As you may know by now, the summer produces some of the best and most nostalgic soundtracks of our lives. The mood is set by fun and light sounds of the past and present, giving you the playlist that you need for the summer you want. Summer, no matter how hot, is a magical season where anything can happen, especially in the romance department. Long nights and short days act as a backdrop to new beginnings, summer flings, and the possibility for more (depending on what you’re looking for). But it doesn’t mean the romance has to be dull, regardless of the timeline you’re hoping to create. Like I said before, summer is what you make it so the options are limitless.
Should this be more of a romantic rendezvous with your boo thang (because romance occurs within friendships too), sex may or may not be off the table during the sticky days of the lasting summer heat. If so, there’s nothing like a cute, cinema-esque date with your person to add a little razzle-dazzle to this already magical time of year. Upping your chances of making this a whole evening of loving. Yes, if you’re lucky…you might just get lucky (er, luckier) with a little bit of intentional planning.
With that said, for a fun summer date night idea, check out one of these 10 ideas to upgrade you and your date nights throughout the season.
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1. Luxe Picnic
Luxury picnics have trended up over the past couple of years and thankfully so. For all my bougie girls, it’s a real Hilary Banks spin on an old-school concept. You can plan this concept out yourself, however, they have become mainstream. Meaning you can also hire someone to put this fabulous date night (or girls' day) together for you – allowing you to simply show up and enjoy the ambiance.
2. Drive-In Movie/Movie in the Park
A date at the drive-in is a summer classic! And honestly, I’m not sure if they're romantic or the perfect place to hook up – something in me says those old-school movies set in the 40s that showed a couple at a drive-in movie date were hinting at a little more than romance. Still, the bomb thing about this date idea is that it has to occur in the evening which means less sun but packs all the heat (winks) and hopefully a cool breeze.
Another romantic way to capitalize on this vibe is to do a movie date in the park. Many cities offer opportunities for Screen on the Green or cinema in the park during the summertime (Los Angeles has an outdoor cinema year-round called Cinespia that shows classic movies). Though it's not quite as intimate as a drive-in, the experience is a summer date idea worth mentioning.
3. Strawberry Picking
For this summer date idea, you can go strawberry picking or really any type of fruit picking that is local to you. Once you all finish picking the fruit, have a chilled bottle of wine with you to have with your fresh picks. If alcohol is not allowed in the facility, take this opportunity to do a rooftop car picnic or find a nearby lake, field, etc. to set up shop in. (Picture that scene from Jason’s Lyric).
4. Hot Air Balloon Ride
If you’re not afraid of heights, a hot air balloon ride is a mile-high club that seems well worth the experience. Depending on where you live, you may want to go out somewhere scenic to get a really picturesque view down of the city or the rural area below. Allow yourself to be captivated by the flush of golden light from the sunset on the horizon as you experience an adrenaline rush that takes an average date night to new heights. I think this is the perfect intimate outing where there’s less demand for dialogue.
5. Grape Stomping
Because grape stomping, or grape treading, isn’t necessary to make wine these days, consider this a novelty experience. You can sip on some wine while you and your partner stump all on grapes, which weirdly enough seems sticky but refreshing. Once you finish, you and your partner can wipe one another’s feet down and add in a little massage. Look to Airbnb Experiences for grape stomping opportunities that might be near you or someplace you hope to visit with your partner soon. Food & Wine Trails also has a list of the top five regions to visit for grape stomping that you can find here.
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6. Couples Cooking Classes
Beat the heat while making something yummy to eat. Cooking is such an intimate act and when you take the extra step of preparing something you've never cooked before in a class setting, you open up the floor to add some novelty to your date night as well. This also allows you to try something new for the first time together which is a great way to add to your connection. Couples cooking classes are pretty common so you might even be able to find a Groupon or Airbnb Experience for this. However, if you know a chef who you enjoy and can reach out to perfectly that would be even better!
7. Water Balloon Fight
For the goofy couple, who adores embracing their inner child, grab the Super Soakers and water balloons! Not only is this a fun and out-of-the-box way of bonding with your person or people, but it’s also the perfect way to keep cool on a hot summer day. A couple that plays together stays together.
8. Fair/Carnival/Amusement Park
Another activity inspired by throwback TV! Now that the world has opened back up, the go-to fair, carnival, or amusement park date during the summer is having a resurgence. I don’t think it gets more intimate than riding rides and allowing another to hear you scream horrifically at every drop and turn. But furthermore, it allows you all to talk to one another as you keep your feet on the ground and win one another huge teddy bears.
9. Tandem Bike Ride
It doesn’t get more Nicholas Sparks than this! Argue with someone else! Also known as courting bikes, the tandem bicycle is a great way to put a fun and romantic spin on bike riding. You can experience the trails and scenic views with your person slowly and closely, adding a layer of intimacy to bike riding you might not have initially thought of. Find your tandem bike, bring along some wine or champagne, and make a day of it while riding through your city. It's the perfect cycling date.
10. Bonfire
Kisses under the firelight? I can get behind it. Bonfires are also a great activity to do with others if you don’t want to ditch the crew. This is probably perfect for a cooler summer night or even on a beach by the water. Be sure to bring along the smores kit so you can truly make this the top-tier experience you intend it to be.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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