Nobody really needs yet another reminder that the past year or so has been rough. We have more than enough articles, blogs, podcasts, and social media updates to remind us daily that life can throw you some real curve balls, forcing you to either hit or strike out. But even when you strike out, there's always that next throw—that next chance—when you can always turn things around.
Media personality Erica Cobb has remixed the whole concept of a comeback into a revival of determination where you think, "What loss? Failure? Where?" As co-host of TEGNA's Daily Blast Live, host of her own platform, Comeback.TV, and co-host of podcast Who Cares What They Think, she unapologetically sits in her truth, whether tackling conversations about xenophobia and colorism or chatting with women about their biggest moments of redemption.
Cobb, who has more than 15 years of skin the media game, once faced an almost three-year battle with depression, financial hardship, and employment challenges after losing a very high-profile job. She eventually found a way to take her own career lemons and make them garnish for one hell of a comeback margarita, now hosting a nationally syndicated show and giving voice to women of color who have also beat the odds.
She sat down with xoNecole for an exclusive interview to tell us the how, when and why of that journey, and how you can be the comeback star of your own story:
Image by Kymora Jaxson Photography
xoNecole: You're an experienced media professional who, in addition to your day job, started your own platform, Comeback.TV. You've also continued balancing several projects throughout the pandemic. What has that experience been like?
Erica Cobb: I always like to say [that] the comeback is never over because if you're a growing person, there are obviously going to be some setbacks along the way that you're going to have to, you know, come back from. The interesting thing about just how I started this brand, I was really the antithesis of where everybody else in my life or my peers were. I seemingly was failing when everyone else was really thriving and what I noticed, especially in the beginning of the pandemic, I just sat down. I sat down with my husband, and we had a conversation. I'm like, I know that this is going to be a year of loss and a lot of lack, but I know that this is where I thrive. So, I'm anticipating really growing myself, my career, and this brand over the next year. And that's pretty much what happened.
I ramped up who I was having on my podcast. I made a completely separate social media supplement to the podcast so that people could get it where they were. A lot of my people are on Instagram and Facebook, so I wanted to make sure that I was meeting the moment with them. At the same time, I also had to think about growth and what people were asking for, and what they were really asking for was a voice that would be confident in not only representing them, but representing them as just normal people. So when Lindsey Granger, my co-host, and I were like, 'Hey, we have this time, let's create something,' the first thing I said was, 'If we're going to do this, we're going to see this thing out.' That's when we created [the podcast] Who Cares What We Think. We're almost a year into it now, and that has seen a lot of growth as well.
xoNecole: We're always fascinated with processes and the steps to things. Many of us get stuck because we don't really know the how-to of getting unstuck. So, what's your process in terms of motivating yourself to continue creating your own opportunities and pushing past obstacles.
Erica: Well, I want to be cognizant of not being like, "Well, this is what you should do and [what] everybody should do," [because] obviously not all of these things are going to work for everyone. The genesis of me having my studio and producing comeback was that I had gotten into this pattern where I was laid off about every three years—either my contract wasn't renewed or I just was no longer going to stay with a company.
What I promised to myself was that I was going to find a way to become self-sufficient, because you'll notice when things go left, when things are out of your control —like you're working for someone else and they lay you off, or you're in a situation where there may be one person who can do their job and your job, so now your job becomes obsolete—it's always someone else making those decisions. And six years ago, I decided that no one else was going to make those decisions for me.
When you say that, people generally are like, "OK, but you can't just quit? Are you independently wealthy?" And the answer's no. But when you have to [push through], you always do. So when I had to figure out how I was going to make money as a radio personality who didn't have a radio station to work at, that's when I switched the script. So I always say, look at what your gifts are and look at where your talents lie. What makes you a great candidate to a third party? Why do they want you as a part of their team?
And then really look at that gift for yourself. How can I do what I do best for my own brand and company? There is going to be a niche for you that you can be self-sufficient in. Find your gift that everyone seeks you out for, and then invest in yourself. And when I say invest, that does not mean money. Investing mostly in the beginning is going to mean your time.
xoNecole: So, true! Investing in yourself plays a big part in shifting the plan when there's a major career transition, and you've had several successful ones. What was the common factor that helped you ride through them all?
Erica: I used to own a hair extension company, and it was myself and a partner who was actually in the beauty industry for quite some time. I had decided I was going to do that full-time and take a break from media. So I did that for a couple of years, and we built this store and this brand, and it was something that I was really proud of. It was also the first time that I physically saw something be built from my work, you know. There was an aesthetic piece to it. What I learned from that was there are a lot of elements that certain industries, like health and beauty, [where] they will do these, you know, big conferences and continued education, and anything they needed in order to get new clients or to learn new techniques.
Being in that space made me think about the continuing of education. The truth is, if you're in media, there are so many things that the generation that's coming up behind us know. It's second nature to them—social media marketing, etc. All these things are second nature for them, but for me, it's not. So, it's the idea of always thinking about how you can continue your education and what that means.
The other thing is, I think that people do not give themselves grace, and they expect things to happen overnight.
