10 Female Founders On What Productivity Means To Them
Just a few months ago, I packed everything that I loved (including my dog) in my Honda Civic, and traveled 22 hours from Texas to California to pursue a new venture for my business. Since making the move, I've been introduced to new opportunities, but I've also been exposed to a lot of distractions. Sometimes when you're on a new journey, it's easy to become preoccupied with unnecessary things and lose track of what truly deserves your attention and energy. In return, this can cause your productivity level to decrease. It seems like in a blink of an eye, the worst happens.
Whether you're bossing up as a business owner or in the corporate world, your level of productivity can easily dictate whether or not you're successful. Being productive isn't something you can just pop up and be a beast at immediately. Mastering productivity happens over time and requires a change in mindset and lifestyle. It's something you have to intentionally practice every day.
Recently, I connected with a few business owners on what productivity means to them and how they maintain a high level of productivity. Keep reading to learn from these bosses and snag some inspo that you can use in your own life!
Let your past and shortcomings be fuel for the future.
Image via Sky Landish
Sky Landish, Founder, StripN'Fitness:
Being productive means continuously hustling daily for the things that add up to the big picture in your mind.
"I feel as though the largest two challenges surrounding my definition of productivity is the motivation that facilitates your hustle and the vision that keeps that picture in your mind clear yet attainable. We constantly have to reinvent motivation because it can quickly expire. A vision of your picture--your end goal--can be clouded with small setbacks and financial or personal struggles such as breakups or costly bills. When I was 23 years old, I was homeless, struggling to finish college, working a full-time job, unhealthy, unhappy, and had recently been cheated on. There was a moment where I didn't know what to do. However, I somehow found my motivation in the anger of being treated less than by another human being and it led me to hustle harder, to start working out, and to share more on social media. I saw my bigger picture in my ability to take the worst situations and make them a positive light. That alone allowed me to build on me, what I wanted out of life, and how I could create the dopest future for myself.
"A productive workday for me includes waking up at 9 a.m, creating the vibe for my ladies who are signed up for my 'Transform Your Eating & Exercise' program in our Facebook group, and responding to their questions.
"After that, I answer any emails from brands for influencer collaborations, negotiate, and sign any contracts. I then go to my beauty room and tape content for my social media platform, then head to the gym to do my daily workout. Once I'm done, I go to my collaborative office space that I share with my fiancé, and we typically discuss whatever calendar updates, bookings, or other things that are coming up. We usually end the day with dinner together, and I head home to catch up on news or trending topics for the day."
Let technology aid in your productivity.
Image via Alexis Davis
Alexis Davis, Founder, The Content Plug:
There are only so many hours in a day, so having systems and using your time efficiently is vital for entrepreneurs and businesses of every size.
"It takes a certain mindset to perform at your best each and every day. For one, I strongly believe that getting started early helps me have a productive 16 hours. I like to begin my day by checking emails and responding to items that need immediate attention. I double-check my calendar to see what meetings I have planned for the day and ensure that I have my agendas and notes prepared well before my meetings are set to begin. Scrambling at the last minute will only pull me away from focusing on other important tasks.
"Managing my to-do list on Trello helps me significantly as I am able to put dates and times on tasks instead of feeling like I need to accomplish everything in one day.
"Since I am a social media manager, I spend a lot of time on the various platforms looking at discussions or trends to see if there are any conversations I can appropriately jump into on behalf of my clients and to keep an eye on current events. Ironically, looking at pages that have nothing to do with my clients can get distracting, and I have to have a bit of self-control.
"Finally, getting a full eight hours of sleep helps tremendously. I was once a person that could stay up all night and run on a few hours of sleep, but [that will] catch up to you and does not help you or your productivity in the long run! For me, a productive month ends with happy clients, new proposals delivered to potential clients, at least one new invitation to speak on a panel or teach a class, a short to-do list, and little to no emails."
It's OK to pivot.
Image via Psyche Terry
Psyche Terry, Co-founder, UI Global Brands:
Being productive means to be moving but not in the same place and to have energy but not in the same area. It's about forward motion even if it's not the original direction but you're still moving, learning, and being challenged. It's about growth rather than standing still.
