7 Black Women Entrepreneurs On How They Beat Digital Distraction
A new year is upon us, girl. I know you've got new goals to achieve, new ground to cover, new practices to master. You're on your "new year, new me" vibe and excited, maybe even slightly anxious for how it will go. I get it. I'm there too.
With all the big dreams and goals we set out on our journey to achieve, it can get overwhelming to figure out how to fight off all the things that vy for our attention on a daily basis. The inward commitment is strong but the practical tools are sometimes unclear.
Never fear! I caught up with 7 DOPE Black women to get a variety of tips, tricks, and motivation for how to combat distraction and how to feel good doing it!
Check out their nuggets of wisdom and comment, letting us know how you plan to kick distraction's butt in the new year!
xoQuestion: How do you successfully combat distractions from your calling/work in the age of social media?
Ashley Sharie
Business Advisor, Mindset Master, Founder of Aspire Business
Follow her on Twitter & Instagram: @loveasharie, @2aspireco
"I combat distractions literally by minding my business – in both a literal and figurative sense. Not only do I worry about myself and #slayinmylane, but I also practice a great deal of mindfulness and mindset mastery. When I get distracted in any form (comparison, over-consumption, perfectionism), I stop and ask, 'Why?' Rather than reprimand myself or rationalize the behavior, I take a step back and look at the 'why.' What is my trigger? How am I feeling?
"I assess my answers, course correct, and get back to business. Whether that means silencing notifications, unfollowing certain accounts, adjusting deadlines, unsubscribing from newsletters – whatever I need to do, I do it."
Gabrielle Hickmon
Writer. Founder & EIC of TheReignXY. Author, sunny.
Follow her on all social media: @gabbyhickmon, @thereignxy
(Photo credit: - Damola Akintunde)
"I get off social media. Anytime I feel myself getting too caught up in scrolling, I delete the apps and have a friend change my passwords. Sometimes it's for a week or two, others for a few months. It helps me refocus and get grounded. I try to remind myself that the work is the work. Posting about it isn't.
"In order to look like you're getting things done, you have to be doing something – even if it's crappy. So, get to work. Learn your cycles and work when you can. Rest when your body and spirit tell you to. You can't cheat the game. Well, you can. But don't you wanna earn your keep?"
"I try to remind myself that the work is the work. Posting about it isn't."
Inacent Saunders
Nonprofit Consultant
Follow her on Instagram: @groundworkforchange, and Facebook: www.facebook.com/G4CLLC
"First, I try my best to conduct my business in business settings. So, I find it easier to focus and ignore social media if I'm sitting at a desk in a coworking space, surrounded by other people doing their own work, than if I was at home on the couch, or in a local café, bumping the latest pop and hip hop tunes overhead. I rarely ever wander over to social media if I'm in a work/business environment.
"Second, regarding [online distraction/comparison], that's mitigated by simply remembering that my success is going to look different anyway! As a woman of faith, one of the things I've learned is that the path I have to take to get to my destiny and to fulfill my purpose, looks NOTHING like anyone else's path. My success won't look like their success. Who I'm called to, won't be who their called to. And my results won't look like their results. I'm learning to use social media in ways and at times that are not distracting to me. And when I do use it, I'm rarely distracted by the images of success and triumph I see folk sharing. If anything, I've learned to celebrate their success, because I know it's going to be just as sweet for me, in my own way, and in my own timing."
Lia Epps
Social Worker, Photographer
Follow her on Instagram: @liaeppsphotography and Twitter: @liaephotography
"I combat distractions by setting aside specific days where I dedicate several hours to my photography; I also am very fond of the Do Not Disturb feature. Additionally, I have accountability with other creative friends about new projects or upcoming deadlines and they keep me in check. One of my biggest drivers to keep me focused is that someone is depending on me to do what God called me to do. When I get off track, I am standing in the way of someone getting free or reaching their full potential."
Alisha Robertson
Founder, LivingOverExisting.com
Follow her on all social media platforms: @TheAlishaNicole
"I try to automate everything as much as possible so that I am not connected to my phone and social media all day. Automation helps me to stay consistent without always being present 24/7. Leaving my phone in a different room or on Do Not Disturb helps a ton when I am trying to focus and push through my to-do list. Also, whenever I feel like I'm starting to compare myself to certain people or whenever a post doesn't put me in a good space, I don't hesitate to unfollow."
