Tired of “splitting the bill” dating debates? Well, A new trend might just put an end to this discussion for good.
Hinge recently shared its findings from their second annual LGBTQIA+ D.A.T.E. (Data, Advice, Trends, and Expertise) Report, which showed that modern daters are ditching grandiose dates and trading them in for what’s been coined as “low-pressure dates,” to connect with new people, build trust earlier, and develop deeper, richer bonds.
According to the reports, "An LPD (low-pressure date) allows for a safer and more laid-back environment where daters can gauge potential chemistry IRL before exploring things further."
This isn’t to be confused with low, or no-effort dates. LPDs, instead, are “a relaxed environment with a focus on getting to know one another,” where the focus is more on forming genuine connections and understanding their background and values. Think less about the place and more about the person.
When it comes to low-pressure first dates, many daters prefer to engage in conversations about personal growth, identity, family dynamics, and societal issues. These topics often set a thoughtful and meaningful tone for the date, leaving room to extend it for a longer amount of time if it’s going well.
While this dating style might not be a fit for every single person looking for their next boo, it’s an option to remove the materialistic component of dating and focus on what truly matters, forming a new, lasting, and meaningful connection.
So if you’re ready to switch up your dating style, we’ve put together a few low-pressure dates for your next relaxed, connection-forming rendezvous, no bill splitting required.
1.Stroll Through a Local Market:
Explore a farmer's market or street fair together. The casual browsing can spark interesting conversations and provide opportunities to learn about each other's tastes.
2.Visit a Museum or Art Gallery
Discussing art or exhibits can lead to engaging conversations about personal interests and perspectives. The conversation can have a natural pace of pausing and exchanging notes on the art while enjoying each other’s company.
3.Bookstore Browsing
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Unleash your inner bookworm, browse your local bookstore, and discuss your favorite books or genres. You could even start a mini book club between the two of you.
4.Picnic in the Park
Pack a simple meal and enjoy a relaxed afternoon surrounded by nature. This setting encourages easy conversation and helps you get to know each other in a casual environment.
5.Coffee Date at a Cozy Café
We know how controversial coffee dates can be, but never underestimate the vibes of a chill, relaxed atmosphere. It’s a great place for meaningful conversations over a cup of coffee or tea and provides the perfect exit if sparks aren’t flying.
6.Walk or Hike in a Scenic Area
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Enjoying nature together can create a peaceful environment for meaningful discussion and shared experiences. Not to mention, you’ll get a boost in dopamine and epinephrine, giving you both a post-walk rush.
7.Attend a Community Event or Workshop
Many cities have endless local events, workshops, or classes that align with an array of interests. What a fun way to connect over a new hobby or skill that you both can walk away with.
8.Explore a New Neighborhood
Take a leisurely walk through a new part of town, discovering hidden gems and sharing your thoughts on what you see. Who knows, it could discover the place for your “how we met” story.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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