She Got Game: ESPN’s Maria Taylor Is Changing The Face Of Sports Broadcasting
Growing up, Maria Taylor never imagined that she'd be a host for college and professional sports shows. Not because she lacked the desire to, but because with the exception of ESPN sports journalist Lisa Salters, brown-skinned girls weren't the faces flashed on television screens during game days. They were analysts or players, not hosts or commentators, so when the former University of Georgia basketball and All-SEC volleyball player picked her path, she primed herself for a long career climbing the ladder in women's athletics.
"I just figured that I didn't fit the aesthetic and I never even thought that that was an option," she says. "It never crossed my mind until I got my first job in college football."
Call it fate or call it divine purpose, Taylor soon found herself going from a reporter and host for IMG College at the University of Georgia to a host of traveling pregame show SEC Nation and ESPN's first African-American woman host on pregame show College GameDay. In addition, she's served as a reporter for college football and basketball, a host for the NCAA Women's Final Four, and more recently added the co-host of NBA Countdown to her roster. But while she's collecting her trophies, she's still facing challenges along the way as she breaks down barriers of the boys' club and paves the way for black girls aspiring to follow in her footsteps. She's the representation that matters, and a voice that's needed.
Proof that the unimaginable is possible, we chatted with the sports broadcasting pioneer about her journey from student-athlete to being watched by millions of sports fanatics every week, overcoming feelings of not belonging in a male-dominated industry, and why she's motivated to stay on top of her game as a black woman in sports.
*Some responses have been edited for length and clarity.
xoNecole: What did your parents teach you about being a black woman, and how did that shape how you moved throughout the rest of your career?
Maria Taylor: My dad faced a lot of adversity at work and he understood what it was like to go through feeling like there was a job you should have received, but there might've been some unrelated circumstances holding him back. But as far as my mom was concerned, she always held down a full-time job and took care of all of us. They're still married to this day. She worked full-time as the CFO for the Paper Institute of Technology, which was affiliated with Georgia Tech. So I knew and watched what a strong black woman looks like.
My grandmother, too, played a big role in raising us because she lived in Atlanta and owned a dump truck business. Although she couldn't go to the University of Georgia because at the time they weren't accepting black students, she still found a way to get her associate's degree; she still found a way to own her own business. I've always been taught that what's not going to be an excuse is your gender or your race because I come from this strong lineage of black women that have always done it by themselves. So, it's never been an excuse for me.
Joe Faraoni/ ESPN Images
"I've always been taught that what's not going to be an excuse is your gender or your race because I come from this strong lineage of black women that have always done it by themselves. So, it's never been an excuse for me."
xoNecole: At what point did you realize that you could take your sports broadcasting career to the next level?
Maria Taylor: I worked at Comcast Sports South, and the very first game I did was a Vanderbilt game. They had a black coach at the time— his name was James Franklin. I think there was a reason why that was the very first game that I worked on. One, because it's Vanderbilt football and so we always got the game that not as many people cared about. But he just made me feel so welcomed and my crew was great that first year. And I was like, "Oh, I can totally do this."
I also realized that I had this unique advantage of being around a team where most of the majority of the team are African-Americans. They look at me as a sister or a cousin or an auntie, so there's a different kinship and bond that I can have with them when I'm asking them questions and trying to make them feel comfortable. And I do feel like it's a bit of my responsibility to be a "strong black woman" that shows up in their space, because if you go to division one or FBS schools, there's just not a lot of that around period. No one's really hired in those roles. Obviously their coaches aren't going to be black women. It's cool that I get to pop in every now and then and be a representation of them when I can.
xoNecole: When you're walking into these [male-dominated] rooms, are there things that you have to keep in mind being both a woman and a black woman?
Maria Taylor: I don't voice concerns in the same way that maybe one of my counterparts could because, and this might be women in general, but it would be seen as negative or derogatory or having an attitude. So, I have come at it from a different respect, you know what I mean? I have to come up with, "OK, this is why I would like to be treated this way or this is why I would like to work on this or have you thought about that?" These are conversations I've had time and time again.
