In 2017, Nielsen Report put Black buying power at $1.2 trillion, with black women having majority ownership in more than 1.5 million businesses with over $42 billion in sales.


Understanding this fact makes it important to support and shop brands led by women of color. It's also a great reminder that what we buy matters.

If you're looking to get in formation, here's a great starting point to support black owned businesses led by women of color. For Us, by us.

1. elouise & ethel

I'm all for feeling affirmed and empowered in my existence and elouise & ethel have that lane more than covered with their brand of wearable affirmations. Named for her matriarchs who led her family back in the day, the shop's founder Shante Bacon sought to create small trinkets that exemplified our black girl magic. "Each charm is a simple reminder that all of us has what it takes to crush the moment – whether it's a presentation, an important learning moment with your child, the runway of life, the mid-terms or anything that you seek to accomplish," she said on her website.

Her debut collection "Affirmations You Can Wear" includes jewelry, apparel, and mugs that say things like "Black Girl Magic", "Magic" and "Purpose". In addition to jewelry, the Brooklyn-based company is a one-stop shop for other things, such as mugs, pillows, candles, apparels, and hoops.

Featured image by The Wrap Life; Originally published July 31, 2018

Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

More Posts

We are now coming to a midway point in our Hot Girl summer, but it looks like Jada Pinkett Smith is just getting started.

Keep reading... Show less

When I found out I was pregnant, I was 28 years old, had a great career, was financially stable and did not need a man to provide anything for my daughter other than love and attention. I am unapologetically an alpha female.

Keep reading... Show less

If you haven't noticed by now, a clear front-runner in the summer trend stakes is neon. From music festivals to the beach, to daytime and nighttime looks, neon is an undeniable trend this summer. A touch of neon in your outfit is the perfect accent to this hot girl summer we are all supposed to be having.

Keep reading... Show less

Uranus, the planet that many astrologers refer to as "The Great Awakener", recently settled into pleasure-seeking Taurus where it will remain until 2026. Over the next several years, this erratic planet will push us out of our comfort zone in nothing less than its disruptive fashion. As much as we'd prefer for change to be smooth and easy, Uranus has other ideas in mind that often result in shake-ups within our foundation that ultimately give way for something new to be defined.

Keep reading... Show less

Women of color receive less support in the workplace. According to the Harvard Business Review, it's one of the reasons why there's only 4% of women of color in the C-suite. The lack of support at work is the reason why mentorship is such a vital ingredient to our career success.

Keep reading... Show less
Exclusive Interviews
Latest Posts