"A couple of years ago in my business, we were doing themost! We had two LLCs under one company---one was apparel and the other was beauty. I was still in motion with both so [I was] not as productive with my beauty business because of the time that I was spending on the apparel brand. This wasn't a line--it was a whole company! I put a lot of time, energy, effort, and talent into it, but ultimately it was distracting from my other brand.
"Great business mentors are part of my success story. Enrolling in the Goldman Sachs 10,000 Small Businesses program was most productive for us as a company because it helped me to identify the best path for us while truly looking at the final outcome.
"Once I considered the end result, it forced me to choose the most productive route and avoid distractions. My definition of a productive workday is constantly changing.
"I would define a productive workday as anything that helps me get closer to my end result. [It's] if I'm able to move, whether the movement is positive or negative, to get closer to that end result that I have stated for myself. This also includes self-care, rest, and being conscious of my personal well-being. To do that, I have to breathe and reflect in self-care. To me, that's the true definition because if you end up burned out at the end, then what's the point?"
Every second counts.
Image via Instagram/getfitwithmassi
Masiel Encarnación, Weight-loss coach & Founder, The ConFITence Blueprint:
Being productive means being efficient and wasting as little time as possible.
"Instagram used to be a major distraction when I first started my business. First, I followed too many influencers in the health and wellness space which clouded my creativity and focus. Scrolling through a feed full of others in your space to be 'inspired' is actually a sure-fire way to always be in second place. I had to quickly learn that being an influencer and being a profitable business owner were not always the same thing.
"The way I overcame this was to unfollow almost everyone in my space unless I knew them personally and focus on my company's framework and mission.
"Secondly, I love connecting with my community, and in the last 6 years, I've built a very engaged following. However, at one point, I constantly felt pulled into 100 different directions with requests from all over the place. My desire to be accessible and immediately responsive to hundreds of DMs (and emails) in real time was unrealistic and a huge stressor. Once I changed my mindset, prioritized revenue-generating activities, and set better business boundaries around my availability and response time, I was able to be more efficient.
"For me, a productive workday begins with self-care and non-work activities. I create, meditate, write, read, journal, exercise, eat breakfast, and then dive into work after I've already poured into myself. Work happens between the hours of 9 a.m.-9 p.m."
The small wins add up.
Image via Kaylen Zahara
Kaylen Zahara, Founder, AmazedByKay Consulting:
Productivity is knowing each day you performed a micro task that targets executing your macro goal.
"The biggest distraction for me as a founder and content creator is analysis paralysis along with a pinch of procrastination. As the boss, you have no one to micromanage you but yourself, so there are times when my moods can get the best of my mornings. The fear within will nudge me to put things off for later in the day. Before you know it, it's a new day and my to-do list has barely been tended to. On days my moods aren't in charge, my fear of failure is, and I convince myself that if I spend more hours being analytical, that contributes to productivity, therefore I can't be hard on myself after all, right? If you can relate, the best way to eliminate these habits and comfort zones are to look in the mirror and be honest. Realize you are just afraid of your best version of yourself.
"To rise to success, you have to sit with that fear and be friends with it, quiet the noise, and reprogram your subconscious to believe you are capable. Remind your conscience of your why.
"Here's what a productive workweek looks like: 5 a.m. wake-up times to set intentions for the day, 45 minutes of daily exercise, therapy sessions, deal-closing, accomplishing the biggest to smallest tasks, and assisting my team to meet their needs and to ensure overall brand success."
Being aligned with your team is important.
Image via Jasmine Shells
Jasmine Shells, Co-Founder & CEO, Five to Nine:
Productivity means to be in a state of flow and to accomplish the tasks I set for myself to complete.
"As a startup founder, things always pop up onto your radar that tend to divert your attention from the goals you set for the day. It's inevitable. Those things typically disrupt the flow completely. So I started looking at my to-do list in an aggregate week view versus a daily view. It provides me with more flexibility to accomplish my goals and to allow room for those things that pop up. For low-priority tasks, I easily prioritize them later in the week without any associated guilt.