And I always tell people, sometimes it's just about being recognized because I always think that being a black woman in this world is like you have an invisible struggle; like you're barely seen. Yeah, you're a woman, but you're black, that's different. So race doesn't recognize it. Gender doesn't fully recognize it because you're a black woman. So, who's really fighting your fight? And it's just us, you know. But sometimes it's just the recognition of someone coming up to you and being like, "Hey, I recognize this can't always be easy for you or that this could possibly be draining for you. And I see that and I recognize it and just keep going."
Allen Kee / ESPN Images
"Being a black woman in this world is like you have an invisible struggle; like you're barely seen. Yeah, you're a woman, but you're black, that's different. So race doesn't recognize it. Gender doesn't fully recognize it because you're a black woman. So, who's really fighting your fight? And it's just us."
xoNecole: Do you have a sister circle that you kind of keep around you, whether they're other black women in your industry or friends from different backgrounds?
Maria Taylor: Oh, absolutely. I mean, Taylor Rooks, she is an amazing talent. I feel like Carrie Champion is someone who I've always loved and adored. Amina Hussein, she actually is my coordinating producer on NBA Countdown. I've worked with one other black female producer and this is the first coordinating producer I've ever worked with, so it means a lot to be working one-on-one with someone on a project that has power. Every now and then, when you find that person, you just latch onto them. And I will say that at every step of the way I've had someone that I've been able to work with or just have a common bond with.
And then Robin Roberts has been kind of like my go-to person. Every single time I have to make a big decision, "Let me call her and see if she thinks this is right," or "Should I make a big deal about this?" Or, "What direction do you think would be the best direction?" You know, that type of thing.
xoNecole: Speaking of Robin Roberts, you've mentioned that she's one of your role models. Was there any specific advice that she gave you that inspired your journey?
Maria Taylor: One of the things that really stuck with me is that she said no matter what job or direction you decide to go, every day that you show up for work, you need to act as though there's no place in the world you'd rather be and that this is the only job you could see yourself having. When people walk in the room, they should feel better after having spoken to you. And she just reminded me that our world is so small, that if you upset one person, it could come back to bite you in 10 years and you won't even know it happened.
She also said you're going to see some things that won't sit well with you and you're going to see that it takes you a little bit longer to run your race, but you can't get frustrated or get down about it because it will pay off in the long run. And I think part of that is just speaking to the struggle that women have, the struggle a Black woman might have, that there's going to be more hurdles in your race and it's going to be longer, but do you have the diligence or do you have the persistence and the endurance to make it through?
Joe Faraoni / ESPN Images
"Every day that you show up for work, you need to act as though there's no place in the world you'd rather be and that this is the only job you could see yourself having. When people walk in the room, they should feel better after having spoken to you."
xoNecole: Recently Gabrielle Union was in the news for her hair being “too Black” for ‘America's Got Talent’. Being in the industry you're in, do you feel a pressure to conform or wear your hair a certain way?
Maria Taylor: The question for me always is, do I want to be that change or am I being enough of a change? No one else has to ask themselves this question, you know what I mean? No one else's hair is a statement on all of society, but my hair is. If I choose to change my hair, it's going to be a story on E!. That's something that I have to internally battle. It's something where maybe if I have a daughter and I see her hair and I want her to know that she's beautiful just the way she is, then I may just start wearing my hair out. And so those are all the things that I'm constantly thinking of.
But I do think financially that would have some implications, and I don't know that every single sponsor or every single show that I've been put on will see the same cause. I used to always say that at the end of the day I'm a product of my target market. In college football, it might be a 50-year-old white man. Keeping that in mind, if I'm a product being sold to that target market, then I have to go with what their tastes would align with. It's small decisions we make all the time.
xoNecole: What are some lessons you've learned from sports that translate into other areas of your life?
Maria Taylor: Shoot, everything. I've learned the whole practice makes perfect thing. Not only that, but attention to detail could change everything for you. Because there are people that have all of the natural talent in the world and they never turned it into anything. And there's a reason for that. Also the fact that your talent can only take you so far, height can only take you so far, beauty can only take you so far. People who have sustained success are the ones who are students of any game. So, whether that's researching every day how to make your shot better or rehabbing or staying ahead of the curve on what helps your body.
