Tour Marketing Maven Domonique Shante's Earthy ATL Abode
In xoNecole's Dope Abodes, we tour the living spaces of millennial women, where they dwell, how they live, and the things they choose to adorn and share their spaces with.
The stay-at-home struggle isn't nearly as stressful when you actually like where you live, which is exactly why Atlanta-based plant mom Domonique Shante has carefully curated a simple sanctuary that meets her needs in all the best ways.
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Before the pandemic, Domonique invited xoNecole into her dope abode for an exclusive home tour where she gave us all the details on how to make your home a hub for creativity, which, according to this marketing manager starts with making your space your own. "I wanted to slowly put together a more eclectic feel. Because when I first moved in, it was very minimalistic and everything was cream. I liked that but it's not super practical to keep that up and it just got kind of boring after a while."
"I started l switching things up and putting things in different random places," Dominique explained, "Like my 'Brainstorm Boulevard' sign––I found that a marketing trade show––and I just threw that in there."
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As the creator of the Livre Cafe, an online book club community with a focus on Black literature and art, the budding horticulturist says that she often retreats to her creative corner whenever she's feeling inspired. A dedicated plant mom, artist, and book enthusiast, Domonique shared that because she wears so many creative hats, it was important that her dwelling keep that same energy. She told xoNecole, "It's a very open space, like a blank canvas. I get to do whatever I want with it."
We talked more with Domonique about her museum of books, why every home needs a creative corner, and how she keeps more than 15 house plants alive and thriving at the same damn time. Here's what we learned:
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Book Club
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Reading represents a large part of Domonique's identity. As an avid reader, she has a goal to read at least 30 books a year. That passion was partially what led to her founding her company, Livre Cafe. The other part? A lack of representation. "I've always been a reader. I've always loved reading. And it got to the point where I would go out, I would buy books, I would see what's popular, what should I read next. And it was all either white artists or white writers or white adjacent. So I was like, you know what, I'm gonna just put it put together a blog so everybody can have at least a syllabus or somewhere to refer to you if they want it to read Black stories by Black people."
Her love of Black literature also lends itself to a lot of her apartment's decor choices. "I like to use my favorite things as decorations. I like plants as decorations. I love to even use books as decorations, and I change things around a lot. So, I strategically placed certain books in certain places just as representations of who I think I am."
Nature Feels
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The 29-year-old considers her 15 plants her babies and named them all, sometimes after writers she loves. From the fiddle-leaf fig named Malachi to the snake plant and pearl plant named Audre Lorde and James Baldwin respectively, her creativity drips even from the leaves of the unique decorations that line her place.
For anyone who desires to hone their green thumb, Domonique offered this sage advice: "The easiest way to become a plant mom is to buy two plants, learn what your plants are, and learn how to take care of them. Once you master the plant that you have, or the plants if you want two––I always say get two to start––but once you master the ones you have, then you become more comfortable and you can get more."
Around The Globe
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Domonique incorporates tangible memories she brings back from her travels into her space as well. She noted an eclectic cushion she got from Morocco as well as bookends she brought from her time in Wales and Amsterdam as standout decor pieces that add color and texture to her home while adding a one-of-kind piece of history.
The Creative Nook
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The living room of Domonique's two-bedroom apartment is one of her favorite spaces for a couple of reasons. Not only is it the focal point of her plant haven and extensive book sanctuary, it also doubles as her own creative space. "When I tell you this is my favorite spot in the house, this is my favorite spot," Domonique explained. "I haven't painted in a long time but I used to, that used to be part of my routine. I would come home, sit down for a minute, read, and then try to finish a painting. I still have three unfinished paintings over there that I haven't touched."
The Connecticut native's weapon of choice is acrylic on canvas, something she fell into because of the matriarch of her family. "My grandmother was an artist, so I used to paint with her and then I stopped. I don't really know why. She would buy me all these supplies and I just didn't do it. And it wasn't until actually after she died and she left me a bunch of her supplies, I brought them back home from Connecticut and I was like, 'I want to paint something.' And I just started painting after that."
