In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
Everybody has a best friend in their heads. For some it's Natasha Rothwell's Insecure character Kelli; for some, it's Megan Thee Stallion twerking up and down the kitchen while cheffin' it up. For me, it is BuzzFeed's very own Freddie Ransome. And why not? She's gorgeous, down-to-earth, hilarious, and gets paid to be herself. Talk about living your best life, right?
The popular creator, video producer, and personality is no stranger to life on-camera and has an approachable, transparent nature to her when cameras aren't rolling. Freddie is a member of BuzzFeed's vertical LadyLike YouTube channel, a cast of five women who challenge what it means to be "ladylike" through style and beauty tries, career exploration, and deep dives into pop culture.
Freddie has a jam-packed schedule between getting Saweetie-inspired makeovers, going bald for a day, trying on prom dresses from Amazon, and taking flawless selfies on her Instagram page. But nothing compares to when she has some alone time for herself.
For this installment of "Finding Balance", xoNecole had the chance to discuss with Howard University grad about sparking up as a means to wind down, making time to FaceTime friends during her busy schedule and playing with her cat as a form of self-care.
xoNecole: At what point in your life did you understand the importance of pressing pause and finding balance in both your personal and professional life?
Freddie Ransome: I don't think I understood the importance of this until maybe 2016? I was 26, had been living in LA for about a year and had landed a Junior Video Producer role at Buzzfeed. I had felt like everything I worked hard for since I graduated in 2012 was finally taking shape. I had a salary, finally! This was the year I started toying with the idea of taking vacations, staycations, and remembering that I was hired for a reason and that my opportunity wouldn't get snatched away from me for taking time for myself.
What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of.
Every day of the week, I'm knee-deep in emails. Deciding if I want to accept certain opportunities, looking through PR emails, and constantly brainstorming and figuring out ways that I can contribute to my community, specifically Black women and girls (all of this is with the help of my management team). Sometimes, I'm shooting Instagram stories and in-feed Instagram photos for brands; when I'm not doing that, I'm prepping for my acting coaching sessions by memorizing scenes and if I have a self-tape audition, prepping for that. When I'm not doing all of those things, I'm online shopping or looking at the home buying app, Redfin, at homes I want to buy, but can't afford (laughs).
"This was the year I started toying with the idea of taking vacations, staycations, and remembering that I was hired for a reason and that my opportunity wouldn't get snatched away from me for taking time for myself."
What are your mornings like?
So, I'm NOT a morning person, but I've actually gotten better at taking my mornings by the horns since quarantine began in March. I guess I'm holding myself more accountable. I wake up, check my phone, brush my teeth and wash my face (I'm a night showerer), get dressed in my athleisure of the day (today it's cheetah print biker shorts, a t-shirt with Snoop Dogg's face on it, and tie-dye socks), make an iced chai latte with ingredients from Trader Joe's, fix breakfast, which is a rotation between bacon and eggs, a bacon, egg, and cheese sandwich, rolled oats, boiled eggs, or last night's leftovers. Then, I crack open my computers to check those emails!
How do you wind down at night?
This is my favorite part of the day! I light all of my incense and candles, shower, smoke some weed, and watch something light and funny on Netflix. Lately, I've been re-watching The Simple Life and other random old reality TV shows. I'm usually in bed by 11.
When you have a busy week, what’s the most hectic part of it?
When I have a busy week, the most hectic part of it is sending over content to brands for them to review and having to make tweaks or re-shoot some things under a tight deadline. I usually get pretty overwhelmed by deadlines, so I find myself having to take some deep breaths to stay calm and focused.
Do you practice any types of self-care? What does that look like for you?
I know it sounds corny, but I play with my cat, Roberta Sinclaire. I got her a little over 2 years ago and I have to say, she has saved me this quarantine! We just hang out and watch TV. Some of our favorite shows include Insecure, Ozark, Never Have I Ever, This is Us, Dave, the list goes on. Also, I've learned how to give myself a gel manicure with tips and knotless goddess braids, while in quarantine. I've decided to hold off on eyebrow maintenance until salons open again (laughs).
"Self-care can look so many different ways. If you feel you're too busy for it, I would encourage you to carve out the time you would normally carve out for a doctor's appointment you can't miss (we all have those) for a morning or afternoon to yourself. Sometimes, chores and taking care of certain things I've been putting off is a form of self-care."
What advice do you have for busy women who feel like they don’t have time for self-care?
Self-care can look so many different ways. If you feel you're too busy for it, I would encourage you to carve out the time you would normally carve out for a doctor's appointment you can't miss (we all have those) for a morning or afternoon to yourself. Sometimes, chores and taking care of certain things I've been putting off is a form of self-care. Doing laundry, folding those clothes that have been in the dryer for a week, or dropping off those clothes to a women's shelter that have been sitting in the car for weeks can clear my mind! Those things that have been hovering over my shoulder for weeks are now taken care of, and I feel free!
