Don’t Sleep On LinkedIn
One of the keys to building a strong professional and personal brand is building genuine relationships. Whether you're hunting for a new job, trying to scale your business, grow your tribe, or build personal contacts of like-minded and similar-interested persons in your network - there's one social media platform you shouldn't overlook: LinkedIn.
Ever since I graduated college, LinkedIn has been my go-to social platform for connecting with other professionals. I even call it my "digital rolodex." By using it strategically, I've been able to convert online connections into real-life opportunities. This includes scoring brand partnerships for my podcast and landing high-profile press opportunities such as getting spotlighted on the Apple Podcasts homepage three times! However, my favorite part of using the platform is being able to find and connect with dope professional in industries I'm interested in and respect.
Here are some quick ways that you can make sure you're utilizing the power of LinkedIn to fuel your professional connections and network successfully.
1. Make sure you have a strong personal profile
If you're going to use LinkedIn consistently, making sure you have a strong and complete profile is necessary. Start by making sure you have a captivating and professional-looking headshot. (No cellphone selfies, please.) Then, take the time to craft an attention-grabbing headline that showcases who you are and what you do. Some opt to showcase their current role and company here, but you can also use this space to be creative with your answer to "Who are you?"
Then, go through your profile and fill out all the necessary sections including your work experience, education, volunteer work, skills, accomplishments, and interests. Be as thorough as possible, insert keywords, and include links that showcase your work portfolio. If possible, try to get others to leave recommendations that speak to your personality and work ethic, experience, etc. This part of your profile is a constant work-in-progress, but starting strong can help as your professional reach evolves.
2. Treat LinkedIn as your digital rolodex
In the sales world, a CRM is a customer relationship manager - or a tool that allows you to keep track of everyone in your sales funnel. I like to use LinkedIn in a similar fashion by keeping track of everyone that I've ever met professionally. It's a step in my personal follow-up routine, especially after attending meetings, conferences, or industry events. Depending upon who the person is, I'll send a detailed follow-up email and then send a personalized LinkedIn friend request. The standard LinkedIn request is not unique or compelling enough to make someone want to connect with you. Though you may remember who you're trying to connect with, the person may not remember you. My simple formula for is this:
"Greeting + why I'm interested in connecting + thanks!"
For example, if I meet a fellow writer at a local meetup, I'll usually send a follow up email and LinkedIn friend request that reads something like, "Hey, it was great meeting you at the NYC meetup. Let's keep in touch. I'd love to connect here on LinkedIn."
If you've never met the person you want to connect with, lead with your reason for connecting. "Hey XX, My name is Rana and I'm a fellow NYC writer. Would love to connect as there may be ways for us to be a resource to one another." Unprompted, random friend requests usually go unanswered or get declined.
3. Utilize the search feature
GiphyOne of the best features of LinkedIn is its search function. You have the ability to insert keywords and search for people, jobs, or content. When searching for people, my favorite combination is to use "company name + role." For example, when searching for a podcast executive at a big brand, I searched "head of podcasts + company name." The search resulted in a list of people at that company that had podcasts in their job title (past and present.) I was then able to scroll through this list to find the appropriate contact profile.
If you're hunting for a job, you can also input keywords such as desired role and location to search for a specific opening catered to your needs. LinkedIn also has a jobs tab that allows you to get ultra-specific with your job search terms. Take the time to explore the search features here. You'll also have access to see which of your connections currently work at said company. You can use this knowledge to message your connections to ask for referrals or get insight on the company and job listed.
In general, LinkedIn's search feature is a great way to view others' professional histories. I use it all the time to learn more people that I'm interviewing or meeting with. If you're going on a job interview, use it to get more insights on your interviewer's past or company that can help inform the questions you ask during the interview. With LinkedIn, you have no excuse as to why you shouldn't be prepared in these type of professional circumstances.
4. Become a thought leader
GiphyLinkedIn provides many ways to establish yourself as a professional thought leader by using your opinion to stand out and share value-added content to your connections. Unlike other social media platforms like Twitter, Instagram, and Facebook - LinkedIn is built solely for professional connections. If someone's on the platform, chances are they are looking for career, business, or professional inspiration.
Back in 2014, I was an early adopter to LinkedIn articles and enjoyed sharing content that related to my experience as a young professional. I realized the power of the platform when one of my articles "10 Ways To Rock Your Next Interview" went viral. From that article alone, I amassed thousands of followers who, to this day, engage with my posts and content because of the value I bring to their professional lives.
Interestingly, as you build your professional brand, others will likely be watching as well. I once reached out to a producer at Fox that I was connected with to learn more about her job responsibilities. She responded by letting me know I had been on her radar and she wanted to book me for a segment based off an article I wrote that I had previously shared!
5. Don’t be scared to take it to the DMs
GiphyOnce you've connected with someone - why not take it a step further? LinkedIn is the place to initiate business speak via a direct message. If you find someone that you want to connect with professionally, approaching via direct message should be straightforward and respectable. Chances are (and depending upon their profile), they are less likely to be inundated with messages and more likely to respond to your message.
