Don’t Sleep On LinkedIn
One of the keys to building a strong professional and personal brand is building genuine relationships. Whether you're hunting for a new job, trying to scale your business, grow your tribe, or build personal contacts of like-minded and similar-interested persons in your network - there's one social media platform you shouldn't overlook: LinkedIn.
Ever since I graduated college, LinkedIn has been my go-to social platform for connecting with other professionals. I even call it my "digital rolodex." By using it strategically, I've been able to convert online connections into real-life opportunities. This includes scoring brand partnerships for my podcast and landing high-profile press opportunities such as getting spotlighted on the Apple Podcasts homepage three times! However, my favorite part of using the platform is being able to find and connect with dope professional in industries I'm interested in and respect.
Here are some quick ways that you can make sure you're utilizing the power of LinkedIn to fuel your professional connections and network successfully.
1. Make sure you have a strong personal profile
If you're going to use LinkedIn consistently, making sure you have a strong and complete profile is necessary. Start by making sure you have a captivating and professional-looking headshot. (No cellphone selfies, please.) Then, take the time to craft an attention-grabbing headline that showcases who you are and what you do. Some opt to showcase their current role and company here, but you can also use this space to be creative with your answer to "Who are you?"
Then, go through your profile and fill out all the necessary sections including your work experience, education, volunteer work, skills, accomplishments, and interests. Be as thorough as possible, insert keywords, and include links that showcase your work portfolio. If possible, try to get others to leave recommendations that speak to your personality and work ethic, experience, etc. This part of your profile is a constant work-in-progress, but starting strong can help as your professional reach evolves.
2. Treat LinkedIn as your digital rolodex
In the sales world, a CRM is a customer relationship manager - or a tool that allows you to keep track of everyone in your sales funnel. I like to use LinkedIn in a similar fashion by keeping track of everyone that I've ever met professionally. It's a step in my personal follow-up routine, especially after attending meetings, conferences, or industry events. Depending upon who the person is, I'll send a detailed follow-up email and then send a personalized LinkedIn friend request. The standard LinkedIn request is not unique or compelling enough to make someone want to connect with you. Though you may remember who you're trying to connect with, the person may not remember you. My simple formula for is this:
"Greeting + why I'm interested in connecting + thanks!"
For example, if I meet a fellow writer at a local meetup, I'll usually send a follow up email and LinkedIn friend request that reads something like, "Hey, it was great meeting you at the NYC meetup. Let's keep in touch. I'd love to connect here on LinkedIn."
If you've never met the person you want to connect with, lead with your reason for connecting. "Hey XX, My name is Rana and I'm a fellow NYC writer. Would love to connect as there may be ways for us to be a resource to one another." Unprompted, random friend requests usually go unanswered or get declined.
3. Utilize the search feature
GiphyOne of the best features of LinkedIn is its search function. You have the ability to insert keywords and search for people, jobs, or content. When searching for people, my favorite combination is to use "company name + role." For example, when searching for a podcast executive at a big brand, I searched "head of podcasts + company name." The search resulted in a list of people at that company that had podcasts in their job title (past and present.) I was then able to scroll through this list to find the appropriate contact profile.
If you're hunting for a job, you can also input keywords such as desired role and location to search for a specific opening catered to your needs. LinkedIn also has a jobs tab that allows you to get ultra-specific with your job search terms. Take the time to explore the search features here. You'll also have access to see which of your connections currently work at said company. You can use this knowledge to message your connections to ask for referrals or get insight on the company and job listed.
In general, LinkedIn's search feature is a great way to view others' professional histories. I use it all the time to learn more people that I'm interviewing or meeting with. If you're going on a job interview, use it to get more insights on your interviewer's past or company that can help inform the questions you ask during the interview. With LinkedIn, you have no excuse as to why you shouldn't be prepared in these type of professional circumstances.
4. Become a thought leader
GiphyLinkedIn provides many ways to establish yourself as a professional thought leader by using your opinion to stand out and share value-added content to your connections. Unlike other social media platforms like Twitter, Instagram, and Facebook - LinkedIn is built solely for professional connections. If someone's on the platform, chances are they are looking for career, business, or professional inspiration.