Shay Duriel Davis
Digital Marketing Strategist and Creator, The Bronze Hustle
Follow her on all social media platforms: @shayduriel and @thebronzehustle
"I used to think that in order to really be successful, you would need to put yourself in a bubble and just never interact in order to really have solid work done within your work. Now, I believe there are also times when coexisting and creating a balance is just as important. Some of us do well with deactivating or handing off all social media duties but for those of us who not only weave it through our work but also enjoy connecting with our counterparts, there are a lot of dope connections and opportunities that can come from just scrolling your (curated) timeline. Regardless of if the people on your timeline enjoy your process and what the glam side looks like, it's the results that truly matter."
"Some of us do well with deactivating or handing off all social media duties but for those of us who not only weave it through our work but also enjoy connecting with our counterparts, there are a lot of dope connections and opportunities that can come from just scrolling your (curated) timeline."
Gynai Kristol
Videographer. Freelancer.
Follow her on Twitter & Instagram: @_KristolKlear
"When it comes to social media or notifications in general, I am the queen of Do Not Disturb. My phone lives on it and if I could turn it on for my life I would (my friends slightly dislike me for this haha). I tend to stay off of it especially when I'm in work mode. I don't really use Twitter, but Instagram had a lot of my time. When I was in the process of rebranding and relaunching my website about a year ago, I had completely deleted the Instagram app off of my phone. I found myself comparing where I was (like most of do) to where someone else was in their journey and career. So in order to just focus on myself and get my sh*t in order, I removed those distractions from my phone. And now, I occasionally turn the notifications off in the app itself."
Featured image of Gabrielle Hickmon by Damola Akintunde.
Ashley is a storybuilder and storyteller who writes and produces to inform, connect, encourage and evoke. Vibe with her on Twitter/Instagram: @ashleylatruly.
These Newlyweds Found Love Thanks To A Friend Playing Matchmaker
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
Jason and Elise Robinson’s union is a reminder that kind people still get their happily ever after. The pair had their first date in October of 2021 and tied the knot on June 15, 2024. Both of them have dedicated their lives to celebrating and supporting Black culture so it was only fitting they get married in what's considered the Black Hollywood of America during the Juneteenth celebration weekend. From the florists to Elise and Jason's gown and suit designers to the table signage and so much more, everything was Black-owned. It's no wonder their love for Black culture was the jumping-off point for their love story.
When they met, Jason had just moved to Atlanta for a new job opportunity, and Elise was living happily in her career and had put dating on the backburner. But luckily, a mutual connection saw something in both of them and thanks to a yoga-themed baby shower and a chance text message, they found their forever. Check out their beautiful How We Met story below.
I’ll start with the easiest question. Can you both tell me a little bit about yourself and your background?
Elise: Sure, my name is Elise. I’m actually from Atlanta, GA – not a transplant. I grew up here and left right after college to pursue my career. Now I’ve been back going on eight years, and I’m in my early 40s.
Jason: And I’m Jason. I’m originally from Racine, Wisconsin. I went to school at Florida A&M University, so I am a rattler. I went back to the Midwest for a period of time, in Indianapolis. Now, I’ve been in the Atlanta area for a little over two and a half years.
Jason and Elise Robinson
Photo by FotosbyFola
Wow, that’s nice because Atlanta gets a bad rap when it comes to relationships. So you have to give us the deets. How did you two find each other?
Elise: So I work in TV and I was on-air for a number of years and then transitioned into being a producer and then a manager. As a producer, I’d always have guests on. And there was a woman who came on frequently named Rosalynn (@Rosalynndaniels, often referred to as The Black Martha Stewart), and we connected instantly. Anyway, she got pregnant right before COVID and invited me to a “modern-day yoga baby shower.” I came to support, but was also just curious about that theme.
I had an amazing time. And when it was over a few of us stuck around and convos got personal. She ended up asking me the infamous ‘Are you dating’ question. When I told her no, she decided to set me up. So I should tell you, in both of my only two serious relationships, I was set up – so I was like no.
But she pointed at her husband, who was folding up chairs, and said that another friend set her up with him. Sometimes, it takes people outside of us to see what we need. A few months later, she reached out and said she had family relocating and thought I’d really like him. So she gave him my number, and I reached out with a text. He responded with a call, and that night, we talked for about 2-3 hours. So that’s how we met. I was a little nervous because me and Rosalynn were starting a friendship, and here I was, talking to her family!
Jason: It was new for me too. Remember, I was new to the area, and I had heard so many “stories” about how people have been done wrong in the dating world. Whether it’s by theft or scamming (laughs). Plus, I had just got a new job and wanted to focus on that. But I did want to be able to date someone in a more personal way and see where it led. I felt like who better than someone who I trust to connect me. Rosalynn knows I’m private, about business life, and my personal life is important to me.
So let’s get into your courtship. What was your first date like?
