Every day, Black women elevate the world. We are trendsetters and visionaries; the shapeshifters that lead by virtue of presence alone. In a world that sells our identities for consumption, we remind everyone that joy is our birthright and the grace we carry will always be authentic. Our existence is not a social experiment but a crafted emblem of perfection. And for that, we deserve everything good this world has to offer.
With that, xoNecole created the ElevateHER Shop, a here-to-stay online marketplace. For Black women, by Black women. While there are multiple places to shop Black online, which we champion, #ElevateHER provides a way for consumers to directly support small Black Women-Owned businesses! Just in time for Juneteenth, we aim to celebrate not just our joy but our ancestors and kick summer off the right way.
We're launching our first curated iteration "Summertime Joy" to celebrate everything we are and everything we aspire to be. ElevateHER will continue to grow and have iterations reflecting other seasons and life events relevant to us all. We got the range. Everything from beauty (Summertime Fine) to home decor (Dope Abodes), personal development and entertainment (Booked & Boujie) to food and wellness (Guilt-Free Pleasures) to personal style (Here to Slay)—we've got it.
To complement our ElevateHER Shop launch, we're celebrating non-stop with a slew of immersive moments for our audience to share in the Joy. See below for interactive ways to share in the joy and uplift womenpreneurs of color:
Custom AR filter
Wondering what Black-owned product to shop next? No worries, our Instagram AR Filter has you covered! Our filter scrolls through dozens of fabulous products from the ElevateHER Shop randomly landing on a different product each time. So what are you waiting on? Try it out on the @xoNecole Instagram page here and don't forget to tag @xonecole and use #ElevateHER so we can repost you!
Joy Gifting
xoNecole welcomed 50 influential queens to the sunshine season with a special delivery that radiated Black Girl Joy. They were delivered a delicious array of Black-owned summertime joy with a candle on behalf of Collins House Global and the finest of wine made with love by the McBride Sisters. Not to mention stunning floral arrangements from Barbara's Flowers, The Petal Effect and Lemiga Events.
Instagram Guides
We curated 5 user-friendly Instagram Guides that each serve to represent products from every shopping category in the ElevateHER Shop: beauty, style, home, books and wellness. We shared some of our favorites amongst favorites that are worth investing the coins in this summer and beyond, for Black women by Black women.
Editorial Series: Black Woman Owned
This Marketplace was curated not only to shop and support these founders, but also to discover. We've been fortunate enough to get insight into the lives of Black women entrepreneurs who are featured in our shop. Explore the Black Woman-Owned editorial section on the shop homepage to learn more about the brains behind the businesses + brands. These stories are meant to inspire and be of motivation.
The journey of Black entrepreneurship is difficult for many but when we share information while being unafraid to share our stories, we are capable of accomplishing everything we set our minds to! ElevateHER soars by shining a light, a special one, for all of us.
ElevateHER 100
We created Instagrammable graphics for our 100 womenpreneurs who were featured in their audiences to celebrate this notable moment and encourage their followers to bask in the joy.
ElevateHER is for the current and future. To our Summertime Joys and beyond: we will always elevate.
Click here to experience the ElevateHER Shop.
Featured image designed by Kyra James
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VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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By now I’m sure most of you reading this have seen or heard about, Seales’ Reel from March 16 sharing with her fans how much she appreciated them for showing up for her in ways she felt she wasn't supported in other spaces. She also mentioned various high-profile Black media outlets and award shows for not including her. One of those outlets even replied to the reel by acknowledging her truth, apologizing, and pledging to do better moving forward.
However, since then three Black media outlets, including ESSENCE, have released op-eds justifying why Seales’ treatment might not only be acceptable but the result of Seales’ overall personality and character. The Root headline reading, “If Everyone Says The Same Thing About Amanda Seales, Could She Be The Problem?” While TheGrio led with “Amanda Seales is not a victim of anything but her own hubris.” Lastly, ESSENCE chimed inwith the narrative “It's Time To Admit That Being Liked Is More Important Than Being Good At Your Job.”
Though all of these pieces were op-eds and the publications noted that the views of their journalists weren’t necessarily the views of the publication itself, the questions must be asked, why even publish them then? What conversation were you looking to elicit from these harsh attacks on a Black woman’s character?
And I’m not the only academic or journalist asking these questions. Elaine Welteroth went to social media asking, “Why are we having a public town hall discussion about whether or not we like Amanda Seales?” Marc Lamont Hill released a 20-minute video discussing the recent backlash Seales is receiving on his YouTube channel, challenging the framing of the narrative surrounding Seales. In the video, he’s also acknowledging she speaks out on issues that challenge the patriarchy, calls out the military-industrial complex, addresses racism, educates people on misogynoir, and so much more, which in essence makes her an easy target.
“When people who are in power have their authority and their power and their privilege questioned, they don’t like it and they fight, and they strike back,” Hill says.
Each of the individuals who penned these articles acknowledged that Seales speaks out against important issues but framed their narratives around the reason she’s not being received within Black Hollywood is that people don’t “like her.” Hill continues, “If you have someone in our community that’s addressing issues that make us better and then you normalize a narrative that she shouldn’t be liked, and you advance a media attack on her you’re not just attacking her, you’re making her less credible to the people who follow her and listen to her.”
Some argue that Seales’ recent framing by the media as someone who is “disliked” stems from her calling out publicist Vanessa Anderson for having her removed from a Black Emmys party in 2019. Others feel it may stem from her speaking out about Myron Rolle, NFL player turned neurosurgeon, about sexual harassment. There are countless theories on why Seales is being excluded from Black Hollywood events that stretch from her days as an MTV VJ to her stint onThe Real.
However, gossip and hearsay have no place in journalism. Black media outlets and organizations such as the NAACP were birthed out of a necessity for Black voices and stories to be heard and elevated. They were created so our community could have a space to tell our truths, and not just truths that were pretty or popular. Their inception was meant to hold those with power and authority accountable for their actions toward our community and other marginalized communities.
Likewise, they were meant to be a space where Black people are uplifted, not torn down.
The Memphis Free Speech, co-owned by Ida B. Wells, was created in 1888 as a platform to challenge racial discrimination and became a prominent voice in the Black community as it advocated for civil rights and social justice. Wells used her column to form an antilynching campaign and in one of her most famous works, she boldly suggested white women were being dishonest when accusing Black men they were caught with of rape. Her column resulted in her having to leave Memphis due to threats to her life.
ESSENCE Magazine was first published in 1970 to fill a void in the mainstream magazine industry that largely ignored and or misrepresented Black women. Its mission was to create a beautiful tapestry where Black womanhood was protected, celebrated, and allowed to be as vibrant, multifaceted, and unique as Black women themselves.
The NAACP Image Awards were created in 1967 to honor and award the outstanding achievements of members within the Black community who were often overlooked in the fields of television, film, music, and literature while simultaneously celebrating social justice activists who were creating change in America and globally.
When Black media outlets tear down and berate Black women for telling their truths, for standing up for other Black people, or for living as their authentically and unapologetic Black selves, not only are they perpetuating and justifying misogynoir; but also losing sight of what their foundational purpose. Additionally, suggesting, as these articles alluded to, that Seales isn't successful because of her lack of likability is either delusional, disrespectful, or both, given her consistent sold-out comedy shows, a successful podcast, 5-star author status, and 2.2M+ social media following across platforms.
Black women face a myriad of hatred, judgment, and backlash every day and are consistently told how they’re at fault for the way they’re treated. It is time for us as a community to stop putting the onus on Black women and start holding the offending parties accountable for their part as well.
Featured image by Dominik Bindl/Getty Images