Back in 2014, I was an early adopter to LinkedIn articles and enjoyed sharing content that related to my experience as a young professional. I realized the power of the platform when one of my articles "10 Ways To Rock Your Next Interview" went viral. From that article alone, I amassed thousands of followers who, to this day, engage with my posts and content because of the value I bring to their professional lives.
Interestingly, as you build your professional brand, others will likely be watching as well. I once reached out to a producer at Fox that I was connected with to learn more about her job responsibilities. She responded by letting me know I had been on her radar and she wanted to book me for a segment based off an article I wrote that I had previously shared!
5. Don’t be scared to take it to the DMs
GiphyOnce you've connected with someone - why not take it a step further? LinkedIn is the place to initiate business speak via a direct message. If you find someone that you want to connect with professionally, approaching via direct message should be straightforward and respectable. Chances are (and depending upon their profile), they are less likely to be inundated with messages and more likely to respond to your message.
Here's an example of a message I recently sent to a connection at a company I thought would be great to connect with:
Hi XX,
Hope all is well! My name is Rana and I'm the founder of Dreams In Drive - which is a community helping millennials learn how to take their dreams from PARK to DRIVE. I'd love to chat with you about possible ways to work together as there is a DEFINITE intersection between our missions. Do you have time for a quick 15 min call to talk more about this?!
-Rana
In this message, I stated who I was and why I wanted to connect and included a clear call to action. You can change up your approach, but always make sure your ASK is clear. Be as genuine as possible without appearing too needy or demanding.
With any social platform, it's all about how you use it. Each platform has its challenges and opportunities to win, but LinkedIn is one of my personal favorites for building and sustaining professional relationships. For all my girl bosses out there, if LinkedIn isn't part of your weekly social media must-dos, I highly recommend you add it to your list. The opportunities for expanding your professional reach and building your tribe are limitless.
Featured image by Getty Images
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Behind The Veil: Brides Get Real About The Hidden Cost Of Wedding Planning
As more attention and concern has been given to mental health over the past few years, the trend seems to have taken its time when it comes to wedding planning. Though one of the most joyous times of a woman’s life, becoming a bride also includes a lot of stress—and most social media content glosses over it.
“I scrubbed TikTok for the better part of a year, and 90% of the content is just about saving money, what not to do and trends,” one bride recalled. “But there was really nothing about how to take care of yourself.”
Extensive research has been done on the state of the modern wedding, and the financial findings alone are enough to cause strain. According to research from The Wedding Report, U.S. wedding costs rose by 3% in 2023 to over $30,000, which is nearly half the country’s average salary. In a study of almost 10,000 couples conducted by The Knot, wedding costs in large cities like New York and Los Angeles peaked at $63,000 and $48,000, respectively.
“I feel like they're taking advantage of a happy moment,” another bride admits. “We hire photographers on the daily, we hire videographers on the daily. We know what a normal day rate is. But just because you put the term 'wedding' on it, the prices are doubled.”
The Knot’s study also includes stats that put interpersonal stress into perspective. With the average wedding including 115 guests, most couples also had at least eight bridesmaids and groomsmen. The study also confirmed that 75% of couples’ foremost concern was whether or not their “guests are well taken care of and have a good time.” All of this can put inordinate pressure on relationships—so much so that couples seek therapy.
“I don't think people really talk about things like, ‘Hey, perhaps you should be in therapy while you're doing this,’” yet another bride confesses. “Of course, some people are in premarital therapy, but I had to be in individual therapy right around the time of the wedding planning as well because it was just a burnout situation.”
In an effort to share more authentic stories about the wedding planning process, we asked four brides to anonymously share their experiences. From destination weddings to a pandemic micro wedding, here is the real tea on just how much a wedding can affect one’s mental health.
raisazwart/ Getty Images
BRIDE #1
There’s a lie that they tell you, that destination weddings are cheaper—they're not. The amount of money that was due upfront for things was definitely a stressor. Even with my fiancé and I collectively grossing over $200,000, I knew I was going to have to get a second job if I wanted things the way that I wanted them.
For my bachelorette, I was met with a lot of resistance from my bridesmaids out the gate. There were just too many opinions for me; it got to the point where I was so fed up with my bridal party that I had other friends outside of my wedding party helping me with things. There were even bridesmaids who were actually cool with each other at first, and now don't deal with each other at all. I also just look at certain friendships differently now.
