Media Personality Erica 'Comeback' Cobb Schools Us On Ownership & Career Redemption
Nobody really needs yet another reminder that the past year or so has been rough. We have more than enough articles, blogs, podcasts, and social media updates to remind us daily that life can throw you some real curve balls, forcing you to either hit or strike out. But even when you strike out, there's always that next throw—that next chance—when you can always turn things around.
Media personality Erica Cobb has remixed the whole concept of a comeback into a revival of determination where you think, "What loss? Failure? Where?" As co-host of TEGNA's Daily Blast Live, host of her own platform, Comeback.TV, and co-host of podcast Who Cares What They Think, she unapologetically sits in her truth, whether tackling conversations about xenophobia and colorism or chatting with women about their biggest moments of redemption.
Cobb, who has more than 15 years of skin the media game, once faced an almost three-year battle with depression, financial hardship, and employment challenges after losing a very high-profile job. She eventually found a way to take her own career lemons and make them garnish for one hell of a comeback margarita, now hosting a nationally syndicated show and giving voice to women of color who have also beat the odds.
She sat down with xoNecole for an exclusive interview to tell us the how, when and why of that journey, and how you can be the comeback star of your own story:
Image by Kymora Jaxson Photography
xoNecole: You're an experienced media professional who, in addition to your day job, started your own platform, Comeback.TV. You've also continued balancing several projects throughout the pandemic. What has that experience been like?
Erica Cobb: I always like to say [that] the comeback is never over because if you're a growing person, there are obviously going to be some setbacks along the way that you're going to have to, you know, come back from. The interesting thing about just how I started this brand, I was really the antithesis of where everybody else in my life or my peers were. I seemingly was failing when everyone else was really thriving and what I noticed, especially in the beginning of the pandemic, I just sat down. I sat down with my husband, and we had a conversation. I'm like, I know that this is going to be a year of loss and a lot of lack, but I know that this is where I thrive. So, I'm anticipating really growing myself, my career, and this brand over the next year. And that's pretty much what happened.
I ramped up who I was having on my podcast. I made a completely separate social media supplement to the podcast so that people could get it where they were. A lot of my people are on Instagram and Facebook, so I wanted to make sure that I was meeting the moment with them. At the same time, I also had to think about growth and what people were asking for, and what they were really asking for was a voice that would be confident in not only representing them, but representing them as just normal people. So when Lindsey Granger, my co-host, and I were like, 'Hey, we have this time, let's create something,' the first thing I said was, 'If we're going to do this, we're going to see this thing out.' That's when we created [the podcast] Who Cares What We Think. We're almost a year into it now, and that has seen a lot of growth as well.
xoNecole: We're always fascinated with processes and the steps to things. Many of us get stuck because we don't really know the how-to of getting unstuck. So, what's your process in terms of motivating yourself to continue creating your own opportunities and pushing past obstacles.
Erica: Well, I want to be cognizant of not being like, "Well, this is what you should do and [what] everybody should do," [because] obviously not all of these things are going to work for everyone. The genesis of me having my studio and producing comeback was that I had gotten into this pattern where I was laid off about every three years—either my contract wasn't renewed or I just was no longer going to stay with a company.
What I promised to myself was that I was going to find a way to become self-sufficient, because you'll notice when things go left, when things are out of your control —like you're working for someone else and they lay you off, or you're in a situation where there may be one person who can do their job and your job, so now your job becomes obsolete—it's always someone else making those decisions. And six years ago, I decided that no one else was going to make those decisions for me.
When you say that, people generally are like, "OK, but you can't just quit? Are you independently wealthy?" And the answer's no. But when you have to [push through], you always do. So when I had to figure out how I was going to make money as a radio personality who didn't have a radio station to work at, that's when I switched the script. So I always say, look at what your gifts are and look at where your talents lie. What makes you a great candidate to a third party? Why do they want you as a part of their team?
