You Might Be Making These Resume Mistakes & Not Even Know It
Not every business leader is the same.
No matter the industry, salary, or career stage, no two leaders come to the table with the same story. And while every professional should have a résumé as a tool to help establish their brand identity, I've noticed a pattern with advanced business leaders and executive-level clients. Typically, they tend to remain in their positions for long periods of time, thus making their résumés outdated and out of touch with what's necessary to stand out in a saturated job market.
I've had clients tell me that they've never interviewed for a job before or ever had a résumé, since their opportunities came through word of mouth. Don't get me wrong, that's a great thing, since I'm an advocate for uncovering "hidden positions" through your network.
But that doesn't replace establishing your personal brand, building a digital footprint, or setting yourself up as a leader in your field. Once you correct the following errors, you will be on your way to being recognized as not only the right candidate for any given position, but as a thought leader making an impact.
Error #1: Not Writing Your Résumé for Your Target Audience
It's not easy to write about yourself, and what sounds great to you doesn't necessarily meet the standards of your target audience of companies, executive recruiters, and hiring managers. Your audience matters when you're writing anything, especially when it's your résumé. Your audience determines how you present your information, so you have to keep the reader in mind during the writing process.
First, you must understand what they're looking for. Ultimately, a hiring manager is looking for someone to solve their problem. If your résumé doesn't present you as the number-one choice to solve that problem, it's inadequate. In addition, when you're writing with your target audience in mind, you don't make assumptions.
No longer will you assume that the reader knows what you mean or add abbreviations without explanation. You know whom you're writing for, so you focus on getting your impact across. If you make the reader search for the impact, they won't. They'll just move on to the next candidate.
Error #2: Offering No Brand Positioning
Brand positioning, otherwise known as brand strategy, is necessary to make you distinct from the rest of the applicant pool. It helps answer the questions "Why you?", "Why here?", and "Why now?" Your brand positioning must start from the moment someone looks at your résumé.
Your opening value position statement isn't the place for abstract industry jargon that gives no insight into your expertise. It should deliver a compelling picture of how you want the reader to perceive your personal brand.
Once you set forth a brand positioning statement, it's your job to reinforce it with concrete, impactful examples in your résumé. If your value position statement says you're a fintech expert recognized for developing innovative IT and business solutions that increase profits while delivering cost reductions, but there's nothing in your résumé that reinforces this statement, your claims are just filler with no substance.
Why should the reader believe you? Without résumé brand positioning, your résumé is vague, unfocused, and lacking a competitive edge.
Error #3 - Not Telling a Complete Career Story
To solidify your résumé as high-caliber, you must show what you can do, not just simply tell. Follow the P-A-R method to ensure your achievements are complete. The achievements don't have to be in P-A-R order, but you want all the pieces to be included.
P – Problems. What problem(s) were you hired to solve?
A – Actions. What did you do to correct the problem(s)?
R – Results. What were the results? Be as specific as possible, including metrics if possible. Hiring managers and recruiters love numbers! But only include benchmarks you can prove and discuss in-depth in an interview.
Example:
Slashed IT support costs 45% globally by developing and implementing central database and creating 6-week internal support training program that created 100 self-sufficient users.
In this example, you can see what the problem was (high support costs), the results (slashed costs 45% and created 100 self-sufficient users), and the actions (developing and implementing central database and creating a 6-week internal support training program).
I'm sure it's been drilled in your head that you have a split second to communicate your worth on one to three sheets of paper. Correcting these errors will allow you to package your expertise in a way that can't be ignored and that will advance your candidacy. Now it's time to get specific about who you are and what you bring to the table.
This story was originally published by Niya Allen-Vatel on CareerGlobal.co
Featured image by Christina @ wocintechchat.com on Unsplash
Niya Allen-Vatel is a 3x-certified certified résumé writer, career coach, and brand strategist helping ambitious leaders build their brands to boost credibility, increase opportunities, and establish themselves as an expert in their niche. She is the owner of the premier career branding service, Career Global, based in New York City.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Rihanna Talks Shedding Expectations And Finding Balance As A Mother
Since becoming a mother in 2022, Rihanna has defined parenthood by her terms and hopes to pass that sense of autonomy on to her children.
For Vogue China’s April cover story, Rihanna shared her perspective on raising her two sons with A$AP Rocky, and how she hopes to preserve her children’s uniqueness, devoid of societal expectations.
"The most beautiful thing...is that [children] come into the world with their own individuality and sincerity, without any logic or conformity,” she told the publication. “Which usually makes you feel that you must fit into a certain group."
The “Work” artist, known for her trendsetting style and captivating persona, expressed her desire to support children in fully embracing their individuality and encouraging them to be whoever they want to be. "It's really beautiful to see and I want to continue to help them navigate that and make sure that they know they can be whoever they want to be,” she says.
She continues, “They should embrace it completely, because it's beautiful, and it's unique. I love them just that way."
From shattering music charts to shaking up the beauty industry, Rihanna has forged a path that has since created the “dream” life we see today. One that she says has made her parents proud of.
“I’m living my dream,” she continued. “My parents were very proud of that because they just wanted me to be happy and successful. So, I think the key thing is to find some kind of balance. Yes, balance is important. Do this and you get the best of both worlds. You can write your own life the way you want, and it will be beautiful. Sometimes, you just need to let go of everyone’s expectations and start living your own story.”
Rihanna, who shares sons, RZA, 23 months, and Riot, 8 months, with rapper A$AP Rocky, recently shared her vision for expanding her family in the future in Interview Magazine.
When stylist Mel Ottenberg asked about the number of additional children she hoped to have, Rihanna replied, "As many as God wants me to have.”
"I don't know what God wants, but I would go for more than two. I would try for my girl,” she adds. “But of course, if it's another boy, it's another boy."
Featured image by Neil MockfordWireImage