And then just juggling a bunch of different things. As an athlete, when I played volleyball and basketball at [University of] Georgia, there was never time. Being productive was a big part of being successful, so it taught me how to be productive under stressful situations. It teaches you how to lower your heart rate, know how to handle stress, and to know how to channel it into something different.
Phil Ellsworth / ESPN Images
"Height can only take you so far, beauty can only take you so far. People who have sustained success are the ones who are students of any game. So, whether that's researching every day how to make your shot better or rehabbing or staying ahead of the curve on what helps your body. And then just juggling a bunch of different things."
xoNecole: So for young women coming into the sports broadcasting industry, where would you say they should start? And what attributes should they start working on now?
Maria Taylor: The biggest thing is being comfortable on camera. How can you be yourself on camera? Are you comfortable enough in your own skin that you can just show up and talk and no one thinks, "They're trying to be somebody else," or 'They don't know what they're talking about"? Because at the end of the day, the audience has to kind of like you. So, are you likable on camera? And then just being knowledgeable. I'm constantly listening to podcasts and reading articles, and it's the only way that you could bounce from college football to the NBA. You have to be genuinely interested in your subject matter.
So those are kind of the two biggest things. I get a lot of resume tapes and I love to watch them, but it's someone who just seems so natural on camera. It's almost like, oh they belong there versus someone who's almost forcing it. I don't know if it's a natural thing or it's something that can be worked on, but you can see the difference.
xoNecole: Were you always comfortable in your own skin or was that something you had to grow into?
Maria Taylor: It took time to grow into, but I think sports is the reason why I am. Being a 6'2'' black girl in the suburbs, there's nothing comfortable about your skin in that you know there's nothing in common but your hair. But I found my comfort. And at the end of the day, they can call me the Jolly Green Giant, but this is who I am. So I think sports is what made me comfortable in my own skin, and then it started to translate on camera. Without that I'm probably still like a nervous 13-year-old in high water pants and big boots. [The Netflix movie Tall Girl] was me in real life. Literally, my friends came up to my elbows and I was huge.
xoNecole: One thing I love is that you keep your style more feminine. Is that a purposeful decision?
Maria Taylor: Sometimes I wake up and I'm like, 'I want to be a super biker chick.' And so usually when I'm doing football, I want a leather jacket and leather pants, and I want boots and no one [to] talk to me. You know what I mean? I just want to [have] that kind of strong persona. And then sometimes I'm like, 'You know what, I'm in the studio today and I want a bright yellow dress and I just want to look like sunshine.' And I do think that's the power of being a woman. We get to choose which costume we want to put on and which persona we want to fill up a room with. So if one day I want to be really, you know, a turtleneck and a jacket, then I'll be that. The next day if I want to wear a dress with sneakers, then I'll do that. And if the next day I want to put on heels, then I'll do that too.
Allen Kee / ESPN Images
"I do think that's the power of being a woman. We get to choose which costume we want to put on and which persona we want to fill up a room with."
xoNecole: So what's like your go-to Bible verse when you're like encountering life's challenges?
Maria Taylor: Oh, there's so many. What I tend to do is pray to God that He gives me some kind of strength. Like at the end of the day I want wisdom and I need strength because there are so many times when I'm confused about how I should react to someone or what I should say at this moment. But every single time that I pray for strength or wisdom, I get exactly what I need from it.
xoNecole: Between ‘NBA Countdown’, ‘College GameDay’, and more, you’ve got a lot on your plate! What do you do to get yourself back in the right mental and emotional space?