And then really look at that gift for yourself. How can I do what I do best for my own brand and company? There is going to be a niche for you that you can be self-sufficient in. Find your gift that everyone seeks you out for, and then invest in yourself. And when I say invest, that does not mean money. Investing mostly in the beginning is going to mean your time.
xoNecole: So, true! Investing in yourself plays a big part in shifting the plan when there's a major career transition, and you've had several successful ones. What was the common factor that helped you ride through them all?
Erica: I used to own a hair extension company, and it was myself and a partner who was actually in the beauty industry for quite some time. I had decided I was going to do that full-time and take a break from media. So I did that for a couple of years, and we built this store and this brand, and it was something that I was really proud of. It was also the first time that I physically saw something be built from my work, you know. There was an aesthetic piece to it. What I learned from that was there are a lot of elements that certain industries, like health and beauty, [where] they will do these, you know, big conferences and continued education, and anything they needed in order to get new clients or to learn new techniques.
Being in that space made me think about the continuing of education. The truth is, if you're in media, there are so many things that the generation that's coming up behind us know. It's second nature to them—social media marketing, etc. All these things are second nature for them, but for me, it's not. So, it's the idea of always thinking about how you can continue your education and what that means.
The other thing is, I think that people do not give themselves grace, and they expect things to happen overnight.
I stepped away from a job where I had 1.8 million listeners every single morning, but when I started doing content, I was lucky if I got 18 views. And a lot of people made fun of me, and they were like, 'Oh, how the mighty has fallen.' But you know, at the end of the day, I have my own brand, and I was able to increase by 65 percent during a pandemic because I was used to doing this thing consistently and not caring how many people watched it or didn't watch.
So I think that's something that's important, too. Give yourself grace. Don't fall into that 'I'm embarrassed by what's not happening.' Be really proud of what you're able to do because eventually it's all gonna come together.
For more of Erica, follow her on Instagram.
Featured image by Kymora Jaxson Photography
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From Heartbreak To Healing: The Multifaceted Journey Of Nazanin Mandi
Nazanin Mandi is never out of options.
About a year ago, the 37-year-old life coach and actress was navigating life after divorce and determined to experience homeownership for the first time as a single woman. She’d been married to the R&B singer Miguel for three years, following a long-term relationship that started when she was 18 years old. But, in 2022, she filed for divorce. It was certainly the most public change she made but, in reality, it was just one of many decisions to refocus and reach her full potential in recent years.
“During my 20s, I was not ready for more. I was living a really crazy life. It was unpredictable. I was helping somebody else grow. It was a lot, and it was intense. I was not pouring into myself the way I should’ve been,” she says in an xoNecole exclusive.
Still, as Mandi worked to get to know herself and her needs during this new phase of life, she realized the home she’d purchased wasn’t a good fit. Overwhelmed by the echoing of her voice in the spacious home, she had a breakdown and called her cousin, who immediately suggested she lease the home and live somewhere else. “I woke up in my house, and I was like, ‘This is not it for me,” she says. “All those years, I had been accustomed to living a certain way [and] in a certain house, so I bought myself a house like [my old home]. But my family was not the same. Waking up in that house by myself, it highlighted the divorce. I was like, ‘Oh, no, we can’t do this. This is not it.’ My life has changed, so my choices need to change.” At that moment, Mandi became open to the idea that there wasn’t one set way to achieve ownership on her own.
“I feel so much better. I’m in a smaller place. My best friend lives a minute from me and I can walk to her house,” she tells me during a Zoom interview from her home one recent afternoon in early February. In the past two years, she hasn’t just been advising other people on varying circumstances, she’s also been healing herself.
"During my 20s, I was not ready for more. I was living a really crazy life. It was unpredictable. I was helping somebody else grow. It was a lot, and it was intense. I was not pouring into myself the way I should’ve been."
Credit: Solmaz Saberi
If supporters began following Nazanin Mandi because of her conventional beauty or the contagious, bright, white smile she often wears in many of her photos, that’s likely not the reason they’ve stuck around. Instead, she’s amassed a following based on her transparency about her own anxiety and depression, along with the encouraging messages of self-acceptance, gratitude, ambition, and humility that are often sprinkled into her social media posts.