Then there’s just way too much pressure on brides to look perfect—to be skinny, to have flawless skin, to have the whitest teeth, to have the best hair. I really feel like that was a stressor. I was trying to stay consistent in the gym; I was doing it as much as possible. I spent so much money on skincare, new body scrubs, lotions, and oils, trying to make sure that I was perfect. I also made sure I got my teeth whitened every three months. It got to the point where I was dreading getting my dress fitted because I wasn't the weight or the shape that I felt like I needed to be in order to be ‘perfect.’
"Then there’s just way too much pressure on brides to look perfect—to be skinny, to have flawless skin, to have the whitest teeth, to have the best hair. I really feel like that was a stressor."
My partner and I were in couples counseling at the same time that we were wedding planning. And I think, for the most part, he was involved as much as he was going to be. But then, he lost his mom, and the entire weight of the wedding fell on me. A couple of months before the wedding, I had a breakdown. It was too much to carry. I definitely took on this superwoman armor, and it stressed me the fuck out.
Days before we left, we had our last counseling session. My fiancé and I had a really, really long conversation about what we weren't going to allow to ruin the weekend for us. I just let it go—all the shit that upset me, all the things that pissed me off, even the things that were happening while I was there, I let it go.
A destination wedding was one of the things that we agreed on long ago. We knew that we always wanted to do that. And honestly, we had a fucking blast. For the entire process to be as hellish as it was, the weekend was great. Thank God.
BRIDE #2
Planning a wedding—especially one during the pandemic—was so stressful. My wedding was supposed to be in May 2020, and I canceled the wedding because of the pandemic. But then August 2020 rolled around, and I was like, ‘You know what? Let's just do something small.’ So, I planned my micro wedding in two weeks.
Initially, I had about 250 people that were invited to the wedding. So scaling down to just 30 people was honestly the hardest thing, and I actually lost friends because of it. Honestly, it shocked me, the entitlement that people had, and it just made me look at them differently. I was like, ‘You know what? I'm actually grateful that this happened because maybe I don't need you in my life.’
But to be honest, I think that the pandemic helped me out. With my original wedding plan, I was adding so many things onto the bill because I wanted it to look good for social media, so much so that I was racking up almost $100,000 for my bill. I had to keep reminding myself that it was one day, and spending that much money on a one-day event was actually ridiculous. I only spent $10,000 on my micro wedding, and I feel like that's pretty good. I learned throughout the process that I was being charged more for having a wedding. So, I rented out a Peerspace and I told her it was just a nice dinner for friends and family, that we were already married and were just celebrating. She had no clue that I was walking down the aisle on her rooftop.
As a social media influencer, I knew that tons of photos would be taken, and I would have to post them. I had a crossbite on my two front teeth, and I was so stressed out about how I would look in photos. So, I got Invisalign before the wedding. I also found a hair stylist quickly for my microwedding and she did my wig—but she did such a bad job. I was like, ‘Oh my God, this is so embarrassing. People are gonna see me in my photos on my wedding day with this horrible, horrendous wig.’ I had to pluck it so much more. When I got the photos from the photographer, I told him that he could not post them until I edited them.
If I could give advice to other brides, I would say make sure you do it for you and your partner, nobody else. In the beginning, there were too many people in my ear. Once I started to realize that it was mine and my fiancé’s big day, and it was just us who mattered, that's what shifted everything for me. So don't lean into the pressures of pleasing other people and social media, just do what you think is right and what you truly, truly want.
Serhii Sobolevskyi/ Getty Images
BRIDE #3
The day you get engaged, there’s the attention and the immediate questions: ‘Do you have a date in mind?’ ‘Where are you gonna do it?’ And it was like, ‘I literally just got engaged, can I have one day?’ I got engaged on New Year's Eve and I didn't announce it until April—and that's because I was pressured.
I also didn't want a wedding. I didn't plan my wedding; my mom and family did that because that's what they wanted. So the venue, the flowers, the cake, they did all that because I didn't care. Back when things were going my way, I said I just wanted to do something small in a garden. The only thing I cared about was my dress because I knew my dress was going to be the main thing that was photographed. I always wanted a pink dress; I knew when I chose pink that it was going to be like, ‘Hmm, that's interesting.’
