When you think of a seasonal business, you might picture those random Christmas mugs sold on Amazon and or those Valentine’s Day baskets with Victoria's Secret lotions in them that your favorite side-hustling auntie sells at work every year. But don’t sleep on these kinds of businesses. Whether it’s landscaping, holiday-themed, or a bed-and-breakfast, savvy entrepreneurs who offer amazing, unique, and convenient services and products can bank hundreds of thousands, if not millions, in profits.
And with Valentine’s Day around the corner, now is your chance to consider tapping into a prime opportunity to not only build a flexible side hustle but, if you’re really passionate and skilled, a successful seasonal business that can sustain itself year-round. Here are five options to consider:
1. Holiday-Themed Sweets And Treats:
Sales for these sorts of products (candies, cookies, and other dessert snacks) are expected to grow from $36.9 billion to $44.9 billion by 2026. (Let that marinate for a second). It’s obvious that people love a good sweet treat, and if you can offer your own recipe, your own way of decorating or packaging, or healthy options (that actually taste good), even better.
2. Celebration Party Planning:
This includes birthdays and anniversaries, and you can do so many different things in this realm other than actually planning the party. Services like location scouting, venue management, party favors, and party decor creation (or rentals) are all great ways to be part of this lucrative industry. Also, you don’t have to limit yourself or your business to small groups, family members, or micro organizations. You can organize large-scale parties for Christmas, Valentine’s Day, the Fourth of July, and more. (Think about the last time you went to a New Year’s Eve party and paid $250 for a VIP ticket.) As the organizer and backing company, you could make six to seven figures in profit.
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3. Food Truck:
You might think this isn’t a seasonal business but just remember: This involves working from a vehicle outdoors. (Also, many food truck owners who live and work in places other than popular dining meccas like Los Angeles, New York, and Chicago can only enjoy a consistent stream of customers during a limited time each year.) Even then, it’s still possible to make more than $100,000 a year with this venture (and even more if you’re in the aforementioned food truck sweet spots). Again, offering something unique, quality, culture-centered, or with a spin to it (Hello: Vegan oxtails, anyone?) is key.
4. Watersports Adventures or Tours:
This one is perfect for those who might want to live or travel abroad full-time or who just love nature and connecting with people. You can offer parasailing, jet skiing, hiking, bar crawls, and other interactive activities for tourists or locals. This is also something you could start on a site like Airbnb with little overhead costs, depending on the extent of the adventures you’re getting into. This industry brings in $124.5 billion each year.
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5. Niche Farmer’s Market:
If you have a green thumb or are into specialty foods, this might be perfect for you. And you don’t have to have a huge farm to do this. You could specialize in offering diverse types of one produce (such as mushrooms, which can be grown right in your backyard, in a home-based grow room, or on rented farmland), gourmet jarred goods (like preserves or pickles), exotic plants, or organic tea mixes in order to stand out and build a unique customer base. Not only would you be serving your community and helping to combat problems associated with food deserts, but you could also be part of an industry raking in at least $2.9 billion.
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"I get to cast and highlight artists and creators and cultural leaders who are really driving the culture forward," she said. "At Revolt, we are very unapologetically hip-hop, and so I'm always searching for fresh voices and undiscovered artists. Revolt really is a platform that's for people like that to be showcased to the world. ... It's exciting to work in this world where I have the opportunity to really elevate Black voices and Black audiences."
I caught up with Alison to talk about why she chose to shift from PR to her current post, how we can all truly lift as we climb--even in industries that might have reputations for being super-competitive, and how she's working the job of her dreams to the max.
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xoNecole: You mentioned pushing the culture forward. What does that specifically mean for Revolt as a network?
Alison Threadgill: One of the things that makes Revolt unique is that we represent a very Gen Z and millennial voice. What the status quo is, is not what we're about. We are sparking conversations that are going to bring about change, to make people think differently, to get people to realize that just because something has been a certain way, doesn't mean that's the way that it should be or should continue to be. We pride ourselves on being very disruptive and bringing about voices that showcase that.
We have a new show that's coming later this year where there will be lots of different voices.
We're coming up on an election year, and so being able to have voices in our community that are talking about issues that are important to us and understanding that there's a lot wrong in the world, our people are so often overlooked and mistreated, and so what do we as a community need to do to really impact change? Who are the people we need to empower who are not just going to give us lip service but are actually going to do things to create change?
It's about starting those conversations and understanding, for our audience, that Revolt is a place you can come to hear that and see that.
xoN: You pivoted from PR to talent relations. What transferable skills have helped you in doing so?
AT: One of the things that is a skill set that you have to have for both is working with very different personalities. Working in PR, I worked very closely with talent all of the time. I think that was probably the key skill set between the two---understanding that, especially in the celebrity world, you can work with very challenging personalities, whether it be on the management or agent side, to the talent themselves. Just understanding how to work with all kinds of personalities to be able to get your job done, I would say, would be the No. 1 skill between the two.
xoN: What advice do you have for young women who want to pursue a pivot into talent relations?
AT: Can I speak to entertainment in general? This is something that can work in both. I think one thing that a lot of people---especially for [those] who are not in large markets--a New York, an Atlanta, an LA--it can be daunting. How do I break in? [It's by] volunteering, even with something at the local level, so that you're gaining experience in entertainment. What you're doing as a volunteer may not be something you absolutely love, but it's giving you the exposure to all these other entertainment jobs, what other people are doing, that you didn't even know existed that interests you. Volunteering is huge in figuring out what you want to [do] and giving you exposure to other areas.
The other thing that I think we don't do enough, especially as Black people---and sometimes as women--- is using our network---talking to your network. Telling your friends, colleagues, and associates about things that interest you in entertainment.
It's important to put yourself out there because if people don't know, they can't help you. It may not be a situation where it's something they know about, but a friend of [a] friend might mention that they're looking for somebody or know somebody.
It's easy to not share because you assume people may not be tapped in, but you don't know who they know---so just really be open to putting yourself out there. So much about this industry is about relationships, and doors open because of your relationships.
Also, using LinkedIn as a tool if you don't know anybody in entertainment or there's a role you're interested in.
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