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Alicia Keys Swears By These Beauty & Wellness Commandments—Now So Do We!

She's making "Restful Girl Summer" a thing with a new body care launch.

Alicia Keys

It's no secret that Alicia Keys exudes inner peace and bares the succulent skin of our youth that we're spending $$ in adulthood trying to re-capture. So when sis listed her commandments to balanced beauty and wellness in Elle, you better believe we took notes. Adding to her credibility as a skincare guru, the star launched a wellness brand—Keys Soulcare—in the midst of the pandemic that included a line of facial products.


Now, the 40-year-young mom of two is launching an equally soothing body care line we're deeming essential. The newbies to Keys Soulcare include a Renewing Hand and Body Wash, Rich Nourishing Body Cream, and Sacred Body Oil.

First Things First, Rituals and Affirmations Are a Must

According to Alicia, affirmations have the "ability to remind ourselves how incredible we are." She believes this so much so that each product under Keys Soulcare comes branded with an affirmation. The idea is that even taking just a moment for yourself by reciting one of these affirmations while using your fave product creates a ritual that brings you one step closer to inner peace.

One of her most popular face products was the Golden Cleanser, which she reformulated for use all over as the Renewing Body + Handwash. "The mantra of this product is, 'I love myself as I am.'" She also shared her thoughts on her personal fave, the Sacred Body Oil. "When you get out of the shower, put some drops on your damp skin and say the mantra is 'Everything I do is an act of creation,' which is powerful. Think of that as you're creating this moment for yourself and your day."

Be Kind to the Skin and Body You’re In—It’s the Only Set You Have

Alicia says she suffered from "skin issues for a long time" and classified herself as having been a thicker girl. "I had a lot of curves early," she explained while adding the added attention was an insecurity of hers in her younger years. But she says it's important to note that the body and skin are ever-evolving. As she got older she had a new set of insecurities to embrace.

"When I had kids, I felt like, 'Oh, my gosh, I'll never look the same ever again.' And that creates insecurity. It fluctuates and flows, but I feel like today, right now, I feel really good about my body. Every day, what your body does is a miracle. We're like the walking embodiments of miracles, and I like to remember that."

Her point? Beauty is not only skin-deep, and finding things that bring a healthy beauty perspective is important. She shared, "I feel really beautiful after a hard hike. My strength and ability is sexy and sensual. Or laying on a beach chair with some sun beating down on me. And I feel beautiful when I'm just with my family and my sweatpants on a couch, and we're all just cuddled up and hugging, watching a movie—that feeling of pure bliss and love."

Always Be Gracious and Always Celebrate 

Don't forget to thank yourself for how far you've come, which is a practice that Alicia enforces with herself regularly. "I'd have never thought 20 years ago [when I released my first album] that I'd be here flourishing and more creative than ever and creating the best music of my life, making the best connections of my life. When I look back [at my 20-year-old self], I'm just profoundly appreciating her because she helped to create me now," says the singer.

She adds, "The advice I would give my 20-year-old self is, you already have it right. You don't have to change anything. You don't have to fix anything, you don't have to try to fit in anything or be whatever people want you to be. All you have to do is keep doing you."

Featured image by Rich Fury/Getty Images for dcp

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A music lover since childhood, Amira grew up in an artistic household where passion for music was emphasized. “My dad has always been my huge inspiration for music because he’s a musician himself and is so passionate about the history of music.” Amira’s also dealt with deafness in one ear since she was a toddler, a condition which she says only makes her more “intentional” about the music she makes, to ensure that what she hears inside her head can translate the way she wants it to for audiences.

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A Black woman wearing a black hijab and black and gold dress stands in between two men who are both wearing black pants and colorful jackets and necklaces

Amira Unplugged and other contestants on Becoming a Popstar

Amira Unplugged / MTV

In order to lift people’s spirits at the beginning of the pandemic, Amira began posting videos on TikTok of herself singing and using sign language so her music could reach her deaf fans as well. She was surprised by how quickly she was able to amass a large audience. It was through her videos that she caught the attention of a talent scout for MTV’s new music competition show for rising TikTok singers, Becoming a Popstar. After a three-month process, Amira was one of those picked to be a contestant on the show.

Becoming a Popstar, as Amira describes, is different from other music competition shows we’ve all come to know over the years. “Well, first of all, it’s all original music. There’s not a single cover,” she says. “We have to write these songs in like a day or two and then meet with our producers, meet with our directors. Every week, we are producing a full project for people to vote on and decide if they’d listen to it on the radio.”

To make sure her deaf/HOH audiences can feel her songs, she makes sure to “add more bass, guitar, and violin in unique patterns.” She also incorporates “higher pitch sounds with like chimes, bells, and piccolo,” because, she says, they’re easier to feel. “But it’s less about the kind of instrument and more about how I arrange the pattern of the song. Everything I do is to create an atmosphere, a sensation, to make my music a multi-sensory experience.”

She says that working alongside the judges–pop stars Joe Jonas and Becky G, and choreographer Sean Bankhead – has helped expand her artistry. “Joe was really more about the vocal quality and the timber and Becky was really about the passion of [the song] and being convinced this was something you believed in,” she says. “And what was really great about [our choreographer] Sean is that obviously he’s a choreographer to the stars – Lil Nas X, Normani – but he didn’t only focus on choreo, he focused on stage presence, he focused on the overall message of the song. And I think all those critiques week to week helped us hone in on what we wanted to be saying with our next song.”

As her star rises, it’s been both her Muslim faith and her friends, whom she calls “The Glasses Gang” (“because none of us can see!”), that continue to ground her. “The Muslim and the Muslima community have really gone hard [supporting me] and all these people have come together and I truly appreciate them,” Amira says. “I have just been flooded with DMs and emails and texts from [young muslim kids] people who have just been so inspired,” she says. “People who have said they have never seen anything like this, that I embody a lot of the style that they wanted to see and that the message hit them, which is really the most important thing to me.”

A Black woman wears a long, salmon pink hijab, black outfit and pink boots, smiling down at the camera with her arm outstretched to it.

Amira Unplugged

Amira Unplugged / MTV

Throughout the show’s production, she was able to continue to uphold her faith practices with the help of the crew, such as making sure her food was halal, having time to pray, dressing modestly, and working with female choreographers. “If people can accept this, can learn, and can grow, and bring more people into the fold of this industry, then I’m making a real difference,” she says.

Though she didn’t win the competition, this is only the beginning for Amira. Whether it’s on Becoming a Popstar or her videos online, Amira has made it clear she has no plans on going anywhere but up. “I’m so excited that I’ve gotten this opportunity because this is really, truly what I think I’m meant to do.”

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