"I've noticed that weekly to-do lists give me what feels like more control over my schedule and my mindset by creating a more realistic working environment for what startup life looks like.
"A productive workday or workweek from my perspective is alignment between my team members. We have work that is interdependent and collaborative, so keeping us all on the same page while moving a million miles an hour is a constant focus. This, to me, is the ultimate productivity goal."
Understand that success takes a village.
Image via KaDeadra McNealy
KaDeadra McNealy, Founder, Millennial Nail Bar:
As a founder, being productive is understanding what skill set isn't my strongest and reaching out to other female founders for recommendations.
"When Millennial Nail Bar (MNB) first launched, I truly thought I could do it all. From creating the website, running the social media accounts, and partaking in pitch competitions---all while searching for potential investors. I remember speaking with a fellow woman founder who not only explained how important it is to lose the grip on 'your baby' and onboard a team, but how to properly select the individual who can help you accomplish the company's goals.
"Every week, I look over the prior week and/or month's goals. This might include eliminating or continuing current tactics or understanding where the ball was dropped and how to prevent it from happening again."
Planning must meet consistency.
Image via Dawn Myers, Esq
Dawn Myers, Esq., Founder, The Most:
Peak productivity means meeting specific metrics for my organizations as efficiently and effectively as possible.
"In the past, I have been guilty of sacrificing sleep and pulling egregiously long workdays. I was moving the ball forward, but I wasn't working smart, and I was careening toward burnout. It took me a while to realize that the easy way is the smart way. I come from a professional background that glorifies backbreaking work hours, so it took some time to stop feeling guilty about delegating. I thought I was being lean by doing it all myself instead of hiring contractors and virtual assistants. I know now that delegating allows me to focus on the highest-impact activities which result in the highest impact gains. Also, delegating has forced me to build a team, put repeatable processes and training documents into place, and strengthen my management skills. I'm happier and less overwhelmed, and my company runs much more smoothly than it did when I kept a firm grip on every single task.
"Productivity is what happens when planning meets consistency. With the time freed up by delegating low-impact tasks, I've been able to embed small but mighty habits into my routine like blocking off an hour each day for investor outreach or fitting in a morning workout to power me through the rest of my day. Having the space to make consistent, measurable progress has been transformative. Measurability is the key here. Make sure that you associate goals with attainable daily and weekly metrics.
"A successful, productive week for me starts on Sunday night. I have an alarm set on my phone for 7 p.m. to skim my calendar and plan in any high-priority tasks for the week. Less is more. I aim to complete no more than I can fit on a sticky note each day (I use ruled notepads so I can't cheat by using smaller script). If I delegate effectively, adhere to healthy habits, and manage a few high-impact tasks every single day, I am guaranteed to see stunning progress month over month."
Make conscious decisions to take care of yourself first.
Image via Gabrielle Deculus
Gabrielle Deculus, Founder, Business Rules for Women:
Being productive means moving the needle forward, productivity ultimately equates to accomplishing my goals and accomplishing my goals yields success.
"To be honest, mental health has been a challenge, and I work on it daily. There have been times when I struggled with productivity because of it, specifically because of personal life events and work-related experiences. Without having proper support as a founder, you will be impacted and distracted in a multitude of ways. The bottom line is things will happen, but how will you handle it? This is why I actively invest in my mental health and why I started Business Rules for Women. Being ambitious and in business can be lonely, and I have had to deal with a lot on my own.
"Within the last year, I have made conscious decisions to go to therapy, actively develop stronger relationships with my business friends, and share as much as possible with others. We learn when we teach, and we grow when we are vulnerable and willing to listen.
"The past several months, I have been continuously working on producing a much-needed 3-day conference for ambitious women happening April 3-5 here in New Orleans. I truly believe in fully utilizing my time, which means my days are filled with setting timers to meet deadlines, holding several meetings each day, and communicating with my team to ensure things are constantly moving."
Multitasking is a trap.
Image via Dorian Morris
Dorian Morris, Founder, Undefined Beauty:
Productivity is about taking it step-by-step, building brick-by-brick and not trying to boil the ocean while also recognizing multitasking is actually the ultimate productivity killer.
