Black-Owned Beauty Brands That Were So Good We're Taking Them Into 2019
2018 was a big year for Black-owned beauty brands and we hope that 2019 is even bigger.
We got to see some great Black-owned brands be put on the map, and even some like The Crayon Case grew quickly, amassing a huge following and bringing in over $1 million in revenue on Black Friday alone. The best way to see Black-owned brands flourish, no matter the industry, is by supporting them unapologetically. Whether it's sharing a post or making a purchase, supporting Black-owned brands, especially in the beauty industry where women of color contribute billions of dollars as consumers annually, should be a priority for your new year.
From body care to makeup, if you're looking to support some more Black-owned beauty brands in 2019, here are 9 brands that need to be on your radar in 2019.
Mented Cosmetics
Mented realized all nudes (lipsticks) were not created equal and set forth to create some that suit WOC. The rest, as far as the brands' product lineup goes, is history.
Featured image by Mented Cosmetics.
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ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Often imitated, never duplicated, The Midwest ItGirls hold a refreshingly raw essence, style, and cultural identity. These ItGirls are the living, breathing definition of rolling up your sleeves and chasing dreams. Trust us when we say, these Midwest ItGirls don’t just talk the talk, they walk it, holding fast to their values in everything they get their hands on.
Read about five of our ItGirls here, but be sure to check out the full ItGirl 100 List.
BREE SPECIFIC
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Bree Specific is a media personality and entrepreneur. She gained recognition for her work in hosting events, moderating panels, and covering festivals. Off-air, Bree coordinates Music Relations for Whats The Word Media and serves as a Tech Producer at WVON 1690 AM.
Chelsey Carter Sanders
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Chelsey Carter-Sanders is the founder and CEO of the Alex Carter brand, which focuses on creating everyday attire for extraordinary individuals. The brand is known for combining simplicity with an edge, appealing to those who are willing to take risks.
Jean Deaux
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Jean Deaux's music spans R&B, rap, pop, house, and indie as she creates from the unique lens of a Black queer artist. Often described as a multi-hyphenate and 'modern renaissance woman,' she is a creative director, filmmaker, and songwriter.
Mari Copeny
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Mari Copeny, also known as Little Miss Flint, is a youth activist who gained recognition for raising awareness about the Flint water crisis and her fundraising initiatives to support underprivileged children in her community and across the country.
Sky Jetta
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Sky Jetta has worked with the likes of Rico Nasty, Charli XCX, Baby Tate, and Saweetie. Known for her unique fashion sense, she has been featured in global campaigns Nike x Serena Williams, Burberry x SSENSE, and Jordan Jumpman23. Jetta was also the featured opener for singer Neyo, DJ’d for luxury brands Balmain and Gucci, and just completed a tour as direct support for Zack Fox.