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Sadé + Shaniya

Meet Sadé + Shaniya, The Design Duo Leading Fashion's New Class Of Designs

Because Black women are the blueprint.

BOSS UP

When it comes to the fashion world, there's no denying the direct influence and contribution of Black women.

Although recognition and credit tend to go unsaid, the simple truth is: Black women are the blueprint. As the tides shift within the industry, the true measure of sustainable progress will be weighed by how well the new class of designers and emerging brands are embraced and amplified. However, it's important to note that this isn't a request for permission: this is an announcement. Black designers aren't waiting for a chance for their stories to be told, they're letting their brands speak for themselves. And if you truly want to know where the future of fashion is headed, you must first tap into the rising voices who are creating history today.


Meet Sadé Lewis and Shaniya Charles, the design duo behind the self-titled fashion and lifestyle brand, Sadé + Shaniya. When the two Brooklynites met in their high school English class, their bond was formed over their shared interest in extracurricular activities, like Modeling Club and their desire to dissect the ambiguity of the industry they aspired to break into. As Sadé shares, "I feel like we align on things that we didn't like about the fashion industry and how it real mysterious and superficial, as well as not really seeing people that looked like us at the forefront."

Shaniya Charles, left. Sadé Lewis, right.

Photo Credit: Pia Fergus

As graduates of the prestigious Fashion Institute of Technology, FIT, the pair have been able to combine their talents beyond the textbooks, weaving their story into the fabric of their take on accessible high fashion and ready-to-wear pieces. Drawing inspiration from their personal journey, Black culture, and womanhood, the complex and nuanced experience that Black women share serves as a natural muse for everything they put their hands to.

Their signature design, the Mora Bag, tells a story of the duality of Black womanhood that serves as a stylish and metaphorical reminder to pack light and be light. "The color palettes that we looking into were [colors] that would trigger us to be soft and more vulnerable. There's always the notion that the Black woman is hard, she's strong, and she can do all these things. And she can, but she also has to step into the power of being vulnerable, being open, and being able to feel like you can release," Shaniya shares.

When the innovation of two Black women joins forces, there's no limit to the possibilities that they can unleash. Luckily, xoNecole has a front-row seat to the beginning stages of these dynamic designers, destined to dominate the fashion world on their own terms.

xoNecole: As Black women, sometimes we don't always have control over our narratives. With storytelling being such a huge part of you all’s design process, how does Black womanhood play the role of muse for you two?

Sadé Lewis: The origin of our collections, everything is based off a real story or feeling. For example, The Looking Glass [collection] was very much about looking yourself in the mirror and seeing this multifaceted person. You don't have to fit into one version of yourself, or one version of what people think you should be, you are many things. So that was our individual journey during that time. Literally, accepting us being women who can be everything at once, you know? It definitely always comes from something that we're going through. We don't try to pressure ourselves to create timing. It just comes when it comes. And yeah, it's always from within us, navigating our own lives, then figuring out how can we make a physical manifestation of how we feel.

Shaniya Charles: We also grab inspiration from the woman that we talk to, the people that we deal with on an everyday basis, and the majority of them are Black women. We try to make sure that we're telling their stories as well. Although it's our narrative, we want to make sure that our consumers are connecting to what we're putting out and feel or see themselves in what we are creating.

Sadé Lewis: As Black women, we want to be safe, we want to be able to control our narratives and our lives. This brand for us isn't just popularity. It's so we can have the freedom to be our absolute selves and create how we want to create, tell our story how we want to tell our story, and live how we want to live - and be an avenue for other people to do the same. The overall goal is to be able to support other women and other creatives in their endeavors.

"As Black women, we want to be safe, we want to be able to control our narratives and our lives. This brand for us isn't just popularity. It's so we can have the freedom to be our absolute selves and create how we want to create, tell our story how we want to tell our story, and live how we want to live - and be an avenue for other people to do the same. The overall goal is to be able to support other women and other creatives in their endeavors."

Photo Credit: Pia Fergus

Let’s get into your short film which premiered on the Council of Fashion Designers of America (CFDA)! That was you all’s first short film too. What was the inspiration behind the 'Green Eyes'' story?

Shaniya: First and foremost, we both love Erykah Badu! Green Eyes is one of our favorite songs. Sadé was listening to the song in the shower. And she came out and she was like, "I have an idea. We're going to create a visual fashion show based on this!" From there, we just started planning out what we wanted the story to be, the garments we would create for it, and how that would be an introduction to our actual collection that was coming up. We partnered with a Black woman to create the film; we wanted to make sure that although it's our story, that the people involved in it were also authentic and Black.