How do you find balance with:
Exercise?
I bought a bike! So, I try to go on bike rides once or twice a week. The other weekend, I got some friends together who all have bikes and we rode from Leimert Park to Venice Beach. We got empanadas and to-go margaritas. Bike riding has given me the exercise and outlet I've been yearning for since the lockdown began.
Love/Relationships? Dating?
HA! I've been single for about...three years. [I've] been dating here and there but nothing serious. Not because I don't want things to be serious, but because everything felt kind of forced. And why force situationships to work when I need to be forcing myself to sit down, focus, and get my tasks done? I'm on the apps and swipe during my downtime, but I can't say I actively make time to go out and meet guys. When I had committed to making that a part of my routine [and] going out once a week to lounges and bars in different parts of LA to meet different types of guys––that's when quarantine was mandated (laughs). So, [I'm] just focusing on what I can control, which is my work!
Friends?
I'm a part of many-a-group chats. So, that's how I stay tapped in on the daily. But I'm working on getting better at FaceTime calls and more intimate catch-up sessions. FaceTiming one or two friends a week is always the goal.
What about health? Do you cook or find yourself eating out?
I've been cooking a lot more in the last few months. Before the COVID-19 lockdown, I was "restaurant mami" and always ate out or did take out, mainly out of laziness. I've learned how to make dishes with my Instapot, made lasagna for the first time, fried chicken for the first time...I've been throwing down. Now, you mentioned "health" (laughs). Yeah I could do better with cooking healthier foods.
Do you ever detox?
I've never detoxed. Unless not drinking for a couple weeks counts?
"I think about what I want and I get extremely specific. What company or network do I want to work with? Who would I want to be my 'boss'? And then I try to focus on the things I can control. What can I be doing on my end to be as prepared as possible when this opportunity does arise? Because it will. it's just a matter of when."
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
I think about what I want and I get extremely specific. What company or network do I want to work with? Who would I want to be my "boss"? Which executives do I want to know my name? Or, what character do I want to play, and on what show? And then I try to focus on the things I can control. What can I be doing on my end to be as prepared as possible when this opportunity does arise? Because it will. it's just a matter of when.
What do you do when you have a creative block on a project or feel like you have to clear your head before going into a project?
I don't really think I have many creative blocks when it comes to creating. My biggest hurdle is getting started. Once I get started editing a video or working on a script, I'm on a roll. It just takes a lot of discipline for me to actually sit down and start working....without getting distracted by online shopping or Redfin browsing (laughs) The way I force myself to sit down and get started is by setting the vibes. Turning off the TV, burning candles in my office and playing the "Late Night Vibes" playlist on Spotify. Ironically, this playlist works wonders for productivity during the day.
Honestly, what does success and happiness mean to you?
Loaded Q! Wow, success to me looks like getting my foot in the door and bringing in and making room for other Black and brown folks. I want to start the trickle-in effect of people with varying perspectives, experiences, and backgrounds getting a chance to create based on their authentic experiences. Happiness looks like...me being able to create and make people laugh for the rest of my life. I want to make enough money to move my mom from Virginia to Los Angeles without her having to worry. It would also be cool to have a life partner through all of this.
For more Freddie, follow her on Instagram @Freddie!
Featured image courtesy of Freddie Ransome.
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It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Alistair Berg/Getty ImagesStep 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Getty ImagesStep 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
DMP/ Getty ImagesStep 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
However, to my surprise, I received an email that read: “It’s with great excitement that we announce your film, Super High: A Period Piece, has been selected for the 24th Anchorage International Film Festival.” After looking at the flight distance from Atlanta to Anchorage—a solid 10 hours one way— I’d decided this would be one I wouldn’t attend.
That was until there was a follow-up email that shared that the festival was sponsoring two excursions for filmmakers: A Northern Lights Tour and A Glacier Hike.
With that, I knew I had to make the trip to the 49th state! I flew Delta, which offered the shortest layovers—just 50 minutes each way. For a more comfortable flight on the longer legs that were about six hours between my layover city and Anchorage, I upgraded to first class with an in-app discount for $256 (the regular price of a first-class ticket runs about $2,100), which was so worth it for additional space and service for the six-hour trek.
Courtesy of Bianca Lambert
"So What’s Alaska Like? Did You Have To Wear a Snowsuit? What’s the Food Like?"
These are among the major questions I’ve gotten. Anchorage reminds me less of a bustling major city and more of a small town with an easygoing feel. When I arrived, they’d just had snow a few days before, so it was cold, and the streets were slick. So, I was so happy I’d invested in a pair of snow boots. For my first few days, the locals said it was warm. Warm to them being 20s at night and mid-30s during the day.