"As the solo bootstrapping founder of Undefined Beauty, there's never enough time in the day to tackle the constantly growing to-do list and capitalize on opportunities, especially in the dynamic and ever-evolving cannabis and CBD space. It can get overwhelming but I find chunking--breaking big tasks into small steps--makes it easier and less anxiety-provoking to GSD (aka get stuff done).
"It takes focus and removing unnecessary, derailing distractions like social media and resisting the urge to multitask, which makes each task actually take longer. I also celebrate small wins along the way to maintain momentum.
"A productive workday involves balancing the strategic versus tactical tasks--putting out today's fires while also planting seeds for future growth and opportunities. It's definitely a journey that's part art and part science, but that's what makes entrepreneurship fun."
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Featured Image courtesy of Dawn Myers, Esq
Brittani Hunter is a proud PVAMU alumni and the founder of The Mogul Millennial, a business and career platform for Black Millennials. Meet Brittani on Twitter and on the Gram at @BrittaniLHunter and @mogulmillennial.
The Reality Of Living With Severe Asthma – As Told by 2 Women On Their Disease Journey
This post is in partnership with Amgen.
The seemingly simple task of taking a breath is something most of us don’t think twice about. But for people who live with severe asthma, breathing does not always come easily. Asthma, a chronic respiratory condition that inflames and narrows the airways in the lungs, affects millions of people worldwide – 5-10% of which live with severe asthma. Severe asthma is a chronic and lifelong condition that is unpredictable and can be difficult to manage. Though often invisible to the rest of the world, severe asthma is a not-so-silent companion for those who live with it, often interrupting schedules and impacting day-to-day life.
Among the many individuals who battle severe asthma, Black women face a unique set of challenges. It's not uncommon for us to go years without a proper diagnosis, and finding the right treatment often requires some trial and error. Thankfully, all hope is not lost for those who may be fighting to get their severe asthma under control. We spoke with Juanita Brown Ingram, Esq. and Jania Watson, two inspiring Black women who have been living with severe asthma and have found strength, resilience, and a sense of purpose in their journeys.
Juanita Brown Ingram, Esq.
Juanita Ingram has a resume that would make anyone’s jaw drop. On top of being recently crowned Mrs. Universe, she’s also an accomplished attorney, filmmaker, and philanthropist. From the outside, it seems there’s nothing this talented woman won’t try, and likely succeed at. In her everyday life, however, Juanita exercises a lot more caution. From a young age, Juanita has struggled with severe asthma. Her symptoms were always exacerbated by common illnesses like a cold or flu. “I've heard these stories of my breathing struggles, but I remember distinctly when I was younger not being able to breathe every time I got a virus,” says Ingram. “I remember missing a lot of school and crying a lot because asthma is painful. I [was taken] to see my doctor often if I got sick with anything so I was hypervigilant as a child, and I still am.”
Today, Juanita says her symptoms are best managed when she’s working closely with her care team, avoiding getting sick and staying ahead of any symptoms. Ingram said she’s been blessed with skilled doctors who are just as vigilant of her symptoms as she is. While competing in the Mrs. Universe competition, Juanita took extra care to stay clear of other competitors to ensure she didn’t catch a cold or virus that would trigger her severe asthma. “I would stand off to the side and sometimes that could be taken as ‘oh, she thinks she's better than everybody else.’ But if I get sick during a pageant, I'm done. I had to compete with that in mind because my sickness doesn't look like everybody else's sickness.”
Even when her symptoms are under control, living with severe asthma still presents challenges. Juanita relies on her strong support system to overcome the hurdles caused by a lack of understanding from the public, “I think that there's a lot of lack of awareness about how serious severe asthma is. I would [also] tell women to advocate and to trust their intuition and not to allow someone to dismiss what you're experiencing.”
Jania Watson
Jania, a content creator from Atlanta, Georgia, has been living with severe asthma for many years. Thanks to early testing by asthma specialists, Jania was diagnosed with severe asthma as a child after experiencing frequent flare-ups and challenges in her day-to-day life. “I specifically remember, I was starting school, and we were moving into a new house. One of the triggers for me and my younger sister at the time were certain types of carpets. We had just moved into this new house and within weeks of us being there, my parents literally had to pay for all new carpet in the house.”