Matopeda Bride was making my dress in Nigeria. Do you understand how stressful it is doing something with somebody that lives in Nigeria? We had to find that sweet spot of time to talk because everything was done over WhatsApp. I didn't get my dress until the week before my wedding, and when I got the dress, it didn't fit. We were panicking a little bit, so much so that I forgot to buy wedding shoes. But when it all came together, that was probably what I was most proud of, because everybody said no to that pink dress and I was like ‘I don't care.’
I also had a zillion workarounds because I was not playing with these people taking advantage of brides. They rip brides off so bad. It's unfair because if you go to a makeup artist and just say you want soft glam, that's $80. But for a wedding? I was being quoted around $1,500 to $2,000 for that same $80 face. So I brought my homegirl, and she did my makeup for free. Wedding cakes were priced around the same, like $1,000 to $1,500. I ordered a white cake from Publix, it might have been like 100 bucks. My mom is a florist, so she put the flowers on the cake and then we ended up doing a cupcake tower around the side.
"They rip brides off so bad. It's unfair because if you go to a makeup artist and just say you want soft glam, that's $80. But for a wedding? I was being quoted around $1,500 to $2,000 for that same $80 face."
I also had no idea—and I'm grateful that they did not tell me—that there was tension between my bridesmaids. Once the wedding was over, I saw the text thread, and it really put a lot of things in perspective for me, because I saw who was willing, who was not responsive, and who wouldn't do things they were supposed to do. Initially, with the garden wedding, it was just going to be me and my fiancé. I didn't want a bridal party.
On the day of, I was so tired of being at a wedding that I left my reception, and I went to the back to talk to a friend. I was like, ‘This is too much.’ I really don't believe half the brides that have these big, obnoxious weddings even want to be there! I've been seeing a lot of content with brides saying, ‘Okay, this is too much. I'm gonna go somewhere and decompress.’
A bride should make sure that she is centered and has a full awareness of who she is and what she would like, and stand firm in that. Just be authentic, be you, and I think you'll be able to deal with it all a little bit better. Every time I hear that somebody bent just a little bit to accommodate people, there were always regrets.
BRIDE #4
I knew I wanted to have a destination wedding before I even had a boyfriend. I've been to destination weddings, and I had so much fun. But mine was a battle with me and my mom, because she was like, ‘Oh, your grandmothers won't be able to come and certain family members won't be able to fly.’ And I was okay with that. I was just like, ‘Well, in this instance it's about me and what I want.’
We had two ceremonies: an American one and a Nigerian one. How we saved money with two weddings was that for the Nigerian one, we didn't feed people. We were like, ‘We're not paying for two receptions.’ Normally, when you go to a traditional Nigerian wedding, they feed people at both, and it gets really, really expensive. But we did it at an all-inclusive resort, so we were like, ‘We'll do the ceremony, and then y'all can go on the resort and go get some food.’
I'm not Nigerian, my husband is, so I let his family handle all that. I ended up having to step in and be the middle man between our wedding party and his family because they wanted us to wear a certain fabric. We got all the fabric from Nigeria, so we had to get everyone's measurements and all that tedious stuff. That's what was complicated. We had to wear the geles, the headwraps, and we didn't know how to tie the geles. So I had to figure out how to get the geles pre-made for the girls because I wanted to do that. That was a big thing for me because this was my only time to have a cultural wedding.
With relationships, it's like people don't know how to not make it about themselves. People also weren't realizing that when they kept asking me for stuff, they were making my life harder. I'm in the middle of planning a wedding, and you're asking me for answers that I've already sent, which is just inconsiderate at the end of the day. I think that's the most frustrating part, and that's why you lose friends, because people wait until the last minute to do things, and they make it harder on you.
People were coming up to me like, ‘Are you having something borrowed? Something blue?’ No. Why am I stressing myself out over that? Because that's a tradition? We need to normalize people being different. Historically, if you're different, you're outcasted, but if that's what I want, I want what I want. I didn't want a garter. I didn't want to do a garter toss. I didn't do the bouquet thing or none of that. When it came to the reception outfit, people were like, ‘Why aren't you getting a dress?’ I didn't want a dress; I wore a white suit. I wore a white suit with a sexy lingerie bodysuit underneath because that's me. With some Jordans, because I'm a sneaker person.
Managing my mental health was about creating boundaries. I think I did a great job of creating boundaries throughout the whole process—I was very stern on what I wanted and what I didn't want.
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Featured image by Adriana Duduleanu/Getty Images