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Buzzfeed's Freddie Ransome Likes To Spark Up In Order To Wind Down

Weed, making time to FaceTime friends and playing with her cat are Freddie's definitions of self-care.

Finding Balance

In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.

Everybody has a best friend in their heads. For some it's Natasha Rothwell's Insecure character Kelli; for some, it's Megan Thee Stallion twerking up and down the kitchen while cheffin' it up. For me, it is BuzzFeed's very own Freddie Ransome. And why not? She's gorgeous, down-to-earth, hilarious, and gets paid to be herself. Talk about living your best life, right?

The popular creator, video producer, and personality is no stranger to life on-camera and has an approachable, transparent nature to her when cameras aren't rolling. Freddie is a member of BuzzFeed's vertical LadyLike YouTube channel, a cast of five women who challenge what it means to be "ladylike" through style and beauty tries, career exploration, and deep dives into pop culture.

Courtesy of Freddie Ransome

Freddie has a jam-packed schedule between getting Saweetie-inspired makeovers, going bald for a day, trying on prom dresses from Amazon, and taking flawless selfies on her Instagram page. But nothing compares to when she has some alone time for herself.

For this installment of "Finding Balance", xoNecole had the chance to discuss with Howard University grad about sparking up as a means to wind down, making time to FaceTime friends during her busy schedule and playing with her cat as a form of self-care.

xoNecole: At what point in your life did you understand the importance of pressing pause and finding balance in both your personal and professional life?

Freddie Ransome: I don't think I understood the importance of this until maybe 2016? I was 26, had been living in LA for about a year and had landed a Junior Video Producer role at Buzzfeed. I had felt like everything I worked hard for since I graduated in 2012 was finally taking shape. I had a salary, finally! This was the year I started toying with the idea of taking vacations, staycations, and remembering that I was hired for a reason and that my opportunity wouldn't get snatched away from me for taking time for myself.

What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of. 

Every day of the week, I'm knee-deep in emails. Deciding if I want to accept certain opportunities, looking through PR emails, and constantly brainstorming and figuring out ways that I can contribute to my community, specifically Black women and girls (all of this is with the help of my management team). Sometimes, I'm shooting Instagram stories and in-feed Instagram photos for brands; when I'm not doing that, I'm prepping for my acting coaching sessions by memorizing scenes and if I have a self-tape audition, prepping for that. When I'm not doing all of those things, I'm online shopping or looking at the home buying app, Redfin, at homes I want to buy, but can't afford (laughs).

"This was the year I started toying with the idea of taking vacations, staycations, and remembering that I was hired for a reason and that my opportunity wouldn't get snatched away from me for taking time for myself."

What are your mornings like?

So, I'm NOT a morning person, but I've actually gotten better at taking my mornings by the horns since quarantine began in March. I guess I'm holding myself more accountable. I wake up, check my phone, brush my teeth and wash my face (I'm a night showerer), get dressed in my athleisure of the day (today it's cheetah print biker shorts, a t-shirt with Snoop Dogg's face on it, and tie-dye socks), make an iced chai latte with ingredients from Trader Joe's, fix breakfast, which is a rotation between bacon and eggs, a bacon, egg, and cheese sandwich, rolled oats, boiled eggs, or last night's leftovers. Then, I crack open my computers to check those emails!

How do you wind down at night? 

This is my favorite part of the day! I light all of my incense and candles, shower, smoke some weed, and watch something light and funny on Netflix. Lately, I've been re-watching The Simple Life and other random old reality TV shows. I'm usually in bed by 11.

When you have a busy week, what’s the most hectic part of it?

When I have a busy week, the most hectic part of it is sending over content to brands for them to review and having to make tweaks or re-shoot some things under a tight deadline. I usually get pretty overwhelmed by deadlines, so I find myself having to take some deep breaths to stay calm and focused.

Do you practice any types of self-care? What does that look like for you? 

I know it sounds corny, but I play with my cat, Roberta Sinclaire. I got her a little over 2 years ago and I have to say, she has saved me this quarantine! We just hang out and watch TV. Some of our favorite shows include Insecure, Ozark, Never Have I Ever, This is Us, Dave, the list goes on. Also, I've learned how to give myself a gel manicure with tips and knotless goddess braids, while in quarantine. I've decided to hold off on eyebrow maintenance until salons open again (laughs).