Tuned-In
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"My newest thing is my record player. I love it. My first record is a comedy record by Jimmy Walker. I'm a huge Good Times fan. So that's like one of my favorite things in my house right now other than my plants."
Click through the gallery below to tour her dope abode, as well as some of the intimate details that make her apartment feel like home:
For more of Domonique, follow her here!
Featured image by Terrence Porter for xoNecole.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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ItGirl 100: Get To Know Some Of The Most Inspiring And Empowering Women On Our List
The ItGirl 100 List, in partnership with Hyundai, is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
We often see lists featuring amazing women who are seasoned in this thing called life, and our ItGirl 100 List gives flowers to the people they’ve passed the torch to: young millennial and Gen Z women who are innovating and disrupting in today’s world of advancement.
xoNecole has partnered with Hyundai for its inaugural ItGirl 100 List to give these women their flowers today. It’s a celebration of 100 Genzennial women who have built their own tables, launched new businesses, and redefined what it truly means to be blessed, booked, and busy.
Here’s a snapshot of fun facts from a few of the women listed on the ItGirl 100, representing the East, West, Midwest, and South:
EAST
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DJ 9AM: DJ & Curator
Representing: Brooklyn
Ultimate ItGirl Song: "On My Mama" by Victoria Monét
Favorite OG It Girl: Nia Long
Zodiac Big Three: Cancer Sun, Taurus Moon, Pisces Rising
Favoring open-format, multi-genre mixes, this DJ has created a winning reputation for rocking a crowd with seamless transitions and selections, always representing Southwest musical and cultural influences.
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Tiffany James, Founder, Modern BLK Girl
Representing:Brooklyn
Ultimate ItGirl Song: "Lucky Girl" by Carlina
Favorite OG It Girl:Naomi Campbell
Zodiac Big Three: Sagittarius Sun, Leo Moon, Virgo Rising
Modern BLK Girl is one of the leading investment groups among women of color, and the founder serves as an avid investor, community builder, and advocate. Tiffany James is also a mentor, utilizing her unique combination of financial and fashion expertise.
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Kat Mateo, Casting Director
Representing: New Jersey
Ultimate ItGirl Song: "Princess Going Digital" by Amaarae
Favorite OG It Girl: Kelis, Eve, Lil Kim
Zodiac Big Three: Aries Sun, Cancer Moon, Cancer Rising
Thriving as a casting director and stylist, Kat Mateo offers a unique point of view that has shaped New York Fashion Week shows, ad campaigns, and editorials. She has also been a major contributor to cultural conversations related to fashion and inclusivity.
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Denise Stephanie Hewitt, Photographer
Representing: Brooklyn
Ultimate ItGirl Song: "Experience" by Victoria Monét
Favorite OG It Girl: Hannah Montana
Zodiac Big Three: Taurus Sun, Aquarius Moon, Aquarius Rising
This Gordon Parks Foundation scholar is a full-time student who has been working to expand her freelance career in photography. Denise is also been featured among Essence'sinaugural list of "Top 10 Creators Under 30," for her unique aesthetics and perceptions through her art.
WEST
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Nayamka Roberts-Smith, Aesthetician
Representing: Los Angeles
Ultimate ItGirl Song: "Tomorrow 2" by GloRilla & Cardi B
Favorite OG It Girl: Meagan Good
Zodiac Big Three: Sagittarius Sun, Leo Moon, Capricorn Rising
Nayamka Roberts-Smith is an award-winning professional in the skincare industry and serves as an educator, offering knowledge on beauty culture. She also is a well-sought-after speaker on beauty and women’s issues, with a following of more than 1 million on social.
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Desiree L. Talley, Esq., Vice President, Legal & Business Affairs, Revolt TV
Representing: Los Angeles
Ultimate ItGirl Song: "Nice" by The Carters
Favorite OG It Girl: Issa Rae
Zodiac Big Three: Cancer Sun, Scorpio Moon, Cancer Rising
An attorney and storyteller, Desiree L. Talley meshes relatability with her legal smarts for the culture. She advocates for cultural advancement and societal change through her POPLAW Podcast while balancing her executive duties at Revolt TV.