Here's an example of a message I recently sent to a connection at a company I thought would be great to connect with:
Hi XX,
Hope all is well! My name is Rana and I'm the founder of Dreams In Drive - which is a community helping millennials learn how to take their dreams from PARK to DRIVE. I'd love to chat with you about possible ways to work together as there is a DEFINITE intersection between our missions. Do you have time for a quick 15 min call to talk more about this?!
-Rana
In this message, I stated who I was and why I wanted to connect and included a clear call to action. You can change up your approach, but always make sure your ASK is clear. Be as genuine as possible without appearing too needy or demanding.
With any social platform, it's all about how you use it. Each platform has its challenges and opportunities to win, but LinkedIn is one of my personal favorites for building and sustaining professional relationships. For all my girl bosses out there, if LinkedIn isn't part of your weekly social media must-dos, I highly recommend you add it to your list. The opportunities for expanding your professional reach and building your tribe are limitless.
Featured image by Getty Images
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The Quiet Luxury Skincare Products A Beauty Writer Thinks Are Worth The Hype
Luxury has become TikTok’s new obsession. Long gone are the days when it was cool to wear that t-shirt with GUCCI labeled across the front. Nowadays, the girls are all about keeping their luxury items a secret. Only opting for clean and high-fashion pieces leaves nothing but a mystery to the mind. Now that quiet luxury fashion has established itself as the latest “it girl” of the season, it’s time for her to expand to other areas, like skincare. Quiet skincare is a rising trend that is soon to take over the summer.
Local drugstore and trendy skincare must move to the left because now it’s all about the fabulous life of luxury skincare. Think Prada, Gucci, and Dior, but on your face. Now that’s what I call a good time! Of course, as your fellow beauty writer, I have done the Lord's work and tested out plenty of luxury skincare products. It hasn’t been easy, and trust me, I’m exhausted, but a girl's gotta do what a girl's gotta do.
This is not the economy to mindlessly buy luxury skincare brands that will barely live up to the hype. Here are my recommendations for luxury skincare that are worth the hype and do what they say they’re going to do.
Tata Harper Clarifying Pore & Oil Control Cleanser with BHA & AHA
Sephora
Our skin and makeup will thrive by keeping our pores as happy as possible. Tata Harper's Clarifying Cleanser is guaranteed to put your pores in their place. This cleanser contains three key ingredients: pear flower enzymes, juniper fruit, and chlorella. Combining these ingredients helps promote exfoliation, oil balance, and soothe redness. I’ve enjoyed using this when those pesky breakouts come through, and my skin is calmer. A gentle clearing cleanser is all you need to invest your money in.
Dr. Barbra Sturm Face Mask
Dr. Barbara Sturm
Before we begin to apply the best of the best of skincare, we must prep our skin. The Dr. Barbara Sturm Face Mask is packed with nutrients to give your skin the supple hydration it deserves. I truly enjoyed using this face mask after my routine deep pore cleansing face mask - no, it’s not luxury, but it is to my pores. It’s safe to say that this face mask is best for all skin types and will have your skin glowing all day long. Aloe vera, known for its hydration and clearing properties, is the main ingredient in this product. After a few usages, I have noticed a massive difference in hyperpigmentation and hydration.
La Mer The Concentrate
This serum is going to cost you a coin. The product is set at a whopping $440. I can try multiple beauty products through brand PR packages as a beauty writer. I tried this popular serum with a small sample I inherited. Sometimes, a sample is all a girl needs to live a rich auntie lifestyle. The serum had my skin looking as incredible as the aftermath of a fresh facial appointment. This product aims to take all your money and rebuild your skin barrier. A secret miracle concentrate is packed into each bottle to enrich your skin. It also contains antioxidants that protect the skin from inflammation and environmental stressors.
Lancôme Absolue Soft Cream Revitalizing & Brightening Moisturizer
Lancôme
Bring your skin back to life with the Lancôme Absolue Soft Cream Moisturizer. Few brightening creams catch my attention, but this one has my heart. Shea butter is one of the key ingredients along with vitamin E. I am convinced these ingredients have played a massive role in the deep hydration of my skin and the radiance I have experienced with this product. Although this item will cost you $165, a little goes a long way with this product. Shea butter is exceptionally moisturizing and shouldn’t be used with a heavy hand.
Dr. Barbara Sturm Under Eye Cream
Dr. Barbara Sturm is back at it, stealing our wallets one product at a time. Her undereye cream is an exception in terms of skincare. Are you crying at your job? This undereye cream has got you covered! This product is praised for reducing redness and dark undereye shadows, smoothing, and firming while protecting the skin barrier. I’ve used this product on good and bad days and found the consistency is similar to the face mask previously mentioned—hydrating, supple, and enriching.
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Featured image by GoodLifeStudio/Getty Images