I stepped away from a job where I had 1.8 million listeners every single morning, but when I started doing content, I was lucky if I got 18 views. And a lot of people made fun of me, and they were like, 'Oh, how the mighty has fallen.' But you know, at the end of the day, I have my own brand, and I was able to increase by 65 percent during a pandemic because I was used to doing this thing consistently and not caring how many people watched it or didn't watch.
So I think that's something that's important, too. Give yourself grace. Don't fall into that 'I'm embarrassed by what's not happening.' Be really proud of what you're able to do because eventually it's all gonna come together.
For more of Erica, follow her on Instagram.
Featured image by Kymora Jaxson Photography
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How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
Slow Mornings Are More Than A Trend, Here’s Why You Should Add Them To Your Routine
Living in a world where we’re over-consuming and over-producing information and content, it can feel like some trending topics are complete fads. While that may be true, some of these ideas are helpful and can greatly impact our lives, one being slow mornings. Slow mornings can look different to everyone, but the general idea is to counter the fast-paced lifestyle and create more time for ourselves, lessen anxiety, and prioritize self-care.
I’m a huge advocate for adopting this type of wellness practice into your morning routine. It has completely changed the game for me. Prior to adopting this routine, I’d wake up with just enough time to get ready and go. I never prioritized time to sit and eat, dance a little as I get ready, or any type of wiggle room for the unexpected (I’m sure you can imagine the anxiety that builds when something out of the norm happens). Most times I felt flustered and disorganized, which started to affect my mood, productivity, and my mindset. I knew I needed to make some changes.
I started to incorporate more mood-boosting activities and became realistic about how much time I actually needed to get my day started. If I’m being honest, my slow mornings rely heavily on time management. I try my best to at least get seven hours of sleep and set my alarm early enough to get ready for work at a smooth and intentional pace without interrupting my rest. My work days typically start with music, my favorite podcast or meditation as I get ready, a cup of decaffeinated tea instead of coffee, setting intentions and affirmations, then prayer before my drive to work.
I always get to work early with enough time to sit and eat, review work materials, prep, and brief my colleagues. Slow mornings allow me to gain more without losing anything.
If this hasn’t already inspired you to switch things up, here are six more reasons you should incorporate a slow morning routine.
Slow Mornings Can Work for Everyone
Slow mornings rely mostly on being intentional with what you choose to prioritize and moving at a pace that doesn’t feel rushed. It’s less about the strict routine of waking up at 5 a.m. every day, as that is not realistic for everyone. I have a very flexible schedule so every day looks different and no day starts at the same time. Typically, I think about how much time I have in the morning and prioritize my mornings around that. One thing I do regardless of the time is play something motivational, express gratitude, pray, and say my affirmations. It’s small acts that make a big difference. However, if I start my day a little later, I can do more with my morning like journaling and working out.
Slow mornings allow you flexibility and take the pressure of feeling like you have to do so much with the time you have, to me that defeats the purpose. It’s more about making sure you pour time into yourself without pressure or feeling rushed.
Slow Mornings Reduce Stress and Anxiety
As I mentioned, slow mornings take the chaos, anxiousness, and stress out of planning and getting ready for your day. Slow mornings cause you to start your day in a relaxed and calm way by prioritizing the thing that makes you feel good. Taking the time to physically, mentally, and/or emotionally prepare yourself leaves you better equipped to take on the day.
Slow Mornings Create Time to Pour Into You
I’ve stopped putting myself last. I’ve given up the notion that everything and everyone has to be catered to before I’m able to do that for myself. I remind myself that I can’t give what I don’t have and if I‘m not at my best, I can’t give my best. While I know this, I also needed my actions to reflect it.
Implementing slow morning routines creates the space for you to pour into yourself, fuel yourself, and be more intentional. It makes you examine what your needs are and what focusing on your well-being can do.
Slow Mornings Reduce the Risk of Burnout
Slowing your mornings down will also inspire you to slow down in general. The notion of being busy and glorifying a never-ending workday will seem less appealing. Once you realize the power of being intentional, you’ll adopt this routine in all aspects of your life. This will help reduce your chances of burning out because you have better workload management, a clear mental space, and awareness of when you’re doing too much.
In general, I think we are all overstimulated by our influences and technology, but eventually, the feeling of constant rush and over-exertion will start to fade.
Slow Mornings Increase Productivity
If you take your time to wake up and implement healthy habits, you’ll feel more energized and creative. As I mentioned before, slow mornings allow us to get better at managing time. It helps us focus on what’s in front of us which increases productivity. I used to measure my productivity by how much I can get done, which is a race in itself. Instead, I focus on the quality and intention behind it.
Slow mornings allow you to spend time giving things the time and effort it needs, without falling behind.
It Boosts Your Confidence
If you take the time to affirm yourself in the mornings and do activities that make you feel good, then you’ll do good.
Creating a morning routine that prioritizes time management, peace, and intentional living will make you feel a greater sense of accomplishment and success. It increases our faith and belief in ourselves to do things and do them well.
Slow mornings won’t look the same for everyone, but creating time to prioritize yourself and live more intentionally may be the subtle change you need to improve your well-being. It’s okay to slow things down and get off autopilot. Do what’s best for you and know that you can’t pour from an empty cup.
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Featured image by LaylaBird/Getty Images