"Self-care can look so many different ways. If you feel you're too busy for it, I would encourage you to carve out the time you would normally carve out for a doctor's appointment you can't miss (we all have those) for a morning or afternoon to yourself. Sometimes, chores and taking care of certain things I've been putting off is a form of self-care."

What advice do you have for busy women who feel like they don’t have time for self-care?

Self-care can look so many different ways. If you feel you're too busy for it, I would encourage you to carve out the time you would normally carve out for a doctor's appointment you can't miss (we all have those) for a morning or afternoon to yourself. Sometimes, chores and taking care of certain things I've been putting off is a form of self-care. Doing laundry, folding those clothes that have been in the dryer for a week, or dropping off those clothes to a women's shelter that have been sitting in the car for weeks can clear my mind! Those things that have been hovering over my shoulder for weeks are now taken care of, and I feel free!

How do you find balance with:

Exercise?

I bought a bike! So, I try to go on bike rides once or twice a week. The other weekend, I got some friends together who all have bikes and we rode from Leimert Park to Venice Beach. We got empanadas and to-go margaritas. Bike riding has given me the exercise and outlet I've been yearning for since the lockdown began.

Love/Relationships? Dating?

HA! I've been single for about...three years. [I've] been dating here and there but nothing serious. Not because I don't want things to be serious, but because everything felt kind of forced. And why force situationships to work when I need to be forcing myself to sit down, focus, and get my tasks done? I'm on the apps and swipe during my downtime, but I can't say I actively make time to go out and meet guys. When I had committed to making that a part of my routine [and] going out once a week to lounges and bars in different parts of LA to meet different types of guys––that's when quarantine was mandated (laughs). So, [I'm] just focusing on what I can control, which is my work!

Friends?

I'm a part of many-a-group chats. So, that's how I stay tapped in on the daily. But I'm working on getting better at FaceTime calls and more intimate catch-up sessions. FaceTiming one or two friends a week is always the goal.

What about health? Do you cook or find yourself eating out?

I've been cooking a lot more in the last few months. Before the COVID-19 lockdown, I was "restaurant mami" and always ate out or did take out, mainly out of laziness. I've learned how to make dishes with my Instapot, made lasagna for the first time, fried chicken for the first time...I've been throwing down. Now, you mentioned "health" (laughs). Yeah I could do better with cooking healthier foods.

Do you ever detox?

I've never detoxed. Unless not drinking for a couple weeks counts?

"I think about what I want and I get extremely specific. What company or network do I want to work with? Who would I want to be my 'boss'? And then I try to focus on the things I can control. What can I be doing on my end to be as prepared as possible when this opportunity does arise? Because it will. it's just a matter of when."

When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?

I think about what I want and I get extremely specific. What company or network do I want to work with? Who would I want to be my "boss"? Which executives do I want to know my name? Or, what character do I want to play, and on what show? And then I try to focus on the things I can control. What can I be doing on my end to be as prepared as possible when this opportunity does arise? Because it will. it's just a matter of when.

What do you do when you have a creative block on a project or feel like you have to clear your head before going into a project?

I don't really think I have many creative blocks when it comes to creating. My biggest hurdle is getting started. Once I get started editing a video or working on a script, I'm on a roll. It just takes a lot of discipline for me to actually sit down and start working....without getting distracted by online shopping or Redfin browsing (laughs) The way I force myself to sit down and get started is by setting the vibes. Turning off the TV, burning candles in my office and playing the "Late Night Vibes" playlist on Spotify. Ironically, this playlist works wonders for productivity during the day.

Honestly, what does success and happiness mean to you?

Loaded Q! Wow, success to me looks like getting my foot in the door and bringing in and making room for other Black and brown folks. I want to start the trickle-in effect of people with varying perspectives, experiences, and backgrounds getting a chance to create based on their authentic experiences. Happiness looks like...me being able to create and make people laugh for the rest of my life. I want to make enough money to move my mom from Virginia to Los Angeles without her having to worry. It would also be cool to have a life partner through all of this.

For more Freddie, follow her on Instagram @Freddie!

Featured image courtesy of Freddie Ransome.

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