In an era where looking at Instagram photos of models can often lead to feelings of self-doubt and insecurity, Nazanin Mandi is determined to be more than eye candy. She’s food for her follower’s souls, too.
Since being recruited to model while dining at an In-N-Out at 10 years old, Mandi has worked in many areas of entertainment. The Valencia, California native has modeled for brands such as Olay, Savage X Fenty, and Good American. As a teen, she sang at Carnegie Hall and auditioned for season 1 of American Idol, making it all the way to Hollywood before producers disqualified her for lying about her age. (Mandi was 15 at the time, and contestants had to be at least 16 years old.) Mandi has acted, too, including appearing on Disney’s That’s So Raven as a teenager and on the BET+ series Games People Play and the Prime series Á La Carte in more recent years.
In recent years, though, she’s also expanded her professional goals outside of entertainment, too. After becoming a certified life coach in 2020, Mandi launched the membership platform You Bloome in 2022 with the hopes of providing wellness services to others, including her self-published gratitude journal. “I wish I had access to something like You Bloome earlier in my own life,” she writes on the company’s website. The actress, who has been forthcoming about her struggles with anxiety and depression, has never had a life coach, but credits therapy as a tool that “really, really saved me and it laid the foundation to who I am becoming.”
Credit: Solmaz Saberi
"I’m trying to find the balance between living life and knowing that whatever is meant for me is going to happen, but also know that I’m doing everything in my power to make those things happen and better myself."
While she’s always had a nurturing personality, Mandi says her interest in becoming a life coach was inspired by the women who would message her for advice on social media. “I would answer them back. It really sparked a fire within myself to help people,” she says.
You Bloome currently has three membership tiers, ranging in price from $2.99 to $39.99 per month. The highest tier offers a motivational text message twice a week, two live, group coaching sessions per month, and more. “We get emotional. We cry. We laugh. It’s really beautiful. I’ve built close relationships with my members through this. It’s been inspiring both ways,” Mandi says of the sessions. Still, the founder says she hopes to take on more motivational and keynote speaking opportunities in the future with the hopes of impacting as many people as possible.
And, she’s hoping to do all of this while continuing to explore a career as an entertainer.
At this point in her life, Mandi says she’s gained enough perspective on modeling, music, and acting to realize what she wants to prioritize moving forward. “We are going full force with acting,” she says, noting her goal is “to book a series regular or a film that impacts my career and the world.” She plans to continue to model, too, but has no desire to pursue music.
“I don’t want any part of that because I know what that life entails,” she says. “I don’t want to tour. I don’t want to do any of that. That is not where my heart is at.”
Credit: Solmaz Saberi
If you ask Mandi, she’ll tell you she feels most comfortable in front of a camera, but she’ll also admit that she’s recently experienced a lot of imposter syndrome when thinking about her acting career. “I think it’s a fear of not succeeding,” she says. If anything, she adds, she’s harder on herself now than she’s ever been. “There were distractions before. There’s no distractions now,” she says. “I’m putting pressure on myself for no reason.”
This is where the life coach’s own personal healing comes into play. Mandi says she’s learning recently that “slow progress is still big progress at the end of the day.”
“Currently, I’m trying to find the balance between living life and knowing that whatever is meant for me is going to happen, but also know that I’m doing everything in my power to make those things happen and better myself,” she adds.
Still, one of Mandi’s strengths is that she doesn’t feel the pressure to limit herself to just one passion. From working as a life coach to pursuing acting, she has given herself grace to explore all other dreams.
“We can be allowed to be many different things in this lifetime,” she says. “As people, our identities are allowed to expand. Don’t put us in a fucking box. I cannot live that way anymore.”
For more of Nazanin, follow her on Instagram @nazaninmandi.
