Founder Aurora James On Normalizing Black Luxury & Directly Investing In Black Business
Aurora James refuses to be quiet in the wake of tragedy and disappointment. In the September issue of Vogue, the Brother Vellies designer made it clear: Black lives do, and always have, mattered. For the 'Hope Issue', Vogue enlisted two contemporary artists to make paintings for the infamous September cover, Jordan Casteel and Kerry Marshall. Casteel, known for her works centered around families in the Harlem community, chose Aurora James as her real-life subject. But, this isn't James' brightest moment by far.
"I'm always going to fight for my company and for people that haven't had the same opportunities."
Aurora rose to mainstream airwaves after she won the CFDA/Vogue Fashion Fund Award in 2015, signaling to the wave of awareness developing amongst consumers at the time. Aurora was ahead of the curve with establishing a brand with important core concerns: racial injustice, sustainability, and equality. Brother Vellies is founded on artisanal craftsmanship and centuries-old techniques, inspired after traveling to African countries in 2011. The veldskoene, or vellies, is a rawhide design originated by the Khoisan people of Africa, and implemented in the founding of Clarks after the British invasion. There are few workshops in the world that continue this process of apparel manufacturing, with over 40 percent dying out due to used-clothing imports.
With workshops in Ethiopia, Kenya, and Morocco, the brand provides for the real lives of indigenous black artists. Through Brother Vellies, Aurora is normalizing luxury by black designers. Every season and every collection for Brother Vellies has a mission and way of giving back to black artists.
"[It's] the idea that you can have his Black-owned luxury product made by indigenous Black artists on the African continent. And to know that by buying into this brand you're also investing in a micro-economy that is going to enable Black women to provide for their families and become financially independent -"
The Brooklynite designer pivoted quickly and wasted little time putting together an action plan to capitalize on rally cries and corporate outpouring for #BlackoutTuesday. From a wicker chair in her Brooklyn brownstone, Aurora launched the 15 Percent Pledge, an initiative calling the world's biggest retailers to pledge 15% of their shelf space to Black-owned businesses. Since her viral message on May 29, Aurora has stopped at nothing to advance this message.
"I saw all of these people and companies saying how they stood with me and supported Black women and then as a businessperson. I was reading it but not feeling it - there was an emotional disconnect."
Above all else, Aurora has learned to invest in herself. With Brother Vellies and the 15 Percent Pledge, they came from a serious void in the real world. Through building her brand, becoming a well-known (and celebrity-endorsed) designer, and starting an equality initiative from the ground up, she continues to go back to one thing: you have to learn what works for you.
For the full Vogue cover story, click here.
Featured image by Ovidiu Hrubaru / Shutterstock.com
Courtney is a contributing writer, based in Puerto Rico by way of Tennessee. Interested in the intersection of fashion and culture, she has an affinity for fashion, empowerment, and really good tacos. Keep up with her on Instagram (@hautecourtxo).
Meet The Designer Behind This Megan Thee Stallion "Hiss" Video Look
When Megan Thee Stallion dropped “Hiss,” a shift happened. From the audacious lyrics to the striking visuals, there was no doubt that the song and video would go viral. The opening of the video shows the H-town hottie rocking a barely there Shibari red dress, showing off her voluptuous frame. It was a sexy moment created by Timeekah Murphy of Alani Taylor. The designer exclusively tells us how the opportunity came about and what it was like seeing her design on Megan for the first time.
Timeekah Murphy
Photo courtesy
xoNecole: How did the opportunity to create such an iconic look for Megan Thee Stallion's "Hiss" video come about?
Timeekah Murphy: The opportunity came from a DM from celebrity stylist Zerina Akers. She asked for a unique Shibari piece for Megan, and I needed to get it done in two days. So, of course, I did everything in my power to make it happen. I've always wanted to design for Megan, so this was an awesome opportunity for me.
xoN: What was that initial feeling of seeing the dress on her for the first time?
TM: I was shocked because, at first, I thought it hadn't been used. I saw Megan's last video and thought, damn, maybe it didn't fit. So, to see it on such an amazing video was breathtaking. I was beyond excited to finally say I designed for her.
xoN: Did you meet her? If so, how was that moment?
TM: I didn't meet Megan during the shoot, but during my time in LA, I got the opportunity to meet her at LA Pride with Tiffany Haddish, Common, and EJ King (stylist). Megan is such an amazing person, so it made it even better to know that my designs were going to be worn by her. I was shocked because, at first, I thought it hadn't been used. I saw Megan's last video and thought, damn, maybe it didn't fit. So, to see it on such an amazing video was breathtaking. I was beyond excited to finally say I designed for her.