Elise: We had our first convo on a Monday, and he asked me out the next day. I didn’t have any plans, but I still said no. I was just playing hard to get (laughs). But we were talking every day, and he told me he wanted to take me somewhere I’ve never been. And I’m like, you’re in my city! But he sends me three options, and sure enough, two of the places I hadn’t gone to. So, our first date was October 1, 2021, and somebody was 45 minutes late.
Now Jason, why were you 45 minutes late?
Elise: It was me – in my own city. I just got turned around, and the traffic was horrible. I kept calling him and giving him permission to leave. Full transparency: I probably wouldn’t have waited if the shoe was on the other foot. But this was my first sign of what I now know and love the most about him. It’s his patience. When I got there, I was frazzled and everything, but he was just super calm. It ended up being a great first date.
Jason: I remember just waiting and being concerned for her well-being. Because I know how traffic can be, especially when someone is rushing. I was just scrolling through my phone and looking through the menu. It was cool.
Elise and Jason Robinson
Courtesy
That’s beautiful. Now let’s talk about the “what are we” convo? Did you have one of those and if so, who initiated it and how was it?
Elise: I initiated it. Jason was dating me – and still does. But by this time, we had been on a number of dates. We were on our way to a winery, and we had a bit of a drive. So I decided to state my intention. We were just a few weeks in, but we were spending a lot of time together and we are people of a particular age. So I told him, I know Atlanta can be a Black man’s playground. There’s so many beautiful professional women here. But I’m dating with intention. I don’t want to kick it or hang with a good guy even though he’s not my person. I was done with all of that. So I’m “laying down the law” in my eyes, and he didn’t flinch. He let me finish and basically let me know we were on the same page. He was not trying to sow his royal oats.
Jason: Yeah, I was not trying to be Prince Akeem. But also, it was more so about setting a tone and goal for myself. My mama always told me to set my goals. And having a family was always one of mine. I think the biggest thing of it all, was I felt blessed – in terms of moving for work and meeting Elise, now being married. There’s victories being placed in my life.
I love that you both shared that because sometimes I get feedback on these stories and it seems like sometimes we’re afraid to really voice what we desire, no matter what that looks like.
Elise: Yeah, I think sometimes women feel like they don’t want to put pressure on their partner. But it’s not pressure. Look, Jason and I are based in faith, and what is for us is for us. Being upfront and honest is best – and early makes sense. You don’t have to convince someone to be your person.
Jason: I think her sharing those values resonated with me, and hearing her “lay down the law” was fine because I was there, too. I would say to millennial women, don’t be afraid to tell a mate what you want. You never know what that would lead to. Time is a precious commodity. Elise saying that early on showed me that she values both of our time. It showed her heart, character, and integrity, and I was drawn to that and the mature conversation. In the social media world, we don’t have those pointed conversations face-to-face. I would challenge readers to have those conversations in person, and you would get more from that convo than any post or reel. Because you see body language reactions and have deeper communication.
Yeah, I think sometimes women feel like they don’t want to put pressure on their partner. But it’s not pressure. Look, Jason and I are based in faith, and what is for us is for us. Being upfront and honest is best – and early makes sense. You don’t have to convince someone to be your person.
You both have mentioned time, family, and integrity. I’m curious what other core values do you both share?
Elise: Early on, our faith. Not just do you believe in God. It had to be deeper in that. I needed someone who would lead me, our home, and our family. I didn’t want to be in a push-and-pull relationship about prayer, church, or have conversations about being better people. Also, we discussed finances. That doesn’t just mean going to work. We chatted about ownership and what it looks like for us. How do we support each other individually and together? I know I like having my hands in a few different pots, and I needed someone who was supportive of that and likewise.
Jason: My background is that I was raised in the church. My father is a deacon and my mom is a deaconess. They've been married for 55 years. Faith was very important to me and it was crucial that my wife have that relationship as well.
Elise and Jason Robinson
Photo by FotosbyFola
Can we talk about challenges? Big or small, what are some things you had to grow through together?
Elise: I have never lived with anyone – not a roommate, a sister, friend, boyfriend or anything. Now, I’m in my 40s and I'm living with someone. When you’ve been by yourself for so long that was a challenge for both of us. We weren’t pulling each other's hair out but I’m a bit extreme. Things are color-coded in my closet. For me, working in news is chaotic so I want my home to be peaceful and organized.
Jason: I’m a man, and she’s a woman. That dynamic alone adds a flair to it. She wants things a certain way. She’s a Capricorn. But just in terms of how she wants to keep a home was a big adjustment for me. It took time.
On a smaller level, what are some of the things you disagree about day-to-day?