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Featured image by Solmaz Saberi
How To Discover What Your Dating Needs Are, According To An Expert
It's no secret that the dating scene is different from our parents' generation, so as a hopeful romantic, many parts of me feel like I was born in the wrong lifetime. My mother often says that she feels like my husband will be a bit older than me; perhaps that was her way of telling me that she hopes I find someone more mature. But these days, between the countless podcasts debating gender roles and discussions online of who brings what to the table, finding your person can feel hopeless.
Still, people are finding love every day, so how can we go from being amongst the brokenhearted and nonbelievers? How can we get to the meat of what our needs truly are to find the love we've been searching for? Beverley Andre, Licensed Marriage and Family Therapist says that the key is getting out of your own way.
Q: How can we get in our own way when it comes to relationships?
A: We get in our own way in relationships by having rigid expectations that make it difficult or impossible for someone to meet. I know this is a hot topic regarding having and maintaining standards, but there’s a fine line between reasonable expectations and creating a barrier that is nearly impossible to break through.
You have to assess the standards and see if they are genuinely in protection of you and maintain the standard of how you want to be treated, or are the standards fueled by fear and what you're really trying to do is avoid feeling hurt and disappointed, so you create this cycle where you set impossible standards that no one can meet, therefore limiting the possibility of close intimate relationships, leaving you feeling lonely and frustrated.
Q: In this dating age and era, how can we determine what our needs are versus our wants?
A: Your needs are tied to the core values and belief systems, while the wants are personality and lifestyle considerations, so I recommend creating a list of both. Identify your core values early on because those are your principles and qualities that matter most to you in a relationship. Those values are fundamental to your overall well-being. For example, do you want to be with someone who wants children, has integrity, and aligns on finances? Your values should be your deal-breakers that weed out people who are not in alignment.
For wants, think of physical, personality, and lifestyle traits that aren’t necessarily deal-breakers, aren’t tied to someone’s core traits, and don’t compromise your mental wellness. For instance, enjoying 100% of the same interests, specific physical attributes, and shared cultural background. As an extra measure, I recommend discussing your needs and wants with a trusted inner circle and getting their feedback. An inner circle should give you fair feedback instead of just agreeing with it because they’re within the inner circle.
"Your needs are tied to the core values and belief systems, while the wants are personality and lifestyle considerations."
Q: Are there fundamental needs that everyone should have or has on some level in romantic partnerships?
A: Yes, to be seen and heard. No one wants to be in a romantic partnership where they feel invisible, and their needs are met with consistent resistance just because it’s different from their partner. One of the core issues I see with couples is their inability to make space for their partner’s voice and influence. They find it difficult to see the value in what their partner is saying, especially if it contradicts their thoughts and opinions. Therefore, they register it as not being good enough and lacking merit and then get into a cycle where they inadvertently want their partner to change their minds and prove to them why they have a point.
Q: What are different examples of needs that everyone has?
A: Respect, open communication, similar values, sexual chemistry, and feeling safe emotionally and physically.
Q: How can we get to the meat of what our needs are so we can in turn get better at communicating what our needs are from an empowered place versus a disempowered one?
A: Identify your unmet childhood needs and heal them. I often see people trying to heal these wounds in relationships with people who aren’t responsible for creating them or fixing them. You can communicate your needs from an empowered and healthy place if you’re not starving. Getting to the meat of your needs will require self-exploration, curiosity, and patience to understand why the need is even a need.
"Identify your unmet childhood needs and heal them. You can communicate your needs from an empowered and healthy place if you’re not starving."
Q: What do you find your clients who are succeeding in relationships have done differently in explaining their needs to their partner?
A: They have done the self-work and healing to know their needs through individual and/or couple’s therapy. Most of the clients I’ve worked with never had the space to develop their thoughts around their needs. They’ve adopted their needs based on what they’ve seen in their personal lives from family growing up, movies, and now social media. Until you have a healthy relationship with yourself, where you’ve identified your needs and are meeting them, it isn’t easy to have that with someone else. You can’t communicate and give what you don’t know and have.
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