5 Brides On What Made Their Wedding Dresses 'The One'
A couple's wedding day is arguably one of the most important days of their lives which is why it can also be an extremely stressful time. There's so much to decide on: wedding party, guestlist, bridal party, colors, venue, food, etc. And then, there is the wedding dress. The dress sets the tone for the big day and all eyes will be on the bride as she makes her entrance. So many factors play a part in choosing the perfect wedding dress: budget, personal style, wedding theme, and timelines, so it's no wonder it can all seem overwhelming.
Add a pandemic to the mix and you might be ready to just march down the aisle in some sweatpants. But, before you do, I spoke to some amazing women who have been where you are and they are giving me the lowdown on why they chose the dresses they chose and how they knew it was the one. Whether you had to postpone your wedding until next year, change the venue, or downsize, we hope that these brides provide some inspiration for your upcoming special day.
Charmaine
Courtesy of Charmaine
"Everything leading me to this dress felt like it was destined to be. I left a disappointing wedding dress appointment, and as I walked to get a bite to eat, I saw a store window that was merchandised with so many elements that screamed ME! A gold mannequin (I am a gold fanatic), peacock feathers (my wedding colors), and of course, the dress...MY dress. I instantly said, 'Now that's what I wish I could wear.' It was far from white and anything typical, so it hadn't crossed my mind that I could wear something so unique.
"I went in the store, tried it on, it fit perfectly, and I just knew in that moment that I was going to wear what felt the most authentic to me. Coincidentally, my bridesmaid dresses had already been chosen at that time, and they just happened to be green, so it really felt like that dress was made for me."
Courtesy of Charmaine
"I got married in 2012, and I was on my dress hunt while living in Toronto, Canada, so the selection was quite limited at the time. This was during the blurry instagram food pics era, so I definitely didn't have many inspiration photos saved. This is to say, I didn't have a major vision as I honestly doubted the options available. I figured that accessorizing my look would be the best bet for a unique colourful moment, and I am just happy I was able to find my dream dress by a fun twist of fate after a failed dress appointment."
Courtesy of Charmaine
"My dress was created by TOME from the Tome Dress Salon in Toronto, Canada. It was really special to wear a dress while working with the actual designer, because I am a creative person with DIY tendencies. The moment I tried the dress and it fit and I teared up, I looked at Tome and said, 'Can I wear this to get married?' And he said, 'You can do whatever you like!' We laughed and I honestly felt empowered, because I knew he was 100% correct. I then said, 'Now let's make it bridal!' So we worked together to make it more of a mermaid silhouette with tulle peeking out, and added a feathered headpiece. I have Caribbean roots and my wedding was a destination wedding in Barbados, so it just felt perfectly on theme as well."
For more of Charmaine, follow her on Instagram @charmsie.
Courtney Brand Agbetola
Courtesy of Courtney Brand Agbetola
"There was no overwhelming feeling of it being the one when I put it on, if I'm being completely honest. My first go-round with dress try-ons, I found a Berta gown that I was so certain was the one and I had my heart set on it. I wanted to buy it on the spot, but knew that my now-husband wouldn't be too happy if I spent $14,000 on the first dress I tried on. He encouraged me to go to at least one more bridal shop to try on dresses just so that I'd be sure. A designer I was following on Instagram was having a trunk show at this small neighborhood bridal shop close to me called Parvani Vida that had been there since I was a little girl, so I asked my sister if she wanted to go with me to look. I ended up finding both of my dresses that day and neither one of them were a part of the trunk show that I went there for.
"When I tried on that dress, I loved that it was bright white and showed just enough back and chest, but it was the train that made me say 'yes'. The dress was simple, but the six-foot train was extravagant and all I could imagine was it trailing behind me down the aisle in all of its lace and beaded glory. It was the quiet wow that I really wanted."
Courtesy of Courtney Brand Agbetola
"I was really wanting to choose something classic, that I'd be proud to look back on in five, ten or fifteen years and still be happy with my choice. I also wanted a dress that was reflective of who I am as a woman. This particular dress felt like it embodied me. A little daring, but simple. A little sexy, but timeless and sophisticated with just enough detail. Gorgeous enough to make a statement without being too loud. I also had to consider what kind of bride my husband wanted to see walking down the aisle. I didn't want to look like a princess, but I did want to look like an angelic version of myself as I walked towards him. This dress hit all of those points.