Maria Taylor: It's hard because the job is so time-consuming. Just the other day I was close to breakdown mode where I'm just like, 'I can't do anything. I don't want to get on a plane, blah, blah, blah.' And then my husband was just like, "Just go home." And so that's what I did. I just stopped for 24 hours and waited until the next event, trying not to over-pack myself. Sometimes you think about these 19 things you've got to get crossed off the list, but realize that you don't; it doesn't have to be done in that order.
xoNecole: At one point when you were engaged you realized that while your fiancé was a good guy, he wasn't the one God had for you. In our society there's this whole push for being married by a certain age, and people sometimes settle in their relationships for that reason. How did you get the courage to walk away from a situation that wasn’t serving you?
Maria Taylor: I knew probably when we got engaged that neither of us was ready to be engaged and that he definitely wasn't ready to be a husband. And it was almost a come-to-Jesus moment where I called the pastor that we were doing our couples therapy with and I was like, "I just can't do it. I don't think I want to do it." And he literally told me, "I've actually been praying that you would come to this decision because I knew, but God had to tell you." And so I had all the peace in the world having that conversation with him about it. But I think it's just recognizing that it's OK to be alone. Like that's just totally fine.
Courtesy of The Knot
And the greatest twist to that story is now we are married. We separated for two years, didn't talk at all, and then started talking again February of last year right around Super Bowl. All the changes and whatever growth that was supposed to happen happened, and we got married in May.
Congrats to the happy couple!
You can catch Maria Taylor on this season of NBA Countdown.
Featured image by Joe Faraoni/ ESPN Images
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
Sucré Couture Founder Dishes On What It Takes To Launch A Nostalgic Jewelry Brand
There's a certain energy that exudes from a creative woman with a clear vision and energy you feel as soon as you interact with her. It’s contagious and fills up the space with elements of empowerment, honesty, and confidence.
As soon as I sat down to chat with jewelry founder Kimberly Fomby Jefferson, there was an energy takeover, seeming new yet very familiar. It wasn’t but a few moments later that I recognized where I felt that feeling before; it’s the same one I experienced when I came in contact with Sucré Couture, the proactive and nostalgic jewelry brand founded by Kimberly. Over the past year alone, Sucré Couture has been featured in ESSENCE, British Vogue, and New York Magazine, to name a few.
It was my pleasure to sit down with Kimberly during one of her busiest seasons to chat with her about the why behind her brand, her key tips for successful marketing in today’s saturated world, and a few tips for others who battle with imposter syndrome. If you’re unfamiliar with this powerhouse, here’s your chance to find out more! You can also shop this amazing brand in our ElevateHer xoNecole shop here!
Kimberly Fomby Jefferson
Photo courtesy of Sucré Couture
xoNecole: For our readers who aren't familiar, can you give a bit of backstory on your journey to becoming a jewelry designer?
Kimberly Fomby Jefferson: My journey to becoming a jewelry designer humbly began in 2011 with $79 worth of jewelry supplies and wholesale jewelry, a Wix website, and a camera phone to take photos in a DIY lightbox made from cardboard. Between being a mom, getting an MBA, and going to a part-time marketing job, I'd be pulling together collections, promoting on social media, and selling a few trunk shows here and there.
Year after year, I'd keep at it, meeting people who eventually became amazing friends and mentors who encouraged me to continue growing Sucré Couture in the most authentic way possible.
The more I grew and gained an appreciation for my gifts, culture, style, and upbringing, the more I evolved as a jewelry designer.
xoN: What was the motivation behind launching Sucré Couture in 2011?
KFJ: Jewelry has been an integral part of my life for as long as I can remember. As young as six or seven years old. My mother always told me to keep a pair of earrings on, or my grandmother and great-aunt would gift me dainty gold and white gold necklaces and rings as keepsakes. Even the men in my family, my father, and grandfather, were really keen on thick gold chains, heavy rings, watches, and nugget bracelets.
Naturally, my exposure and affinity for jewelry followed me throughout my life, including when I decided to launch the brand at the tail end of my residency in New Orleans. I was fresh out of college, expecting a child with my now husband, and wanting to do something creatively fulfilling. I also come from an entrepreneurial family. It's no surprise to many that I followed suit.
xoN: From the jewelry to the social media content to the editorial shoots, the Sucré Couture vibe exudes effortlessly across the board. In a world where marketing is key to any e-commerce success, what are the three strategies you've implemented to ensure seamless branding?