Elise: Cleanliness and systems. Like, he recycles and I do not. But sometimes I just have to decide if it really needs to be a thing or if I can just take care of it.
Jason: This is where my organization takes over (laughs).
What are your love languages? Do you know?
Elise: Jason’s is an act of service which works because I love cooking for him. It doesn’t feel like a chore to me. I love when I’m out, picking up his favorite juice. The other day I saw he needed t-shirts while folding clothes. So I just like doing small things for him that he doesn’t expect. He’s very much that guy that will ask to help so it doesn’t bother me.
Jason: I’d say Elise is all of them, but physical touch would probably be the biggest one. I had to get used to that. She’s taught me it in a number of ways. I remember we actually talked about love languages, and I sent her this song called “More Than Words” by Extreme. That explained to her how I felt.
Finally, can we end with the proposal? Tell us everything!
Jason: It was at a restaurant. And again, I was trying to find somewhere she hadn’t been. Also, I didn’t want to do it on our anniversary because that would have been too obvious. I contacted one of the restaurant’s staff and decided to change up the dessert menu. Each item was something special to us.
Elise: We go on so many date nights, so I just thought it was a regular night. We had finished eating, and I had to go to the bathroom. They had a nice mirror, girl. So I’m in there taking videos and stuff.
Jason: While she’s in the restroom, I’m getting everything in place with the waitress.
Elise: So as I’m reading the menu, I realize it’s telling our story and he eventually proposed. It was so special; I actually had the menu framed! It was so beautiful and thoughtful.
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Feature image by FotosbyFola
Safari, Culture And Luxury: Your Guide To The Ultimate South African Adventure
South Africa has always been a bucket list destination for me. I’ve admired the culture and history of its people, and I’ve been aware of its troubled political past since childhood. I’d often read books about the systemic and political struggles there, and I’ve watched many documentaries about esteemed activists and leaders like Nelson Mandela and Steve Biko, and entertainers like Miriam Makeba and Brenda Fassie.
When I got the opportunity to travel to South Africa via Afri-Centric, a woman-owned boutique travel company that specializes in curated experiences meshing luxury, authentic community, and continental connection, it was truly a full-circle, once-in-a-lifetime adventure. We went from Johannesburg to Cape Town, and we saw the beauty of parts of the Eastern Cape as well.
The experience showcased the impeccable tastes and savvy of Afri-Centric’s owner and managing director, esteemed tourism and hospitality industry veteran Itumeleng Pooe.
From that whirlwind trip—a first for me in almost every way imaginable—I was able to experience a range of lodging vibes, cultural moments, and must-see adventures. Here are a few travel itinerary options for your next trip to South Africa:
WHERE I STAYED
Rockefeller Hotel, Cape Town
Rockefeller Hotel, Cape Town
Chic, City Vibes: The Rockefeller Hotel
This is the perfect home base for a weeklong experience in Cape Town since it’s centrally located. It also has amazing views of the city, a rooftop lounge, a pool, a gym, and an excellent breakfast buffet. You’re a short drive away from the V&A Waterfront, where there’s shopping and eateries, Table Mountain, one of the “7 Wonders of Nature,” and the Mother City nightlife many on Instagram brag about. (A favorite of mine was Ayepyep Lifestyle Lounge. Order one of their brai platters and enjoy affordable bottle service, along with a good mix of R&B and Amapiano hits.)
The Rockefeller Hotel was the perfect home base for a trip to Cape Town since it’s centrally located. It also has amazing views of the city, a rooftop lounge, a pool, a gym, and an excellent breakfast buffet.
Sanctuary Mandela, Aerial view from suites floor
Courtesy, Sanctuary Mandela
Sanctuary Mandela
Historic Serenity And Presidential Aura: Sanctuary Mandela
This was by far my favorite hotel experience and I highly recommend making this your first stop when staying in Johannesburg. Not only will you be respectfully immersed in the life, culture, and experiences of Nelson Mandela, iconic activist and former president of South Africa, but you’ll also enjoy sophisticated decor, fine wine, amazing customer service, and delicious food. Arriving there after more than 17 hours of travel felt like a warm hug, and we were right in the middle of suburban Jo’Burg which had a welcoming calmness perfect to start a trip to South Africa on the right foot.
From here, we embarked on a very bittersweet but necessary visit to the Apartheid Museum, the largest site to extensively tackle pre-, during, and post-apartheid history and the global impact of the movement for justice, equality, and restoration of the country.
I thought I knew all I needed to know about this topic, but it was refreshing to start from the beginning of the history of the people who settled in the region and the sources of what would launch systems of oppression there.
