Four Black Social Activists Share What Juneteenth Means To Them
Juneteenth aka Freedom Day aka Emancipation Day aka June 19, 1865, commemorates the actual end of slavery. Contrary to popular belief, July 4, 1776, was not inclusive of all people per America's modus operandi; the 4th of July only represents the day that white male Americans became free. Thanks to social activists and the movement that is Black culture, Juneteenth's history, meaning, and importance have become more prevalent over the past few years.
It wasn't until very recently that I learned that the Statue of Liberty doesn't only represent the strength and resilience of immigrants but was initially created to celebrate the emancipation of slaves. The more I learn about Juneteenth the more I feel an immense duty to celebrate my blackness every day but even more on June 19th. We owe it to General Granger, the Union soldiers, and our ancestors to celebrate the culture and achievements of Black folks because we deserve that. We deserve celebration.
As we continue to live out loud, we thought it was important to share the stories of the women who show up for the culture and fight for freedom from all chains every day. Keep reading for what that looks like for these social justice mavens.
Meagan Ward, Women's Entrepreneurial Activist
Courtesy of Meagan Ward
Share the story of how you learned about Juneteenth.
Now that I look back on growing up in the midwest with a household of four generations, our daily life defined how we had overcome so many racial injustices and impacts of slavery. My grandfather migrated to Detroit, Michigan for a job in the factory shortly after becoming an entrepreneur and buying a home in a prestigious Detroit neighborhood where blacks weren't welcome at one point and time. My grandmother worked a good job at the hospital and my mom was the first to go to college in our family. They worked hard and we lived well, with almost every holiday being a really big occasion showcasing our gratitude and how far our family had come with my grandfather sharing stories of how he remembers his grandparents who picked cotton — Juneteenth was an empowering day filled with family traditions in the backyard.
What does Juneteenth mean to you?
When [talking about] slavery, I like to make a conscious effort to look at it with a multi-lens approach rather than just the 400 years America dates it to. Juneteenth is an opportunity to learn, share and express the knowledge and truth of who black people were before slavery, what we went through as slaves, and how we are moving toward the future.
How do you define freedom?
Freedom is the ability to think, do and be with no limits or restraints whether that be physical, mental or emotional. While freedom for my ancestors meant not being a slave and having full citizenship rights, in today's time my generation is facing the challenges of breaking free from a learned limiting mindset to a life of unlimited possibility and purpose.
How are you celebrating Juneteenth this year?
My life's work holds the commitment of being even more intentional about my servant leadership dedicating philanthropic time and efforts to racial disparities of black Americans. Later this year, a national non-profit that I co-founded with an amazing group of leaders will be launching that positively impact black Americans who have been impacted by slavery. Having a direct hand in the impact of racial disparities of wealth that still impacts community, families, and individuals is something that should not be swept under the rug, but confronted in the most honest and transformational way. We are coming to change generations.
Lutze Segu, Ph.D. Student, Writer, and Anti-racist Feminist Consultant/Coach
Courtesy of Lutze Segu
Share the story of how you learned about Juneteenth.
I feel like the story of Juneteenth is a story that has always lived with me and has been part of the fabric of my life that has informed my Blackness. I cannot pinpoint when exactly I learned about it. I remember feeling literal jubilee when learning that my people wasted no time once they learned they were free exiting those plantations and casting off the label of chattel.
What does Juneteenth mean to you?
Juneteenth is about ancestral veneration and commemorating the bold act of love that our ancestors exercised in choosing to live and survive under the most horrific circumstances. Juneteenth also reminds me that you truly cannot stop freedom from coming. You cannot stop the freedom train because it is always on time.
How do you define freedom?
Angela Davis teaches us that "freedom is a constant struggle." Which means we must always struggle to keep it, take it, and define it for ourselves. Freedom to me is Black people being free from premature death engineered by racism, Black people being able to love themselves and embody their gender and sexuality as they define them and freedom to access their bodily sovereignty without the fear of state violence or interference. Black people being free to access the full range of their emotions, rest, and joy while having all of their basic needs met and not feeling like they must be excellent to matter. This freedom cannot happen unless our indigenous kin gets their lands back and figure out how to stop this climate disaster.