"I could have gone on and on with dresses, but I chose that one and had to be done with it, because unless you're designing a dress from the ground up, it's so easy to feel like your dress is missing something. Both of my dresses were Enzoani wedding gowns. Prior to getting engaged I'd never really imagined myself in a wedding dress, so I can't say that I envisioned myself any particular way. I did know that I didn't want a strapless gown, or a ball gown. I knew I wanted something form-fitting with no overwhelming ruching or any fabric that was noisy. Looking back, I looked exactly how I wanted to look on my wedding day and wouldn't have changed a thing about my dress, hair, makeup or even jewelry. It all truly worked out perfectly."
For more of Courtney, follow her on Instagram @greeneyesgoldsoul.
Courtney Danielle Bryant
Courtesy of Courtney Bryant
"The day I found my dress, the location we visited was the 3rd or 4th place we had been to. I still hadn't found anything I absolutely loved, so by the time we arrived to this particular location I was excited but pretty certain I would have to get my dress made. When my bridal stylist Leandra McCall pulled the dress, I was reluctant to try it because it didn't look anything like I envisioned but she convinced me. It was the 2nd to last dress I tried on and every single dress that I tried that day and prior to had to be shimmied and jumped into but my dress, it slipped on with so much ease. It fit like a glove and it actually took my breath away. I didn't want to be the cliche and cry but as I looked in the mirror I felt the tears well up. And I was shocked because I really almost didn't try it on.
I fell in love with it the moment I slipped it on. I felt classy, sexy and comfortable in it and the drama and glam was exactly what I wanted. It complimented me in all the right places and I felt like I could dance in it all night."
Courtesy of Courtney Bryant
"Also, this one dress could be 'customized' into three different dresses. My skirt and sleeves detached so I walked down the aisle with my skirt and long sleeves. For dinner, I wore off the shoulder sleeves and the skirt. And for dancing, I removed the skirt before changing into my second dress."
Courtesy of Courtney Bryant
"I purchased the dress at Bridal Reflections on 5th Ave and it was created by Galia Lahav. We customized the both sets of sleeves, the train on skirt, the sheer panels on the back and the beaded design in the front to really customize it to my liking. Fun fact: I was so nervous to really love the dress that I had to visit it three times before committing to it."
For more of Courtney, follow her on Instagram @curlsandcouture.
JaLisa E. Jefferson
Courtesy of JaLisa E. Jefferson
"With my husband and I knowing and planning that whenever we got engaged, we'd want to get married right away, I ordered a dress on ASOS the day after he proposed. If you are a frequent online shopper like myself, you know they don't play about their two-day shipping. Long story short, it came Monday evening and did not fit. My manager then reached out to Grace Loves Lace right away hoping we could pull something off. They were clearly sent by God. They opened the store on a 'closed' day and had someone come in on their off day, all to move mountains and get me in this amazing dress and veil—the morning of the wedding! In 20 minutes, I tried on this dress and was out the door! I am so grateful for them, their incredible service and for accommodating me on such short notice.
"In a sense, I kind of feel like this dress chose me. Like I previously stated, this dress was truly a saving grace moment. Upon visiting Grace Loves Lace and trying on my wedding dress, I knew this was the one. It fit like a glove and was exactly what I envisioned it to be!"
Courtesy of JaLisa E. Jefferson
"Although I initially had a totally different vision for my wedding dress, I quickly realized this was what I needed and didn't even know it until it sort of just happened. My initial disaster of a wedding dress quickly turned into the most beautiful gown I'd ever seen."
For more of JaLisa, follow her on Instagram @jalisaevaughn.
Kristen Desiree
Dress Details: Bridal Boutique: Adorn Bridal located in Nashville, TN.
Designer: Rita Vinieris Rivini
Courtesy of Kristen Desiree
"Before finding the perfect dress for me, my family and I had been shopping around all day long at different boutiques before stopping at our very last appointment for the evening. None of the dresses I had tried on up until this point had given me the 'WOW' factor just yet. I must admit I was beginning to get discouraged a little bit. As soon as we arrived at the last boutique, I immediately said to myself, 'I'm going to find my dress here.' I began trying on different ones and as I tried on 'my dress', I could just feel it. Keep in mind there were no mirrors in the fitting room. The stylist helping me started to say, 'Oh my goodness, Kristen' as she was helping me put it on. My heart started racing because I was so anxious to see.
