

They say it takes 21 days to start a habit and 90 days to make it a lifestyle, but there’s a popular internet challenge that’s meeting us in the middle to form new habits and hit the reset button to our daily routines. It’s called the 75 Soft Challenge.
Derived from the popular 75 Hard Challenge that took off on TikTok in 2020, the 75 Soft Challenge got its gentler alternative from TikTok creator Stephen Gallagher, which still promised to change your life through improved mental toughness and self-discipline.
We all have our reasons for needing a reset. At times life can get to such a place of monotony and stagnancy that we start to realize that we’re moving on autopilot. With the 75 Soft Challenge, individuals who take part in the daily routine are encouraged to go outside the comfort of their normal routines in order to build new habits that promote physical and mental well-being. While the rules can seem strict, they require a level of discipline and consistency to be tapped into, which can be a benefit to those looking to improve their self-esteem and confidence while feeling a sense of accomplishment once it’s completed.
For Dresden Davis, creator of the Curlie Cook, starting the 75 Soft Challenge was a way to kickstart a new beginning after an 18-month season of depression. Having not been in the best mental space, Davis began to see her weight fluctuate over time, which sparked her interest in taking on the 75-day challenge. With the goal to focus on her discipline, get back to herself, and restore her mental fitness, Davis tells xoNecole, “I was looking to restart my discipline.” She continues, “75 soft, in general, is about fitness and health, but it's more about discipline: can you do something that you say you're going to do for 75 days?”
But what are the rules to the 75 Soft Challenge?
- Eat well and only drink on social occasions.
- Train for 45 minutes every day for 75 days. One day a week is to be active recovery.
- Drink three liters of water a day.
- Read 10 pages of any book a day.
- NOTE: If you miss a day, you have to start over.
From January 1 to March 16, Davis embarked on the daily challenge of mental and physical transformation, one that resulted in 11lbs lost over 10 weeks and a mental and physical shift that she can attest to. As a way to track her progress, Davis shared her 75 Soft Challenge meals on her TikTok account and even went without telling her immediate circle that she was embarking on the journey.
There, she showcased different ways to eat fruits and veggies that were in season, shared delicious dishes like broccolini pasta, spinach pasta, and roasted Brussels sprouts, and presented ways to prepare one type of protein or vegetable in different ways. “I took the time each week to write out what I wanted to eat, and over the years, I've learned that for me high protein, veggies, and complex carbs work best for me,” she shares. Because the rules of the challenge don’t specify what “eat well” means, Davis recommends that you "define what eating well means for you."
@thecurliecook week 8 of 75 soft. less than a month left + whew. ate out twice this week + instantly regretted it so there’s that☹️ going to finish out these last few weeks strong! i’m 12lbs from my goals. i know i got this. #75soft #75softchallenge #mealsoftheweek #weekofmeals #healthyliving #healthyeating #weightloss #roadto30
Before starting the challenge, Davis researched the results of the 75 Soft participants to approach the challenge with realistic expectations and avoid the hasty temptation of comparison.
“I didn't want people to come and look at mine and be like, ‘Well, she lied,’ or, ‘That's unrealistic.’ So I decided that I needed to be honest,” she recalls. While results of the challenge may vary from person to person — depending on their body type and personal goals — Davis emphasizes the importance of listening to your body. “Do what works for you and not necessarily what works for everyone else,” she says.
“If weight loss is your reason for doing the challenge, healthy and sustainable weight loss is one to two pounds a week,” Davis shared. “If you are losing more than that, you could be doing something drastic that's not sustainable.”
“Always do what's sustainable, especially if you're doing this for a healthier lifestyle. A lifestyle is not a quick fix. It should be something that you can maintain for a long time,” she says.
What makes the 75 Soft Challenge unique is its connection to building self-efficacy within oneself. First cited by Albert Bandura, self-efficacy is an individual's belief regarding their ability to shape the outcomes of their life events. Unlike self-esteem, which often revolves around notions of an individual's value or merit, self-efficacy is founded on one’s confidence in their ability to navigate future situations. So while self-esteem is largely focused on the present, self-efficacy is more oriented toward the future.
“The mental aspect of when you stick with something, and you see the results and feel good about it, and you're not tempted to go back to those old ways,” she says. The results of the challenge go far beyond the physical, as her mindset has seen an even greater improvement post the 75-day commitment.
