Tour Marketing Maven Domonique Shante's Earthy ATL Abode
In xoNecole's Dope Abodes, we tour the living spaces of millennial women, where they dwell, how they live, and the things they choose to adorn and share their spaces with.
The stay-at-home struggle isn't nearly as stressful when you actually like where you live, which is exactly why Atlanta-based plant mom Domonique Shante has carefully curated a simple sanctuary that meets her needs in all the best ways.
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Before the pandemic, Domonique invited xoNecole into her dope abode for an exclusive home tour where she gave us all the details on how to make your home a hub for creativity, which, according to this marketing manager starts with making your space your own. "I wanted to slowly put together a more eclectic feel. Because when I first moved in, it was very minimalistic and everything was cream. I liked that but it's not super practical to keep that up and it just got kind of boring after a while."
"I started l switching things up and putting things in different random places," Dominique explained, "Like my 'Brainstorm Boulevard' sign––I found that a marketing trade show––and I just threw that in there."
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As the creator of the Livre Cafe, an online book club community with a focus on Black literature and art, the budding horticulturist says that she often retreats to her creative corner whenever she's feeling inspired. A dedicated plant mom, artist, and book enthusiast, Domonique shared that because she wears so many creative hats, it was important that her dwelling keep that same energy. She told xoNecole, "It's a very open space, like a blank canvas. I get to do whatever I want with it."
We talked more with Domonique about her museum of books, why every home needs a creative corner, and how she keeps more than 15 house plants alive and thriving at the same damn time. Here's what we learned:
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Book Club
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Reading represents a large part of Domonique's identity. As an avid reader, she has a goal to read at least 30 books a year. That passion was partially what led to her founding her company, Livre Cafe. The other part? A lack of representation. "I've always been a reader. I've always loved reading. And it got to the point where I would go out, I would buy books, I would see what's popular, what should I read next. And it was all either white artists or white writers or white adjacent. So I was like, you know what, I'm gonna just put it put together a blog so everybody can have at least a syllabus or somewhere to refer to you if they want it to read Black stories by Black people."
Her love of Black literature also lends itself to a lot of her apartment's decor choices. "I like to use my favorite things as decorations. I like plants as decorations. I love to even use books as decorations, and I change things around a lot. So, I strategically placed certain books in certain places just as representations of who I think I am."
Nature Feels
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The 29-year-old considers her 15 plants her babies and named them all, sometimes after writers she loves. From the fiddle-leaf fig named Malachi to the snake plant and pearl plant named Audre Lorde and James Baldwin respectively, her creativity drips even from the leaves of the unique decorations that line her place.
For anyone who desires to hone their green thumb, Domonique offered this sage advice: "The easiest way to become a plant mom is to buy two plants, learn what your plants are, and learn how to take care of them. Once you master the plant that you have, or the plants if you want two––I always say get two to start––but once you master the ones you have, then you become more comfortable and you can get more."
Around The Globe
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Domonique incorporates tangible memories she brings back from her travels into her space as well. She noted an eclectic cushion she got from Morocco as well as bookends she brought from her time in Wales and Amsterdam as standout decor pieces that add color and texture to her home while adding a one-of-kind piece of history.
The Creative Nook
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The living room of Domonique's two-bedroom apartment is one of her favorite spaces for a couple of reasons. Not only is it the focal point of her plant haven and extensive book sanctuary, it also doubles as her own creative space. "When I tell you this is my favorite spot in the house, this is my favorite spot," Domonique explained. "I haven't painted in a long time but I used to, that used to be part of my routine. I would come home, sit down for a minute, read, and then try to finish a painting. I still have three unfinished paintings over there that I haven't touched."
The Connecticut native's weapon of choice is acrylic on canvas, something she fell into because of the matriarch of her family. "My grandmother was an artist, so I used to paint with her and then I stopped. I don't really know why. She would buy me all these supplies and I just didn't do it. And it wasn't until actually after she died and she left me a bunch of her supplies, I brought them back home from Connecticut and I was like, 'I want to paint something.' And I just started painting after that."
Tuned-In
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"My newest thing is my record player. I love it. My first record is a comedy record by Jimmy Walker. I'm a huge Good Times fan. So that's like one of my favorite things in my house right now other than my plants."
Click through the gallery below to tour her dope abode, as well as some of the intimate details that make her apartment feel like home:
For more of Domonique, follow her here!
Featured image by Terrence Porter for xoNecole.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
Exclusive: Kelly Rowland Dishes On The Key To A Healthy Marriage And Her Skincare "Game-Changers"
Kelly Rowland is like a bottle of the Earth’s finest wine; she only gets better with time. Even in her early forties, the Destiny’s Child member and singer has somehow found a way to age backwards, with a level of grace and class that we could only dream of. And she does so while juggling multiple hats and roles at once. In addition to giving us hits like “Motivation,” the multi-hyphenate is also a wife, actress, executive producer, and, her greatest role of all, a mother.
