For Black girls and boys alike, the quest to find stories that reflect their everyday experiences starts as early as the flames of self-awareness begin to flicker. Ayana Gray — The New York Times best-selling author of the YA fantasy novel, Beasts of Prey — embarked on a similar journey when Black characters that reflected her as a young girl were few and far between. She’s made it her mission to tell the stories that position Black youth at the center of fantastical adventures ever since.
“I didn't see stories with Black kids that were having magical adventures,” Gray tells xoNecole. “If I wanted to read a story with a little girl like me on the cover, there was going to be racism, some sort of trauma or something sad was going to happen to that little girl or boy.” As disheartening as it was to come to grips with this reality, Gray began exploring her past in order to reimagine a story for the future.
Courtesy of Ayana Gray
While in college, Ayana’s education in African and African American studies led her on a trip to Ghana that would profoundly expand her worldview. While there, the landscape, culture, and her own curiosities for ancestral connection inspired the novel she was destined to write. “I'm a Black American woman. My heritage is messy. I don't know what region, what area of Africa my ancestors came from. So I wanted to write a fantasy novel, one that drew inspiration from the continent and honored the land itself,” Gray shares with xoNecole.
What she birthed is Beasts of Prey, an epic adventure colored with the rich and complex depths of our collective heritage, history, and culture. It tells the story of two Black teens on a magical quest to hunt down a monster. In Beasts of Prey, Gray provides more proof that Black youth, and even our inner child, can be the heroes of our own stories.
xoNecole: One thing I really appreciate about the work you do is that you’re committed to represent Black stories without them being centered in race-related trauma, tell us more about your intentions behind this.
Ayana Gray: You think about other groups of people and they're able to read fantastical stories and not have to read about trauma based on their race or identity. They're able to just transport themselves, and Black kids haven't had that. So we gave Black people a break. [Beasts of Prey] is magical and adventurous. There are monsters, and some are good and some are evil, but race – it’s not the centerfold. Everybody in the story is Black, but they're nuanced. You have different skin tones and hair textures.
There are Black people who are good, Black people who are evil, Black people who are funny. There's comedic relief, there's romance; Black people are able to occupy all of these spaces. And I think it was just a bit of wish-fulfillment in saying I wrote the story that I just really wanted a kid.
"Black people are able to occupy all of these spaces. And I think it was just a bit of wish fulfillment in saying I wrote the story that I just really wanted a kid."
xoNecole: Rejection can be a reality that many writers face. How did you manage those moments of rejection early in your career and bounce back to get to where you are today?
AG: I want to be very transparent: Beasts of Prey certainly faced rejection. And the moment that I always think about most sharply, was when a literary agent told me that she felt that Ekon, as a character, wasn’t strong enough. I remember being hurt, but what I think about when I face rejection is one of two things: I can take that rejection and critique and use it to make myself better if it's constructive. There are also some cases where there's projection because that story is not for that person. In that situation, when she said, “Your Black boy is not strong enough,” I said, you know what, she didn't understand what I was trying to do here.
Because I don't want to create this, “strong” Black boy, I want Ekon to be a Black boy who doesn't have to fit this expected mold of “strength” and what we think of strength being for Black people and Black boys. Sometimes, it's just accepting that, not every story is for every person and using that as fuel to write stories for the people who it is for.
Courtesy of Ayana Gray
xoNecole: Why was it important to center teens as the heroes of their own stories and see themselves within the pages as well as the cover?
AG: It's incredibly hard to be what you don't see, and I'm so proud and happy that I'm not the only Black writer who is committed to this. Black kids shouldn't have one option. When they go to the bookstore and the library, they should have a whole bookshelf, they should have shelves of options to see themselves as the hero of their story. Heroes and heroines of their stories. It's important because I felt it as a kid, I read books where I was never the hero, and it kind of informed the way I felt about my value for a very long time.
For the cover, I so adore the original cover of Beasts of Prey, but after speaking with my editor, who is also a Black woman, we realized there was so much power in having Koffi and Ekon, this Black boy and Black girl on the cover as people are wandering shelves of libraries and bookstores. I joked around on TikTok and I said I want people to know this is a 'Blackity Black Black' YA fantasy story. No apologies, no hesitation. This is a story of Black kids and when you're talking about representation, the more in your face you can be about it the better.
"No apologies, no hesitation. This is a story of Black kids and when you're talking about representation, the more in your face you can be about it the better."
Courtesy of Ayana Gray
xoNecole: 'Beasts of Prey' has been adapted into a film with Netflix. What was your initial reaction to this news and how does this align with the dreams that you’ve set for yourself?
AG: The success that I've been so blessed to have in the last year has really forced me to expand my dreams and dare to dream bigger - which is a weird thing. It's a weird thing to have a dream that you hold on to for so long and suddenly you have it and now you have to think about the next thing. I'm still processing it and still thinking about what’s next.
When I reflect and hope for the legacy that I leave behind, I want to write stories where Black kids get to see themselves in all sorts of spaces and see themselves as heroes. But more importantly, I really want for Black people, if and when they come across my books to say, “She did it, why can't I?”
It's hard to be what we can't see, but if you see authors out there — Black people out there chasing their dreams and accomplishing their goals, it leads you to say, “Well, I can do that too.”
Grab your copy of Beasts of Prey at Barnes & Noble. And connect with Ayana Gray on TikTok.
Featured image by Marston Photography
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023