As Jania grew older, she was suffering from fewer flare-ups and thought her asthma was well under control. However, a trip back to her doctor during high school revealed that her severe asthma was affecting her more than she realized. “That was the first time in a long time I had to do a breathing test,” she describes. “The doctor had me take a deep breath in and blow into a machine to test my breathing. They told me to blow as hard as I could. And I was doing it. I was giving everything I got. [My dad and the doctor] were looking at me like ‘girl, stop playing.’ And at that point [it confirmed] I still have severe asthma because I've given it all I got. It doesn't really go away, but I just learned how to help manage it better.”
Jania recognizes that people who aren’t living with asthma, may not understand the disease and mistake it for something less serious. Or there could be others who think their symptoms are minor, and not worth bringing up. So, for Jania, communicating with others about her diagnosis is key. “Having severe asthma [flare-ups] in some cases looks very similar to being out of shape,” she said. “But this is a chronic illness that I was born with. This is just something that I live with that I've been dealing with. And I think it's important for people to know because that determines the next steps. [They might ask] ‘Do you need a bottle of water, or do you need an inhaler? Do you need to take a break, or do we need to take you to the hospital?’ So, I think letting the people around you know what's going on, just in case anything were to happen plays a lot into it as well.”
Like Juanita, Jania’s journey has been marked by ups and downs, but she remains an unwavering advocate for asthma awareness and support within the Black community. She hopes that her story can be an inspiration to other women with asthma who may not yet have their symptoms under control. “There's still life to be lived outside of having severe asthma. It is always going to be there, but it's not meant to stop you from living your life. That’s why learning how to manage it and also having that support system around you, is so important.”
By sharing their journeys, Juanita and Jania hope to encourage others to embrace their conditions, obtain a proper management plan from a doctor or asthma specialist like a pulmonologist or allergist, and contribute to the improvement of asthma awareness and support, not only within the Black community, but for all individuals living with severe asthma.
Read more stories from others like Juanita and Jania on Amgen.com, or visit Uncontrolled Asthma In Black Women | BREAK THE CYCLE to find support and resources.
A Simple Guide To Angel Investing For Black Women To Thrive
Two years ago, Hannah Bronfman, heiress, social media influencer, entrepreneur, and author of Do What Feels Good, shared her IVF, pregnancy, and motherhood journey with xoNecole, but she's also shared her experience with another amazing journey: becoming a passionate angel investor.
Last month, via her TikTok, she shared that she has invested in more than 70 companies in the past five years, and that angel investing “sits at the intersection of basically everything I do.”
@hannahbronfman Angel Investing Pt 2. Turning Obstacles into Opportunities #startup #investing #finance #business #womeninbusiness #entrepreneur #angelinvestor #blackgirlmagic #cpg #startuptalk
She continued with details on how she once co-founded a venture and faced challenges with getting funding. “I had a difficult time fundraising and was met with all the ‘isms,’ so I just wanted an opportunity to share those learnings with other founders,” she added in the video. (Her Beautified app would eventually get $1.2 million in seed funding and give StyleSeat some tough competition.)
“It was notable that a young Black female started a beauty tech company back in 2013 and the world wasn’t ready for it. And the world isn’t ready for more people of color in the venture capital world. So I’m here to just use my platform to open doors and share knowledge.”
This month, she dropped more jewels, schooling her more than 100,000 TikTok followers about what it takes for a business to qualify for angel investment and highlighting Topicals, a mega-successful skincare company co-founded by Olamide Olowe, the youngest Black woman ever to raise $10 million in funding. The company is one that Bronfman has invested in. (Oh, by the way, other investors in Topicals include Gabrielle Union, Kelly Rowland, entrepreneur and former Netflix exec Bozoma Saint John, and Yvonne Orji.)