"I was shocked because, at first, I thought it hadn't been used. I saw Megan's last video and thought, damn, maybe it didn't fit. So, to see it on such an amazing video was breathtaking. I was beyond excited to finally say I designed for her."
Photo courtesy
xoN: Walk us through the creation of the dress. How did you come up with the look, and how long did it take to make it?
TM: I was the co-designer for a brand called Deviant in 2018-2020, and we used to make custom Shibari pieces. That's how Zerina knew me. So I'm very familiar with making these types of pieces. We made plenty for Beyoncé, Cardi B, Tiffany Haddish, Tyra Banks, and so many others. So Zerina knew exactly what she wanted.
To get it done, it took me a day and a half. It's very intricate and time-consuming, so I spent about six hours making it then I sent an image of it to Zerina, and she didn't approve the first one, so I had to start from scratch again after getting my guidance and understanding of what was needed. The next day, I went to The Lab and created another version, and she approved it. I had to get it shipped overnight so that she would get it in time and fast forward to seeing it on the big screen.
xoN: What's next for you?
TM: Everything. The sky is not my limit, so the Alani Taylor brand is expanding into so many different avenues. We are getting involved in the community more, offering sewing classes to the youth. I've opened up a store for my brand in Atlanta and now preparing for fall/winter Fashion Week.
Megan Thee Stallion "Hiss" video/ YouTube
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Grab Your Girls For These Galentine's Day Date Ideas
The season of love is here, and when we think about true, unconditional love, one thing comes to mind: our girlfriends. Through breakups, life transitions, and every milestone in between, our homegirls have a way of showing up like no other. When we think about the friends that make our lives sweeter, we can’t help but get butterflies. They make us laugh, they’ve seen us cry, and most of all, they remind us that romantic love isn’t the only valuable form of care there is.
With Galentine's Day soon approaching, what better way to commemorate the bonds that brighten up our lives than to show love to the women in our circle? To our chosen sisters everywhere, we’re helping to make the day a little sweeter by providing a few gal-pal-approved date ideas to show our appreciation for the women who bring joy and understanding and make life richer.
Siri, play “Best Friend” by Brandy.
Pasta and Wine Night
It’s time to bring your culinary skills to the table. For the girls who are looking to host an intimate dinner party from the comfort of their home, a pasta and wine night just might be the plan for you. No matter the level of your cooking expertise, pasta is a no-brainer cuisine that’s going to hit every time. Grab your favorite pasta sauce, pick up the fanciest wine on the shelf, and drizzle over some extra olive oil, and your girlfriends will be in awe of your cheffing skills.
PeopleImages/Getty Images
DIY Matching Charm Necklaces
If you’ve been anywhere on TikTok these days, charm necklaces are the latest hot, nostalgic accessory that the girls can’t get enough of. This trendy statement piece has become a crafty DIY project that makes jewelry-making that much more meaningful. Go for a personalized charms arrangement that you can create as your own personal treasure or lock in a matching piece so you and your bestie can twin together.
Host a Floral Arrangement Party
Flowers are truly a girl's best friend. And there’s just something about putting your hands to work to create the perfect arrangement of lilies, hydrangeas, daisies, and roses. The art of crafting flowers in a thoughtfully arranged manner holds a universal language for expressing love, and if your friends are anything like you, they definitely deserve to be given their flowers. Go to Trader Joe’s, Whole Foods, or your local flower market and gather a few different flower styles for you and your friends to get crafty and share in the beauty of your blooms together.
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Get Permanent Friendship Bracelets
Friendship bracelets have gotten a whole new upgrade with permanent bracelets. These permanent jewelry pieces are the perfect, low-stake representation of long-term commitment without the pain or pressure of regular tattoos. You and your bestie can seal the deal on your friendship with the permanent reminder of your love and commitment to one another. Plus, we can’t get over how cute they are.
Cocktail and Mocktail Drink-Off
We all know that a good time with the girls is not complete without the right libations. And if you’re looking to host a party of more than four of your favorite ladies, they can bring their personalities and flavors to life by whipping up their very own cocktails or mocktails. No matter if you’re a lemon drop kind of girl or a margarita lover, give your friends the task of concocting their own drink recipes and bringing them to the party. Bonus points for the competitive type: vote on whose drink was the tastiest.
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Featured image by JulPo/Getty Images