Black-Owned Beauty Brands That Were So Good We're Taking Them Into 2019
2018 was a big year for Black-owned beauty brands and we hope that 2019 is even bigger.
We got to see some great Black-owned brands be put on the map, and even some like The Crayon Case grew quickly, amassing a huge following and bringing in over $1 million in revenue on Black Friday alone. The best way to see Black-owned brands flourish, no matter the industry, is by supporting them unapologetically. Whether it's sharing a post or making a purchase, supporting Black-owned brands, especially in the beauty industry where women of color contribute billions of dollars as consumers annually, should be a priority for your new year.
From body care to makeup, if you're looking to support some more Black-owned beauty brands in 2019, here are 9 brands that need to be on your radar in 2019.
The Doux
This old school hip hop inspired haircare brand adds "madd flavor" to your wash day. With clever names like "Bonita Afro Balm" (curl definer), this brand should be on your shopping list for your next trip to Target.
Featured image by Mented Cosmetics.
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ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The West is in the building! From music to entertainment, beauty, and bolder-than-bold content creators. Whether she moved to the West to chase her dreams or came from the soil, these women treat the West as their playground. They’re not just chasing dreams, they’re walking it like they talk it, all while ensuring our beloved West’s commitment to progress and preservation.
Read about five of our ItGirls here, but be sure to check out the full ItGirl 100 List.
Char & Lani Edwards
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Sisters, Char and Lanie Edwards launched Black on the Block as a premier monthly celebration of Black-owned excellence in California. Their goal was to elevate the festival experience and showcase a carefully curated selection of over 100 Black-owned businesses spanning diverse industries and offering attendees an unforgettable experience that focuses on community.
DJ Red Corvette
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Red Corvette is a DJ, Music Director, and co-creator of the women empowerment platform Women Sound Off. With a 10-year journey as a thriving DJ, she is the epitome of a multi-format DJ with real-time troubleshooting skills as she has cultivated an unforgettable musical experience.
Ivy Coco Maurice
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Ivy Coco Maurice is a stylist and community organizer. She serves as the vice president and creative director of WalkGoodLA, a family-driven nonprofit uniting diverse communities to pursue racial equity through wellness.
Kaylin Cotton
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Kaylin Cotton is the Head of Operations and Strategy at HOORAE. Previously, she worked at Shondaland, building out the company’s brand guidelines and events. Her career focuses on creative leadership strategies and advancing organizations with a contemporary and inclusive approach.
Storm Debarge
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Storm has been dancing since she was a baby and has always aspired to be a leader in the dance industry. Storm worked with some of the largest brands in the world including Nike, Pandora, Snapchat, Red Bull, BET, NFL, and Def Jam. Storm has also worked with award-winning artists including Ciara, Blxst, Busta Rhymes, and Megan Thee Stallion.