In 2017, Nielsen Report put Black buying power at $1.2 trillion, with black women having majority ownership in more than 1.5 million businesses with over $42 billion in sales.


Understanding this fact makes it important to support and shop brands led by women of color. It's also a great reminder that what we buy matters.

If you're looking to get in formation, here's a great starting point to support black owned businesses led by women of color. For Us, by us.

1. elouise & ethel

I'm all for feeling affirmed and empowered in my existence and elouise & ethel have that lane more than covered with their brand of wearable affirmations. Named for her matriarchs who led her family back in the day, the shop's founder Shante Bacon sought to create small trinkets that exemplified our black girl magic. "Each charm is a simple reminder that all of us has what it takes to crush the moment – whether it's a presentation, an important learning moment with your child, the runway of life, the mid-terms or anything that you seek to accomplish," she said on her website.

Her debut collection "Affirmations You Can Wear" includes jewelry, apparel, and mugs that say things like "Black Girl Magic", "Magic" and "Purpose". In addition to jewelry, the Brooklyn-based company is a one-stop shop for other things, such as mugs, pillows, candles, apparels, and hoops.

Featured image by The Wrap Life; Originally published July 31, 2018

Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

More Posts

The OWN network has turned up the heat on Tuesday nights. And if you watched the premiere of the Will Packer produced series Ambitions, you know exactly what I'm talking about. Viewers were catapulted into this deliciously messy drama that follows the lives of five families who are all trying to navigate the waters of dominance, disloyalty, dishonesty, and most of all: debauchery. The cast is full of amazing actors who do more than a good job bringing their characters to life -- I'm talking Essence Atkins, Brian J. White, Kendrick Cross, Brely Evans and the lead lady of the pack: Robin Givens.

Keep reading... Show less

Elevate and chill is the wave, and every week, xoNecole is spotlighting black women bosses you should support and follow. Join us on August 3 to support businesses like these in real life at our first annual ElevateHER Market event.

The moment Candace Marie Stewart took her first trip to New York City, she understood why her life in Arkansas didn't make sense. While southern girls have a unique perception of style and flair, Candace felt a soul tie to the Big Apple that she couldn't ignore. Ever since she made the fashion capital of the US her home, this social media maven has been creating a name for herself despite the status quo.

Keep reading... Show less

If you are a business owner with a product to sell, you've probably considered becoming a vendor as a marketing tool to make additional revenue. The personalized interaction you get with prospective clients and customers is essential for every business. Vending doesn't just look like a booth at a conference, and it's not just for people who sell jewelry or hair products.

Keep reading... Show less

If you're like me, you live for that moment when you come home from a long day of adulting and get to remove your bra.

Keep reading... Show less

I have to admit, I'm not someone who obsesses over or relies heavily on celebrity hook-ups, marriages, and love stories as a guide for my own relationships, considering the fact that their lifestyles are quite different from mine. Not to mention, you never truly know what goes on behind closed doors -- whether they're famous or not.

Keep reading... Show less

I know you may have an image in your head of what culottes look like because the connotation of the word usually rings "olden." There has always been battling opinions on whether or not the trend is chic or unsexy.

Keep reading... Show less
Exclusive Interviews
Latest Posts