Sadé: That shower moment was literally me listening to the song. It almost felt like I was in a trance. There's no visual for that song, so it was just me envisioning alone and in a way pleading to this man. When it comes to communication between a man and a woman, sometimes it's just not there. We have egos and pride. The story that Erykah was telling was a matter of pride. It's not time to put your pride out there when you really feel this is your person. This is your soulmate, but your pride is literally ruining everything.

It was really cool to work with the director, Kyra Andrews. She has a theme about her work where she does love stories and Black romance shorts. It was really cool to tell her about our ideas and how we connect to the song and see how she could visually support that the film. It was very hands-on for all of us, even the actors in the film. We did it in one day, in the middle of a snowstorm, but it was really fun. Seeing the end result was like, wow.

As two Black women and emerging designers, I’m sure there have been obstacles that you’ve had to overcome through your trajectory. What are some of the challenges that you all experienced starting out?

Sadé: This is an industry that in all honesty, a lot of the cultural, creative, and artistic design aspects do come from Black people - we are at the forefront of a lot of those things. It's also hard as women to be respected and to be taken seriously. I don't know when those challenges will ever end for our people. So when things get hard and we might feel like our message is not getting across or things didn't perform as well as we want it to, we do have each other to remind us why we're here and that we're in it for the long run; we're not in it to be a quick trend.

You both have been friends for over a decade. How has it been working together while maintaining your friendship? How do you all make it work?

Shaniya: Our communication has always been at the forefront. From high school, we've always been very honest with each other. We make sure that we are each others' open and safe space. Even if something's bothering me, or something's bothering her, we try our best to communicate that. And I think the communication aspect and comfortability that we both have in each other allows us to explore different avenues of friendship and business partnership.

Sadé: We don't really have much of a system in place because I know it's important to separate business from friendship; it's not much a strict structure. But I think the both of us know when it's time to talk business and just time to just be friends. We have a good sense of understanding each other's needs. Just having that grace for each other and knowing when to read the room.

"I think the both of us know when it's time to talk business and just time to just be friends. We have a good sense of understanding each other's needs. Just having that grace for each other and knowing when to read the room."

Photo Credit: Pia Fergus

The whole “networking across” concept that Issa Rae famously coined has really become a collective mindset for many creatives. For those who are looking for their creative partner-in-crime, what are some tips that you would give to finding one successfully? 

Sadé: I would say, be open and honest about your needs. I think a lot of times when people are doing something creative, or looking for a service, they go to Google and type in, "Photographers. NYC." And it's like, you might know someone from your high school or your college who's into photography. I think we have to have more of a mindset of working together. If we all came together with our respective interests, we could be so powerful.

It's not necessarily always about looking up to these big names. Because a lot of the time, they're not going to have the same respect. Or uphold your ideas and your project to the same reverence as someone who is grinding just like you. And then you'll learn who you can really build with. Just be open to the people around you and what they can offer.

Shaniya: Be authentic to who you are. It's a lot of pressure and there's a lot coming at you at once in terms of being creative, but I feel like you should just be authentic to who you are. If you like photography or designer, you'll align with the people that you're supposed to align with. We have so much pressure around us now from social media and a whole bunch of different outlets saying, you should do this, you should do that. But just be authentic and true to who you are as a person. And whatever is supposed to align with you and the people that you are supposed to meet will come your way and those relationships will foster and grow to be what you need them to be.

"It's not necessarily always about looking up to these big names. Because a lot of the time, they're not going to have the same respect. Or uphold your ideas and your project to the same reverence as someone who is grinding just like you. And then you'll learn who you can really build with. Just be open to the people around you and what they can offer."

Photo Credit: Pia Fergus

It’s really encouraging to hear that you all are able to lean on each other through the ups and the downs of your journey. Is there anything that you all tell each other to keep each other motivated?

Sadé: We have these little moments where we'll just go to each other and we'll be like, "Girl, you the sh*t." Or, "Wow, you really my best friend, you a bad b*tch." Stuff like that. Also, because we put a lot of storytelling and meaning behind our collection, we use that to align ourselves. This work comes from a place within.

It's always from a place based on the story that we're telling and our experiences together. I feel like that is our anchor; reminding each other that you're creating from a real place. And also, we both come from the fashion industry. We studied it in college and we also work in it. It's like, you really know what you're doing. Just trust yourself and keep going.

To stay connected to Shaniya and Sadé's upcoming collection, and cop a Mora Bag of your own, click here.

Featured image courtesy of Sadé + Shaniya

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A Black woman wearing a black hijab and black and gold dress stands in between two men who are both wearing black pants and colorful jackets and necklaces

Amira Unplugged and other contestants on Becoming a Popstar

Amira Unplugged / MTV

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A Black woman wears a long, salmon pink hijab, black outfit and pink boots, smiling down at the camera with her arm outstretched to it.

Amira Unplugged

Amira Unplugged / MTV

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