However, by the time I left, fresh snow was on the ground, and temps were well into the single digits—and it felt like it. Oh, the sun doesn’t rise until 10:30 a.m., and it sets around 4 p.m. That was among the most challenging things to experience because I felt like I never really woke up. So, between the lack of sun and the four-hour time difference, I felt tired the whole time I was there.
As for food, I didn’t explore a ton because I was so cold. But I found two gems! First was Whiskey and Ramen. If you enjoy ramen and exceptional service, this is a must-visit. I’d make a trip back just for their Wagyu ramen and their special take on an old fashion!
And, for coffee, I thoroughly enjoyed That Feeling Co. The coffee was great, and being surrounded by plants helped to perk up my spirits.
The Northern Lights
Iceland is one of the most popular places to see the Northern Lights, so I was very excited to know that Alaska also gets to see the Aurora Borealis light show. Typically, many people visit Fairbanks to see them, but there are tours offered in Anchorage too! When prepping for the late-night tour, we’d heard that the night we were heading out to see the lights, the cloud coverage likely meant we wouldn’t be able to see them. Bummer. I know. So, we could sit the tour out or still try. But, in my mind, I was like, why would I come all the way to Alaska not to try?
So, at about 9:30 p.m., we piled into vans and headed out to chase the Northern Lights. We traveled about an hour and a half from Anchorage, and when we stepped out of the van, it was cold and pitch black. And unfortunately, after a couple of hours in the cold, those clouds in the sky never parted for us. I know that when we see the posts of people who do get to see Mother Nature do her thing, we don’t have all of the context of the science, which is Aurora Borealis.
Sometimes, the weather just doesn’t do what we earthlings would like, which can lead to disappointment. However, our guide did give a recommendation. When you book a trip to see the lights, give yourself four to five days to see them. Don’t bank on one day because, at the end of the day, this is science.
Courtesy of Bianca Lambert
Now, On to the Glacier!
Just six hours after returning from the Northern Lights tour, we were up for the glacier tour because they were back-to-back! I was exhausted and so excited. If someone had told me I’d hike on a glacier, I would have given them a mean side-eye. I mean, where on earth does one climb a glacier? Let me share a few destinations with you, just in case you want to plan an icy adventure: Switzerland, Norway, Iceland, Chile, Argentina, and Alaska.
Aside from the fact the Matanuska Glacier is 22,000 years old, it’s the largest glacier accessible by car in the United States—27 miles long and four miles wide, making it one of the easier ones to see IRL. As a girlie with generalized anxiety disorder, I get anxious about doing this kind of thing because I know that to see these world wonders is usually a mountainous trek.
This one was two hours long, one-way, up snow-capped, windy, mountainous terrain. However, my therapist always reminds me to push myself to do what scares me (as long as it’s for a reason, of course). I held my breath for the journey there and back! And white-knuckled it from time to time, too.
Courtesy of Bianca Lambert
Once we got there, we were surrounded by fresh, fluffy snow, and it was COLD! In the negative cold. I was thankful, I’d over-prepared. If you even go on a glacier tour, I recommend a few things: Balaclava, heavy-weight gloves, cashmere socks, snow boots, and lots of layers.
Here’s what I wore. My first layer was Ann Taylor leggings and a Wolford Turtleneck. Then, I layered a cashmere turtleneck and cashmere joggers. A COACH down vest, which I’d recommend anyone own just for winter, in general, because it’s SO warm! For my feet, I wore Ann Taylor cashmere socks (I love these because they’re affordable and so warm) and Adidas Adifom Superstar Winter Boot and topped all of that with a Brandon Blackwood ankle-length parka. I know BB is known for his accessories, but the brand’s outwear is truly amazing and worth the investment. After two hours on the ice, I felt great!
If you’re open to adventure travel, I highly recommend putting a glacier tour on your list of things to do. There are a few reasons. First, standing on an ice age-old massive piece of glacier was my 2024 version of touching some grass. I was reminded that I’m a speck on this spinning rock and need to spend more time grounded in that fact as I move through the world. I looked to the sky and thought of how proud my ancestors would be, even though I know they’d be telling me to get my butt home and off a dog on a glacier!
Secondly, I gained an ever-large appreciation for Mother Nature as I learned that glaciers are the world's largest reservoir of freshwater, containing around 69% of the world's freshwater. Again, another fact that helped me gain perspective. Lastly, it’s just fun and stunningly beautiful!
After this, I’m looking forward to my next cold-weather adventure! Iceland and Argentina are at the top of the list!
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Featured image courtesy of Bianca Lambert