@hannahbronfman The topic is Topical 👏🏽👏🏽 @TOPICALS @Olamide Ayomikun Olowe #startup #investing #finance #business #womeninbusiness #entrepreneur #angelinvestor #startuptalk #cpg #blackgirlmagic #skincare #beauty
Some of you might be reading all of this—heiress, Hollywood’s Black Elite, and millions of dollars—and saying to yourself, “Well, that’s for rich folk,” and you’d be somewhat right. The average net worth of an angel is $1 million (or at least $200,000 in annual salary). On top of that, Black and Brown women founders often face unique struggles when it comes to getting funding for their businesses, including biases associated with race and sex, and make up a small drop in the bucket when compared with the funding successes of startup entrepreneurs getting millions of dollars from their affluent white-male (and very well-connected) peers to make their entrepreneurial dreams come true. And even many of the Black women-led exceptions get funding from celebrity friends or other well-connected links to big money.
But there are indeed everyday professionals, entrepreneurs, and activists seeking to balance the playing field when it comes to investing in the ideas and startups of Black and Brown women, and they're rallying together to create opportunities for others to join them.
This is where some of us can do our part to get involved, put our money where our mouths are, and fund the next billion-dollar Black-owned empire (while building our own generational wealth off the dividends). Let’s get into a few basics of angel investing:
First Off, What Is Angel Investing?
Well, it’s not to be confused with family and friends donating money to help you make your side hustle the main one. Angel investing involves a savvy and committed investor—taking a high risk and expecting a high gain—who goes into a legal agreement to offer funds for the upstart and/or growth of a new business, particularly when the founder can’t get a traditional loan or funding by other means. The practice was made infamous by Broadway producers who relied on “angels” to support and fund their productions.
There’s typically an expectation of equity or the value of an investor’s stake in the company. Also, angels are more likely to invest in a great idea, unlike a venture capitalist firm, which requires a business to be a proven hit in the market (among other things). Forbes reports that oftentimes, angels invest after a startup company’s initial investment and before they need larger sums from venues like venture capitalists.
Today, angel investing has become a powerful method for funding Black and Brown women-led businesses since these enterprises have seen a decline and are often shut out when it comes to venture capital funding. Angel investing is a great way for everyday citizens to put their dollars behind a business they see is viable, has a solid business plan, has an actual market to serve, and can offer something in a way that solves a problem. (In Topical’s case, for example, had all of those elements in its favor when it launched in 2020, offering inclusive science-based solutions for common skin issues like eczema and featuring everyday models in their ads, embracing imperfections and normalizing depictions of a diverse range of natural aesthetics relatable to the masses.)
Who Can Become An Angel Investor?
While the net worth of the average angel investor is quite high, the minimum amount someone can invest in a company as an angel can vary (like this woman, who started with a $7,000 investment in NasaClip, a company founded by a savvy Black woman ER physician.)
And while accreditation is encouraged (and sometimes required based on some platform’s requirements related to income and other factors), it’s not a legal requirement for an individual to be an angel investor. Everyday professionals, philanthropists, and entrepreneurs, basically classified as non-accredited) get involved via angel investment groups, equity crowdfunding, or angel networks. Some groups have membership fees, while others bring together like-minded women who want to support one another in researching, vetting, and investing in promising budding businesses.
Source: Pexels
Look into networking events, pitch competitions, bootcamps, or courses offered by organizations and platforms like the Institute for Entrepreneurial Leadership, Black Women Talk Tech, Pipeline Angels. AfroTech, The Black Enterprise Disruptors Summit, Level, or Black Girl Ventures.
With angel investing, the risks are high—which these types of investors are often well aware of—and there are challenges and pitfalls, but if you have the disposable income to offer, and you're willing to do lots of networking, conduct lots of research (on groups, investment platforms, and the companies), and commit to intentional, strategic planning of how often and how much you're willing to invest, angel investing is a great way to build wealth while supporting the growth and survival of Black and Brown businesses.
And who knows, maybe you can gather your network and their coins and create an angel investment support group or firm yourself. With Black women’s buying power still standing strong at $1.5 trillion and a collective move to support women entrepreneurs through actual schmoney, a change is certainly on the horizon.
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Featured image via Pexels