Always proudly doting on her two sons, Titan and Noah, Rowland shares how teaming up with WaterWipes for their Hallowclean campaign and kickoff event in New York City on October 21 was an easy choice for her—as the brand is one that she keeps stocked regularly.
“WaterWipes has been in my household for I don’t know how long. We don’t just use them for Noah; I keep them in the car and my makeup bag, too,” Rowland shares in an exclusive interview with xoNecole. “I also like the fact that they are natural. I’ll definitely have them in my fanny pack for trick-or-treating. This is Noah’s second Halloween, and I know he’s going to be excited and digging in his pail to try the different candy, and his little fingers will be messy. He’s going to want to get dirty. So, I love that WaterWipes is putting up ten Hallowclean stations across the country for parents to use; it’s such a great idea. I just love Halloween, and I really love Halloween with my kids, so I thought this campaign was a really great idea.”
Kelly Rowland and son Noah at the WaterWipes Hallowclean Machine in Brooklyn, NY.
Photo courtesy of WaterWipes.
She and her youngest son, Noah, attended the event, where the two enjoyed a day of family-friendly activities while he sported the most adorable astronaut costume. But the Spooky Szn fun doesn’t stop there for the Merry Liddle Christmas actress and executive producer.
We recently caught up with Kelly Rowland over Zoom to learn more about her Halloween (and holiday) plans, her keys to a healthy marriage, and she even dropped her go-to cold-weather skin routine—finally.
xoNecole: What are your family’s upcoming trick-or-treat plans? Will you do a fun group costume, or is everyone going to do their own thing this year?
Kelly Rowland: I’m preparing for tour, so I’ve been in rehearsals and pre-production. And my husband's schedule has picked up, too. But the kids are going trick-or-treating; we usually go with people we know, so mommy and daddy will definitely be home to take them. We’re actually letting the kids dress us up this year, which means my costume will be a complete surprise to me. I told Noah he could paint my face or even go to the costume store and pick something out—it’s literally up to them. So, I don’t know what that will be. And, right after, I’ll be back to rehearsals.
xoN: Speaking of holidays, what do you look forward to most during the season?
KR: We love having people over, especially during the holidays. It looks like we will be home this year—thank God— just enjoying each other and spending quality time together. I like to decorate the house and go completely ham; it always looks like Christmas threw up in my house. From the stairwells to the exterior of the house and the lights—everything. We go so crazy. I also love the smells, it’s one of my greatest memories with my mom, God rest her soul. So I love to play all of that up.
I like to bake something every day, I like to make sure there is something for the kids to do or make each day, we watch Christmas movies, and we even do a wine tasting sometimes. It’s just all really sweet and cozy.
Kelly Rowland and son Noah at the WaterWipes Hallowclean Machine in Brooklyn, NY.
Photo courtesy of WaterWipes.
xoN: We love that family is so important to you, and it always shows in your posts, especially those with your husband. What would you say has been that “key” to a healthy marriage as partners and spouses for you two?
KR: I would say, each of us doing the self-work. I have not seen marriages last long in my lifetime. I haven’t been given the tools to “make it last forever.” We just try to do the work on ourselves and not sweat the small stuff.
Communication is key for us, too. We communicate everything. Whether I’m upset or I’m not sure about something, I communicate it. I also just like being around him, he’s fun. He’s a really great person and makes me laugh. We can literally sit together and watch a game and not say anything. We understand what true intimacy is, and now we’re almost ten years into our marriage.
xoN: Now, Kelly, we have to ask. Skincare. What is your cold-weather routine and the products you’re reaching for as temperatures drop?
KR: Right now, I’m all about moisture. I will wash my face morning and night, I do not skip. I’m obsessed with this 111SKIN toner. It smells good, but it also feels good on my skin. There’s also this product from Vanessa Lee of The Things We Do. They are these coconut eye patches with these little beads. I place them under my eyes and around the corners of my mouth—talk about a game changer. I like to put them on at night and then rub in the extra serum all over my face. Between that and this lactic acid by Shani Darden, they are both game-changers for me this season.
xoN: So, since you’ve found the key to aging backwards, should we be on the lookout for the Kelly Rowland skincare line anytime soon?
KR: Honestly, that market is so saturated. I wanted to do it a while back, but I have to really think about what I want to bring to the marketplace to really impact culture. It’s not just about a product for me. I love the way Selena Gomez has created a community. I want to be able to create a community as well. When it’s not just about skincare, it turns into a space for people to be their most authentic selves. And that’s what I love.
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Feature image by Natasha Campos/Getty Images for Tres Generaciones
The Melanin Edit: 'Allure' EIC Jessica Cruel Is Empowering Black Women On A Mainstream Level
Jessica Cruel picked her career path in a way that one might imagine she would if she were a fictional magazine editor: She decided she wanted to be a journalist by taking a quiz.
