There was a point in time when the C-squad felt as though Ciara's label and team weren't doing enough to push the singer into super stardom, but those days most certainly are over. The 29-year-old has been on a non-stop grind since the birth of her son Baby Future, and it's all starting to pay off.
News flash, News flash: She's the new face of Roberto Cavalli!
Last night, the fashion house's new creative director Peter Dundas announced that Ciara would head the Cavalli Fall/Winter 2015 campaign. This is a big deal since Peter just took the position in March, and barely settled before he snagged the singer to be one of the faces of the brand. Prior to Roberto Cavalli, Peter was a designer for Emilio Pucci, a brand that Ciara favored for her many red carpet appearances over the last few years.
Long story short, this was a long time coming.
In a recent interview with The Guardian, Ciara said with optimism:
I don’t know if I’ll still be doing music 20 years from now. It’s the foundation of my business, but I want to be a successful entrepreneur. I know I’m gonna be it.
I’m on videotape aged 17 at high school graduation saying: ‘I’m gonna have a No 1 song in the Billboard chart and sell 3m copies of my debut album.’ One year later I had a number one song in the Billboard chart for eight weeks – well, seven – and I sold five million copies of my debut. Now I’m on this next chapter in my life and I can assure you: give me 10 years, it’s gonna be great. I believe it.
She also added:
Everything’s about timing. I’ve had records just as big as those artists, I’ve had No 1 songs around the world. My biggest competition is me.
There’s no doubt in my mind how high up this train can go. I’m in my own world, hungry to grow.
It'll be exciting to see what she has in store.
Catch the full campaign in the photo gallery!