We've all seen the hashtags. The #BlackBoyJoy movement has been an inspiring, empowering, and refreshing one to watch. On social, we see the lighter side of our kings as fathers, bosses, lovers, mentors, and friends, and with that has come a wave of brothers exploring all the dimensions of themselves that venture far beyond the typical black male stereotypes. Part of that conversation and celebration of black manhood involves facing the issue of mental health, with men showing it's OK to be emotional and cope with addictions and illnesses.
Kelli Richardson Lawson, founder of The Sonrise Project, has watched this manifest in her own family. Her platform provides a safe space and community for parents or guardians to explore mental health issues with their loved ones. As a wife and mother of two sons, she faced challenges with her eldest, Kyle, a 17-year-old who began to show behavioral changes related to depression and drug use in his early teens. Right before his entry into high school, Kelli said, Kyle lost interest in swimming, a sport that he loved and was excellent at---so excellent that he was invited to train for the Olympics and set to earn college scholarships.
"He came home and said he didn't want to swim anymore," Kelli explained. "We started to see him change. We thought it was typical teenager stuff. He [was just] going into high school, so [we thought] this is what they do. They become moody, they start just hiding out in their rooms all the time---all of that. What we didn't realize was that he was starting to experiment with drugs, specifically marijuana. He was 15."
Courtesy of Kelli Richardson Lawson
With time, Kyle's behavior became "progressively worse," and he'd lock his bedroom door, become defiant, and experiment with marijuana. "Previously, he was a straight-A student, a happy kid---an easygoing, happy young man. Things suddenly changed---his grades, his interest in school. Even his friends started to change," Kelli recalled. She and her husband, Keith, decided that they needed to seek help to figure out what was going on, so they consulted a mental health professional. The two had already been familiar with therapy, having participated as a family with Kyle and his younger brother, Kristopher. Through testing, Kelli said, it was discovered that Kyle was indeed dealing with depression and faced challenges of ADHD in addition to the consistent marijuana use.
The Lawsons are among thousands of families of color impacted by mental health issues. African Americans are reported to be 20% more likely than other groups to face "serious mental health problems," suicide rates have been on the rise---particularly for black boys and teens---and black men experience damaging professional and personal effects of major depressive disorder (MDD) at a higher percentance than white males.
Kelli and her husband continued to seek professional help via psychologists and psychiatrists, and they eventually enrolled Kyle in special boarding programs where he could get consistent access to therapy and life skills lessons. "Many of my friends say, 'Kelli It's just weed. it's just weed.' Yes, one could say that, but there's also the mental [health] component that is really challenging, so we're working through both of those things."
Image Courtesy of Kelli Richardson Lawson
Though Kyle has seen his ups and downs in behavior, grades, and marijuana use, Kelli said, today, he is progressing step by step, looking forward to his senior year of high school and applying to colleges. "He loves music and he is creating all kinds of songs all the time," she said. "He wants to be a musician and he's talented. He's doing online classes and a handful of courses from his school, and we're taking it day by day, trying to help him stay clean and stay well."
Kelli wanted to help other parents and that's where the idea of The Sonrise Project came from. "The project is really meant to be a space for parents [with children who have] mental illness and addiction issues," she said. "What I found going through all of this over the past couple of years is that there are really no places to talk, share, learn and cry and to have a sense of community. It's a huge issue."
"Our community still has a stigma associated with mental illness, and no one wants to talk about it. I learned, through many of [the mental health] programs, the power of talking with other parents who are going through the same things, and so that's what this is supposed to be."
Through her platform, families can participate in free weekly chats where they can share their stories and ask questions. "We have calls [in the morning], and they're confidential," Kelli explained. "I'm not an expert in this. I can only share my journey, but there's an expert---a psychiatrist, psychologist, or an education specialist---on every call."
The platform also provides information on mental health resources, and it has even evolved to expand its reach. "Because I wanted to make sure my family gave permission to do all of this and that Kyle was OK sharing his story, we talked about it. [Kyle] wanted to change some of the language, and I did. And he also said, 'Mommy this is not just black boys. It's all boys.' I said, 'Good point.' I've even had multiple women reach out saying, "I'm having issues with my daughter.' The bottom line is it's a place for people to come together to have an outlet to share, to listen, to learn, and to go through this together."
For more information about The Sonrise Project, you can visit their website here.
Featured image courtesy of Kelli Richardson Lawson
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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