How are you celebrating Juneteenth this year?
I will journal, tend to my altar, meditate on freedom, and share the love with the Black people in my life.
"Juneteenth is a time for all Black people situated in these United States never to forget that we are miracles. We were not meant to survive, and yet here we are. We must not ever forget that no Black person is free until we are all free."
Juneteenth being in Pride Month is also an invitation for all Black people to never forget about our queer, transgender, and non-binary kin whose freedom is also bound up with our collective Black freedom. There were queer folks on the plantation and those slave ships. It's all of us or none of us.
Dr. Valin S. Jordan, Founder of Yoga4SocialJustice®
Courtesy of Dr. Valin S. Jordan
Share the story of how you learned about Juneteenth.
I grew up in New York City, when I was about six or seven, I went to the Juneteenth festival in Harlem with my grandparents. That's when I first learned about Juneteenth. I initially learned about it as a celebration of life. As the years progressed, I was introduced to more of the history and I was able to engage in thoughtful conversations with the elders of my family. My grandparents are "Old World" Harlem, they spent a lot of time when I was a child and even now in their 91 years of living, teaching me and younger members of my family who we are and where we come from.
What does Juneteenth mean to you?
Juneteenth is a reminder that I do not exist alone and I am a reflection of every single one of my ancestors. I like to think of myself as an embodied figure of ghosts. Juneteenth reminds me that I am rooted in their struggles and their joys on a day-to-day basis.
How do you define freedom?
Freedom is waking up every morning and thanking the spirits who cradled me as I slept and who will have my back all day as I fulfill their wildest dreams. Freedom is curiosity; it's the space to be curious about me and this world. Freedom is detangling myself from the racist, sexist, capitalist, and colonized structures of our society that attempt to grip me and hold me down. Freedom is liberation and liberation is an internal experience that cannot be taken away.
How are you celebrating Juneteenth this year?
This probably isn't the most exciting response, but I will celebrate as I celebrate my life every day, by giving thanks to those who came before me and showing myself the utmost respect and care by choosing to rest because I and they deserve it.
Dajai Monae, Social Activist
Courtesy of Dajai Monae
Share the story of how you learned about Juneteenth.
Growing up, I never knew the importance of Juneteenth. I just knew my family and community would celebrate by coming together to barbecue, gather and talk. That was the norm for many years until I was old enough to research on my own. What I thought I knew, just a generic version of the truth, became much greater and important to me. The day enslaved African-Americans learned they were free in the south. This meant free from bondage, free from abuse, free from "ownership". This was also a turn for African-Americans as this moment emphasized achievements and education.
What does Juneteenth mean to you?
Juneteenth inspires me to keep educating my community about the modern-day liberations we deserve as a community. Never forget how far we've come as a community and how far we need to go as a community. Juneteenth is more than barbecuing and gathering, although we deserve it plus more, but it also means celebrating the sacrifices our ancestors took for us to get here.
How do you define freedom?
Some people believe because we're "free" we have "freedom". Freedom for me looks like reparations for my community. Equal opportunity for my community. An equal justice system for my community. Free from the mental chains placed on our black men and boys as they step foot out their doors. Physically free from the harsh sentencing placed on our minority community for small defenses. Freedom comes in many forms, because we are free from the chains does not mean we are truly free in this country.
How are you celebrating Juneteenth this year?
This year is different for me in terms of celebrating because of the pandemic. I usually participate in marches, rallies, and conferences. This year I will educate my community virtually by going live via social media and spreading knowledge to others. Also, go grab some of that barbecue my family loves to make.
Last year and this year there was a spark within grassroots leaders and fighters. It amazed me to see how much attention was brought to an ongoing fight within our community. As a community, let's keep this fight going on and off the streets and remember we have children looking up to us. We must pave the way for them as our ancestors did for us.
Featured image courtesy of Meagan Ward
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The Power Of Choosing Herself: Sienna Brown's Path From Event Planning To Beauty Branding
The ItGirl 100 List, in partnership with Hyundai, is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
Before Sienna Brown, founder of Glosshood, took a leap of faith to leave her corporate career, she knew, in her body, that it was time for a change.
