. Keep scrolling to see more images from this historic and iconic collaboration.
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Featured image by Mason Poole/Parkwood Media/Getty Images for Atlantis The Royal