Business With Bae: 8 Couples Share The Keys To Building An Empire Together

Business With Bae: 8 Couples Share The Keys To Building An Empire Together


Let's take it to an infamous line in Jay-z and Beyonce classic '03 Bonnie & Clyde:

"Cause mami's a rider and I'm a roller

Put us together – how they gon' stop both us?

Whatever she lacks, I'm right over her shoulder

When I'm off track, mami is keepin' me focused"

What does it take to put the power in the term "power couple"? How do you build an empire with the one you love?

We chatted with eight couples to learn the secrets to successfully running a business with a partner. While there may be technical logistics that should be considered before entering a relationship with your significant other, not every arrangement is a recipe for disaster. These couples share how they manage their business while working together, strategies for overcoming common challenges, and the best (and often underappreciated) aspects of working with the one you love.

Note: responses have been condensed for brevity and clarity.

Honor Differences & Keep It Professional

Courtesy of Kenyon & Taccara Martin

Kenyon & Taccara Martin, Owners of The Soul-Ties® Healthy Love Club™, Married

Taccarra: "Don't lead with your relationship. The home dynamic doesn't work the same way in the business. Kenyon and I are VERY traditional with how we govern our home, but our roles in the home are built upon what makes a marriage and family successful, not a business. Those same dynamics do not exist in a business environment. Tough conversations, disagreements, failures, and even successes must be received first impersonally and viewed strategically. After work, we can later celebrate or mourn privately and affectionately.

"The biggest challenges for me and Kenyon arise when we are vision-casting for our business. We now explain it as looking at a map (big picture vision) vs. seeing the turn-by-turn directions on a GPS (how it will be done). I am the Map. Kenyon is GPS turn-by-turn directions. Whenever I go to him with an Idea, it's usually GRAND and exciting. To Kenyon, it's SCARY because while I'm painting a big picture, he's stuck trying to figure out the HOW of it all. And before you know it, we are arguing over the 'how.' In these times, while the argument is about a technical or creative difference, the undertone of that argument becomes about wanting to be acknowledged.

"When Kenyon came up with the analogy of 'Map and GPS,' it changed EVERYTHING for us. Whenever I go to him with an idea, I preface it with, 'OK, this is a MAP conversation…' so he can brace himself to just HEAR me and not react to the anxiety of the 'how' in that moment. If we start getting off track into details, I say, 'map' and he changes his disposition."

Kenyon: "The day after Taccara and I got married, we had a speaking engagement and we've literally worked together every day since. While many say we will get tired of that one day, we honestly don't see that happening. Entrepreneurship is lonely. It's draining. It's tiring. There are very few people who will understand your struggles and celebrate your victories with you. Taccara and I share it all and do it all — together."

Recommended Reading: The Soul-Ties® Detox Book + Journal

Featured image courtesy of Kevin & Melissa Fredericks

Deja Riley On Changing Her Career For Her Mental Health & Prioritizing Self-Care

Born into the world of entertainment, Deja Riley is a star in her own right. And if her last name sounds familiar, it is because she is the daughter of legendary producer and King of New Jack Swing, Teddy Riley. But rather than rely on her father's connections and last name, Deja chose to forge her own path into the entertainment industry. Going from dancing professionally with the likes of Lady Gaga, Katy Perry, and the queen herself, Beyoncé, to now becoming one of the most sought-after MIRROR home fitness trainers, a lululemon global ambassador, and the creator of her own fitness brand, the Sweaty Smiles Squad.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
Aoki Lee Simmons Defends Her Choice To Model While Studying At Harvard

Aoki Lee Simmons and her older sister Ming Lee Simmons have decided to follow in their famous mother Kimora Lee Simmons’ footsteps and pursue modeling. While she appears to be a natural at modeling, some folks have questioned her career path. The 19-year-old has been studying at Harvard University since she was enrolled at 16 years old and because of her ivy league education, some people are confused by her choice to model.

Keep reading...Show less
5 Black-Owned CBD Brands To Add To Your Self-Care Routine

It comes as no surprise that the cannabis industry and the legalization of marijuana are yet another barrier that Black business owners face. A new report released by Grand View Research, Inc stated that the global legal marijuana market size is expected to reach $73.6 billion by 2027. However, many states have very specific guidelines that stand as barriers for many people of color looking to get into the cannabis business, and Black and brown people are still serving harsher sentences for the possession and distribution of drugs than their white counterparts.

Keep reading...Show less
Doja Cat Debuts Shaved Head & Shares Her Previous Struggles With Her Natural Hair

Doja Cat has followed in the footsteps of the likes of Saweetie and Tiffany Haddish and shaved her head. She debuted the look on Instagram Live and also decided to shave her eyebrows. During her Instagram Live, the “Vegas” rapper explained why she finally let go of her hair. “I feel like I was never supposed to have hair anyway,” she said. “I, like, don’t like having hair. I never liked having hair. I cannot tell you one time, since the beginning of my life, that I’ve ever been like, ‘This is cool. I just do not like to have hair.'”

Keep reading...Show less

I think it's fair to say that most of us long to reach that place where the money resides, especially in the present times when life is so uncertain and people are likely to lose their jobs at any given moment. On the other hand, perhaps thanks to the plethora of entrepreneurs that document their journeys on social media, there's the sense that abundant financial wealth seems more accessible now than it ever has before. With that said, despite all the step-by-step guides to becoming rich available on the market, we can still hear the same question echoing in our heads: How do I get to the bag, though?

Keep reading...Show less
Exclusive Interviews
Adrienne Banfield-Norris & The Co-Creators Of 'Black Love' On What To Expect From The Final Season

Adrienne Banfield-Norris & The Co-Creators Of 'Black Love' On What To Expect From The Final Season

Couples share their love stories for a finale that inspires and empowers.

Latest Posts