Luxe Queenly Ambiance: Lanzerac Hotel & Spa
I literally got my Lady Danbury of “Bridgerton” fantasy on at this wine estate, engrossed in history dating back to 1692 and located in a mountainous town called Stellenbosch, a town in the Western Cape. Each suite is unique and includes classic but luxurious touches, and the wine is among the best of the best in the world. The property also has a spa and several dining retreats, and it is perfect for a baecation or girls' trip to relax and enjoy the opulence of the lush South African landscape.
Lanzerac Hotel & Spa
WHAT I DID: WINE COUNTRY, SAFARI, AND THE ARTS
First, when traveling to South Africa, especially for the first time, I highly recommend going with a group and booking transportation to excursions or other cultural events through an agent or tour company. This literally takes the guesswork out of the logistics of it all, and you’ll be privy to guides who can tell you all about South Africa, its history, and its people. Throughout our trip, we were well taken care of by ElJoSa Travel and Tours, where the coaches were clean, comfortable, and air-conditioned. The tour guides became like family by the end of the experience.
Cozy, Family-Centric Safari: Milima Big 5 Safari Lodge
It was here that I got to see what safari enthusiasts call “the big five,” which are the five largest and most dangerous animals in the wild. It was an exciting and centering experience, unlike anything I’ve ever encountered before. We had three drives through the bush with a guide.
At this lodge, we saw rhinos, elephants, a leopard, a buffalo, and a pack of lions that casually walked just two to three feet next to our truck. It was an extraordinary occurrence since, according to several guides, it’s rare to see all five during your first time on safari.
The lodge itself reminds me of camping experiences of my teenage years, with rustic amenities and a spectacular pool and dining area that offers views of the animals’ watering hole—we could see elephants casually taking baths and drinking as we ate lunch. Also, the staff, again, felt like family by the time we had to check out. You can opt to stay in one of the cabins or a beautiful luxury tent where the animals will literally greet you in the morning.
My view from the safari truck, Milima Big 5 Safari Lodge
After a morning safari drive, Milima Big 5 Safari Lodge
Wine Tasting In Alluring Romance And Opulence: Delaire Graff Estate
We made a stop here to see the grounds and taste their selections, and for the brief time we were there, I fell in love. Overlooking the Banhoek Valley in Stellenbosch, this property has vast views including those of Table Mountain, amazing wines, provocative African art, a spa, and a range of suite options that might make you want to extend your trip. Classy, elegant, modern, and upscale comfort are major themes here.
Delaire Graff Estate
Delaire Graff Estate
Coastal Vibes And Culture In Eastern Cape: National Arts Festival
While Cape Town and Johannesburg are top destinations for travelers, Eastern Cape offers an off-the-beaten-path regions that are just as worthwhile, including Gqeberha (formerly known as Port Elizabeth). The region offers striking and geographically diverse coastal and inland countryside experiences, and the Algoa Bay beachfront was a pleasure to preview for the short time I was there. It’s also the birthplace area of major South African leaders including Mandela, Biko, and Thabo Mbeki. I enjoyed our stay at the Sun Boardwalk Hotel, which is within walking distance of Blue Flagged Hobbie Beach in Gqeberha.
I also became an active part of history with the stop in Eastern Cape, as the National Arts Festival marked 50 years of providing a platform for South African and diasporan artists and creatives to serve, fight against oppression, collaborate, and express themselves. It was an honor within itself.
The festival has roots in Makhanda, a town formerly known as Grahamstown, and it’s a stop you should add to your itinerary when traveling to the region in the summer months.
Township visit, Eastern Cape
"Sarafina," presented by the Sonwa Sakuba Institute
We caught a riveting rendition of “Sarafina,” an iconic anti-apartheid musical-turned-film that has won numerous awards across global stages. We also saw a moving performance dedicated to the life of Sarah Baartman, a South African woman who was exploited by 19th-century Europeans as a human exhibit attraction. (For more information on the festival schedule and performances, follow on Instagram @natioonalartsfestival or visit their website.)
During the festival season, there’s a pop-up food experience called The Long Table, where we ate authentic South African dishes prepared fresh by what I anointed the “beloved aunties,” a group of elders who literally handmade everything with love.
It was a communal experience that felt like eating at your grandmother’s house. Standout dishes were the peanut soup and anything with lamb in it. You’ll need to either check their Facebook page or simply visit the area in order to know the hours and menu, but it’s definitely a worthwhile search and visit.
(Check out more on the Eastern Cape and plan your trip there via the Eastern Cape Parks & Tourism Agency Instagram or its website.)
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Featured image by Getty Images