“I was working as an event planner, and I was just so sick of it,” she tells xoNecole. “I decided I didn't want to be there anymore — I didn’t want to live my life like this. My body just felt it. I was getting hives all over, I was so stressed; I would be crying all the time.”
As a means to explore her newfound freedom from a corporate life, Brown began dabbling in various video-based projects, from music and social justice. However, her true passion was to create a beauty brand that aimed to reconnect with her inner child.
“I made a promise to myself — and I wrote this in my resignation letter, actually — that I would always choose myself,” she reflects. “Glosshood is an extension of that: choosing yourself over and over again and getting back to that little version of yourself that prioritized play.”
As a first-generation Jamaican-American, Brown found herself crossed between strict cultural norms towards makeup and her own desire to explore the glamour of coming-of-age traditions. “If you know anything about Jamaican or Caribbean parents, you know they're very strict about makeup and ‘coming of age type things,’” she shares.
Courtesy
“I made a promise to myself that I would always choose myself. Glosshood is an extension of that: choosing yourself over and over again, and getting back to that little version of yourself that prioritized play.”
For her, lip gloss wasn’t just a product, it was a rite of passage into becoming the woman she’d ultimately be. “Luckily, my parents were pretty open to letting me wear nail polish and stuff like that, but when it came to makeup, my parents, my dad especially, was like, absolutely not.”
Soon, the beauty supply store became Brown’s playground and the foundation for a product that would make her mark on the beauty industry years down the line.
“When I was creating Glosshood, I thought, What's the thing that can always make you feel beautiful?” she says. “Anytime you just want that extra little oomph in your life, you just put on some lip gloss, and you're like, okay, I feel better.”
Going into her 4th year, the Sephora Accelerator Grant recipient and beauty ItGirl is determined to be “the biggest beauty brand in the world,” trusting that everything she envisions will fall into place. “I've never really wondered how because I knew that if God gave me the vision and put it in my mind, I could do it, and he would put everything in place for me.”
And she’s doing just that, one lip gloss at a time.
Sienna Brown on what it means to be an ItGirl:
“Being an ItGirl means finding solutions — and not taking ‘no’ for an answer. I cannot tell you the amount of times people have told me no. And I've been like, what do I do now? But one thing that always keeps me going is thinking about where I started. Being an ItGirl is like a form of constantly affirming yourself because nobody believes in you the way that you're going to believe in you.
"So when people see you coming out, and you know, being proud of what you're putting out into the world, people want to be a part of that, and people want to support you, but you have to give them things to support. That's what being an ItGirl is to me.”
On navigating struggles and challenges in her career journey:
“When I was first starting my company, and even today, I'm a very scrappy person. I didn’t have the money to pay someone right out; it became a thing of capital. And that's something that I find a lot of founders have to overcome very early on. You're doing what you can with what you have and that's my number one advice to people: start where you're at; do what you can with what you have. You can do a lot more than you think, especially if you're willing to teach yourself. Overcome the idea of, ‘I don't have the money to do it,’ — it’s about getting scrappy and really being devoted to learning and teaching yourself.”
On the advice she would you give young women who desire to make their mark:
“I think the number one thing is to be yourself. Who I am with my parents is who I am with my friends. Who I am with my friends is who I am with you right now. I am fully myself. One thing that I will always pride myself on is that I never know everything. I learned so much stuff day in and day out, and while I'm learning, I still don't know everything.
"Be willing to change things. Do not be married to the ideas or the things that come up or pop up along the journey. Remain nimble and remain flexible; in thought, in practice, and in ideation — that's where the magic happens.”
"Remain nimble and remain flexible; in thought, in practice, and in ideation — that's where the magic happens."
Courtesy
On what excites her about the future of Glosshood:
“I'm excited for it to be the biggest beauty brand in the world. It sounds absolutely insane saying it because it's like, how are you going to do that? But I've never really wondered how because I knew that if God gave me the vision and put it in my mind, I could do it, and He would put everything in place for me. He would align my steps for me.
“It’s about being the most faithful version of myself. Everyone's looking at me like Sienna, you're crazy. And I'm like, well: it's crazy until it's not. I cannot wait to have the entire world experiencing their inner child in real-time through beauty.”
To learn more about the ItGirl 100 List, view the full list here.
Featured image courtesy