"As I walked out, the looks on my mother's and sisters' faces were in awe, just speechless. Their mouths hit the floor and my sister said, 'You look absolutely breathtaking.' I walked over to the mirror, completely shaking, and the second I saw myself, emotions of joy and happiness took over. I had never felt more beautiful before in my life and that's when I said this is 'The One'."
Courtesy of Kristen Desiree
"Honestly, my dress is a slight departure from what I envisioned simply because I always saw myself walking down the aisle in a long-sleeve lace detailed dress with a dramatic train! I was set on having sleeves and had specifically said from the beginning, I did not want it to be tube top. But, little did I know, a sleeveless gown was meant for me."
Courtesy of Kristen Desiree
"I chose this dress because not only did it stun all of the most important women in my life, but I didn't have not one negative thought about this dress. I knew I wanted to feel extremely confident and beautiful walking down the aisle to my best friend, soulmate, confidant, and soon-to-be husband. This dress solidified that for me. There are a million beautiful dresses in the world, but when you find that one that instantly fills your heart and the room with emotion and love, you have to say 'yes' to the dress!"
For more of Kristen, follow her on Instagram @curlyhairedchik.
Featured image courtesy of Charmaine
Erica Green is a Clinical Research Associate, blogger, and a sneakerhead. She has a love for all things women and she's pretty sure that women are God's greatest creation. Connect with her on Instagram @ erica_britt_ or www.lovethegspot.com
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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'Power Book II: Ghost' Star LaToya Tonodeo Doesn't Think Her Character's Mom Is A Toxic Parent
The Power Book II: Ghost finale episodes resumed on Friday, Sept 6, and the Tejadas appear to be in deep trouble. Spoiler alert: Diana Tejada, played by LaToya Tonodeo, is pregnant with Tariq St. Patrick's (Michael Rainey Jr.) baby while simultaneously dealing with her family's new arrangement with dirty cop Don Carter (Michael Ealy).
Diana doesn't want her child near the drug game, but due to her family and her child's father's active roles in that lifestyle, she may not have a choice. In a xoNecole exclusive, LaToya opens up about the reality of Diana's options.
"My advice would be like, girl, you better pray about it and make the best decision. But in actuality, like looking at the circumstances, I don't necessarily think it's best for her right now to leave her support system," she admits.
"She needs all the support she can get. It just doesn't make sense. You're saying you don't want Tariq to be a part of the life, but that's clearly what he is doing in his path. And then you're a Tejada, your family is a part of that life. And then you're in school. How are you going to support yourself and a child off the candy store like it's not going to work.
She continues, "So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
"So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
If you watch Power Book II: Ghost, then you are familiar with the family dynamic between the Tejadas. The family's matriarch, Monét, played by R&B legend Mary J. Blige, groomed her kids to be gangsters and help her run their drug empire.
But her parenting has often caused a wedge between her kids Diana, Dru (Lovell Adams-Gray), and Cain (Woody McClain), especially after she killed their father. This led to Diana and Dru recruiting Tariq to kill Monét, but it was unsuccessful and now, Monét is now trying to repair her relationship with her kids.
While Monét ticks off many of the boxes of what a toxic parent may look like, LaToya has another point of view. "I feel like even though, on the outside, it could look like she's a toxic parent, I believe that we try to show that there's still elements of love there, and there are moments where Diana, for the sake of family, still will forgive all the things that, like if she feels blamed for certain things," she explains.
"Like the time, I think it was last season or season three, when Monét actually went into Diana's dorm room and apologized and all the things-- she's okay with it, because Diana really wants family."
She continues, "And at the end of the day, Diana wants her mother to see her. So it might sound toxic to say that I don't believe she's fully toxic, but Diana is okay with giving chances, and maybe that's to her detriment, but she's okay with giving chances, and the growth between them is a push and pull, but Diana needs it."
Watch the full interview below:
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Feature image by Jared Siskin/Getty Images for STARZ