“It's not even about eating well or working out; it's the commitment to yourself,” she says. “I know people always say, ‘All you ever have is your word,’ and they always relate it to other people. But if you tell yourself you're going to do something, are you going to do it? For me, this wasn't about anyone else. I was trying to get back to feeling better about myself.”
Davis admits that there were mental roadblocks for her to overcome throughout the challenge, like waking up at 5:30 a.m. in the freezing weather to head to the gym or finding time to reach each day. “You're not going to be motivated every day. But you said you were going to do this. And if you don't do it now, when are you going to do it?” she says.
Looking back, the greatest reward was the mental fortitude that she gained in the process and she enjoyed the experience overall. Sometimes it’s not always what we think we can do, it’s what we do to prove to ourselves what’s possible.
But the question is, would she consider doing the 75 Hard Challenge? “Looking back, I'm kind of like, maybe that was a little easy. Maybe I can do a little bit more. Maybe I’ll try 75 Hard too.”
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Originally published on April 6, 2023
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Feature image screenshot/ xoNecole YouTube
There’s caviar, and then there’s Black-owned caviar. With the recent explosion of #CaviarTikTok, this luxury delicacy seems to be everywhere these days. I can’t scroll through my feed without seeing our favorite celebs and influencers diving headfirst into extravagant caviar spreads.
From Rihanna pairing her caviar with chicken nuggets (I wonder if our Fenty queen shares with RZA and Riot Rose or if this is just for mama) to Bethenny Frankel educating us on caviar with her series "Caviar University," there’s just no escaping it.
And let’s not forget the elite king himself, DeAndre Brown, indulging in fried chicken and caviar! From videos with caviar-topped burgers, potato latkes, deviled eggs, and pasta dishes—folks are topping everything with caviar. Yet, I had not come across any Black-owned caviar brands until I discovered Caviar Dream.
My Introduction Into Caviar
I started off eating caviar in undergrad on top of sushi, exploring with a variety of roe and tobiko but as an adult, I knew I was ready to try something a little more refined. The first time I fell in love with caviar was in grad school at a southern Italian restaurant in Flatiron.
I tried an appetizer that featured caviar on bruschetta, served with thick garlic bread and burrata cheese, and from that moment, I was hooked. That has become my favorite way to enjoy caviar next to this filet mignon crostini appetizer that I served recently at a dinner party.
Everything You Need To Know About Caviar Dream
Caviar Dream
Courtesy of Yasmine Jameelah
Caviar Dream is the first nationally distributed Black- and woman-owned caviar business, redefining how people experience caviar. Founded by Kendra Anderson, a Chicago-based chef and sommelier, the company’s mission is to make caviar more accessible and inclusive, breaking down barriers and demystifying this delicacy.
What Caviar I Tried
Caviar Dream Kaluga Hybrid ($105-$420 depending on the ounce)
How I Experienced The Caviar:
For this review, I opted for a more traditional approach by pairing Caviar Dream's Kaluga Hybrid with crème fraîche, blinis, and my favorite Black-owned champagne, Le KOOL Champagne by Robert Kool Bell.
My Caviar Dream spread
Courtesy of Yasmine Jameelah
My Honest Review:
I do not say this lightly - this was by far the best caviar I’ve ever had in my life. It was buttery, had no aftertaste, and truly felt as luxurious as it looked.
Prior to this, my favorite caviar was Imperial Caviar. I’ve tried many brands, from well-known to affordable, while recreating my favorite decadent appetizers at home or enjoying caviar bumps at parties with my friends and they were my favorite until now.
Caviar Dream boasts that chefs are obsessed with this versatile hybrid, which tastes more expensive than it actually is—and they were right. This buttery caviar would pair well with any recipe, especially if you’re looking to impress someone or even treat yourself.
As a Black woman, a business owner, and someone who understands that an extension of financial wellness is circulating our dollars, I recognize the importance of incorporating Black-owned businesses throughout every aspect of my life. From my skincare to my favorite sustainable wine, my bank, and even indulgent experiences like caviar, it matters.
As we celebrate culinary innovation and expand our palates, let’s also take the extra step to support Black-owned businesses while doing it. So the next time you’re tempted by the allure of caviar, order from Caviar Dream—it just might become your new favorite.
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