The career quiz, which was a part of a class she was taking in high school, intrigued Cruel. Still, she knew if she were to become a reporter, it wouldn’t be for a newspaper. “I had this dream of wearing a really fly suit, living in a big city – because I’m from a small town [in] the south – [and] working in some big, fancy building,” she says. “I landed on fashion magazines.”
For her senior project, Cruel oversaw the publication of a magazine she named Onyx, including facilitating photo shoots and writing an editorial letter. Onyx, she says, was designed to serve Black teens.
Cruel became the editor-in-chief of Allure in 2021, achieving a lifelong goal after amassing the necessary tools to land the job in various roles throughout the media industry. In her current role atop the masthead of Conde Nast’s beauty magazine, she’s worked to bring the publication from “on high” and make it more accessible to readers, including Black women who look like her. She’s also worked to usher the brand into the digital era with last year’s announcement that the Allure would no longer have a print edition.
As a high school and college student, Cruel says she wasn’t ignorant of the fact that magazines weren’t very diverse. Still, she was motivated by the thought that she could contribute to changing the makeup of the industry. An internship at Self introduced her to the idea that this could be done through covering beauty.
“I was so impressed by the science of it all. It felt so accessible,” she says. “I think fashion always felt out of my reach. I’m Black. I got natural hair. I’m curvy as hell. And I’m from Georgia. I never felt like I fit into fashion, but then I got to [Self’s] beauty closet and I was like there are so many things here that I can use and that feel welcome to me. Even the people in Georgia can go to the Walgreens and get the thing that we’re recommending, for a price they can afford.”
"I think fashion always felt out of my reach. I'm Black. I got natural hair. I'm curvy as hell. And I'm from Georgia. I never felt like I fit into fashion."
Eugene Gologursky/Getty Images for Allure
Being a native Southerner who grew up in Albany, Georgia, informs a lot of Cruel’s perspective as an editor. As a Black woman working in mainstream media, she’s often worked for brands that her friends don’t read because the content feels like it wasn’t created with them in mind.
Cruel is also no stranger to working with writers who have felt their works have to incorporate explanatory commas to educate non-Black readers at the expense of alienating Black audiences. This awareness inspired Cruel to launch the Allure vertical The Melanin Edit when she was still the content director at Allure. “I just thought, my friends don’t read Allure, but they would if they knew there was a vertical just for them,” she says.
The Melanin Edit was inspired by Unbothered, a Refinery29 vertical that was created to cater to Black readers, shortly before Cruel began working at the digital publication as deputy beauty director in 2018.
This year, Cruel oversaw the launch of an inaugural live event for Allure’s signature Best of Beauty tentpole. For 27 years, readers have turned to the magazine to figure out the best beauty products. In 2023, beauty editors tested more than 8,000 products before deciding on the winning 391 items. Cruel, who says she’s been craving an opportunity to have some face-to-face time with Allure readers, sees Best of Beauty: The Live Event as a way to do just that.
Last month, celebrities such as John Legend were on hand for the event, which also featured “master classes” and a chance for readers to visit a Conde Nast magazine’s beauty closet just as Cruel did as an intern for Self.
Eugene Gologursky/Getty Images for Allure
“I believe we are doing a great service by making [Best of Beauty] modern [and] doing it in a way that can keep this legacy alive. The way it was built 27 years ago wouldn't necessarily allow it to survive and thrive in this year so we have to upgrade,” Cruel says of the event.
The beauty editor uses her social media platforms to continue this work of making beauty more accessible, especially to Black women who look like her. Recent Instagram Reels have chronicled her receiving treatments, including Hyperdilute Radiesse filler for necklines, a Pico laser to address dark spots and texture, and a Kobido face massage for an “instant flush.”
“I think every treatment people have been able to get for years, we should also be able to get, and we should be able to get safely and to our desires,” she says. “Unfortunately, the science hasn’t caught up yet to give us everything. It’s really important to me that what we convey is the safety of it all. What’s the safest way for you to get it? I’ve been turned away from treatments before, even as a beauty editor. That was many years ago, but I don’t want anyone to ever feel like that. I want them to be able to come to Allure and be like I read on Allure that this is okay for us.”
Beyond this, she’s also using her social media accounts to make the role of editor-in-chief more accessible and relatable to other thirty-something women who are navigating their own corporate jobs, as well as dating and homeownership. As much as she shows herself attending galas, she also wants to be honest about how she navigates life at the top of the masthead by going to the gym in the mornings, cooking dinner for herself at least once a week, and managing her anxiety with Lexapro.
"I think so many of us are in the same place in corporate America, finding our way, becoming bosses [and] leveling up."
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Featured image by Robin L Marshall/Getty Images for Allure