KFJ: Know your brand and whom you're creating it for. While, at the same time, remaining authentic to the brand and why you launched it. Because truthfully, the right people will fall in love with your brand anyway.
Be as organized as possible. Keep all of your assets and content in one place for your team. Make it easy for yourself or anyone to grab what they need to produce good content.
Lead with a campaign strategy that sets clear creative expectations at the very beginning and keep everyone informed on it.
Kimberly
Photo courtesy of Sucré Couture
xoN: What does success look like to you?
KFJ: I love this question. Especially since it's come up so much for me within the last few months. Success looks like a beautiful community of heavily engaged people, a brand legacy that continues well into the future, and Sucré Couture editorial jewelry and other items that people have coveted as souvenirs of our collections for decades.
xoN: What has been your biggest challenge as a Black woman entrepreneur?
KFJ: Hmmm, my biggest challenge, and win at the same time, as a Black woman entrepreneur, has been the journey. It's no secret that Black-owned businesses, and even more so those of Black women, do not have the same access to resources as others. So I've had to get creative and roll up my sleeves to make things pop off and shine. With my knowledge bank, talents, and with the support of my team and community, Sucré Couture has managed to navigate challenges gracefully.
xoN: What has your biggest failure in this industry taught you? Please give us a brief scenario of the failure and how you found the lessons within that.
KFJ: Fortunately, through the support of a fantastic community of other entrepreneurs, friends, and family, I do not perceive anything I have encountered in the industry as failures — only lessons. A wise woman once told me, "Write off failures as professional development." As an entrepreneur, you must be willing to fall and get scraped and bruised up, only to get back up and try your best not to make the same missteps.
On this note, my biggest lesson has been checking all the facts and not skipping steps. Check your contracts and plan, plan, plan because, baby, the devil is in the details.
xoN: What is the #1 piece of advice for anyone who wants to start and launch a successful jewelry brand?
KFJ: My number one piece of advice for anyone wanting to start and launch a successful jewelry brand is to do it from the heart. Make wearable art with the same love you have for the brand. Get personal and vulnerable by how you engage with building it. Sit with it. Pick it apart. Don't be afraid to start anew and rebrand. Be genuine, and the rest will flow through your product and storytelling.
My second piece of advice is to get your feet wet in every single part of your business. From digital marketing to operations to photography to web design and development, good business owners, in general, should be able to roll their sleeves to pitch hit to keep the momentum going, if necessary.
A third piece of advice is to be coachable. Don't be afraid of constructive criticism—especially from a qualified source. If you have some good business advice that makes sense, I'll surely listen. In adjunct to this, you can't take everyone's advice either. Chew up the meat and spit out the bones. Trust your gut. You know your business better than anyone else.
Photo courtesy of Sucré Couture
xoN: As someone who has been in the industry for over a decade, I'm sure you've had times when you felt stagnant, complacent, or overlooked in regard to your brand. What is the #1 piece of advice for anyone who feels like potentially giving up because they haven't reached 'success' yet?
KFJ: Girl! Keep pushing. My great Uncle Jimmy and Aunt Jean, more than a decade ago, told me that it would take a minimum of 5 years to see a business bloom into its full potential and to keep chipping away at the brand. That's a gem that I always hear in the back of my mind. I'm glad I listened. Paying it forward to whoever is reading that needs to hear the same thing.
xoN: Why was it essential for you to have an all-woman team behind Sucré Couture?
KFJ: Women naturally possess an innate sense of eros, which must be reflected within the brand. Sucré Couture is deeply rooted in a love of self and love of Black culture, and our all-women home team got that down to the core. It's been tilled and nurtured by gifted hands.
xoN: What's the future look like for Sucré Couture? Any new exciting projects our readers should know about?
KFJ: The future for Sucré Couture is about to get more experiential and profound than ever. While I can't share all the details, provocative, nostalgic, and raw art is central to the experience. And more Sucré jewelry, of course!
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Feature image by Sucré Couture