Marley Rae
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Marley Rae, Organizer, WalkGood
Representing: Los Angeles
Ultimate ItGirl Song: "Nice For What" by Drake
Favorite OG It Girl: Mariah Carey
Zodiac Big Three: Capricorn Sun, Taurus Moon, Leo Rising
Marley Rae is a Nike Athlete, certified yoga instructor, COO, and Director of Health and Wellness for WalkGood LA, a family-founded non-profit organization. She is dedicated to fostering understanding and care in local and global communities.
MIDWEST
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Shawnee Dez
Representing: Chicago
Ultimate ItGirl Song: "FreeBody Freestyle" by Shawnee Dez
Favorite OG It Girl: Toni Morrison
Zodiac Big Three: Cancer Sun, Aquarius Moon, Cancer Rising
Shawnee Dez is an artist who's all about captivating her audience through encouragement and empowerment. Her music features fluid harmonic layering, live instrumentation fused with digital production, and her unique multi-talented voice in an alto melodic tone.
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Bianca Pastel, Visual Artist
Representing: Chicago
Ultimate ItGirl Song: Anything by Whitney Houston
Favorite OG It Girl: Grace Jones
Zodiac Big Three: Taurus Sun, Leo Moon, Sagittarius Rising
Bianca Pastel's artistic portfolio includes fine art, illustrations, and animation, and she's worked with clients including Disney Pixar, and the NFL, to name a few. Her focus is "empowering the experience of being a Black child and dealing with mental health issues."
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Donyale Walton, Founder, Hoop Mobb
Representing: Detroit
Ultimate ItGirl Song: "Yeah I Said It" by Rihanna
Favorite OG It Girl: Aaliyah
Zodiac Big Three: Virgo Sun, Libra Moon, Capricorn Rising
Donyale Walton's brand Hoop Mobb, celebrates the Black and Brown fashion and cultural impact and presence of hoop earrings. It's grown to earn more than seven figures in annual revenue and a nationwide community of loyal consumers.
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Ticara Devone, Content Creator
Representing: Chicago
Ultimate ItGirl Song: "She's a Bitch" by Missy Elliott
Favorite OG It Girl: Ananda Lewis
The Zodiac Big Three: Libra Sun, Taurus Moon, Virgo Rising
A trusted sneaker enthusiast and content creator, Ticara Devone uses dynamic storytelling to hold space for others with a passion for sneakers. A published writer, she’s worked with brands including Nike and Footlocker and inspires us all by ensuring women are vocal and seen in the multi-billion dollar shoe space.
SOUTH
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AllyiahsFace, Content Creator
Representing: Atlanta
Ultimate ItGirl Song: "Go Off" Doja Cat
Favorite OG It Girl: Gabrielle Union and Halle Berry
Zodiac Big Three: Gemini Sun, Leo Moon, Scorpio Rising
AllyiahsFace's YouTube channel has more than 830,000 subscribers, and she's been hitting the ground running since 2015. Her content creation, which centers on beauty, fashion, and lifestyle, has led to a lucrative career and drawn a close-knit social and real-life community to view and be inspired.
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Jaycina, Executive Director, Tender
Representing: Atlanta
Ultimate ItGirl Song: "All I Got" by Amel Larrieux
Favorite OG It Girl:Tracee Ellis Ross
Zodiac Big Three: Leo Sun, Sagittarius Moon, Sagittarius Rising
Jaycina is a signed model with a nonprofit that works to provide support and community for single mothers in Atlanta. She's also appeared in campaigns for brands including Fenty and GAP as well as features in all your favorite magazines and on billboards across the country.
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Asha Christian, Founder, Coily App
Representing: Atlanta
Ultimate ItGirl Song: "It's My Life" by Mariah Carey
Favorite OG It Girl: Toni Childs (Girlfriends)
Zodiac Big Three: Sagittarius Sun, Leo Moon, Leo Rising
Asha Christian created Coily to provide beauty recommendations utilizing social data. It offers a more personalized, AI-driven experience for users and part of her mission is to provide solutions related to diversity and put the focus back on the consumer. Meshing tech and culture, Christian is innovating with options that exemplify the Black girl magic needed in tech.
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